FINANCIAL REPORT – FIRM SELLSIDE – PERIOD 4

Company Profit & Loss Statement

Period 0 Period 1
Revenues 38,415 47,897
Cost of goods sold -18,089 -20,150
Inventory holding costs -94 0
Inventory selling costs 0 0
Contribution before marketing 20,232 27,747
Advertising media -3,840 -4,977
Advertising research -160 -234
Commercial team costs -1,224 -1,488
Contribution after marketing 15,008 21,049
Market research studies -245 -401
Research and development 0 0
Loan reimbursed 0 0
Loan received 0 0
Interests paid 0 0
Exceptional costs or profits 0 0
Earnings before taxes 14,763 20,648
All numbers in thousands of dollars

Market Contribution
Sonites Vodites
Revenues 35,952 0
Cost of goods sold -15,564 0
Inventory holding costs -500 0
Inventory selling costs 0 0
Contribution before marketing 19,888 0
Advertising media -1,738 0
Advertising research -120 0
Commercial team costs -1,550 0
Contribution after marketing 16,481 0
Market research studies -213 0
Research and development 0 -3,980
Net contribution 16,268 -3,980
All numbers in thousands of dollars

Product Contribution
SOON SORT
Sonites Sonites
Revenues 9,943 26,009
Cost of goods sold -3,459 -12,105
Inventory holding costs -306 -194
Inventory selling costs 0 0
Contribution before marketing 6,179 13,710
Advertising media -1,000 -738
Advertising research -70 -50
 Commercial team costs -596 -954
Contribution after marketing 4,513 11,968
All numbers in thousands of dollars

Retail and Selling Prices

SOON SORT
Sonites Sonites
Rec. retail price 160 350
Average retail price 149 339
Average selling price 101 217

Market Shares
SOON SORT
Sonites Sonites
Market share - Unit 6.6% 8.0%
Market share - Value 3.6% 9.8%

Distribution Coverage and Volume Sold

Distribution Coverage (% o
Specialty Stores
SOON Sonites 25%
SORT Sonites 45%

Sales, Production and Inventory

SOON SORT
Sonites Sonites
Volume sold 99 120
Planned production 260 180
Actual production 208 144
Inventory at beginning of period 0 0
Inventory at end of period 109 24
All numbers in thousands of units

Unit Cost, COGS and Inventory Holding Cost

SOON SORT
Sonites Sonites
Volume sold 99 120
Unit cost (current) 35 101
 Unit cost (average) 35 101
Cost of goods sold 3,459 12,105
Inventory at end of period 109 24
Inventory holding costs 306 194
All numbers in thousand of units, except unit costs in $ and Cost of goods sold in thousands of dollars

Research and Development Projects

Available since
MARKET : Sonites # Features
Period
POSORTCRP2 2 14
POSORT 0 14
POSOON 0 20

Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $

Available since
MARKET : Vodites Resolution
Period
PEBULL 4 65

Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $
Period 2 Period 3 Period 4
46,088 40,598 35,952
-16,799 -16,762 -15,564
-142 0 -500
0 -256 0
29,146 23,580 19,888
-4,183 -2,744 -1,738
-189 -305 -120
-1,730 -1,651 -1,550
23,044 18,880 16,481
-228 -249 -213
-1,689 -3,551 -3,980
0 0 0
0 0 0
0 0 0
0 0 0
21,127 15,080 12,288
Distribution Coverage (% outlets) Volume sold
Mass Merch. Online Stores Specialty Stores Mass Merch. Online Stores
36% 32% 22,174 61,364 15,311
34% 33% 70,060 26,002 23,900

Total Number of Outlets 9,333 6,500 1,083

oods sold in thousands of dollars

Desired base Minimum base

Design Battery Display PPower
cost cost
7 50 35 50 129 129
7 50 35 50 180 129
3 70 10 12 57 57

completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.

Desired base Minimum base

Energy Carbon Connectivity Apps
cost cost
55 40 8 45 252 251

completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
Cumulative
208,950
-87,364
-736
-256
120,594
-17,482
-1,008
-7,642
94,462
-1,336
-9,220
0
0
0
0
83,906
 Required budget Cumulative
for completion allocated budget
0 540
0 2,000
0 1,500

hours, etc.

