6

TLE - HE
Quarter 2 - Module 9:
Marketing Preserved/Processed
Food
TLE-Home Economics – Grade 6
Alternative Delivery Mode
Quarter 2 - Module 9: Marketing Preserved/Processed Food
First Edition, 2020

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represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: April Jonalyn O. Quitoy

Editors: Jesusa D. Paladar, Haidee T. Villalon
Reviewer: Haidee T. Villalon
Typesetters: Haidee T. Villalon, Fe T. Cabio
Management Team: Senen Priscillo P. Paulin, CESO V Rosela R. Abiera
Fay C. Luarez, TM, Ed.D., Ph.D. Maricel S. Rasid
Adolf P. Aguilar, Ed.D.,TM Elmar L. Cabrera
Nilita L. Ragay, Ed.D.
Antonio B. Baguio, Jr. Ed.D.

Printed in the Philippines by ________________________

Department of Education –Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: negros.oriental@deped.gov.ph
 6

TLE - HE
Quarter 2 - Module 9:
Marketing Preserved/Processed
Food
 What I Need to Know

Nowadays a lot of people are doing business even in small ways like selling
pots, plants, masks, face shields, and even different kinds of food. This lesson might
be a way to encourage you to try something too. This will also be a way for you to
help your family. So, just be ready to face this new experience.

This module is designed to introduce and help you understand about the
different tips on how to market your preserved/processed food products.

Content Standard
Demonstrates understanding and skills in the basics of food preservation.

Performance Standard

Preserve food/s using appropriate tools and materials and applying in basics
of food.

Learning Competency TLE6HE-0j-15

Markets preserved/processed food in varied/creative ways with pride

Learning Objectives

At the end of the module you should be able to:

1. Discuss the tips in attaining a successful livelihood including packaging

products, and computing cost and profit.
2. Create artistic/creative package and label of products for sale using local
materials and technology.
3. Reflect on the value of helpfulness.

1
 What I Know

Let us determine how much you already know about marketing preserved
food products. Take this test.

Direction: Identify the word that best describe each statement below. Write the
word in the blank that fits the description in each item. Choose from the words
inside the box. Write your answer in your notebook.

1. It is the process or technique of promoting, selling and distributing a

product or service.
______________________________________
2. To be successful, make sure that your product is of the very best kind.
______________________________________
3. To be good in this area you should be creative, decisive, and an excellent
planner. ____________________________
4. The prospective person who will benefit your product on sale.
_____________________________________
5. There should be sufficient money to buy the necessities in order to operate
even a small business. ___________________________
6. It should be an accessible area for your costumers’ convenience.
____________________________________
7. Hired and trained people who will help in the production, marketing, and
delivery of goods. ___________________________
8. It can add to the price of the marketed product but it can make it more
marketable. _____________________________
9. It refers to the important data of the product found in the packaging.
___________________________
10. When you deduct cost from total amount sold, the excess amount is called
____________________________________.

buyer packaging

capital place

information profit

management quality

marketing worker

2
 Lesson
Marketing Preserved/
9 Processed Food
Learning about how to preserve or process food is very beneficial for our
family. Furthermore, learning to market your product can give more financial
advantages. This could also be a way to start your own family business. Now is
your time to learn more.

What’s In

The previous lessons taught you a lot of things about food preservation. What’s
the best thing you have learned so far? Is it beneficial for you and your family?
Now that you are about to finish your Home Economics 6 class, there is one
more thing you need to learn. It’s about marketing! How will you market your
product? What are the important things that you need to know to effectively and
successfully sell the product of your labor?

What’s New

Study this situation.

Your grandfather is a very hardworking
farmer who has a field planted with several
fruit trees and other crops. This time, the trees
bear so much fruits as well as the other plants.
Your family can’t consume all of the fruits
that’s why your grandfather is worried that the
https://www.pinterest.ph/pin produce will be rotten and go to waste. https://www.pinterest.ph/pin
/262686590752403681/ /531987774733702954/
Using what you have learned from the
previous lessons in your Home Economics 6,
how can you help your old grandfather?
Suggest ways of how you can prevent the
spoilage of fruits like pineapples, mangoes,
guavas and jackfruits. How can you make that
situation more profitable?
https://www.pinterest.ph/search/pins/ https://www.pinterest.ph/pi
?q=jackfruit&rs=typed&term_meta[]=jac n/443182419586259489/
kfruit%7Ctyped

3
 What is It

This week you will learn more things about food

preservation. But this time it will be on how to help you
gain from your preserved food products. You will also
learn to compute your sales and keep a record of your
expenses. Proper packaging of one’s product is also
important as it is the first thing the customer will notice
about the product. Lastly, it is important to market it
properly. This will discuss ways to help you market your
project.
https://www.pinterest.ph/search/pins/?q=label%20design%20
LET’S BE INFORMED bottle%20pineapple%20jam&rs=typed&term_meta[]=label%7C
typed&term_meta[]=design%7Ctyped&term_meta[]=bottle%7
Ctyped&term_meta[]=pineapple%7Ctyped&term_meta[]=jam
%7Ctyped

Filipinos love to eat. Producing and selling preserved or processed food has a
high success rate and can provide additional income for the family. Like any product
or service, however, a good marketing strategy and program can help create
awareness of the product or service and boost sales.

