Scribd
Upload
642 views2 pages

The 12 Questions of Christmas Marketing Worksheet

This document provides 12 marketing-related questions about Christmas shopping trends, retailer strategies, and consumer spending habits. Respondents are asked to research popular gifts, store hours, best deals, average spending amounts, and more in order to gain insights into the marketing basics of the holiday season.

Uploaded by

Shonda Woessner
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
642 views2 pages

The 12 Questions of Christmas Marketing Worksheet

This document provides 12 marketing-related questions about Christmas shopping trends, retailer strategies, and consumer spending habits. Respondents are asked to research popular gifts, store hours, best deals, average spending amounts, and more in order to gain insights into the marketing basics of the holiday season.

Uploaded by

Shonda Woessner
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

The 12 Questions of Christmas

The holidays are BIG for retailers and marketing so let’s go “surfing” (on the Internet that is) to
answer these marketing-centric 12 questions of Christmas. These real-world questions relate
to some of the marketing basics we have learned. How fun is that? 

Format: You will need to create a Word Document and number your responses to each
question. Print or submit as instructed by your teacher.

Form Utility
1. List and include a picture of a product modification made for the Christmas season.

2. List and paste a picture here of a product that was developed specifically for the Christmas season.
(This should NOT be a modification of any other product.)

Time Utility
3. What hours are each of the following stores open on Thanksgiving? On Black Friday?

a) Target
b) Kmart
c) WalMart
d) Best Buy
e) Kohls

4. Find an article about the controversy of whether or not stores should be open on Thanksgiving and
paste the link on your document. Then, pretend you are the CEO of a major retailer and describe your
decision of whether or not you would be open on Thanksgiving or not and why.
Place Utility
5. What efforts is Amazon.com making to offer “place utility” this Holiday season for all the best
bargains? Copy a link to your source here and describe.

6. How many locations does WalMart have in the United States? In the world? How many locations
does Cosco have in the United States? In the world? Wow!!!

Information Utility
7. Mmmmm...Turkey is traditional dining fare for Thanksgiving, but for many families it is a staple at
Christmas dinner too! Go to the Butterball website and list all the ways they provide “information
utility” by helping cooks successfully prepare their turkey.

8. Find a website for a source you would use to by a Christmas gift that offers online help. Paste the link
here.

Possession Utility
9. Find a reliable source and find out how much the average consumer will spend this holiday season.
What percentage of purchases are expected to be made with cash vs. by credit card? Include all these
facts in your response and copy the link to your source please. Thank you!

The 4 P’s
10. What are predicted to be the most popular products as gift items this Christmas season? The most
popular toys? (List at least 3 for each)

11. I’ve made my list and am checking it twice…now I need your help. Shop around and find the best
price on a flat screen TV that is a minimum of 40” or for an “android” tablet of 7” or larger. Include
details below of the product, the retailer and any specific times you need to shop to get the best price.
Copy the link for the best value in your response also.

12. Find a link to a Black Friday ad and choose a specific toy that is on sale. Include this link in your
response. Briefly tell me what this product is and its price. Then, define the target CUSTOMER and the
target CONSUMER for this fun toy.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy