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SHS Media Information Literacy Q1 Wk3 Day10

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695 views5 pages

SHS Media Information Literacy Q1 Wk3 Day10

Uploaded by

BIT INTERNATIONAL COLLEGE TALIBON
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Republic of the Philippines

Department of Education
Region VII, Central Visayas
DIVISION OF BOHOL
Media and Information Literacy
FIRST QUARTER

Quarter : 1 Week : 3 Day : 10 Activity No. : 10


Competency: : Present an issue in varied ways to disseminate information
using the codes, convention, and language of media
Objective : Identify codes, convention, and message and how they affect
the audience, producers, and other stake holders.

Reflect on how important information can be conveyed to create


the desired impression

Topic : Media and Information Languages – Codes and Conventions

: Hand-outs, Smart Phones/Laptop/Tab


Presentations
Reference : Media and Information Literacy by: Mark N. Abadiano Ph.D.
Media and Information Literacy by Maria Jovita E. Zarate
Media and Information Literacy Teaching Guide for SHS
Teachers in Collaboration by CHED and Philippine Normal
University
Copyrights : For Classroom Use
Concept Notes

Media codes and conventions are like the building blocks of all the media around
us. Media codes generally have an agreed meaning, or connotation, to their audience.
There are three types of media codes, symbolic codes, technical codes and written
codes. Conventions are expected ways in which codes are organised in a product.

CODES : systems of signs, put together (usually in sequence to create meaning


COVENTION : habits or long accepted ways of doing things… through repeated
experiences, audiences become familiar with these.

Symbolic codes are social in nature. What this means is that these codes live
outside the media product themselves, but would be understood in similar ways in
the ‘real life’ of the audience.
∑ Setting is the time and place of the narrative.
∑ Mise en scene is a French term that means ‘everything within the frame’.
In media terms it has become to mean the description of all the objects
within a frame of the media product and how they have been arranged. An
analysis of mise en scene includes: Set Design, Costume, Props, Staging
and Composition
∑ Acting. Actors portray characters in media products and contribute to
character development, creating tension or advancing the narrative. The
actor portrays a character through: Facial expression, Body Language,
Vocal qualities, Movement, Body contact
∑ Colour has highly cultural and strong connotations. When studying the use
of colour in a media product the different aspects to be looking at are:
Dominant colour, Contrasting foils, Colour symbolism

Technical Codes
Technical codes are codes that are specific to a media form and do not live outside
of them. Technical codes in media includes :
∑ Camerawork refers to how the camera is operated, positioned and moved for
specific effects. Aspects of camerawork include: Positioning, Movement,
Framing, Exposure, Lens choice
∑ Editing is the process of choosing, manipulating and arranging images and
sound. Editing is generally done for four different reasons: Graphic edits,
Rhythmic edits, Spacial edits, Temporal edits
∑ Audio is the expressive or naturalistic use of sound. Audio can be diegetic
or non diegetic. The three aspects of audio are: dialogue, sound effects,
music
∑ Lighting is the manipulation of natural or artificial light to selectively
highlight specific elements of the scene. Elements of lighting include:
Quality, Direction, Source, Colour

Written Codes. Codes are the formal written language used in a media product.
Just like technical and symbolic codes, written codes can be used to advance a
narrative, communicate information about a character or issues and themes in the
media product.
Written codes include printed language which is text you can see within the frame
and how it is presented, and also spoken language, which includes dialogue and
song lyrics.

General Instruction: Read and follow directions provided in each activity.

Activity No. 1 Directions: Write the message that each traffic light conveys. Then, write
a short explanation how you came to know about what the signals mean. Write your
answer in a separate sheet of paper.

Activity No. 2 Tell whether the items found in column 1 is symbolic codes,
technical codes, written codes. In column 2, specify what type of codes and in
column 3 give the meaning and purpose of each codes. Item 1 is done for you. Write
your answer in a separate sheet of paper.

Codes Types of Codes Meaning and


Purpose

Symbolic Codes - Facebook – Social


Colour media function
Bibliography
Patricia B. Licuanan, Ph.D. n.d. Teaching Guide for Senior High School Media and
Information Literacy. Diliman, Quezon, City: Commission on Higher Education.
Zarate, Maria Jovita E. 2016. Media and Information Literacy. Sampalok, Manila: Rex
Book Store, Inc.
Ph.D, Mark N. Abadiano. 2016. Media and Information Literacy. Cronica BookHaus.
Retrieved from https://media.codes/media-codes-and-conventions-c03423c06aa8 on
August 1, 2020
Retrieved from https://tinyurl.com/y5ply79c
Retrieved from https://tinyurl.com/y4fo4xq7
Retrieved from https://tinyurl.com/y5gwcrvl
Retrieved from https://tinyurl.com/y3h55c7v
Retrieved from https://tinyurl.com/y4ffmx8g
Retrieved from https://tinyurl.com/y4vpmuze
ANSWER KEY: Activity 1

stop
slow down
go

ANSWER KEY: Activity 2

Codes Types of Codes Meaning and


Purpose

Symbolic Codes - Facebook – Social


Colour media function

Symbolic Codes – 2020 Olympic Logo


Colour

Symbolic Codes - It portrays suffering


Acting from pain

Symbolic - Mise en Everything is within


scene one frame: set design,
Costume, Props,
Staging and
Composition

Technical- lighting Selectively highlight


specific elements of
the scene.
Written Codes - Text (quotes) you can
Printed see within the frame
and how it is
presented.

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