Chapter8 Methods of Research Module
Chapter8 Methods of Research Module
Objectives:
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MODULE IN METHODS OF RESEARCH
Validity
Construct Validity
Content Validity
a. evidence involves the degree to which the content of the test matches a content
domain associated with the construct
Criterion Validity
b. evidence involves the correlation between the test and a criterion variable (or
variables) taken as representative of the construct. In other words, it compares the
test with other measures or outcomes (the criteria) already held to be valid.
c. For example, employee selection tests are often validated against measures of job
performance (the criterion), and IQ tests are often validated against measures of
academic performance (the criterion).
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MODULE IN METHODS OF RESEARCH
Concurrent Validity
d. refers to the degree to which the operationalization correlates with other measures
of the same construct that are measured at the same time.
Predictive Validlity
e. refers to the degree to which the operationalization can predict (or correlate with)
other measures of the same construct that are measured at some time in the
future.
f. With the selection test example, this would mean that the tests are administered
to applicants, all applicants are hired, their performance is reviewed at a later time,
and then their scores on the two measures are correlated.
Reliability (statistics)
Data Integrity
h. the maintenance of, and the assurance of the accuracy and consistency of, data
over its entire life-cycle
Sampling errors are incurred when the statistical characteristics of a population are
estimated from a subset, or sample, of that population.
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Sampling Error
i. always refers to the recognized limitations of any supposedly representative
sample population in reflecting the larger totality, and the error refers only to the
discrepancy that may result from judging the whole on the basis of a much smaller
number.
j. This is only an "error" in the sense that it would automatically be corrected if the
totality were itself assessed.
Random Sampling
k. its derived terms such as sampling error, simply specific procedures for gathering
and analyzing data that are rigorously applied as a method for arriving at results
considered representative of a given population as a whole.
l. Despite a common misunderstanding, "random" does not mean the same thing as
"chance" as this idea is often used in describing situations of uncertainty, nor is it
the same as projections based on an assessed probability or frequency.
m. Sampling always refers to a procedure of gathering data from a small aggregation
of individuals that is purportedly representative of a larger grouping which must in
principle be capable of being measured as a totality.
n. Random sampling is used precisely to ensure a truly representative sample from
which to draw conclusions, in which the same results would be arrived at if one
had included the entirety of the population instead.
o. Random sampling (and sampling error) can only be used to gather information
about a single defined point in time.
p. If additional data is gathered (other things remaining constant) then comparison
across time periods may be possible. However, this comparison is distinct from
any sampling itself.
q. As a method for gathering data within the field of statistics, random sampling is
recognized as clearly distinct from the causal process that one is trying to measure.
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MODULE IN METHODS OF RESEARCH
r. The conducting of research itself may lead to certain outcomes affecting the
researched group, but this effect is not what is called sampling error.
Sampling Bias
Non-Sampling Error
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MODULE IN METHODS OF RESEARCH
Video links:
Reference:
• https://opentextbc.ca/researchmethods/chapter/r
eliability-and-validity-of-measurement/
• https://www.google.com/search?sxsrf=ALeKk00-
M1rENzeWAymiS7w3rn1cNkoLXQ%3A15959335
90945&ei=lgMgX9SkOc3WhwOo94ywCQ&q=vali
dity+method+of+research+wikipedia&oq=validit
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client=psy-ab&ved=0ahUKEwjUx5f24-
_qAhVN62EKHag7A5YQ4dUDCAw&uact=5
• Sarndal, Swenson, and Wretman (1992), Model
Assisted Survey Sampling, Springer-Verlag
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MODULE IN METHODS OF RESEARCH