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Philippines - A Source of Creative Content and Services

The presentation discussed the Philippines' history of absorbing foreign cultural influences while also creating original content, highlighting how cultures from China, Arabia, Spain, the US, Japan, Mexico, and Korea have shaped Philippine popular culture. It proposed that the Philippines can serve as a "hub" for creative content by taking in cultural works from ASEAN countries and Japan, adapting them for modern audiences, and producing local content for international markets.

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229 views13 pages

Philippines - A Source of Creative Content and Services

The presentation discussed the Philippines' history of absorbing foreign cultural influences while also creating original content, highlighting how cultures from China, Arabia, Spain, the US, Japan, Mexico, and Korea have shaped Philippine popular culture. It proposed that the Philippines can serve as a "hub" for creative content by taking in cultural works from ASEAN countries and Japan, adapting them for modern audiences, and producing local content for international markets.

Uploaded by

cesar_tolentino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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A Source of Creative Content and Services

Presented at the ASEAN Forum on the Development of Contents


Industry: Fusion of Pop-Cultures
Nov 12, 2010
Singapore

Presented by
Cesar Tolentino
The Philippines’ History
of Inter-Cultural Diffusion

• Culture from foreign populations


• Trade with China and Arabia (10th to 16th century)
• Spanish colonization (1565 – 1898)
• American occupation (1898 – 1946)
• Japanese occupation (1942 – 1944)
• Liberation and independence under American rule
• Modern pop culture
• Japan ‘invasion’ (1980s) and manga/anime
• Mexican ‘invasion’ (1990s) and telenovelas
• Korean ‘invasion’ (2000 onwards) and K-Pop
Philippine Popular Culture
as Inspired by Foreign Culture
FOREIGN CULTURAL ‘FILIPINIZED’ CULTURAL CONTENT
CONTENT
Hero and fantasy comics of Hero Komiks of the 1950s and 1960s
the 1940s (Wonder Woman, (Darna, Captain Barbell, Lastikman,
Superman, EC Comics, etc.) Zuma, Palos, etc.)
American TV comedies of the Philippine TV comedies of the 1980s
1960s (The Honeymooners) (John en Marsha)
Japanese anime and manga Cosplays and manga-style comics of
culture of the 1980s (Voltes 1990 onwards (Love Is In the Air, etc.)
V, Oh My Goddess!, etc.)
Mexican telenovelas of the Philippine teleseryes of the late 1990s
1990s (Marimar, etc.) (ABS-CBN and GMA Network)
Korean K-pop and drama- P-pop from 2009 onwards (GMA and
novelas of 2000 onwards ABS-CBN)
Filipino drama-novelas of 2008 onwards
(Filipino versions of Korean drama-
novelas)
Philippine Popular Culture
as Inspired by Foreign Culture

Doc Savage Weird Science Wonder Woman Superman

Copyrights: Street and Smith Publications,


Entertainment Comics, DC Comics
Philippine Popular Culture
as Inspired by Foreign Culture

Darna Lastikman Palos

Captain Barbell Zuma


Copyrights: Mars Ravelo, Jim Maniclang (Anak ni Zuma)
Philippine Popular Culture
as Inspired by Foreign Culture

Honeymooners (US)

John en Marsha (Philippines)


Philippine Popular Culture
as Inspired by Foreign Culture

Voltes V (Japan)

Love Is In The Bag (Philippines

Mr. Grieves (Filipino Art)

Oh My Goddess! Filipino & Japanese cosplayers


(Japan)
Copyrights: Sunrise Studios/Toei, Kōsuke Fujishima (Oh My Goddess!), Ace Vitangcol
(Love Is In The Bag), Jhomar Soriano (art for Mr. Grieves)
Philippine Popular Culture
as Inspired by Foreign Culture

Mari Mar (Mexico) Dahil May Isang Ikaw Gulong ng Palad


(Philippines) (Philippines)

Copyrights: Televisa, ABS-CBN


Philippine Popular Culture
as Inspired by Foreign Culture

Princess Hours First Time (Philippines) Tayong Dalawa


(Korea) (Philippines)

Copyrights: MBC
(Princess Hours, Jewel
In The Palace), GMA
(First Time), ABS-CBN
(Tayong Dalawa)
Jewel In The Palace (Korea)
The Dynamics of Philippine Culture

• Inter-cultural diffusion process


• ‘Invasion’ by foreign culture
• Absorption and deconstruction
• Updating and customization (putting the Philippine
stamp)
• Creation of indigenous content

PHILIPPINES
ABSORPTION &
DECONSTRUCTION CREATION OF
‘INVASION’ ORIGINAL
CONTENT
UPDATING &
CUSTOMIZATION
The Dynamics of Philippine Culture

• The Philippine cultural image


• ‘Sponge’ concept: foreign culture is re-engineered by
Philippine culture for modern times, allowing the foreign
culture to adapt to current trends (mostly to adapt to
modern technology) and sustain its existence
• Philippine culture allows foreign cultures to adapt to
modern times and survive the pressures of changing
technology
Proposed Model of Cultural Interaction

• ASEAN countries and Japan can interact with the Philippines


through cultural and socio-economic interchange (exchange of
culture through trade of products and services)
• Philippines can be tapped as a source of creative content and
services, allowing Filipino talent to absorb and deconstruct the
content from foreign countries/cultures before being re-
distributed to a more modern and global audience
• This cultural and socio-economic relationship between ASEAN
and Japan with the Philippines allows the cultural content
from other countries to adapt to modern trends (particularly,
to the trends on changing technology) and survive the
pressures of change
Final Word

• The Philippines is a hub for the creation of culture


content

 Creating content from culture of other countries like


ASEAN and Japan, for both the local and
international markets (via outsourcing)
 Producing local content that is suited for
consumption by other countries, such as ASEAN
and Japan (sourcing content from Philippines)

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