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Trial Simulation

The document contains sales and marketing data for four customer segments over multiple years and quarters. It includes information on sales force emphasis, list prices, discounts, sales force size, spending amounts on various marketing initiatives, and features for each time period. The data shows how the company allocated resources across customer segments and marketing activities over time.

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khushi kumari
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93 views14 pages

Trial Simulation

The document contains sales and marketing data for four customer segments over multiple years and quarters. It includes information on sales force emphasis, list prices, discounts, sales force size, spending amounts on various marketing initiatives, and features for each time period. The data shows how the company allocated resources across customer segments and marketing activities over time.

Uploaded by

khushi kumari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2

Segment A Sales Force Emphasis 25% 25% 50% 45% 45% 50%
Segment B Sales Force Emphasis 25% 25% 0% 15% 15% 5%
Segment C Sales Force Emphasis 25% 25% 25% 20% 20% 15%
Segment D Sales Force Emphasis 25% 25% 25% 20% 20% 30%
List Price $142 $142 $140 $143 $143 $144
Segment A Discounts 12% 12% 11% 12% 12% 13%
Segment B Discounts 8% 8% 8% 9% 9% 10%
Segment C Discounts 4% 4% 3% 4% 4% 4%
Segment D Discounts 16% 16% 15% 17% 17% 18%
Distributor Discounts 12% 12% 12% 13% 13% 14%
Sales Force 11 11 12 12 12 13
Spending on Small Customers 50% 50% 45% 47% 45% 40%
Spending to Retain Large Customers 50% 50% 70% 68% 70% 72%
Integrated Marketing Communication and Tr $80,000 $80,000 $20,000 $17,000 $17,000 $20,000
Spending on Market Research $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Media Persuasion Spending $0 $0 $5,000 $6,500 $0 $5,000
Direct Customer Communication $0 $0 $5,000 $6,500 $6,500 $6,500
Battery Life Feature Spending $60,000 $60,000 $40,000 $50,000 $50,000 $60,000
Manufacturing Efficiency Improvement $0 $0 $20,000 $10,000 $11,500 $20,000
Sensor Size Feature Spending $60,000 $60,000 $40,000 $50,000 $55,000 $65,000
Latency Reduction Spending $0 $0 $20,000 $10,000 $10,000 $20,000
Y2, Q3 Y2, Q4 Y3, Q1 Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3
55% 55% 55% 55% 55% 55% 55% 55% -
5% 5% 10% 10% 20% 20% 20% 20% -
10% 10% 20% 20% 10% 10% 10% 10% -
30% 30% 15% 15% 15% 15% 15% 15% -
$145 $144 $145 $146 $147 $147 $146 $147 -
14% 14% 14% 14% 14% 16% 16% 15% -
11% 11% 11% 11% 11% 12% 12% 11% -
5% 5% 5% 5% 5% 0% 0% 0% -
19% 19% 19% 19% 19% 20% 20% 20% -
15% 15% 16% 16% 16% 17% 17% 17% -
14 14 15 16 17 16 15 14 -
40% 40% 37% 37% 37% 37% 37% 37% -
72% 72% 72% 72% 72% 75% 75% 75% -
$30,000 $20,000 $30,000 $50,000 $60,000 $50,000 $70,000 $75,000 -
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 -
$5,000 $0 $0 $10,000 $10,000 $10,000 $0 $0 -
$6,500 $0 $0 $10,000 $10,000 $10,000 $10,000 $5,000 -
$65,000 $70,000 $80,000 $90,000 $95,000 $90,000 $80,000 $80,000 -
$25,000 $30,000 $40,000 $40,000 $50,000 $50,000 $50,000 $40,000 -
