Drone Shop, Inc.: Strategic Business Plan
Drone Shop, Inc.: Strategic Business Plan
The undersigned reader acknowledges that the information provided in this business plan
is confidential; therefore, the reader agrees not to disclose it without the express written
permission of or an authorized agent of Drone Shop, Inc.
It is acknowledged by the reader that information furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain
through other means and that any disclosure or use of same by reader, and may cause
serious harm or damage to aforementioned parties.
This business plan is not to be copied or reproduced by any means without the sole
written consent of an authorized agent of Drone Shop, Inc.
__________________________________ _______________
Signature Date
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Name (typed or printed)
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Table of Contents
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1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a drones
and related radio controlled toy products store while showcasing the expected financials
and operations over the next three years. Drone Shop, Inc. (“the Company”) is a New
York based corporation that will provide sales of drones and related radio controlled toy
products to customers in its targeted market. The Company was founded by John Doe.
As stated above, the Company will specialize in carrying a number of hobby related
products through its retail location. These products include, but are not limited to radio
controlled drones, model airplanes, other radio controlled devices, and high end drones
and related radio controlled toy products.
The Company will generate substantial secondary revenues from sales of drones and
related radio controlled toy products through an e-commerce platform.
The third section of the business plan will further describe the services offered by the
Drone Shop.
1.2 Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan
agreement are to be further discussed during negotiation. This business plan assumes that
the business will receive a 10 year loan with a 9% fixed interest rate. The financing will
be used for the following:
Drone Shop’s mission is to become the recognized leader in its targeted market for
having an expansive inventory of drone and radio controlled products.
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience
in the retail management and radio-controlled toy industry. Through his expertise, he will
be able to bring the operations of the business to profitability within its first year of
operations.
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1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected
financials over the next three years.
$600,000
$500,000
$400,000
$300,000 Sales
$200,000 EBITDA
Net Profit
$100,000
$0
1 2 3
Year
The Founder expects that the business will aggressively expand during the first three
years of operation. Mr. Doe intends to implement marketing campaigns that will
effectively target individuals within the target market and on an online basis. The
business will use substantial pay-per-click and search engine optimization marketing
techniques so that the business can effectively reach an audience of hobbyists that have
an extensive interest in drone technology.
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2.0 Company and Financing Summary
Drone Shop, Inc. The Company is registered as a corporation in the State of New York.
At this time, the Drone Shop requires $100,000 of debt funds. Below is a breakdown of
how these funds will be used:
Use of Funds
Mr. Doe is not seeking an investment from a third party at this time.
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2.4 Management Equity
If the business is very successful, Mr. Doe may seek to sell the business to a third party
for a significant earnings multiple. Most likely, the Company will hire a qualified
business broker to sell the business on behalf of the Drone Shop. Based on historical
numbers, the business could fetch a sales premium of up to 4 times earnings.
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3.0 Products and Services
As stated in the executive summary, the Drone Shop will carry a number of premium
drones and related radio controlled toy products and brands that are in demand among the
general public. As the store will act in a general drone shop capacity, its product lines
will include, but are not limited to:
Drones
Drone Parts
DIY Drone Kits
Related Radio Controlled Devices
The Company will generate secondary revenues from the sale of these products through a
Company branded online platform. This online platform will be developed once Drone
Shop, Inc. has developed its traditional retail operations. However, this is an extremely
important aspect to the Company’s operations as it will provide a significant amount of
additional revenue for the business. The business may also list its inventories on third
party sales platforms.
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4.0 Strategic and Market Analysis
This section of the analysis will detail the economic climate, the drone shop industry, the
customer profile, and the competition that the business will face as it progresses through
its business operations.
Within the United States, there are approximately 5,000 stores that solely specialize in
the sale of radio controlled toy products, specialized toys, and games. Each year, these
businesses aggregately generate more than $1.8 billion of sales while concurrently
providing payrolls of $200 million. The industry employs approximately 15,000 people.
This is a mature industry, but one of the most common trends is for hobby stores
(especially individually owned stores) is to develop e-commerce capabilities. Drone
Shop, Inc. intends to capitalize on this trend once its retail operations have been
established.