Required budget Cumulative

for completion allocated budget
0 8,680

hours, etc.
INDUSTRY DASHBOARD – PERIOD 4

Period Firm Share Price Revenues Net

Index contribution
4 M 2,107 109,788 44,250
4 R 1,032 50,604 20,224
4 S 849 35,952 12,288
4 T 1,429 74,453 25,456
3 M 1,920 96,106 52,850
3 R 1,040 47,345 18,833
3 S 946 40,598 15,080
3 T 1,346 58,494 29,505
2 M 1,237 55,892 21,600
2 R 1,158 49,531 22,617
2 S 1,120 46,088 21,127
2 T 1,337 55,932 28,476
1 M 1,114 46,073 20,410
1 R 1,113 46,439 19,970
1 S 1,145 47,897 20,648
1 T 1,119 45,119 21,435
0 M 1,000 38,415 14,763
0 R 1,000 38,415 14,763
0 S 1,000 38,415 14,763
0 T 1,000 38,415 14,763

Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volume sold is given in thousa
 Market share - Retail sales Market share - Volume sold
Value Unit
40.3% 167,354 41.3% 623
18.9% 78,277 17.1% 257
13.3% 55,370 14.5% 219
27.4% 113,798 27.1% 408
39.6% 148,058 39.6% 484
19.7% 73,440 19.2% 234
16.7% 62,507 19.3% 236
24.0% 89,550 21.9% 268
26.9% 86,429 30.1% 296
24.0% 76,945 23.3% 229
22.3% 71,505 21.2% 208
26.9% 86,245 25.4% 250
24.8% 71,510 24.7% 211
25.1% 72,314 25.3% 216
25.8% 74,500 26.7% 228
24.3% 70,132 23.3% 199
25.0% 59,706 25.0% 180
25.0% 59,706 25.0% 180
25.0% 59,706 25.0% 180
25.0% 59,706 25.0% 180

ollars. Volume sold is given in thousands of units.

MARKET REPORT – Sonites MARKET – PERIOD 4
Retail Sales and Volume Sold
MARKET : Sonites Launched in Market share - Retail sales
Period Value
MONO 0 20.9% 86,916
MOOD 0 10.6% 43,475
MOON 4 8.9% 36,963
ROOT 0 3.7% 15,189
ROPE 0 15.1% 63,088
SOON 0 3.6% 14,712
SORT 0 9.8% 40,658
TOAST 4 2.2% 9,148
TOLD 0 12.6% 52,288
TOSS 4 5.8% 23,990
TOUR 0 6.9% 28,373

Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Sonites market

Physical Characteristics
MARKET : Sonites Launched in # Features Design Index
Period
MONO 0 14 7
MOOD 0 20 3
MOON 4 18 8
ROOT 0 20 3
ROPE 0 14 7
SOON 0 20 3
SORT 0 14 7
TOAST 4 14 7
TOLD 0 14 7
TOSS 4 5 8
TOUR 0 13 6

Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg,
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
 Variation Market share - Volume sold Variation Rec. retail Base Cost
Unit price
-30,955 15.1% 228 -81 395 124
13,288 16.6% 251 76 187 55
9.6% 144 270 128 New
-3,020 6.0% 90 -18 180 55
7,857 11.1% 167 41 390 173
-7,407 6.6% 99 -41 160 55
270 8.0% 120 23 350 124
1.8% 27 355 118 New
-277 8.0% 120 25 450 124
6.2% 94 269 115 New
-8,612 11.1% 168 -5 182 67

ousands of units. Retail price and Base cost are given in dollar.
in the Sonites market

Battery Life Display Size Proc. Power Rec. retail Base Cost
price
50 35 50 395 129
70 10 12 187 57
48 19 60 270 133
70 10 12 180 57
50 35 50 390 180
70 10 12 160 57
50 35 50 350 129
70 22 50 355 123
50 35 50 450 129
24 24 56 269 120
45 11 21 182 70

e given in the appropriate units: Kg, kHz, hours, etc.

in the Sonites market
MARKET REPORT – Vodites MARKET – PERIOD 4
Retail Sales and Volume Sold
MARKET : Vodites Launched in Market share - Retail sales
Period Value

Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Vodites market

Physical Characteristics
Launched in Energy
MARKET : Vodites Resolution
Period Efficiency

Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg,
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
 Variation Market share - Volume sold Variation Rec. retail Base Cost
Unit price

ousands of units. Retail price and Base cost are given in dollar.
in the Vodites market

Carbon Rec. retail

Connectivity No. of Apps Base Cost
Footprint price

e given in the appropriate units: Kg, kHz, hours, etc.

in the Vodites market
INDUSTRY BENCHMARKING – PERIOD 4
If the tables below are empty, it means that the Benchmarking study was not purchased this period

Company Profit & Loss Statements

Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Interests paid
Exceptional costs or profits
Earnings before taxes
All numbers in thousands of dollars

Company Profit & Loss Statements by Market

MARKET : Sonites
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Net contribution
All numbers in thousands of dollars

MARKET : Vodites
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Net contribution
All numbers in thousands of dollars
CONSUMER SURVEY – Sonites MARKET – PERIOD 4
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n

Brand Awareness
MARKET : Sonites Average Explorers
MONO M 68% 79%
MOOD M 70% 69%
MOON M 27% 33%
ROOT R 69% 71%
ROPE R 67% 80%
SOON S 63% 65%
SORT S 59% 68%
TOAST T 19% 25%
TOLD T 66% 75%
TOSS T 20% 26%
TOUR T 70% 73%

Purchase Intentions
MARKET : Sonites Average Explorers
MONO M 13.6% 21.1%
MOOD M 13.2% 4.2%
MOON M 10.7% 8.8%
ROOT R 5.9% 3.8%
ROPE R 10.6% 16.2%
SOON S 7.3% 3.7%
SORT S 8.2% 11.7%
TOAST T 2.2% 6.3%
TOLD T 9.9% 11.0%
 TOSS T 6.5% 8.8%
TOUR T 11.9% 4.4%

Total 0% 0%

Shopping Habits
MARKET : Sonites Explorers Shoppers
Mass Merch. 13% 42%
Online Stores 18% 18%
Specialty Stores 68% 40%

Total 0% 0%

CONSUMER PANEL – Sonites MARKET – PERIOD 4

Market Shares by Consumer Segment (based on volume)
MARKET : Sonites Total Explorers
 Total 0% 0%

Volume Sold by Consumer Segment

MARKET : Sonites Total Explorers
 Total 0 0
All numbers in thousands of units

DISTRIBUTION PANEL – Sonites MARKET – PERIOD 4

Sales and Market Shares by Channel (based on volume)
Market share - Unit
MARKET : Sonites
Specialty Stores Mass Merch.

Total 0% 0%

Distribution Coverage and Number of Outlets in each Channel

Distribution Coverage (% outlets)
MARKET : Sonites
Specialty Stores Mass Merch.
SEMANTIC SCALES – Sonites MARKET – PERIOD 4
Brand Perceptions - On a scale from 1 (Low) to 7 (High)
MARKET : Sonites # Features Design Index
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period # Features Design Index
 Importance of characteristics
# Features Design Index
On a scale from 1 (not important) to 10 (very important).

MULTIDIMENSIONAL SCALING – Sonites MARKET – PERIOD 4

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands

MARKET : Sonites Economy Performance

Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Economy Performance
 Influence of Product Characteristics on Perceptual Dimensions
MARKET : Sonites Economy Performance

COMPETITIVE ADVERTISING – Sonites MARKET – PERIOD 4

Estimated Advertising Expenditures (in thousand dollars) – By Firm and Consumer Segmen
MARKET : Sonites Total Explorers
M 9,810 1,230
R 5,240 930
S 1,870 370
T 7,730 1,080
 Total 0 0
All numbers in thousands of dollars

