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Fraud Prevention in Insurance

This document provides an introduction to business models and the Business Model Canvas tool. It defines a business model as the story that explains how an enterprise works. The key components of a business model are outlined as the Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. These components are represented visually on the Business Model Canvas tool. The document discusses characteristics of a good business model and concludes with an assignment for students to develop a Business Model Canvas for Uber.

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88 views17 pages

Fraud Prevention in Insurance

This document provides an introduction to business models and the Business Model Canvas tool. It defines a business model as the story that explains how an enterprise works. The key components of a business model are outlined as the Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. These components are represented visually on the Business Model Canvas tool. The document discusses characteristics of a good business model and concludes with an assignment for students to develop a Business Model Canvas for Uber.

Uploaded by

jabru
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1

Designing A
Business Model
Session Objectives 1

01 What is a business model

The building blocks of a Business


02 Model: The Business Model Canvas

03 BM Innovation

04 Business Model Navigator

05 Freehand illustrator
Feeehand illustrator
Introduction to Business Model

According to you, what is a Business Model?

… and what is a Business Strategy?

2
What is a Business Model?

Joan Magretta (Management writer)


The story that explains how an enterprise works.

Peter Drucker
Who is your customer, what does the customer value,and how do you deliver value
at an appropriate cost?

Clay Christensen(Harvard Business School)


A customer value proposition, a profit formula, key resources, and key processes.
Business Model

Choices Consequences

POLICIES RIGID

ASSETS FLEXIBLE
GOVERNANCE
Three Characteristics of a Good Business Model

• Is it aligned with company goals?


• The choices made while designing a business model should deliver
consequences that enable an organization to achieve its goals.

• Is it self-reinforcing?
• The choices that executives make while creating a business model should
complement on another ; there must be internal consistency.
Three Characteristics of a Good Business Model
• Is it robust?
• A good business model should be able to sustain its effectiveness over time by fending off
four threats, identified by Pankaj Ghemawat.
• Imitation (can the competitors replicate your model)
• Holdup (can suppliers, customers, and other players can capture the value that you
create by flexing bargaining power)
• Slack (organizational complacency)
• Substitution (can new product and service replace the value you create)
What comprises a business
model?
The Business Model Canvas

By A. Osterwalder
& Y. Pigneur
The Business Model Canvas
Key Partners (KP) Key Activities (KA) Value Proposition (VP) Customer Customer
Relationships (CR) Segments (CS)
• Who are our Key • What activities • It is the reason • What type of • Defines the
Partners? must we do to why customers relationships do different groups of
• Who are our key make this business will choose our our customer people/
suppliers? model work? product/service. segments expect organizations we
• Which Key • What do we need • What value do we us to establish and try to reach and
Resources are to create in order deliver to our maintain? serve.
we acquiring to offer the value customers? • Which ones work • For whom are we
from partners? proposition? • What benefits best? creating value?
• Which Key does our • Who our are most
Activities do product/service important
partners Key Resources (KR) offer that has
Channels (CH)
customers?
perform? • What assets to we customers • How do we
need in order to choosing us communicate and
make this business instead of another reach our
model work? organization’s customer segment
• What key resources products? to deliver the
do our value value proposition?
propositions • Which ones work
require? best?

Cost Structure (C$) Revenue Stream (R$)


• All of the costs incurred in developing and • The revenue generated from each
offering the product/service . . . What it customer segment
costs to operate a business model. • For what value are our customers
really willing to pay?

11
The Business Model
Innovation
The Business Model Innovation
Four epicenters of business model innovation:
• resource-driven, offer-driven, customer-driven, and finance-driven.
Assignment for next class
Developing a Business Model Canvas for
UBER
1. Divide into groups of 4
2. Sketch out your business model on the Business Model
Canvas posters

8/18/2021 16
2

THINK
BIGGER

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