MEDIA AND INFORMATION LITERACY WEEK 2

OCTOBER 12 -6, 2020

Learning Competency: Identify the similarities and differences between and among media literacy,
information literacy, and technology literacy. Discuss responsible use of media and information.

THE SIMILARITIES AND DIFFERENCES BETWEEN AND AMONG MEDIA

• Media - The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film, etc. It also refers to any physical
object used to communicate messages.

• Literacy - The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts. Literacy involves a continuum of
learning, wherein individuals are able to achieve their goals, develop their knowledge and
potential and participate fully in their community and wider society.

• Media Literacy - The ability to access, analyze, evaluate, and create media in a variety of forms.
It aims to empower citizens by providing them with the competencies (knowledge and skills)
necessary to engage with traditional media and new technologies.

- Media Literacy is an approach for the 21st century education. It gives a framework to how
media is created, sent, received, understood and shared in a different form - from print to
image to video to the Internet.
- Media Literacy provides an understanding of the role of media to society as well as build an
essential skill of inquiry and creativity necessary for freedom of expression.
- Media Literacy, hence, is about facilitating people to become a critical thinker and literate in
all forms of media so that they manage their interpretation on what they see or hear rather
than letting the interpretation control them.
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• Information - A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.

• Information Literacy - The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.

- The ability to identify the need for information, to be able to determine, locate, evaluate,
and effectively use that information for the issue or problem at hand. It can be linked with
reading literacy in the way you comprehend the information presented to you, in any
format, whether it is in a written form, television, audio, etc.

The information literacy curriculum includes:

- Ø Tool literacy - The ability to use print and electronic resources including software.

- Ø Resource literacy - The ability to understand the form, format, location and access
methods of information resources.

- Ø Social-structural literacy - Knowledge of how information is socially situated and

- Ø Research literacy - The ability to understand and use information technology tools to
carry our research including discipline-related software.

- Ø Publishing literacy - The ability to produce a text or multimedia report of the results of
research.
 • Technology - The application of scientific knowledge to the practical aims of human life or, as it
is sometimes phrased, to the change and manipulation of the human environment.
(https://www.britannica.com/technology/technology)

• Technology Literacy - The ability of an individual, either working independently or with others,
to responsibly, appropriately, and effectively use technological tools. Using these tools an
individual can access, manage, integrate, evaluate, create and communicate information.

- The ability to use new media such as the Internet to access and communicate information
effectively.

A Minute of History

Perhaps, there was three main steps in history that were the turning points and led to the rise of
communication technologies.

 Stone pictographs, invented in ancient times, it gave a rise to the first written communication.

 Further on, the invention of papyrus, then — paper, and wax, as well as a printing press in 15th
century made it possible to transfer the first documents, unlike stones which were immobile.
This enabled to expand the literacy throughout the globe and increase the communication level.

 Technology literacy is your understanding of technology, how well you use it and can apply it to
your everyday life or job, etc. For an instance, you can usually figure out the uses of most
electronics without a manual. Furthermore, you may say that your brother is a wizard with
spreadsheet and your sister who can do just about anything with a PowerPoint presentation.
Those skills are their technological literacy strengths. On the other hand, if your mother stills do
not know how to use the computer and social media. That would be considered as technological
weaknesses or illiteracy.

• Social Media - Is described as the collection of online communication channels dedicated to

Social Media Responsible Use

Over 70% of youth are reported the use of social media such as Facebook, Instagram,
Snapchat, Twitter, YouTube, Tumblr, and the list of possible platforms continues to expand. The
majority of youth report that they use more than one social media platform. The use of social
media and the internet, generally, is a typical part of most youths’ daily lives. That is why, it is
necessary for the parents and adults to supervise and give them support in becoming
responsible users of social media.

Here are some ways you can support the media users you know to engage in responsible use of social
media:

 Help others build up empathy and perspective-taking skills both offline and online. This can
empower them to practice good decision-making online. For example, take time to consider
what they post online that might be hurtful, and how to respectfully share a difference of
opinion in a comment, etc.

 Talk about safety and privacy online, responsible users must follow the steps below to protect
their accounts. First, set the social media accounts in private or choose friends only. Second,
avoid posting pictures or messages which are irrelevant, disrespectful or anything that could
cause trouble. Lastly, avoid accepting friend requests from people you really do not know.
 They can always block/unfriend, and also report, individuals who make you uncomfortable. For
example, individuals who make inappropriate sexual comments, are aggressive, or bullying
them.

 Be mindful of what you share in terms of personal information (e.g. sensitive or confidential
information about yourself that when someone you don’t really know and completely trust
finds it out, you will be anxious about it) Also, excessively sharing things like location tags,
especially for places like your house, places you frequently visit, etc.)

 The permanence of a social media/internet record. Remember that once something is posted,
even if you can delete it, there are still ways that these can be screen-shot, saved especially
when people comment about it. Once posted, we have no control over where they may end up.
For example, sexually explicit images/videos, harassing comments, compromising information
about yourself or another person may have consequences socially, legally.

• Media and Information Literacy - The essential skills and competencies that allow individuals to
engage with media and other information providers effectively, as well as develop critical
thinking and life-long learning skills to socialize and become active citizens.

***GOD BLESS***