Estimated Advertising Expenditures (in thousand dollars) – By Brand and Consumer Segme
MARKET : Sonites Total Explorers
MONO M 3,250 640
MOOD M 3,060 290
MOON M 3,500 300
ROOT R 2,540 320
ROPE R 2,700 610
SOON S 1,070 210
SORT S 800 160
TOAST T 1,800 220
TOLD T 2,070 320
TOSS T 1,800 220
TOUR T 2,060 320

Total 0 0
All numbers in thousands of dollars

Estimated Communication Dimensions and Message Quality

Communication Message Quality
MARKET : Sonites
Dimensions
MOOD Mce & Convenience Excellent
MONO M y & Performance Average
MOON Mice & Proc. Power Excellent
ROOT R
ROPE R
SOON SELLSIDE
SORT SELLSIDE
TOUR TITANIC
 TOLD TITANIC
TOSS TITANIC
TOAST TITANIC

COMPETITIVE COMMERCIAL TEAMS – Sonites MARKET – PERIOD 4

Estimated Commercial Team Size (in full-time equivalent) – By Firm and Channel
MARKET : Sonites Total Specialty Stores
M 112 45
R 74 36
S 65 31
T 151 62

Total 0 0

Estimated Commercial Team Size (in full-time equivalent) – By Brand and Channel
MARKET : Sonites Total Specialty Stores
MONO M 40 18
MOOD M 37 12
MOON M 35 15
ROOT R 35 14
ROPE R 39 22
SOON S 25 8
SORT S 40 23
TOAST T 35 15
TOLD T 39 20
 TOSS T 39 16
TOUR T 38 11

Total 0 0

ADVERTISING EXPERIMENT – Sonites MARKET – PERIOD 4

Expected Change in Brand Awareness
MARKET : Sonites Explorers Shoppers
SOON S 1.2% 0.4%
SORT S 0.8% 0.2%

Expected Change in unit Market Share (%U)

MARKET : Sonites Explorers Shoppers
SOON S 0.1% 0.1%
SORT S 1.2% 0.2%

Expected Change in Contribution (in K$)

MARKET : Sonites
SOON S -72
SORT S 1,077
 Total 0

COMMERCIAL TEAM EXPERIMENT – Sonites MARKET – PERIOD 4

Expected Change in Number of Distributors
MARKET : Sonites Specialty Stores Mass Merch.
SOON S 309 314
SORT S 302 308

Expected Change in unit Market Share (%U)

MARKET : Sonites Specialty Stores Mass Merch.
SOON S 0.4% 1.0%
SORT S 0.8% 0.5%

Expected Change in Contribution (in K$)

MARKET : Sonites
SOON S 586
SORT S 1,319

Total 0

MARKET FORECAST – Sonites MARKET – PERIOD 4

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thousands of units)
MARKET : Sonites Period 4 Period 5
Explorers 149 140
Shoppers 382 517
Professionals 262 286
High Earners 219 250
Savers 495 592
Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a

CONJOINT ANALYSIS – Sonites MARKET – PERIOD 4

Relative Importance of Price and Physical Characteristics
MARKET : Sonites Explorers Shoppers
 Total 0.0% 0.0%

Levels and Utilities

_Conjoint
MARKET : Sonites Level Utility
urchased this period, or that no offerings are marketed yet in the Sonites market

Shoppers Professionals High Earners Savers

66% 77% 81% 55%
72% 62% 69% 74%
46% 21% 23% 16%
72% 63% 69% 69%
63% 75% 80% 56%
65% 54% 62% 65%
55% 70% 72% 47%
13% 19% 42% 13%
63% 77% 79% 55%
27% 17% 19% 15%
71% 64% 70% 73%

Shoppers Professionals High Earners Savers

6.5% 11.6% 53.6% 0.5%
7.4% 0.5% 0.3% 35.6%
34.5% 0.3% 0.3% 0.6%
5.8% 0.4% 0.3% 12.7%
4.6% 23.6% 22.5% 0.4%
5.8% 0.4% 0.3% 17.4%
3.5% 24.2% 10.3% 0.3%
1.8% 1.2% 5.4% 0.2%
3.4% 37.0% 6.5% 0.3%
 19.4% 0.3% 0.2% 0.5%
7.3% 0.5% 0.3% 31.4%

