Scribd
Upload
480 views2 pages

Mini Case Study 1.edited

Organizational behavior could have helped Target in three ways: 1) By listening to customers and employees, Target could have addressed issues like high prices. 2) Studying what customers wanted rather than relying on "gut feeling" could have prevented problems entering the Canadian market. 3) Considering employees more ethically may have helped retain staff rather than large severance payments for executives after failure.

Uploaded by

Nokia Noc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
480 views2 pages

Mini Case Study 1.edited

Organizational behavior could have helped Target in three ways: 1) By listening to customers and employees, Target could have addressed issues like high prices. 2) Studying what customers wanted rather than relying on "gut feeling" could have prevented problems entering the Canadian market. 3) Considering employees more ethically may have helped retain staff rather than large severance payments for executives after failure.

Uploaded by

Nokia Noc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Brooklin Ryon

ADMN 220 – Group B

Mini Case Study: The people’s side of Target’s Canadian catastrophe.

Question 1: Business decisions are often assessed in purely financial rather than human terms.

How might the study of people in general and organizational behaviour, in particular, have

helped Target with some of the challenges they faced when entering the Canadian market?

m
er as
Answer: Organizational behaviour could have helped Target by listening to customers and

co
eH w
employees. If the customers were angry about the prices, Target could have either covered the

o.
rs e
cost of transport, tariff's and duties, purchased Canadian items or have found a company that
ou urc
has lower shipping costs. As for the severance pay, it was unethical for the ex-CEO to receive
o

$61 million compared to $70 million splits among 17,600 employees. However, companies are
aC s
vi y re

only required to pay one week of severance pay to employees who have worked 13 consecutive

weeks or more when fired or let go without notice. I believe that was very nice of them to do. In
ed d
ar stu

the end, Target should have studied what their customers wanted and thought more ethically

by making sacrifices to keep their employees and customers happy.


is
Th
sh

This study source was downloaded by 100000818196705 from CourseHero.com on 06-02-2021 13:39:46 GMT -05:00

https://www.coursehero.com/file/50268094/Mini-Case-Study-1editeddocx/
Brooklin Ryon

ADMN 220 – Group B

Question 2: Outline some of the problems associated with using "gut feeling" when entering a

new country to do business. Is there any evidence that overreliance on "gut feel" might have

occurred in this case? How might scientifically validated information helps a company enter a

new country more successfully?

m
er as
co
eH w
Answer: Target was confident in their popularity by locals and tourists, that they had the gut

o.
rs e
feeling they would be just as popular in Canada. However, Target was wrong because not every
ou urc
country likes or thinks the same things. Target should have done their research on Canada and
o

find out what it is that we Canadians want from a store such as Target. In this case, Targets gut
aC s
vi y re

feeling was wrong, and they should have used systematic study prior to opening more stores

and thought about what they were getting into more deeply by bringing business into a new
ed d
ar stu

country.
is
Th
sh

This study source was downloaded by 100000818196705 from CourseHero.com on 06-02-2021 13:39:46 GMT -05:00

https://www.coursehero.com/file/50268094/Mini-Case-Study-1editeddocx/
Powered by TCPDF (www.tcpdf.org)

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy