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Pitching Your Business: Week #6

The document provides guidance on creating an effective investor pitch deck. It should tell a compelling story in 10-13 concise slides and generate excitement about the vision while leaving the viewer wanting more information. The deck outline suggested includes sections on the elevator pitch, traction, market opportunity, problem/solution, product, business model, marketing strategy, team, financials, competition, and requested investment. Common mistakes to avoid are including too many slides, wordy text-heavy slides, and unfounded claims. The goal is to engage the viewer and get them interested in learning more.

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Md. Safiqul Islam
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221 views18 pages

Pitching Your Business: Week #6

The document provides guidance on creating an effective investor pitch deck. It should tell a compelling story in 10-13 concise slides and generate excitement about the vision while leaving the viewer wanting more information. The deck outline suggested includes sections on the elevator pitch, traction, market opportunity, problem/solution, product, business model, marketing strategy, team, financials, competition, and requested investment. Common mistakes to avoid are including too many slides, wordy text-heavy slides, and unfounded claims. The goal is to engage the viewer and get them interested in learning more.

Uploaded by

Md. Safiqul Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Pitching Your Business

Week #6
What Your Pitch Deck Is For…
• The purpose of your Pitch Deck is not to answer all possible questions, nor close
immediate investment. It is to open the minds to your vision and get them excited
to know more. The story you craft in your Deck gets them engaged to start filling
in the blanks for themselves

• You want to give enough information to grab their interest, but not too much as to
overwhelm them or have your story lose clarity & focus.

• Give them enough to get excited about, but leave them wanting more.

• Your Deck should be able to stand on its own, without your presentation.

• Compelling Decks are concise, tell a story, are visual, 10-13 slides.
Common Deck Mistakes
• Too many slides, too much information

• “Wordy slides”: To avoid, follow Guy Kawasaki’s 10/20/30 Rule of Power Point for
slide design. 10 slides / 20 minutes to present the slides / 30 point font or greater

• Too many product details, or too many financial details

• Belittling competitors

• False/silly assumptions you can’t back up or don’t have data on

• False confidence or arrogance


Investor Pitch Deck Outline
1) Elevator Pitch
2) Momentum, Traction, Expertise: Your key numbers
3) Market Opportunity: Define market size & your customer base
4) Problem & Current Solutions: What need do you fill? Other solutions
5) Product or Service: Your solution
6) Business Model: Key Revenue Streams
7) Market Approach & Strategy: How you grow your business
8) Team & Key Stakeholders (Investors, Advisors)
9) Financials
10) Competition
11) Investment: Your ‘Ask’ for funding, Basic use of funds
Vision / Elevator Pitch
• A quick one-liner summary that combines your vision/product
and the mission of your company

• Keep it short and memorable

• Try: making it relatable… as in “We are X for Y”


(“We are AirBNB for Event Spaces”)
(“We are the Starbucks of Frozen Yogurt”)
Traction
• Show your timeline and milestones to date

• Growth metrics are key at early stage

• Highlight press, partnerships, accolades

• Customer success stories and/or testimonials


Market Opportunity
• Define Your Market: What business/space you are in

• Total Market Size: Dollar Size, Your Place/Niche

• Customers: Clearly define exactly who you serve

• Macro Trends & Insights


The Problem & Current Solutions
• Define the real problem/need you’re solving, and for who.

• Who else is already doing this, and how are they going about it
and what are they not getting right or doing wrong?
Product / Service
• Tell the story of your customer and how customers use/value
your product or service

• Images and visuals are better than lots of text: show don’t tell
Revenue Model
• Who is your primary customer & how do you make money

• What is the pricing / model

• Revenue and # of customers to date

• Show basic math on revenues and conversion rates

• Life-time value of an average Customer (How many months, how


many dollars?)
Marketing & Growth Strategy
• Where are your customers looking today and finding help?

• Where will you get in front of them?

• How will you achieve your target growth rates?

• What are the most important and unique channels and methods you
will use to find and win customers?

• How are you doing it differently than others in the space?


Team
• Highlight key team members and their prior positions,
successes, domain expertise

• Demonstrate relevant experience

• Which roles are the keys to success in your company/space?


Financials
• Include 3-5 years of financial projections

• Mention key & critical assumptions in your model of expenses,


customer conversion, market penetration %

• Highlight each of these Yearly for at least 3 years:


• Total Customers
• Total Revenue
• Total Expense
• EBITDA
Competition
• Where do you exist in the larger overall Market Space?

• What are your Advantages?

• How is your place in the market unique to you, and the right one
for your company growth and customers?

• Who are the competitors, why have they succeeded, and how
do you truly differentiate from them?
Investment
• State how much Capital you are raising, and with what general Terms: Equity, Debt,
Convertible Note

• What is the timing of your Capital raise?

• Who are your existing & notable investors, if any?

• What are your key Use of Proceeds (as % of total raise)


• Founder salaries
• Sales & Marketing
• New hires
• Technology / Product or Service development
• Capital expenses / equipment
Bad Pitch Examples
• Share the Air:
https://www.youtube.com/watch?v=wyrFWbGiGOc

• The Knowledge
https://www.youtube.com/watch?v=oIPFrZY--30
Great Pitch Decks
• Go Greek Yogurt:
http://www.slideshare.net/StrattonCapital/go-greek-us-investor-pr
esentation-31454166

• Innovative Solar:
https://www.crowdfunder.com/is34/about/
Viral Video Pitch: Dollar Shave Club
Promo Video
https://www.youtube.com/watch?v=ZUG9qYTJMsI

Background video:
https://www.youtube.com/watch?v=CCftynWsEuQ

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