0% 0% 0% 0%

Professionals High Earners Savers

25% 28% 62%
24% 24% 15%
51% 48% 23%

0% 0% 0%

Shoppers Professionals High Earners Savers

 0% 0% 0% 0%

Shoppers Professionals High Earners Savers

 0 0 0 0

Market share - Unit Volume sold

Online Stores Specialty Stores Mass Merch. Online Stores

0% 0% 0 0 0 0

bution Coverage (% outlets) Number of Outlets

Online Stores Specialty Stores Mass Merch. Online Stores
 Total Number of Outlets

Battery Life Display Size Proc. Power Price

Battery Life Display Size Proc. Power Price
 Battery Life Display Size Proc. Power Price

available until several brands are marketed in the category.

Convenience

Convenience
 Convenience

and Consumer Segment

Shoppers Professionals High Earners Savers
3,570 1,460 1,520 2,030
1,150 980 1,080 1,100
380 380 320 420
1,740 1,420 1,910 1,580
 0 0 0 0
ds of dollars

d and Consumer Segment

Shoppers Professionals High Earners Savers
520 870 930 290
750 290 290 1,440
2,300 300 300 300
790 320 320 790
360 660 760 310
270 110 110 370
110 270 210 50
220 270 870 220
220 710 600 220
870 220 220 270
430 220 220 870

0 0 0 0
ds of dollars
 – PERIOD 4
and Channel
Mass Merch. Online Stores
48 19
26 12
24 10
58 31

0 0 0

nd and Channel
Mass Merch. Online Stores
13 9
20 5
15 5
16 5
10 7
12 5
12 5
13 7
10 9
 16 7
19 8

0 0 0

Professionals High Earners Savers

0.5% 0.5% 0.6%
0.6% 0.6% 0.2%

Professionals High Earners Savers

0.0% 0.0% 0.2%
0.3% 3.0% 0.0%
PERIOD 4

Online Stores
102
100

Online Stores
1.3%
1.9%

thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Period 9 Period 5 Total until Average until Period 4 Period 5
Period 9 Period 9
99 -6.4% -33.5% -7.8%
712 35.2% 86.4% 13.3%
226 9.2% -13.8% -2.9%
232 14.4% 6.2% 1.2%
980 19.6% 98.2% 14.7%
0 N/A #DIV/0! #DIV/0! 0.0%
ize in one and five periods, if a brand were introduced next period.

Professionals High Earners Savers

0.0% 0.0% 0.0%

Level Utility Level Utility Level Utility

Size (in % of total size)
Period 9

0.0%
CONSUMER SURVEY – Vodites MARKET – PERIOD 4
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n

Brand Awareness
MARKET : Vodites Average Innovators

Purchase Intentions
MARKET : Vodites Average Innovators
 Total 0% 0%

Shopping Habits
MARKET : Vodites Innovators Early Adopters

Total 0% 0%

CONSUMER PANEL – Vodites MARKET – PERIOD 4

Market Shares by Consumer Segment (based on volume)
MARKET : Vodites Total Innovators
 Total 0% 0%

Volume Sold by Consumer Segment

MARKET : Vodites Total Innovators
 Total 0 0
All numbers in thousands of units

DISTRIBUTION PANEL – Vodites MARKET – PERIOD 4

Sales and Market Shares by Channel (based on volume)
Market share - Unit
MARKET : Vodites
Specialty Stores Mass Merch.

Total 0% 0%

Distribution Coverage and Number of Outlets in each Channel

Distribution Coverage (% outlets)
MARKET : Vodites
Specialty Stores Mass Merch.
SEMANTIC SCALES – Vodites MARKET – PERIOD 4
Brand Perceptions - On a scale from 1 (Low) to 7 (High)
MARKET : Vodites Resolution Energy Efficiency
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period Resolution Energy Efficiency
 Importance of characteristics
Resolution Energy Efficiency
On a scale from 1 (not important) to 10 (very important).