Drone Shop’s average client will be a middle to upper middle class man living in the
Company’s target market. Common traits among clients will include:
Among businesses that will make purchases with the Company, Management has
developed the following demographic profile:
Within the United States, there are more than 15 million people that have an interest in
drone technology as a hobby. Additionally, the business will seek to develop ongoing
relationships with photographers and real estate brokerages that want to capture aerial
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images and videos. This is an important customer base given that these companies will
not retract their drone purchases during times of economic recession. These buyers will
help ensure that Drone Shop, Inc. is able to remain profitable and cash flow positive in
any economic climate.
4.4 Competition
Competition in the field of drone technology is starting to solidify. There are a number of
companies within this market that provide an expansive inventory of drone products
through retail stores as well as online sales channels. The number of companies selling
drones within these markets is expected to increase significantly over the next ten years.
As such, it is imperative that Drone Shop, Inc. maintain an expansive marketing
campaign at all times in order to increase brand awareness.
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5.0 Marketing Plan
Drone Shop, Inc. intends to maintain an extensive marketing campaign that will ensure
maximum visibility for the business in its targeted market. Below is an overview of the
marketing strategies and objectives of the business.
Mr. Doe intends on using a number of marketing strategies that will allow the Drone
Shop to easily target men (and women to a lesser extent) within the target market. These
strategies include traditional print advertisements and ads placed on search engines on the
Internet. Below is a description of how the business intends to market its services to the
general public.
Drone Shop, Inc. will also use an internet based strategy. This is very important as many
people seeking local retailers, such as drone shops, now the Internet to conduct their
preliminary searches. Mr. Doe will register the Drone Shop with online portals so that
potential customers can easily reach the business. The Company will also develop its own
online website, which will feature e-commerce ordering functionality. The business will
aggressively use search engine optimization and pay-per-click marketing in order to
boost visibility of the website during the early years of operation.
Drone Shop, Inc. will also market its products directly to professional photographers and
real estate brokerage that have aerial photography needs. As many drones now have
video technology installed, the demand among these companies for drone technology has
increased significantly. This trend is expected to continue in perpetuity. As such, the
business will send a substantial amount of literature to these companies in order to boost
the visibility of the business among business owners and photography professionals.
5.3 Pricing
On average, each sale will generate $400 of revenue for the Company.
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6.0 Organizational Plan and Personnel Summary
Senior Management
Numbers of Personnel
Year 1 2 3
Owner 1 1 1
Store Manager 1 1 1
Store Employees 3 3 3
Bookkeeper (P/T) 1 1 1
Administrative 1 1 1
Totals 7 7 7
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6.2 Organizational Budget (Cont.)
13%
25% Owner
8%
Store Manager
Store Employees
Bookkeeper (P/T)
32% 22% Administrative
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or key
employee, you should provide a brief biography in this section.
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7.0 Financial Plan
The Company has based its proforma financial statements on the following:
Drone Shop, Inc. will have an annual revenue growth rate of 8% per year.
The Owner will acquire $100,000 of debt funds to develop the business.
The loan will have a 10 year term with a 9% interest rate.
In the event of an economic downturn, the business may have a decline in its revenues.
Hobby products and supplies are not necessities, and an economic recession may have an
impact on the Company’s ability to generate sales as consumers have less discretionary
income. However, the business will be able to remain profitable and cash flow positive
given its high margins from both retail and online sales.
