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4D CJN Email Copywriting Template

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Sacchi Bhattacharyya
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1K views5 pages

4D CJN Email Copywriting Template

Uploaded by

Sacchi Bhattacharyya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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4D CJN Email

Copywriting
Template
Disclaimer:
All the parts of the copy you see being highlighted will be explained in more
detail in the Explanations section of this document.

SL: (Challenge Common Belief)

Hey %FIRSTNAME%,

Oftentimes when people are (Looking for desired goal)

They end up thinking (Commonly held belief)

But in reality, this is the biggest thing holding them back.

And once I realized (New way of thinking), I was able to (result)

See most people feel like (Pain + roadblocks)

(Very Unique Pain points)

But believe it or not (Old belief) is actually hurting you more than helping
you.

Because in reality (Justification why old way is inferior)

(Justification why new way is superior)


And that’s exactly why I created (Need)

You don’t have to deal with (Roadblocks),

It works by (Intriguing explanation)

If you want access,

Click here to (dream state without roadblock)

(Sign-off)

Explanations:
1. (Challenge Common Belief):

To understand how to challenge a common belief, you first need to find the
common belief.

So, based on who your target audience is, you want to find out what they
believe to be true about getting their dream outcome.

Then, you want to think about a Subject Line that goes completely against
that belief you found out your audience holds.

Example:

If target audience believes that outreach is the key to getting clients, you’d
challenge their belief with the Subject Line:

“Outreach is USELESS.”
2. (New way of thinking):

This is the thought process behind why the common belief people hold is
completely ineffective.

Example:

And once I realized that outreach is more than just a numbers game…

3. (Very Unique Pain points):

In this part, you want to relate to your target audience’s pain points that are
caused by the common belief they hold.

Example:

If they believed outreach is just a numbers game, they would spam a basic
template, which would result in it:

No prospect’s replying back to your messages,

Getting ghosted more times than on dating apps,

And being told to f*ck off with your spammy messages.

4. (Need):

After you’ve proved to the readers that their old belief was wrong and your
new belief is right,

Now they need a solution to implement the new way of thinking you taught
them.

This could be your product, a lead magnet, a YouTube video, a training, or


a resource that you provide them in order to help them use the new belief.
Example:

That’s exactly why I created the “Outreach Funnel Training”.

5. (Intriguing Explanation):

In this part, you want to tell people what the (NEED) you just showed them
is about and what it is not about.

Example:

It works by implementing a personalized email outreach sequence,

That will not only get your prospects to trust you more,

But make them eager to reply back (or get on a sales call with you ASAP).

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