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VSL Outline: Please See Larger Template Doc For Examples. This Is Just The Structural Outline

The document outlines the structure for a virtual sales letter (VSL) intended to convince readers to purchase a product. It recommends a 6 part structure: 1) Setup to position as a tutorial, 2) Focus the reader with a scenario, 3) Address skepticism, 4) Reveal a discovery, 5) Provide a tutorial, 6) Make an offer describing the product, benefits, price, and call to action. The goal is to help, teach, and then make a compelling product pitch.

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Mikrle
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411 views9 pages

VSL Outline: Please See Larger Template Doc For Examples. This Is Just The Structural Outline

The document outlines the structure for a virtual sales letter (VSL) intended to convince readers to purchase a product. It recommends a 6 part structure: 1) Setup to position as a tutorial, 2) Focus the reader with a scenario, 3) Address skepticism, 4) Reveal a discovery, 5) Provide a tutorial, 6) Make an offer describing the product, benefits, price, and call to action. The goal is to help, teach, and then make a compelling product pitch.

Uploaded by

Mikrle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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www.getwsodownload.

com

VSL Outline
Please see larger template doc for examples. This is just
the structural outline.
www.getwsodownload.com

Part 1: The setup.

• Begin by positioning as a tutorial.


• Ask them to grab a piece of paper and pen.
• State what they are going to learn.
• Give countdown.
www.getwsodownload.com

Part 2: Focus.

• Begin painting a mental picture with


opening statement “Imagine this scenario...”
• Control focus by asking a “what if”
question. (Or series of them.)
• Make question result oriented
www.getwsodownload.com

Part 3: Skepticism.

• Briefly address skepticism (“Sound like a


stretch?”)
• Use “feel felt found” story to introduce
content.
www.getwsodownload.com

Part 4: The Reveal

Reveal the “discovery” that helped you get the results you
mentioned in the “found” section above.

Please be 100% truthful and do not engage in shenanigans!


www.getwsodownload.com

Part 5: The Tutorial

This is where you begin teaching as a means to


demonstrate you can help them ...by actually helping them.

I like to teach three major things.


www.getwsodownload.com

Part 6: The Offer.


• A great formula for this is as follows:
• Here’s what I got, here’s what it’ll do for
you, here’s what I want you to do next.
• A good transition into the offer is, “What I
just gave you is an overview of the exact
same system I used to ______ ...and now
that you know what do to, I’m going to
show you exactly how to do it.”
www.getwsodownload.com

Part 6: The Offer


• Introduce product.
• Describe components and benefits. “You
get X so you can Y&Z.”
• Give price.
• Give CTA.
• Give guarantee.
www.getwsodownload.com

Part 6: The Offer


• Give deadline (very simple if this is an OTO
after registration).
• If you want to get fancy - tell story of how
you used product to get specific benefit at
this stage.You’ll see how I do it here on
slide 86 of the template.
• This allows you to have the “buy button” in
front of the viewer longer.

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