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Samsung Mobile - Sample Creative Brief

The document outlines a creative brief for a "Where's Fluffy?" smartphone app. The app aims to help pet owners find lost pets by creating a lost pet profile, posting to a lost pet bulletin board, and allowing other users to contact the owner or report finding the pet. The target audiences are owners of lost pets and local animal lovers. The app will be developed for Android and optimized for smartphones.

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AndresRuiz11
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443 views6 pages

Samsung Mobile - Sample Creative Brief

The document outlines a creative brief for a "Where's Fluffy?" smartphone app. The app aims to help pet owners find lost pets by creating a lost pet profile, posting to a lost pet bulletin board, and allowing other users to contact the owner or report finding the pet. The target audiences are owners of lost pets and local animal lovers. The app will be developed for Android and optimized for smartphones.

Uploaded by

AndresRuiz11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SAMPLE

Creative Brief
Project Name: “Where’s Fluffy?” Smartphone App Date: June 8, 2013

PROJECT TEAM
Who will be working on this project?

Pet Rescue
Chief Officer: Officer Joe Flynn
Lost Pet Investigator: Detective Olivia Benson
Veterinarian: Dr. Kelly Smith

Our Team
Account Director: Dana Farbo
Project Manager: Nomi Kaplan
Creative Director: Thomas Miller
Developer: Matt Green

ASSIGNMENT
What is our deliverable?

We will develop a smartphone app to help pet owners find their lost pets.

PROGRAM BACKGROUND
What is the history of this client, business or app?

Pet Rescue’s objective is to help pet owners keep their animals safe. When a dog or cat goes missing, Pet Rescue
helps distribute information to the community and organizes a search committee to help find the lost animals and
return them safely to their owners. Pet Rescue wants to develop an app that will provide pet owners with a tool to
help them find lost pets.

OBJECTIVE(S)
What is our purpose? What are we trying to accomplish with this assignment?

To help pet owners find lost pets.

TARGET AUDIENCE, DEMOGRAPHICS AND PSYCHOGRAPHICS


Who are we communicating to? What do we know about the audience or app user(s)?

Primary Target: Owners of Lost Pets


If a dog or cat goes missing, pet owners will do everything they can to find their pets. Pet owners who have lost
their pets are typically distressed, upset and worried. How can this app help them when they’re in need?

Secondary Target: Local Communities and Animal Lovers


We also want to attract the local community and animal lovers who are willing to help pet owners find lost animals.

Samsung Mobile App Academy 1


SAMPLE

Creative Brief
Project Name: “Where’s Fluffy?” Smartphone App Date: June 8, 2013

OPPORTUNITY
Based on the competitive marketplace, what presents itself as an opportunity? How will this app add value to the
brand?

When pet owners lose their pets, they typically post flyers around the neighborhood, ask neighbors and friends
in the local community and notify Pet Rescue. There is an opportunity to provide them with a better and easier
way to reach out to their local community for help. We also have the opportunity to create a caring and supportive
community for lost pets—not only to help find them, but to console the upset pet owners.

TONE AND MANNER


What adjectives would you use to describe the product or service? What are its attributes?

Helpful, simple, friendly, sympathetic

WORK SCOPE
What is needed for this project?

Functional Specification Document (FSD) with wireframes detailing how the app will work and what content or
functionality is required for each screen.

Design a user interface for each screen including:

• Pet Profile Entry Screen


• Lost Pet Bulletin Board
-- List View
-- Map View
• Pet Profile Summary

Development: Program a smartphone app for Android that includes the functionality and designs described in the
Functional Specifications Document.

Testing: Test apps across all supported mobile devices and ensure that functionality works as described in FSD.

Samsung Mobile App Academy 2


SAMPLE

Creative Brief
Project Name: “Where’s Fluffy?” Smartphone App Date: June 8, 2013

CONTENT AND FUNCTIONALITY


What content will be included in the app? What is the required functionality?

Create a “Lost Pet” Profile


• Photo
• Name
• Lost: date and location
• Pet Profile (animal type, breed, favorite treats, etc.)
• Owner’s address, phone number and email
• Reward

Post to “Lost Pet Bulletin Board”


• Lists lost pets by location
• Notifies users in the area
• View “Lost Pets” listing in-app
-- List View
-- Map View

View “Pet Profile”


• Contact pet owner via phone, email or in-app message
• Report a pet “Found”
-- Tag location found or seen
-- Message is automatically sent to owner

PLATFORM ACCESSIBILITY
What mobile platforms are we optimizing for?

Android Smartphones, iPhone, iPod Touch

CREATIVE CONSIDERATIONS / MANDATORY REQUIREMENTS


What should be considered when developing and creating this piece?

• How can this app help people find their lost pets faster?
• How can we build a community to support owners of lost pets?

Samsung Mobile App Academy 3


Creative Brief
Project Name: Date:

PROJECT TEAM
Who will be working on this project?

ASSIGNMENT
What is our deliverable?

CLIENT BACKGROUND
What is the history of this client, business or app?

OBJECTIVE(S)
What is our purpose? What are we trying to accomplish with this assignment?

TARGET AUDIENCE, DEMOGRAPHICS AND PSYCHOGRAPHICS


Who are we communicating to? What do we know about the audience or app user(s)?

Samsung Mobile App Academy 1


Creative Brief
Project Name: Date:

OPPORTUNITY
Based on the competitive marketplace, what presents itself as an opportunity? How will this app add value to the
brand?

TONE AND MANNER


What adjectives would you use to describe the product or service? What are its attributes?

WORK SCOPE
What is needed for this project?

Samsung Mobile App Academy 2


Creative Brief
Project Name: Date:

CONTENT AND FUNCTIONALITY


What content will be included in the app? What is the required functionality?

PLATFORM ACCESSIBILITY
What mobile platforms are we optimizing for?

CREATIVE CONSIDERATIONS / MANDATORY REQUIREMENTS


What should be considered when developing and creating this piece?

Samsung Mobile App Academy 3

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