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Pop Culture M3

The document discusses the relationship between popular culture and media, describing popular culture as the dominant traditions and aspects of material culture that influence society, while mass media refers to communication channels that disseminate news and information. It explains that media and popular culture have a mutual relationship where media plays a crucial role in shaping, popularizing, and propagating culture by orienting people to particular cultures through publicity and advertisements.

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Kim Seokyung
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159 views28 pages

Pop Culture M3

The document discusses the relationship between popular culture and media, describing popular culture as the dominant traditions and aspects of material culture that influence society, while mass media refers to communication channels that disseminate news and information. It explains that media and popular culture have a mutual relationship where media plays a crucial role in shaping, popularizing, and propagating culture by orienting people to particular cultures through publicity and advertisements.

Uploaded by

Kim Seokyung
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Module 3

Philippines Popular
Culture and Media
POPULAR CULTURE

-generally refers to the dominant or prevalent


traditions and aspects of material culture in a
certain society. It can be understood as a set of
cultural products, practices, beliefs, and objects
dominating society. It affects and influences the
people it comes across towards these sets of
objects or beliefs.
MASS MEDIA

-refers to the communication channels


through which we disseminate news, music,
movies, education, promotional messages and
other data. It includes physical and online
newspapers and magazines, television, radio,
billboards, telephone, the Internet, fax and
billboards.
Relationship between
Popular Culture
and Media
Relationship between Popular
Culture and Media

The media and pop culture show mutual existence. It affects everyone
regardless of age, gender and social status. It has the result of influencing our
cultural beliefs and culture. Media plays a crucial role in the shaping up,
popularization and propagation of any culture. With all kinds of publicity and
advertisements, media can orient people to a particular culture. In this manner
media is influential and can play a major role in social and cultural
developments.
Relationship between Popular
Culture and Media

Image courtesy to: https://news.abs-cbn.com/life/12/12/19/list-what-are-the-most-searched-keywords-on-google-


philippines-in-2019
The Evolution of Traditional
Media to New Media

Figure 2: The Evolution of Traditional Media to New Media Image courtesy to: https://assets.sutori.com/user-
uploads/image/804d2924-1fbd-4190-ac0d-e45be1dfd7a9/583fdae05dedf3cb39519d6606476281.jpeg
Pre-Industrial Age
(Before 1700s)

 The prehistoric inhabitants used stone tools and metals as part of their
daily activities like hunting and gathering. They also used crude stone
tools to create things considered rock art.
 About 2.5 million years before writing was developed, technology began
with the earliest hominids who used stone tools, which they may have
used to start fires, hunt, cut food, and bury their dead.
Figure 2: Cave Paintings in 13,000 B.C.
Image courtesy to: https://commons.wikimedia.
org/wiki/File:San_cave_painting__Phoenicean_ship.jpg
Figure 3: Cave Paintings in 13,000 B.C.
Image courtesy to: https://assets.sutori.com/user-uploads/image/f8762ff3-315f-
4c19-9b04-2e2def3bc0c7/cee648e99db12f1d68dededf4059be08.jpeg
Pre-Industrial Age
(Before 1700s)

• Cave paintings (35,000 BC)


• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
Industrial Age
(1700s-1930s)

 The industrial age occurs during the industrial revolution in Great Britain.
This period brought in economic and societal changes, such as the
substitution of handy tools with machines like the power loom and the
steam engine. The transformation of the manufacturing industry, and
commercial enterprise for mass production of various products occurred.
Also, long-distance communication became possible via telegraph, a
system used for transmitting messages.
 People used the power of steam, developed machine tools, established
iron production, and the manufacturing of various products (including
books through the printing press).
Industrial Age
(1700s-1930s)

• Printing press for mass production (19th


century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
Figure 4: 1.The Spinning Frame
Image courtesy to: https://assets.sutori.com/user-uploads/image/33410bc7-ba71-4c2d-9337-
1514bb3cf0a7/051b79c7ddf4465b7fafb47c420d380c.jpeg
Figure 5: Printing Trades (1916)
Image courtesy to: https://commons.wiki media.org/wiki/File:The_printing_trades_(1916)_
(14765737815).jpg
The Electronic Age
(1930s – 1980s)

 The electronic age started when people utilized the power of electricity
that made electronic devices like transistor radio and television work. The
creation of the transistor piloted the rise of the electronic age. The power
of transistors was used in radio, electronic circuits, and early computers.
In this period, people made use of air access to communication
The Electronic Age
(1930s – 1980s)

• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949)
and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. HewlettPackard 9100A (1968),
Apple 1 (1976)
• OHP, LCD projectors
Figure 6: Desktop Personal Computer
Image courtesy to: https://commons.wikimedia.org/wiki/File:Desktop_personal_computer.jpg
Figure 7: Television
Image courtesy to: https://assets.sutori.com/user-uploads/image/8dee9634-a66f-43d1-b06d-6ebacd84541b/
d06a6fc8aaad6365028a438471ae51e7.png
Information Age
(1900s - 2000s)

 The information age is a period also known as the digital age. This period
signified the use of the worldwide web through an internet connection.
Communication became faster and easier with the use of social networks
or social media platforms such as Facebook, Messenger, Instagram,
Twitter, among others. The rapid technological advancement and
innovation with the use of microelectronics lead to the development of
laptops, netbooks mobile phones, and wearable technology.
Information Age
(1900s - 2000s)

• Video: YouTube (2005)


• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), tablets (1993)
netbooks (2008),
• Smartphones
• Wearable technology
• Cloud and Big Data
Figure 8: Computer Keyboard
Image courtesy to: https://4.imimg.com/data4/HV/VU/MY-8834661/computer-keyboard.jpg
Figure 9: Social Media Apps
Image courtesy to: https://commons.wikimedia.org/wiki/ File:Socialmedia-pm.png
What does media do for us?
A Brief History of
Mass Media and Culture
Thank you
for listening
ACTIVITY
1. Give 2 (two) examples each of the following;
• Pre-Industrial Age
• Industrial Age
• Electronic Age
• Informational

2. Give one scenario where in popular culture and media affects each
other.

DUE DATE: October 7, 2022 @12pm


Kailan po isasubmit? October 7, 2022 @12pm po.
GROUP 3 - MODULE 3

JHOANA MARIE LARES


MARY-ANN JOYCE ALONZO
DIANNE REYES

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