Senior High School

Media and Information

NOT

Literacy
Quarter 3 - Module 5, Week 5
Types of Media
Introduction to Media and Information Literacy Alternative Delivery Mode
Quarter 3 - Module 5: Types of Media
First Edition, 2020

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 Media and
Information Literacy
Quarter 3 - Module 5, Week 5
Types of Media

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made significant contributions to these modules.
 Table of Contents

What This Module is About................................................................................................ i

How to Learn from this Module........................................................................................ ii

Icons of this Module........................................................................................................... ii

Lesson 5: Types of Media……………………………………………………………...1

What I Need to Know:................................................................................ 1
What I Know: (Pretest)……………………………………………………1
What’s In: Arrange Me……………………………………………………2
What’s New: The Holocaust......................................................................2
What Is It: Types of Media.........................................................................4
What’s More: Different Types of Media................................................... 7
What I Have Learned: Answer Me........................................................... 7
What I Can Do: Poster Making ................................................................ 8
Summary…………………………………………………………………………………. 9
Assessment: (Posttest) …………………………………………………………………10
Key to Answers …………………………………………………………………………. 11
References ……………………………………………………………………………….12

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What This Module is About

Welcome to the 21st Century Society! We live in a world where the quality of
information we receive largely determines our choices and ensuing actions, including
our capacity to enjoy fundamental freedoms and the ability for self-determination and
development. Driven by technological improvements in telecommunications,
proliferation of media and other information providers, citizens can access and share
valuable information to anybody (Karklins, J., UNESCO).

This Module is a second part for the subject in Media and Information Literacy,
which paves the way towards more meaningful discussions and interactions
regarding technological communications. It introduces the Senior High School
learners to the concept of Media and Information Literacy as feasible foundation for
college life.

This module contains varied activities to help you become not only just an
information literate individual, but also a creative and critical thinker, responsible
user, and competent producer of media and information.

Following are the lessons contained in this module:

1. The Media
2. Types of Media

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How to Learn from this Module
To achieve the preceding objectives, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises
diligently.
• Answer all the given tests and exercises.

Icons of this Module

 What I Need to This part contains learning objectives that
Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior related
knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.

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Pretest
Multiple Choice. Choose the best answer from the given choices.

1. This is one of the oldest types of media.

A. Betamax B. Magazine
B. Friendster D. Cassette Tape

2. Become very influential since the start of the twenty-first century.

A. Blogs C. K-Pop
B. Friendster D. Manny Pacquia
3. Which type of media does NOT belong to the group.
A. Florante at Laura Book C. Bible
B. The Bible Movie D. Magazine

4. ________ are the communication outlets or tools used to store and deliver
information or data.
A. Film/ Movie C. Media
B. Computer D. Radio Broadcasting

5. It involves a various interactive game played by individuals using a

specialized electronic gaming device.
A. Digital Camera C. Optical Mouse
c. Digital Games D. Digital Codes

6. Which broadcasting media that uses radio waves to transmit entertaining,

informative, and educative content to the public?
A. Television C. Telephone
B. Film/ Movie D. Radio

7. It is a digital tool that allows people to communicate and share and produce
content.
A. Print Media C. Social Media
B. Broad Casting D. Message.com

8. An electronic communications network that connects computer networks and

organizational computer facilities around the world.
A. Social media C. Google
B. Internet D. Internet Café

9. These are news reports broadcast via radio and television.

A. Social Media C. Media
B. Print Media D. Broadcast Media

10. The most read book in the world is the Bible. What type of media is the bible?
A. Religious information C. Old Media
B. Printed Media D. Broadcast Media

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 Lesson

5 Types of Media

Grade 12, Second Semester, Q3. Week 5

What I Need to Know

At the end of this module, you should be able to:

 Compare and contrast how one issue or news is presented through the
different types of media (MIL11/12IMIL-IIIa-5)

What I Know

Directions: Classify the following media sources according to their type.

Write your answer in the table below.

Brochures Magazines Mobile Phones Social Media

Computers Books Newspaper Television

Movies Internet Blogs Smart Phones Camera

Poster Web Browser Music Player Tabloid

Advertising Magazines Radio

Begin Here:
Print Media Broadcast Media New Media Media
Convergence

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 What’s In

In the previous module, we learned about The Evolution of Traditional Media

to New Media which talks about the traditional media connecting to the new era of
media.

Activity 1. Arrange the scrambled letters to identify the correct media types.
Write your answer on the spaces provided.

1. ESPAWNESPR ___________________
2. VELENIOSIT ___________________
3. TENIRTEN ___________________
4. ORDIA ___________________
5. GAINMEZSA ___________________

What’s New

Activity 2. Look at the picture and examine carefully the messages

reflected: The Holocaust. Then, answer the questions that
follow. Your output will be rated based on the rubric given.

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Process Questions:
1. How did the people know about the Bubonic Plague during this
time?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

If this would happen today, what flat form would people receive
the news or information regarding the said pandemic?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

Rubrics on Observation

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 What Is It

TYPES OF MEDIA
The term News Media refers to the groups that communicate information and
news to people. As noted, the majority of the people obtain information from the
news media. The increasing reliance on this media has encouraged media outlets to
respond to such demands of the time by making the news available through
television and the Internet. As this develops, three main types of news media
emerged: print media, broadcast media, and the Internet.

1. Print Media
These print media include
Newspapers, magazines, journals,
newsletters, and other printed material
serve as the oldest media forms. The
influence of print media is therefore
significant. Regular readers of print
media tend to be more likely to be
politically active. The print media is
responsible for more reporting than other
news sources. Many news reports on
television are merely follow-up stories
about news that first appeared in
http://localadvertisingjourncom/press-advertising-need-know-print-media/
newspapers.

The Newspaper of Record

The New York Times is known as

the newspaper of record due to its
history of excellence and influence. If a
story is not in the Times, it is not
important. In 2003, however, the
newspaper lost its popularity and
credibility when Times journalist Jayson
Blair admitted he had fabricated some of
his stories. Hence, some readers have
lost trust in the paper.

2. Broadcast Media

Broadcast Media are news reports broadcast via radio and television.
Television news is considered as vital in every country. Most people largely rely in
getting their news from television broadcasts than from any other source.

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Television News

News broadcasting is the

medium of broadcasting of various
news events and other information
via television, radio, or internet in
the field of broadcast journalism.
The content is usually either
produced locally in a radio studio or
television studio newsroom, or by a
broadcast network. It may also
include additional material such as
sports coverage, weather forecasts,
traffic reports, commentary, and other material the broadcaster feels is relevant to
their audience.

Radio News

Radio is the other type of broadcast media.

Before the advent of television in the 1950s, most
Americans relied on radio broadcasts for their news.
Many people listened to radio news every day,
especially during morning and evening commutes.

https://twitter.com/bamaquino/status/971614876052
303872/photo/1

Talk Radio

Since the 1980s, talk radio has

emerged as a major force in broadcasting.
It has a radio format in which the hosts mix
interviews with political commentary. As a
result, many talk radio shows are highly
partisan.
https://twitter.com/bamaquino/status/971614876052303872/photo/1
2. The Internet Media
Relying on online sources of
news instead of traditional print and
broadcast media, the use Internet
gains popularity among individuals. It
easily captures the needs of the times.
Although Americans surf the sites of
more traditional media outlets, such as
NBC and CNN, but later turn to unique
online news sources such as weblogs
for easy access to information.
Websites can provide text, audio, and
video information, all of the ways

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traditional media are transmitted.

The web also permits for a more interactive approach by allowing people to
personally tailor the news they receive via personalized web portals, newsgroups,
podcasts, and RSS feeds.
Weblogs

Blogs have become very

influential since the start of the twenty-
first century. Thousands of people
viably respond to the message boards
the leading bloggers have written
regarding their opinions on a variety of
issues. Worthy to note, many blogs
are highly partisan and inaccurate,
however, a few have been
instrumental in breaking big stories.

Film/Cinema

The term “Film” is commonly applied

to movies of an artistic or educational nature.
Hence, it is not expected to have broad,
commercial appeal--for it is just created by
photographing actual scenes with a motion
picture camera; by photographing drawings or
miniature models using traditional animation
techniques; by means of computer animation;
or by a combination of some or all of these
techniques and other visual effects. It is a
series of images, which when displayed on
screen, create an illusion of moving images by
the phi phenomenon.

Video Games/Digital Games

--- refer to various interactive games played

using a specialized electronic gaming device or a
computer or mobile device and a television or other
display screen, along with a means to control
graphic images.

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 What’s More

Activity 3. Identify the types of Media shown in the table below. Mark check
if it is Broadcast Media, Print Media, Film, or New Media.

Print
Broadcas Film New
Media
Types of Media t Media Media

1. “Wish ko Lang" aired in

Channel 7.
2. Star Wars Complete
Series Boxed Set
Collection
3. Promotional Poster
uploaded in Facebook
4. Media and Information
Literacy textbook
5. Flashlight song in
Spotify
6. “24-Oras News” report
uploaded in YouTube
7. “One Punch-Man
Manga uploaded in My
Manga website"
8. “Batman and Robin
showing in theaters"
9. “Sunstar Newspaper"

10. 7 Years by Jose Marie

Chan played on 90.7
Love Radio

What I Have Learned

Activity 4. Briefly answer the following questions. Write your answer in your
activity notebook

1. How do the different types of media affect your life?

________________________________________________________________
________________________________________________________________

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2. As what you have learned in Media, what can you contribute to the following:
Family ________________________________________________________
School ________________________________________________________
Community_______________________________________________________

What I can Do

Directions: With the use of coloring materials, pentel pen, pencil, and short
bond paper, make a POSTER showing the effects of Media to your
life.

Example:

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Summary

The term News Media refers to the groups that communicate information and
news to people. Moreover, media refers to the groups that communicate information
and news to people.

There are three types of media: 1. Print Media- is the oldest media forms
like newspapers, magazines, journals, newsletters, and other printed material; 2.
Broadcast Media -are news reports broadcast via radio and television; and 3. The
Internet -provides text, audio, and video information, all of the ways traditional media
are transmitted.

Assessment: (Posttest)

Multiple Choice. Choose the best answer from the given choices.
1. This is one of the oldest types of media.
A. Betamax C. Magazine
B. Friendster D. Cassette Tape

2. It becomes very influential since the start of the twenty-first century.

A. Blogs C. K-Pop
B. Friendster D. Manny Pacquiao
3. Which type of media does NOT belong to the group?
A. Florante at Laura Book C. Bible
B. The Bible Movie D. Magazine

4. ________ are the communication outlets or tools used to store and deliver
information or data.
A. Film/ Movie C. Media
B. Computer D. Radio Broadcasting

5. It involves various interactive game played by individuals using a specialized

electronic gaming device.
A. Digital Camera C. Optical Mouse
B. Digital Games D. Digital Codes

6. Which broadcasting media that uses radio waves to transmit entertaining,

informative, and educative content to the public?
A. Television C. Telephone
B. Film/ Movie D. Radio

9
7. It is a digital tool that allows people to communicate and share and produce
content.
A. Print Media C. Social Media
B. Broad Casting D. Message.com

8. An electronic communications network that connects computer networks and

organizational computer facilities around the world.
A. Social media C. Google
B. Internet D. Internet Café

9. These are news reports broadcast via radio and television.

A. Social Media C. Media
B. Print Media D. Broadcast Media

10. The most read book in the world is the Bible. What type of media is the bible?
A. Religious information C. Old Media
B. Printed Medi D. Broadcast Media

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Key to Answer

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.
References

Websites
 https://www.youtube.com/watch?v=1ronp6Iue9w

 https://www.sparknotes.com/us-government-and-politics/american-
government/the-media/section1/

 https://whatagraph.com/blog/articles/different-types-of-media

 https://www.slideshare.net/markjhonoxillo/types-of-media-78381986

 https://www.scmp.com/week-asia/economics/article/3042042/how-home-
grown-tech-firms-and-bayanihan-spirit-rescued
 https://www.chron.com/news/houston-texas/houston/article/100-years-ago-
Galveston-ravaged-by-bubonic-plague-15098899.php

Reference for the cover Page:

https://pixabay.com/illustrations/network-technology-global-digital-3574748/
https://julie808blog.wordpress.com/

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 For inquiries and feedback, please write or call:

Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City

Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: cagayandeoro.city@deped.gov.ph

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