Financing
Equity Contributions
Management Investment $10,000.00
General Assumptions
Year 1 2 3
Short Term Interest Rate 9.5% 9.5% 9.5%
Long Term Interest Rate 10.0% 10.0% 10.0%
Federal Tax Rate 33.0% 33.0% 33.0%
State Tax Rate 5.0% 5.0% 5.0%
Personnel Taxes 15.0% 15.0% 15.0%
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7.5 Profit and Loss Statements
Expenses
Payroll $160,000 $164,800 $169,744
General and Administrative $10,000 $10,400 $10,816
Marketing Expenses $19,503 $21,063 $22,748
Professional Fees and Licensure $3,500 $3,605 $3,713
Insurance Costs $9,500 $9,975 $10,474
Travel and Vehicle Costs $7,500 $8,250 $9,075
Rent and Utilities $25,000 $26,250 $27,563
Miscellaneous Costs $5,851 $6,319 $6,825
Payroll Taxes $24,000 $24,720 $25,462
Total Operating Costs $264,854 $275,382 $286,419
$600,000
$500,000
$400,000
$300,000 Sales
$200,000 EBITDA
Net Profit
$100,000
$0
1 2 3
Year
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7.6 Cash Flow Analysis
Cash Outflows
Repayment of Principal $6,463 $7,070 $7,733
A/P Decreases $24,897 $29,876 $35,852
A/R Increases $0 $0 $0
Asset Purchases $57,500 $11,165 $13,965
Dividends $21,813 $31,261 $39,103
Total Cash Outflows $110,673 $79,372 $96,653
$180,000
$160,000
$140,000
$120,000
$100,000
Total Cash Inflow
$80,000
$60,000 Total Cash Outflows
$40,000 Cash Balance
$20,000
$0
1 2 3
Year
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7.7 Balance Sheet
$160,000
$140,000
$120,000
$100,000
$80,000 Total Assets
$60,000 Total Liabilities
$40,000 Net Worth
$20,000
$0
1 2 3
Year
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7.8 Breakeven Analysis
$500,000
$400,000
$300,000
$200,000 Monthly Revenue
$100,000 Yearly Revenue
$0
1 2 3
Year
Financials
Profit Margin 5.55% 7.70% 9.10%
Assets to Liabilities 1.14 1.22 1.30
Equity to Liabilities 0.14 0.22 0.30
Assets to Equity 7.99 5.61 4.30
Liquidity
Acid Test 0.64 0.68 0.72
Cash to Assets 0.56 0.56 0.55
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Three Year Profit and Loss Statement
Expenses
Payroll $13,333 $13,333 $13,333 $13,333 $13,333 $13,333 $13,333
General and Administrative $833 $833 $833 $833 $833 $833 $833
Marketing Expenses $1,625 $1,625 $1,625 $1,625 $1,625 $1,625 $1,625
Professional Fees and Licensure $292 $292 $292 $292 $292 $292 $292
Insurance Costs $792 $792 $792 $792 $792 $792 $792
Travel and Vehicle Costs $625 $625 $625 $625 $625 $625 $625
Rent and Utilities $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083
Miscellaneous Costs $488 $488 $488 $488 $488 $488 $488
Payroll Taxes $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Total Operating Costs $22,071 $22,071 $22,071 $22,071 $22,071 $22,071 $22,071
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Profit and Loss Statement (First Year Cont.)
Month 8 9 10 11 12 1
Sales $40,831 $40,964 $41,097 $41,230 $41,363 $487,578
Cost of Goods Sold $13,262 $13,306 $13,349 $13,392 $13,435 $158,371
Gross Margin 67.5% 67.5% 67.5% 67.5% 67.5% 67.5%
Expenses
Payroll $13,333 $13,333 $13,333 $13,333 $13,333 $160,000
General and Administrative $833 $833 $833 $833 $833 $10,000
Marketing Expenses $1,625 $1,625 $1,625 $1,625 $1,625 $19,503
Professional Fees and Licensure $292 $292 $292 $292 $292 $3,500
Insurance Costs $792 $792 $792 $792 $792 $9,500
Travel and Vehicle Costs $625 $625 $625 $625 $625 $7,500
Rent and Utilities $2,083 $2,083 $2,083 $2,083 $2,083 $25,000
Miscellaneous Costs $488 $488 $488 $488 $488 $5,851
Payroll Taxes $2,000 $2,000 $2,000 $2,000 $2,000 $24,000
Total Operating Costs $22,071 $22,071 $22,071 $22,071 $22,071 $264,854
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Profit and Loss Statement (Second Year)
2
Quarter Q1 Q2 Q3 Q4 2
Sales $105,317 $131,646 $142,178 $147,444 $526,584
Cost of Goods Sold $34,208 $42,760 $46,181 $47,891 $171,041
Gross Margin 67.5% 67.5% 67.5% 67.5% 67.5%
