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Educational Research Quantitative & Qualitative Research

Quantitative research relies on numerical data and statistical analysis to establish cause-and-effect relationships. It aims to precisely measure variables. Qualitative research provides insights and understanding through exploration, using methods like interviews and observations to understand human behaviors, experiences, and motivations. The key differences are that quantitative research is objective and deductive while qualitative research is subjective and inductive. Qualitative research uses small, purposive samples while quantitative uses large, random samples.

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Tayyaba Khan
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111 views13 pages

Educational Research Quantitative & Qualitative Research

Quantitative research relies on numerical data and statistical analysis to establish cause-and-effect relationships. It aims to precisely measure variables. Qualitative research provides insights and understanding through exploration, using methods like interviews and observations to understand human behaviors, experiences, and motivations. The key differences are that quantitative research is objective and deductive while qualitative research is subjective and inductive. Qualitative research uses small, purposive samples while quantitative uses large, random samples.

Uploaded by

Tayyaba Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Educational Research

Unit 5
Quantitative & Qualitative Research
Definition of Quantitative Research
 Quantitative research is a form of research
that relies on the methods of natural sciences,
which produces numerical data and hard
facts. It aims at establishing cause and effect
relationship between two variables by using
mathematical, computational and statistical
methods. The research is also known as
empirical research as it can be accurately and
precisely measured.
Definition of Quantitative Research

 The data collected by the researcher


can be divided into categories or put
into rank, or it can be measured in
terms of units of measurement. Graphs
and tables of raw data can be
constructed with the help quantitative
research, making it easier for the
researcher to analyse the results.
Definition of Qualitative Research
 Qualitative research is one which provides
insights and understanding of the problem
setting. It is an unstructured, exploratory
research method that studies highly complex
phenomena that are impossible to elucidate
with the quantitative research. Although, it
generates ideas or hypothesis for later
quantitative research.
Definition of Qualitative Research
 Qualitative research is used to gain an in-depth
understanding of human behaviour, experience,
attitudes, intentions, and motivations, on the basis of
observation and interpretation, to find out the way
people think and feel. It is a form of research in which
the researcher gives more weight to the views of the
participants. Case study, grounded theory,
ethnography, historical and phenomenology are the
types of qualitative research.
Key Differences Between Qualitative And
Quantitative Research
 The differences between qualitative and quantitative
research are provided can be drawn clearly on the
following grounds:
1] Qualitative research is a method of inquiry that
develops understanding on human and social
sciences, to find the way people think and feel. A
scientific and empirical research method that is used
to generate numerical data, by employing statistical,
logical and mathematical technique is called
quantitative research.
Key Differences Between Qualitative And
Quantitative Research
2] Qualitative research is holistic in nature while
quantitative research is particularistic.
3] The qualitative research follows a subjective
approach as the researcher is intimately
involved, whereas the approach of quantitative
research is objective, as the researcher is
uninvolved and attempts to precise the
observations and analysis on the topic to
answer the inquiry.
Key Differences Between Qualitative And
Quantitative Research

4] Qualitative research is exploratory. As


opposed to quantitative research which is
conclusive.
5] The reasoning used to synthesise data
in qualitative research is inductive
whereas in the case of quantitative
research the reasoning is deductive.
Key Differences Between Qualitative And
Quantitative Research
6] Qualitative research is based on purposive
sampling, where a small sample size is selected
with a view to get a thorough understanding of
the target concept. On the other hand,
quantitative research relies on random sampling;
wherein a large representative sample is chosen
in order to extrapolate the results to the whole
population.
Key Differences Between Qualitative And
Quantitative Research

7] Verbal data are collected in qualitative research.


Conversely, in quantitative research measurable data is
gathered.
8] Inquiry in qualitative research is a process-oriented,
which is not in the case of quantitative research.
9] Elements used in the analysis of qualitative research
are words, pictures, and objects while that of
quantitative research is numerical data.
Key Differences Between Qualitative And
Quantitative Research

10] Qualitative Research is conducted


with the aim of exploring and discovering
ideas used in the ongoing processes. As
opposed to quantitative research the
purpose is to examine cause and effect
relationship between variables.
Key Differences Between Qualitative And
Quantitative Research
11] Lastly, the methods used in qualitative
research are in-depth interviews, focus groups,
etc. In contrast, the methods of conducting
quantitative research are structured interviews
and observations.
12] Qualitative Research develops the initial
understanding whereas quantitative research
recommends a final course of action.
Conclusion
 An ideal research is one, which is conducted
by considering both the methods, together.
Although, there are some particular areas
which require, only one type of research which
mainly depends on the information required
by the researcher. While qualitative research
tends to be interpretative, quantitative
research is concrete.

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