$65,000 $70,000 $70,000 $60,000 $70,000 $60,000 $60,000 $70,000 -
$20,000 $20,000 $25,000 $20,000 $20,000 $40,000 $40,000 $20,000 -
Y1, Q1 Y1, Q2 Y1, Q3
Segment A Sales Force 25% 25% 50%
Segment B Sales Force 25% 25% 0%
Segment C Sales Force 25% 25% 25%
Segment D Sales Force 25% 25% 25%
List Price $142 $142 $140
Segment A Discounts 12% 12% 11%
Segment B Discounts 8% 8% 8%
Segment C Discounts 4% 4% 3%
Segment D Discounts 16% 16% 15%
Distributor Discounts 12% 12% 12%
Sales Force 11 11 12
Spending on Small Cus 50% 50% 45%
Spending to Retain Lar 50% 50% 70%
Integrated Marketing C $80,000 $80,000 $20,000
Spending on Market Re $50,000 $50,000 $50,000
Social Media Persuasio $0 $0 $5,000
Direct Customer Commu $0 $0 $5,000
Battery Life Feature Sp $60,000 $60,000 $40,000
Manufacturing Efficien $0 $0 $20,000
Sensor Size Feature Sp $60,000 $60,000 $40,000
Latency Reduction Spe $0 $0 $20,000
Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3
45% 45% 50% 55%
15% 15% 5% 5%
20% 20% 15% 10%
20% 20% 30% 30%
$143 $143 $144 $145
12% 12% 13% 14%
9% 9% 10% 11%
4% 4% 4% 5%
17% 17% 18% 19%
13% 13% 14% 15%
12 12 13 14
47% 45% 40% 40%
68% 70% 72% 72%
$17,000 $17,000 $20,000 $30,000
$50,000 $50,000 $50,000 $50,000
$6,500 $0 $5,000 $5,000
$6,500 $6,500 $6,500 $6,500
$50,000 $50,000 $60,000 $65,000
$10,000 $11,500 $20,000 $25,000
$50,000 $55,000 $65,000 $65,000
$10,000 $10,000 $20,000 $20,000
Y2, Q4 Y3, Q1 Y3, Q2 Y3, Q3
55% 55% 55% 55%
5% 10% 10% 20%
10% 20% 20% 10%
30% 15% 15% 15%
$144 $145 $146 $147
14% 14% 14% 14%
11% 11% 11% 11%
5% 5% 5% 5%
19% 19% 19% 19%
15% 16% 16% 16%
14 15 16 17
40% 37% 37% 37%
72% 72% 72% 72%
$20,000 $30,000 $50,000 $60,000
$50,000 $50,000 $50,000 $50,000
$0 $0 $10,000 $10,000
$0 $0 $10,000 $10,000
$70,000 $80,000 $90,000 $95,000
$30,000 $40,000 $40,000 $50,000
$70,000 $70,000 $60,000 $70,000
$20,000 $25,000 $20,000 $20,000
Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3
55% 55% 55% -
20% 20% 20% -
10% 10% 10% -
15% 15% 15% -
$147 $146 $147 -
16% 16% 15% -
12% 12% 11% -
0% 0% 0% -
20% 20% 20% -
17% 17% 17% -
16 15 14 -
37% 37% 37% -
75% 75% 75% -
$50,000 $70,000 $75,000 -
$50,000 $50,000 $50,000 -
$10,000 $0 $0 -
$10,000 $10,000 $5,000 -
$90,000 $80,000 $80,000 -
$50,000 $50,000 $40,000 -
$60,000 $60,000 $70,000 -
$40,000 $40,000 $20,000 -
Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3 Y2, Q4 Y3, Q1
Segment A 25% 25% 50% 50% 50% 45% 45% 45% 45%
Segment B 25% 25% 0% 0% 0% 5% 5% 5% 5%
Segment C 25% 25% 50% 50% 50% 45% 45% 45% 45%
Segment D 25% 25% 0% 0% 0% 5% 5% 5% 5%
List Price $142 $142 $141 $142 $143 $144 $144 $143 $143
Segment A 12% 12% 11% 11% 11% 11% 10% 11% 11%
Segment B 8% 8% 8% 8% 8% 8% 8% 9% 9%
Segment C 4% 4% 0% 0% 0% 0% 0% 0% 0%
Segment D 16% 16% 17% 17% 18% 18% 20% 20% 20%
Distributor 12% 12% 13% 13% 13% 14% 14% 14% 13%
Sales Force 11 11 11 11 12 13 13 13 14
Spending o 50% 50% 30% 25% 25% 25% 25% 25% 25%
Spending t 50% 50% 60% 65% 65% 65% 65% 60% 70%
Integrated $80,000 $80,000 $60,000 $55,000 $80,000 $80,000 $80,000 $70,000 $80,000
Spending o $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Med $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cu $0 $0 $0 $0 $0 $0 $10,000 $0 $0
Battery Lif $60,000 $60,000 $70,000 $80,000 $80,000 $90,000 $100,000 $100,000 $100,000
Manufactur $0 $0 $0 $0 $25,000 $25,000 $25,000 $35,000 $35,000
Sensor Siz $60,000 $60,000 $70,000 $65,000 $65,000 $70,000 $80,000 $90,000 $75,000
Latency Re $0 $0 $0 $0 $0 $0 $0 $10,000 $5,000
Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3
55% 55% - - - -
20% 20% - - - -
15% 15% - - - -
10% 10% - - - -
$144 $145 - - - -
12% 12% - - - -
10% 9% - - - -
0% 0% - - - -
20% 20% - - - -
13% 13% - - - -
14 14 - - - -
25% 25% - - - -
72% 72% - - - -
$80,000 $80,000 - - - -
$50,000 $50,000 - - - -
$0 $0 - - - -
$0 $0 - - - -
$95,000 $80,000 - - - -
$50,000 $40,000 - - - -
$70,000 $40,000 - - - -
$5,000 $5,000 - - - -
Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3 Y2, Q4 Y3, Q1
Segment A 25% 25% 50% 50% 50% 50% 50% 50% 50%
Segment B 25% 25% 0% 0% 0% 0% 0% 0% 0%
Segment C 25% 25% 50% 0% 0% 0% 0% 0% 0%
Segment D 25% 25% 0% 50% 50% 50% 50% 50% 50%
List Price $142 $142 $142 $143 $143 $143 $143 $143 $143
Segment A 12% 12% 12% 12% 12% 12% 12% 12% 12%
Segment B 8% 8% 8% 8% 8% 8% 8% 8% 8%
Segment C 4% 4% 0% 0% 0% 0% 0% 0% 0%
Segment D 16% 16% 16% 17% 17% 18% 18% 19% 19%
Distributor 12% 12% 12% 12% 12% 12% 12% 12% 12%
Sales Force 11 11 11 11 12 12 13 13 13
Spending o 50% 50% 30% 30% 30% 35% 37% 36% 36%
Spending t 50% 50% 70% 70% 70% 70% 70% 70% 68%
Integrated $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000
Spending o $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Med $0 $0 $0 $0 $0 $0 $0 $0 $10,000
Direct Cu $0 $0 $0 $0 $0 $0 $0 $0 $10,000
Battery Lif $60,000 $60,000 $60,000 $60,000 $70,000 $75,000 $75,000 $75,000 $75,000
Manufactur $0 $0 $0 $0 $10,000 $10,000 $10,000 $10,000 $10,000
Sensor Siz $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $50,000
Latency Re $0 $0 $0 $0 $0 $0 $0 $10,000 $10,000
Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3
50% 50% 50% 50% 50% 50%
0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0%
50% 50% 50% 50% 50% 50%
$144 $144 $143 $143 $143 $143
13% 14% 14% 14% 13% 13%
10% 10% 10% 10% 9% 9%
0% 0% 0% 0% 0% 0%
20% 20% 20% 20% 20% 20%
13% 13% 13% 13% 14% 14%
14 14 14 14 14 14
38% 38% 38% 38% 38% 35%
70% 70% 70% 70% 70% 70%
$80,000 $80,000 $80,000 $80,000 $80,000 $80,000
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000
$5,000 $5,000 $5,000 $5,000 $0 $0
$5,000 $5,000 $5,000 $5,000 $5,000 $5,000
$75,000 $75,000 $60,000 $40,000 $20,000 $15,000
$10,000 $10,000 $10,000 $10,000 $10,000 $8,000
$50,000 $45,000 $50,000 $60,000 $70,000 $75,000
$10,000 $10,000 $10,000 $10,000 $10,000 $8,000
Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3 Y2, Q4 Y3, Q1
Segment A 25% 25% 50% 50% 50% 50% 50% 50% 50%
Segment B 25% 25% 0% 0% 0% 0% 0% 0% 0%
Segment C 25% 25% 50% 0% 0% 0% 0% 0% 0%
Segment D 25% 25% 0% 50% 50% 50% 50% 50% 50%
List Price $142 $142 $142 $143 $143 $143 $143 $143 $143
Segment A 12% 12% 12% 12% 12% 12% 12% 12% 12%
Segment B 8% 8% 8% 8% 8% 8% 8% 8% 8%
Segment C 4% 4% 0% 0% 0% 0% 0% 0% 0%
Segment D 16% 16% 16% 17% 17% 18% 18% 19% 19%
Distributor 12% 12% 12% 12% 12% 12% 12% 12% 12%