Expenses
Payroll $32,960 $41,200 $44,496 $46,144 $164,800
General and Administrative $2,080 $2,600 $2,808 $2,912 $10,400
Marketing Expenses $4,213 $5,266 $5,687 $5,898 $21,063
Professional Fees and Licensure $721 $901 $973 $1,009 $3,605
Insurance Costs $1,995 $2,494 $2,693 $2,793 $9,975
Travel and Vehicle Costs $1,650 $2,063 $2,228 $2,310 $8,250
Rent and Utilities $5,250 $6,563 $7,088 $7,350 $26,250
Miscellaneous Costs $1,264 $1,580 $1,706 $1,769 $6,319
Payroll Taxes $4,944 $6,180 $6,674 $6,922 $24,720
Total Operating Costs $55,076 $68,846 $74,353 $77,107 $275,382
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Profit and Loss Statement (Third Year)
3
Quarter Q1 Q2 Q3 Q4 3
Sales $113,742 $142,178 $153,552 $159,239 $568,711
Cost of Goods Sold $36,945 $46,181 $49,876 $51,723 $184,724
Gross Margin 67.5% 67.5% 67.5% 67.5% 67.5%
Expenses
Payroll $33,949 $42,436 $45,831 $47,528 $169,744
General and Administrative $2,163 $2,704 $2,920 $3,028 $10,816
Marketing Expenses $4,550 $5,687 $6,142 $6,370 $22,748
Professional Fees and Licensure $743 $928 $1,003 $1,040 $3,713
Insurance Costs $2,095 $2,618 $2,828 $2,933 $10,474
Travel and Vehicle Costs $1,815 $2,269 $2,450 $2,541 $9,075
Rent and Utilities $5,513 $6,891 $7,442 $7,718 $27,563
Miscellaneous Costs $1,365 $1,706 $1,843 $1,911 $6,825
Payroll Taxes $5,092 $6,365 $6,875 $7,129 $25,462
Total Operating Costs $57,284 $71,605 $77,333 $80,197 $286,419
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Three Year Cash Flow Analysis
Total Cash Inflow $115,276 $5,363 $5,450 $5,537 $5,624 $5,711 $5,799 $5,886
Cash Outflows
Repayment of Principal $517 $521 $525 $528 $532 $536 $540 $545
A/P Decreases $2,075 $2,075 $2,075 $2,075 $2,075 $2,075 $2,075 $2,075
A/R Increases $0 $0 $0 $0 $0 $0 $0 $0
Asset Purchases $57,500 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0
Total Cash Outflows $60,092 $2,595 $2,599 $2,603 $2,607 $2,611 $2,615 $2,619
Net Cash Flow $55,185 $2,768 $2,851 $2,934 $3,017 $3,100 $3,183 $3,267
Cash Balance $55,185 $57,952 $60,803 $63,737 $66,755 $69,855 $73,038 $76,305
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Cash Flow Analysis (First Year Cont.)
Month 9 10 11 12 1
Cash From Operations $2,815 $2,902 $2,989 $3,076 $31,161
Cash From Receivables $0 $0 $0 $0 $0
Operating Cash Inflow $2,815 $2,902 $2,989 $3,076 $31,161
Cash Outflows
Repayment of Principal $549 $553 $557 $561 $6,463
A/P Decreases $2,075 $2,075 $2,075 $2,075 $24,897
A/R Increases $0 $0 $0 $0 $0
Asset Purchases $0 $0 $0 $0 $57,500
Dividends $0 $0 $0 $21,813 $21,813
Total Cash Outflows $2,623 $2,627 $2,632 $24,449 $110,673
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Cash Flow Analysis (Second Year)
2
Quarter Q1 Q2 Q3 Q4 2
Cash From Operations $8,932 $11,165 $12,058 $12,504 $44,658
Cash From Receivables $0 $0 $0 $0 $0
Operating Cash Inflow $8,932 $11,165 $12,058 $12,504 $44,658
Cash Outflows
Repayment of Principal $1,708 $1,747 $1,787 $1,827 $7,070
A/P Decreases $5,975 $7,469 $8,067 $8,365 $29,876
A/R Increases $0 $0 $0 $0 $0
Asset Purchases $2,233 $2,791 $3,014 $3,126 $11,165
Dividends $6,252 $7,815 $8,440 $8,753 $31,261
Total Cash Outflows $16,169 $19,823 $21,308 $22,072 $79,372
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Cash Flow Analysis (Third Year)
3
Quarter Q1 Q2 Q3 Q4 3
Cash From Operations $11,172 $13,965 $15,083 $15,641 $55,862
Cash From Receivables $0 $0 $0 $0 $0
Operating Cash Inflow $11,172 $13,965 $15,083 $15,641 $55,862
Cash Outflows
Repayment of Principal $1,869 $1,911 $1,954 $1,999 $7,733
A/P Decreases $7,170 $8,963 $9,680 $10,038 $35,852
A/R Increases $0 $0 $0 $0 $0
Asset Purchases $2,793 $3,491 $3,771 $3,910 $13,965
Dividends $7,821 $9,776 $10,558 $10,949 $39,103
Total Cash Outflows $19,653 $24,141 $25,963 $26,896 $96,653
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