We market our products to be able to get prospective buyers.

Here are some tips to serve as your guide to succeed in this livelihood:

 Place-make sure that you are accessible to your market. If your place is not
easily accessible or difficult to find, offer free delivery for bulk orders or charge
a minimal delivery fee for smaller orders. You might also want to join local
trade fairs to bring your products closer to, prospective buyers or visitors.
Nowadays, technology like social media, is a very helpful way to promote your
product and to reach your prospect buyers.

 Quality Product – no amount of marketing will succeed if a product is of poor

quality. Before launching your product, conduct a product tasting among
friends, family members, and neighbors. Take note of their comments and
suggestions to improve quality. Try them out until you come up with the best
quality product.

 Efficient Worker/Helper- once the orders begin to come in, and you start to
get swamp, you will need to hire and train someone to help in production,
marketing, and delivery. You may lose customers if you are unable to deliver
or your product quality suffers just to keep up with volume orders.

 Capital – in order to operate even a small business, there should be sufficient

capital or money to buy the tools, equipment, and ingredients. Registration of
business and getting the necessary permits from city government, Bureau of
Internal Revenue, and others would also require payment of fees. Even the
place of business or storage facility should be maintained and kept clean and
orderly. These would also require additional expense on your part.
 Management- A good manager is creative, decisive, and an excellent planner.
You should also know to relate with your buyers, suppliers, and helpers.

4
Packaging

Aside from clay pots and bottles, your finished products can be placed in
traditional baskets, sacks or trays. Dried grass, palm leaves, bamboo, and paper can
also be used as packaging materials. As much as possible, plastic materials should
be avoided in packaging products.
Collapsible card boxes, fiber, wood, paper, or sacks can also be used when the
products need to be transported.

Guidelines in designing packaging

1. Make several studies or designs to choose from.

2. Make sure that the cost of the packaging does not exceed 15 to 20 percent of
the cost of the product itself.
3. Make the packaging attractive to showcase your product but make sure that
it does not become too expensive.
4. Label the packaging with the name of the product. If it is a food item, put the
ingredients used in the label. Make sure to put the important information in
it.

Cost-effectiveness of packaging

The use of packaging represents an added cost in marketing and the price of
the marketed product. On the other hand, presentation and the quality of the
product may make it more desirable. Moreover, the marketable life of the product
maybe extended because of good packaging.

Computing for the cost and profit

How would you know if you earned or not from your project?

First, you have to compute the total cost of the product. Then, compute for
the mark-up in order for you to determine the selling price. To compute for the profit
earned, deduct cost from total amount sold. The excess amount less the cost is the
profit.

Example:

Product 50.00 Cost

50.00 is the cost + 10.00 Profit
X .20 (20%) is the mark-up ________
_______________ 60.00 Selling price
10.00 is the profit

https://drive.google.com/file/d/0B-QPmpUdAEjieVNkaUNzZTJMQkU/view?fbclid=IwAR0jCiYD0koiOhq-
rIb3DKaUDZpmN3AoXZkkFk8FNBvb2mqLzC8meXPcTsQ

5
 What’s More

Activity 1

Copy and answer the following in your notebook.

A. If the statement is correct, write T. If it is not, write F. Write your answer on

the blank.
________ 1. You need to be hardworking and persistent to be able to market
your products.
________ 2. You do not need to add mark-up to get the selling price.
________ 3. Place or location is very important in conducting a business.
________ 4. You do not need capital if you want to sell some preserved foods
for a livelihood.
________5. Packaging adds value to the product.

B. Compute the selling price of the following, given the mark-up.

1. 300.00 x 10% Choices:
2. 500.00 x 15% 575.00
3. 1,000.00 x 20% 1,200.00
4. 2,500.00 x 12% 530.00
5. 3,000.00 x 15% 330.00
3,450,00
Activity 2 2,800.00

Make a packaging using your own design. Use materials which are readily
available at home or in your locality. Paste your output on a short bond paper. Then,
use the following scorecard below. Copy it on the same paper and ask your
parent/guardian to assess your work. Below the scorecard, ask your
parent/guardian to write some suggestions for improvement. (Use the suggestion/s
for your next output in "WHAT I CAN DO".)
Scorecard
Product Label and Packaging Design and Color 50% PS LS
Simple and appropriate design 30
Color combination 10
Creativity 10
Workmanship 30%
Good quality of work 30
Neatness 10%
No stain or dirt, etc. 10
General appearance 10%
Beautiful finished article 10
Total 100
Legend
PS Perfect score
TS Learner’s Score

6
 What I Have Learned

LET’S REMEMBER

 No amount of marketing will be successful if the product or service is of poor

quality.
 Find ways to keep costs and expenses down without sacrificing quality.
 Accessibility is important because you will not be able to sell anything if
your customers cannot reach you.
 Make your packaging attractive and functional but make sure it does not
cost too much.
 Make use of recyclable or reusable packaging as much as possible.
 Make sure that important product information is found in the packaging.

What I Can Do

A. Design the packaging of your product following the guidelines in designing a

package.

Design your own product label (computerize or hand-drawn) and packaging

for your finished preserved or processed food. Take a picture of your finished
product. Remember to do it creatively and with quality. You may edit your picture
to add texts or information if you have available cellphone application. Then, send
your final picture output online using email or social media account provided/
prepared by your teacher. (Note: If taking a picture of the output and sending it
online is not possible, just ask your parent/guardian to bring your product
package to your teacher for checking. Remember to bring only the package
output and not the food product.)

Scorecard

Product Label and Packaging Design and Color 50% PS TS

Simple and appropriate design 30
Color combination 10
Creativity 10
Workmanship 30% Good quality of work 30
Neatness 10% No stain or dirt, etc. 10
General appearance 10% Beautiful finished article 10
Legend Total 100
PS Perfect score
TS Teacher’s Score

7
 Assessment

Direction: Find the words/phrases from Column A to Column B to complete the

sentences containing the important ideas that you should learn in this module.
Write only the letters of your answer in your notebook.

COLUMN A COLUMN B
1. Marketing will be successful if the product or service is of a. information
good ____________.
2. Make sure that important product ______________ is found in b. workers
the packaging.
3. You will know if you earned or not from your project if
you know how to ________________ your profit. c. compute
4. Good ______________ of the product enhances its
appearance and helps its marketability. d. location
5. Nowadays, ______________ should be part of any
business in order to easily reach a wider scope of
costumers. e. profit
6. When your business grows, you need to hire and train
efficient ____________ to help you meet the demands of f. technology
your clients.
7. Being creative, decisive, and an excellent planner is part
g. management
of good______________.
8. In order to operate even a small business, there should h. capital
be sufficient ______________ or money to buy the tools,
equipment, and ingredients.
9. Make sure that your ______________ is accessible to your i. quality
prospective buyers.
j. packaging
10. To compute for the _____________ or gain earned, deduct cost
from total amount sold.

Additional Activities

Write about your experiences, what you learned and what you need to improve for
yourself that is related to this module. Compose at least 5 sentences. Write it in your
notebook.

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 9
Assessment
1. i
2. a
3. c
4. j
5. f
6. b What’s More What’s What I Know
7. g More
8. h Activity 1 1. marketing
9. d Activity 1 2. quality
A. 3. management
10. e 1. 330.00 B.
4. buyer
2. 575.00 1. T
5. capital
3. 1,200.00 2. F
6. place
4. 2,800.00 3. T
What’s More 7. worker
5. 3,450.00 4. F
8. packaging
Activity 2 5. T
9. information
10. profit
Output rating may vary
Answer Key
References
https://drive.google.com/file/d/0B-

QPmpUdAEjieVNkaUNzZTJMQkU/view?fbclid=IwAR0jCiYD0koiOhq-

rIb3DKaUDZpmN3AoXZkkFk8FNBvb2mqLzC8meXPcTsQ

https://www.macmillandictionary.com/us/dictionary/american/accessible

https://www.macmillandictionary.com/us/dictionary/american/capital_1

https://www.macmillandictionary.com/us/dictionary/american/management

https://www.pinterest.ph/pin/531987774733702954/

https://www.pinterest.ph/search/pins/?q=jackfruit&rs=typed&term_meta[]=jackfr
uit%7Ctyped

https://www.pinterest.ph/pin/262686590752403681/

https://www.pinterest.ph/pin/443182419586259489/

https://www.pinterest.ph/search/pins/?q=label%20design%20bottle%20pineapple

%20jam&rs=typed&term_meta[]=label%7Ctyped&term_meta[]=design%7Ctyped&ter

m_meta[]=bottle%7Ctyped&term_meta[]=pineapple%7Ctyped&term_meta[]=jam%7C

typed
For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: negros.oriental@deped.gov.ph
Website: lrmds.depednodis.net