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Marketing Plan

The marketing plan template provides a checklist and worksheets to guide the creation of a comprehensive marketing plan, including defining the target market and industry, identifying promotional activities and distribution channels, performing a SWOT analysis, and analyzing demand, supply, competitors and market risks. The template prompts the user to describe the business and industry, segment the target market, and establish goals and strategies to attract customers.

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Oxiles john rommel
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88 views7 pages

Marketing Plan

The marketing plan template provides a checklist and worksheets to guide the creation of a comprehensive marketing plan, including defining the target market and industry, identifying promotional activities and distribution channels, performing a SWOT analysis, and analyzing demand, supply, competitors and market risks. The template prompts the user to describe the business and industry, segment the target market, and establish goals and strategies to attract customers.

Uploaded by

Oxiles john rommel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Template

Marketing Plan

Checklist: Put a tick mark ( ) if you have finished the following:

1. Did you explain the market/ industry that your company


would like to join?

2. Did you describe the market/customers you want to attract?

3. Did you identify and describe the market segment that you
would want to attract?

4. Did you identify the promotional activities that you would


want to employ for your company?

5. Have you performed your SWOT analysis?

6. Did you identify the marketing channels for your company?

7. Have you performed an industry analysis of your venture?

8. Have you identified the market risk?

9. Have you analyzed the demand of the market?

10. Have you analyzed the supply of the market?

11. Have you identified the gap?

12. Did you do the product survey? (When applicable)

Marketing Plan Template


Marketing worksheet

1. Market overview:

Guide in writing the market overview:

a. To which business sector/sectors does your company belong?


 Service?
 Manufacturing?
 Trading/ Retail?

Write your choice in paragraph form

b. To which industry/ industries does your company belong?

 Describe the industry in a Global Scenario (paragraph form)


 Describe the industry in the Philippine Scenario (paragraph form)
 Is the market saturated?
 Is the market new?
 Any recent news regarding the market?

c. Who are the major players (describe in paragraph form)?

 Who is the market leader? Perceived leaders in the market


 Who is the market challenger? Perceived secondary leaders in the market who
wants a bigger share of the market
 Who are the market followers? Emerging players who are not in the first two
category

d. Description of the market environment. Describe the market that you are entering.
Describe the market in Philippine scenario.

 What type of industry?


2. Market Segmentation:

a. Who are the major consumers/clients of the said product or service?

 Yuppies?
 Students?
 Working moms?

Market type Characteristics (Describe)


3. Target market:

a. What type of customers would you like too attract??

Target Market Characteristics (Paragraph Why are you targeting


form) this market? (Paragraph
form)

4. Promotional activities:

 How can you make people aware of your products? How long will your ads last?

 Flyers?
 Billboards?
 Newspaper ads?
 Social networking sites ad?
 Sales Blitz?
 Telemarketing?
 Word of Mouth?

Promotional Why are you using this Duration Amount


activity promotional activity?
(Paragraph form)
Newspaper Ads This promotional Every Manila Bulletin
activity will directly Saturday, (500.00 X 4
(insert sample reach the target market Sunday & columns)
layout) (Elderly) Monday. 2000.00
Will run
for 3 Philippine Star
months
(June-
December
2021)
5. SWOT Analysis:

Strength (Internal) Opportunities (External)

 Bullet Points  Bullet Points

Weakness (Internal) Threats (External)

 Bullet Points  Bullet Points


Below the table explain the bullet points per SWOT category in Paragraph form
6. How do I deliver my product or services?

Channel Why do you How Identify How much? (Best


need this many/capacity? possible estimate for
channel? (Estimated number partners expenses incurred
(Paragraph of units sold or in creating the
form) services rendered) channel)
Store 3 food app Food panda
Lala food
Grab food
Telephone
(delivery)
Internet 2 social sites FB & IG
(delivery)
Local
distributor
Retailers

ABC company choose to use Physical store…


7. Market risk:

1. Who are your potential competitors?


 Same Products/services (Describe in paragraph form)
 Similar Products/services (Describe in paragraph form)
 Substitute Products/services (Describe in paragraph form)
 Different Products/services (Describe in paragraph form)

2. Recent news regarding possible decline in the market?

8. Demand data (in measurable units)


 Determine the demand for the last five years
 Determine the projected demand data for the next five years

9. Supply data (in measurable units)

 Determine the demand for the last five years


 Determine the projected demand data for the next five years

10. Computation of Demand Gap: The total number of demand (estimated


percentage of the total) minus (-) supplier’s capacity should be greater than the
supply.

12. Optional: Product or service survey (attached validated questionnaire)

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