MULTIDIMENSIONAL SCALING – Vodites MARKET – PERIOD 4

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands

MARKET : Vodites Autonomy Sophistication

Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Autonomy Sophistication
 Influence of Product Characteristics on Perceptual Dimensions
MARKET : Vodites Autonomy Sophistication

COMPETITIVE ADVERTISING – Vodites MARKET – PERIOD 4

Estimated Advertising Expenditures (in thousand dollars) – By Firm and Consumer Segmen
MARKET : Vodites Total Innovators
 Total 0 0
All numbers in thousands of dollars

Estimated Advertising Expenditures (in thousand dollars) – By Brand and Consumer Segme
MARKET : Vodites Total Innovators

Total 0 0
All numbers in thousands of dollars

Estimated Communication Dimensions and Message Quality

Communication Message Quality
MARKET : Vodites
Dimensions
COMPETITIVE COMMERCIAL TEAMS – Vodites MARKET – PERIOD 4
Estimated Commercial Team Size (in full-time equivalent) – By Firm and Channel
MARKET : Vodites Total Specialty Stores

Total 0 0

Estimated Commercial Team Size (in full-time equivalent) – By Brand and Channel
MARKET : Vodites Total Specialty Stores
 Total 0 0

ADVERTISING EXPERIMENT – Vodites MARKET – PERIOD 4

Expected Change in Brand Awareness
MARKET : Vodites Innovators Early Adopters

Expected Change in unit Market Share (%U)

MARKET : Vodites Innovators Early Adopters

Expected Change in Contribution (in K$)

MARKET : Vodites
 Total 0

COMMERCIAL TEAM EXPERIMENT – Vodites MARKET – PERIOD 4

Expected Change in Number of Distributors
MARKET : Vodites Specialty Stores Mass Merch.

Expected Change in unit Market Share (%U)

MARKET : Vodites Specialty Stores Mass Merch.

Expected Change in Contribution (in K$)

MARKET : Vodites

Total 0

MARKET FORECAST – Vodites MARKET – PERIOD 4

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thousands of units)
MARKET : Vodites Period 4 Period 5

Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a

CONJOINT ANALYSIS – Vodites MARKET – PERIOD 4

Relative Importance of Price and Physical Characteristics
MARKET : Vodites Innovators Early Adopters
 Total 0.0% 0.0%

Levels and Utilities

_Conjoint
MARKET : Vodites Level Utility
urchased this period, or that no offerings are marketed yet in the Vodites market

Early Adopters Followers

Early Adopters Followers

 0% 0% 0% 0%

Followers

0% 0% 0%

Early Adopters Followers

 0% 0% 0% 0%

Early Adopters Followers

 0 0 0 0

Market share - Unit Volume sold

Online Stores Specialty Stores Mass Merch. Online Stores

0% 0% 0 0 0 0

bution Coverage (% outlets) Number of Outlets

Online Stores Specialty Stores Mass Merch. Online Stores
 Total Number of Outlets

Carbon
Connectivity No. of Apps Price
Footprint
 Carbon
Connectivity No. of Apps Price
Footprint
 Carbon
Connectivity No. of Apps Price
Footprint

available until several brands are marketed in the category.

Economy

Economy
 Economy

and Consumer Segment

Early Adopters Followers
 0 0 0 0
ds of dollars

d and Consumer Segment

Early Adopters Followers

0 0 0 0
ds of dollars
 – PERIOD 4
and Channel
Mass Merch. Online Stores

0 0 0

nd and Channel
Mass Merch. Online Stores
 0 0 0

Followers

Followers
PERIOD 4

Online Stores

Online Stores

thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Period 9 Period 5 Total until Average until Period 4 Period 5
Period 9 Period 9

0 N/A #DIV/0! #DIV/0! 0.0%

ize in one and five periods, if a brand were introduced next period.

Followers
0.0% 0.0% 0.0%

Level Utility Level Utility Level Utility

Size (in % of total size)
Period 9

0.0%