Scribd
Upload
284 views5 pages

Case Study Bosch

Bosch Power Tools sought to create consistent yet personalized digital experiences globally using headless commerce. This allowed customization at the front-end for each region while keeping the back-end consistent. By separating the front-end and back-end, Bosch could quickly update features globally and customize locally. Using a headless approach with Bloomreach's flexible CMS enabled Bosch to replace front-ends without disrupting operations and maximize efficiency across its global sites.

Uploaded by

Priya Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
284 views5 pages

Case Study Bosch

Bosch Power Tools sought to create consistent yet personalized digital experiences globally using headless commerce. This allowed customization at the front-end for each region while keeping the back-end consistent. By separating the front-end and back-end, Bosch could quickly update features globally and customize locally. Using a headless approach with Bloomreach's flexible CMS enabled Bosch to replace front-ends without disrupting operations and maximize efficiency across its global sites.

Uploaded by

Priya Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

Bosch Power Tools Enables

Localization Globally Head-on,


Through Headless Commerce
Manufacturing a Better Customer Experience

Digital Transformation Manager Sunny Mallavarapu works for a newly founded digital unit at Bosch.
Hes involved in changing not only the technology but also the culture and mindset of Bosch on a
global scale. Alongside digital, Bosch is focusing on digital transformation projects in sales, brand
marketing and manufacturing.

As Sunny explains, “One team can’t be transforming unless the others aren’t adapting around it.”

A Changing GloballMarketplace

As Amazon drives industry trends, it’s essential that B2B brands like Bosch don’t fall behind. With
Bosch Power Tools operating multiple global sites, the organization understood that its customers
inherently expect the same tailored digital experience. This was the business unit’s main challenge
- creating multiple unique experiences at the country level, while promoting and aligning holistic
experiences globally.

We need a solution that builds an engaging brand website for millions of users...
personalized by country, language and brand. At the same time, we need it for
one-off applications, for B2B and across the organization.

Sunny Mallavarapu, Digital Transformation Manager at Bosch Power Tools

Another challenge which became extremely difficult was scaling and managing features and
updates with multiple CMS platforms and infrastructures at a regional level. In the past, Bosch
generally approached technology from a local level to meet the differing needs of users and
customers. Its approach was to grab another CMS and stand up the system. “However, in the end,
this doesn’t scale - plus it’s inefficient to manage and it’s costly. It barely benefits the region, and
the effort and time does not benefit Bosch Power Tools globally,” said Sunny.

But the pressure to scale the business prompted the need to find an alternative solution. “We had
to work together globally,” Sunny explains, “It was the only way we’d be able to scale as taking the
regional approach was no longer beneficial.”

To alleviate the disconnect between experiences and to create efficiencies within the business,
Bosch Power Tools leveraged an entirely new approach that would transform the organization as a
whole.
Regaining Flexibility & Velocity

As a solution, Sunny sought to create an infrastructure and baseline of technology systems and
processes for the world to follow. He says that it wasn’t about taking control - it was actually about
helping to accelerate the organization regardless of the country or region.

You can’t harmonize the backend in a company the size of Bosch. What you can
do is focus on the frontend and the user experience.

Sunny Mallavarapu, Digital Transformation Manager at Bosch Power Tools

Building this infrastructure and baseline came with its challenges. “You can’t harmonize the backend
in a company the size of Bosch,” said Sunny. “What you can do is focus on the frontend and the
user experience. From a service discussion, it’s irrelevant which system is on the backend.” This
came from Sunny’s realization that you can take a brand and talk to every country and region,
and the brand manager there will tell you the hundred things they want - with 90% actually being
the same. It’s almost completely irrelevant which system it comes from. Around the world, we all
generally want the same features.

This perspective led Sunny to headless commerce. Headless commerce differentiates from
traditional commerce and CMS systems by untethering the backend and frontend from each other.
“With headless, Bosch no longer needs to build 400 individual blogs. Instead, we can build a blog
feature and functionality, and customize the style to the region and brand. For iterations, Bosch
can enhance the blog feature globally, while each market can make small alterations to their blogs
independently. In other words, the frontend can be customizable all around the world, while the
backend remains the same,” said Sunny.

Through headless, we found a way to move forward quickly, while we change


out the backend, without having to wait.

Sunny Mallavarapu, Digital Transformation Manager at Bosch Power Tools


This new approach to technology impacts the whole company. “It was clear to see how headless
brings value from a development, cost and scale perspective,” Sunny adds, “and the most important
part is the pure speed. Changing out backend systems will take years and by the time you do
it, you have to do it again. Through headless, we found a way to move forward quickly, while we
change out the backend, without having to wait.”

Continuing the digital evolution of Bosch, Sunny is rolling out this architecture in phases, taking on
each market individually and developing the essential features needed for each part of the buying
experience.

A Headless Architecture with CMS Features

Using a headless approach, leveraging Bloomreach’s flexible Experience Manager, enables


Bosch Power Tools to replace its frontend system without bringing operations to a halt, thereby
maximizing efficiencies. Now, Bosch is able to build features on a global scale to accelerate the
organization’s initiatives while delivering a highly personalised experience country to country.

“You’re not building this monolithic animal that’s hard to manage. You’re actually able to move
quickly and efficiently, while getting scale, without worrying about the backend system,” affirms
Sunny Mallavarapu.
Bloomreach Experience Manager

Bloomreach Experience Manager (brXM) is an open and flexible CMS, designed for marketers and
developers, that allows businesses, like Bosch Power Tools, to integrate with the systems to drive
results. Learn more at Bloomreach.com

Velocity

brXM supports fast cycle times for innovation, both for IT and marketing.
This creates agility across all teams to maximize creativity, delivery,
learnings, and business results.

Flexibility

The API-accessible platform to enable any resource to feed into any


channel, touchpoint or application delivered as Content-as-a- Service, Full-
Page Rendering, headless, or any combination.

Personalization

All components in brXM are designed to be targeted with existing site


visit behavior or characteristics, based either on automatically segmented
personas or preconfigured characteristics.

See Bloomreach Experience Manager in Action

Schedule Live Demo

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy