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S Ocial Media Influencers: Before Reading

1) Social media influencers are people who have large followings and can influence their followers' purchasing decisions based on their expertise in a particular niche area like fashion, travel, or technology. 2) Companies now see influencers as a direct way to market products to customers and are paying some influencers up to $25,000 per social media post. 3) To become an influencer, you need to choose a niche area, use engaging content on platforms like blogs or Instagram regularly and consistently, and use hashtags and catchy titles to help people find your posts.

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235 views5 pages

S Ocial Media Influencers: Before Reading

1) Social media influencers are people who have large followings and can influence their followers' purchasing decisions based on their expertise in a particular niche area like fashion, travel, or technology. 2) Companies now see influencers as a direct way to market products to customers and are paying some influencers up to $25,000 per social media post. 3) To become an influencer, you need to choose a niche area, use engaging content on platforms like blogs or Instagram regularly and consistently, and use hashtags and catchy titles to help people find your posts.

Uploaded by

jason1993
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Reading: B1

ocial media influencers


Read a blogpost about the impact of social media influencers in the business world to
practise and improve your reading skills.

Before reading
Do the preparation task first. Then read the text and do the exercises.

Preparation task
Match the definitions (a–h) with the vocabulary (1–8).

Vocabulary Definitions
1. C: expertise a. something that is popular right now.
2. A: a trend b. the people who watch or
3. B: an audience follow a public event, e.g. a
film or concert
4. G: consistent
c. expert knowledge or skill in an area.
5. H: catchy
d. to ask someone to pay.
6. D: to charge
e. a specialised area.
7. F: a bio
f. a short introduction of a person (short
8. E: a niche
for ‘biography’)
g. doing something in the same way over
time
h. attractive and easily remembered

Reading text: Social media influencers


It is estimated that about 40 per cent of the world’s population use social media, and
many of these billions of social media users look up to influencers to help them
decide what to buy and what trends to follow.
So what is an influencer and how do we become one?
An influencer is a person who can influence the decisions of their followers because of
their relationship with their audience and their knowledge and expertise in a particular
area, e.g. fashion, travel or technology.
Influencers often have a large following of people who pay close attention to their
views. They have the power to persuade people to buy things, and influencers are
now seen by many companies as a direct way to customers’ hearts. Brands are now
asking powerful influencers to market their products. With some influencers charging
up to $25,000 for one social media post, it is no surprise that more and more people
are keen to become influencers too. If you are one of them, then here are five tips on
how to do it
Choose your niche
What is the area that you know most about? What do you feel most excited talking
about? Find the specific area that you’re most interested in and develop it.
1. Choose your medium and write an interesting bio
Most influencers these days are bloggers and micro-bloggers. Decide which medium
– such as your own online blog, Instagram or Snapchat – is the best way to connect
with your followers and chat about your niche area. When you have done that, write
an attention- grabbing bio that describes you and your speciality area in an
interesting and unique way. Make sure that people who read your bio will want to
follow you.
2. Post regularly and consistently
Many influencers post daily on their social media accounts. The more you post, the
more likely people will follow you. Also, ensure that your posts are consistent and
possibly follow a theme.
3. Tell an interesting story
Whether it is a photo or a comment that you are posting, use it to tell a story that
will catch the attention of your followers and help them connect with you.
4. Make sure people can easily find your content
Publicise your posts on a variety of social media, use hashtags and catchy titles and
make sure that they can be easily found. There is no point writing the most exciting
blogposts or posting the most attractive photographs if no one is going to see them.
Most importantly, if you want to become a social media influencer, you need to have
patience. Keep posting and your following will gradually increase. Good luck!

Tasks

Task 1
Choose the best answer.

1. A social media influencer is not someone who …


a. guides the decisions of their followers.
b. is an expert in a particular area.
c. pays their followers to buy products. ✓
d. has many followers who pay attention to their opinions.
2. Companies want to use influencers to help
…
a. sell their products to their followers. ✓
b. develop new products.
c. write their blogposts.
d. design their websites.
3. If you want to be an influencer, your bio on your social media account shouldn’t …
a. say who you are.
b. talk about your niche area.
c. be interesting.
d. be the same as other people’s bios. ✓
4. You should make sure that you post …
a. once a month.
b. every day for the first month and then once a month after that.
c. about similar subjects. ✓
d. about all sorts of different things.
5. You can make sure that people find your post by …
a. using hashtags.
b. using funny or memorable titles.
c. using different social media to link to your post.
d. doing all of the above. ✓
6. What should the title of this blogpost be?
a. Five ways to influence people.
b. Five ways to use influencers in marketing.
c. Five tips on becoming a social media influencer ✓
d. Five tips on making money as an influencer.

Task 2
Are the sentences true or false?

Answer
1. An influencer needs to know about as many topics as possible, True False
e.g. fashion, travel, technology, etc.
2. Companies are paying some influencers up to $25,000 to post True False
about their products.
3. Most influencers write regular posts on their blogs or micro-blogs. True False
4. You can chat with your followers using your bio. True False
5. Your posts should not only be attractive but should tell a story. True False
6. You can become a social media influencer in a short time. True False

Discussion
Do you know of any social media influencers? What are their niche areas?

Yes, I do. I follow an influencer called ‘‘Elpanaarabe’’ he uses Tik Tok and he is focused
to talk about Arabians prejudice in the normal society and highlighting the good values
of the Arabian people. His niche area is to all countries that have that kind of
prejudices.
If you became a social media influencer, what medium would you use and what
would you post about?

If one day I became a social media influencer I will use Instagram and Tik Tok, to
talk about music and experience singing.

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