Sales Force 11 11 11 11 12 12 13 13 13
Spending o 50% 50% 30% 30% 30% 35% 37% 36% 36%
Spending t 50% 50% 70% 70% 70% 70% 70% 70% 68%
Integrated $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000
Spending o $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Med $0 $0 $0 $0 $0 $0 $0 $0 $10,000
Direct Cu $0 $0 $0 $0 $0 $0 $0 $0 $10,000
Battery Lif $60,000 $60,000 $60,000 $60,000 $70,000 $75,000 $75,000 $75,000 $75,000
Manufactur $0 $0 $0 $0 $10,000 $10,000 $10,000 $10,000 $10,000
Sensor Siz $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $50,000
Latency Re $0 $0 $0 $0 $0 $0 $0 $10,000 $10,000
Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3
50% 50% 50% 50% 50% 50%
0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0%
50% 50% 50% 50% 50% 50%
$144 $144 $143 $143 $143 $143
13% 14% 14% 14% 13% 13%
10% 10% 10% 10% 9% 9%
0% 0% 0% 0% 0% 0%
20% 20% 20% 20% 20% 20%
13% 13% 13% 13% 14% 14%
14 14 14 14 14 14
38% 38% 38% 38% 38% 35%
70% 70% 70% 70% 70% 70%
$80,000 $80,000 $80,000 $80,000 $80,000 $80,000
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000
$5,000 $5,000 $5,000 $5,000 $0 $0
$5,000 $5,000 $5,000 $5,000 $5,000 $5,000
$75,000 $75,000 $60,000 $40,000 $20,000 $15,000
$10,000 $10,000 $10,000 $10,000 $10,000 $8,000
$50,000 $45,000 $50,000 $60,000 $70,000 $75,000
$10,000 $10,000 $10,000 $10,000 $10,000 $8,000
Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3 Y2, Q4 Y3, Q1
Segment A 25% 25% 50% 50% 50% 50% 50% 50% 50%
Segment B 25% 25% 0% 0% 0% 0% 0% 0% 0%
Segment C 25% 25% 0% 0% 0% 0% 0% 0% 0%
Segment D 25% 25% 50% 50% 50% 50% 50% 50% 50%
List Price $142 $142 $142 $143 $143 $143 $143 $143 $144
Segment A 12% 12% 12% 12% 12% 13% 13% 14% 15%
Segment B 8% 8% 8% 8% 8% 7% 7% 7% 8%
Segment C 4% 4% 0% 0% 0% 0% 0% 0% 0%
Segment D 16% 16% 16% 18% 18% 19% 20% 20% 20%
Distributor 12% 12% 13% 14% 14% 14% 15% 14% 15%
Sales Force 11 11 11 11 12 12 12 12 13
Spending o 50% 50% 30% 30% 30% 35% 35% 30% 30%
Spending t 50% 50% 50% 50% 60% 65% 65% 70% 72%
Integrated $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000
Spending o $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Med $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cu $0 $0 $0 $0 $0 $0 $0 $0 $0
Battery Lif $60,000 $60,000 $60,000 $70,000 $80,000 $90,000 $90,000 $80,000 $80,000
Manufactur $0 $0 $0 $0 $0 $0 $0 $10,000 $10,000
Sensor Siz $60,000 $60,000 $60,000 $50,000 $45,000 $60,000 $80,000 $80,000 $90,000
Latency Re $0 $0 $0 $0 $0 $0 $0 $10,000 $15,000
Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3
50% 50% 50% 50% - -
0% 0% 0% 0% - -
0% 0% 0% 0% - -
50% 50% 50% 50% - -
$144 $143 $144 $144 - -
14% 14% 14% 13% - -
7% 7% 7% 7% - -
0% 0% 0% 0% - -
20% 20% 20% 20% - -
14% 14% 14% 14% - -
14 14 14 14 - -
38% 38% 38% 35% - -
70% 70% 70% 70% - -
$80,000 $80,000 $70,000 $70,000 - -
$50,000 $50,000 $50,000 $50,000 - -
$5,000 $5,000 $5,000 $5,000 - -
$5,000 $5,000 $5,000 $5,000 - -
$75,000 $65,000 $60,000 $40,000 - -
$10,000 $10,000 $10,000 $10,000 - -
$40,000 $80,000 $90,000 $110,000 - -
$15,000 $40,000 $40,000 $40,000 - -

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