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NCD Business L5 DT Assignment - CaseStudy - June2021 2

This document provides the details of an assessment task for a Foundation Degree in Business and Management. Students must choose one of the listed companies and collect qualitative and quantitative data on the company from various sources. They must then analyze the data, evaluate the company's current services, and make recommendations to help the company innovated and grow. The assessment is worth 25% of the module grade. Students must include at least 6 academic references and submit a 1,000 word report by September 27th. The skills developed include qualitative and quantitative analysis, research, decision making, and critical analysis to support organizational growth. Students will be marked on their collection and analysis of data, analysis findings, and recommendations.

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64 views4 pages

NCD Business L5 DT Assignment - CaseStudy - June2021 2

This document provides the details of an assessment task for a Foundation Degree in Business and Management. Students must choose one of the listed companies and collect qualitative and quantitative data on the company from various sources. They must then analyze the data, evaluate the company's current services, and make recommendations to help the company innovated and grow. The assessment is worth 25% of the module grade. Students must include at least 6 academic references and submit a 1,000 word report by September 27th. The skills developed include qualitative and quantitative analysis, research, decision making, and critical analysis to support organizational growth. Students will be marked on their collection and analysis of data, analysis findings, and recommendations.

Uploaded by

syeda salma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Foundation Degree in Business and Management (Year 2)

Digital Technologies
School of Business, Management and Professional
Semester: June 2021 (Tutor: Gabriella Kereszturi)

TITLE: Case Study (25% of MM)

ASSESSMENT 2

Completion of this work will satisfy the following learning outcome:

LO4    demonstrate the use of qualitative and quantitative analysis of information to identify
service/organisational improvement and opportunities for innovation and growth.  

TASKS

Choose one of the companies from the list given below.


On your chosen company you will need to collect data from social media, the media and statistics, that
you will analyse using appropriate qualitative and quantitative methods. Evaluate the chosen
organisation’s current service provision. Critically comment on it and weigh the pros and cons against
each other.

Based on the findings emerging from the data sets analysed you will develop a set of recommendations
that you believe will help them to be more innovative and in turn, contributes to the growth of the
organisation. Justify your recommendations. (addresses LO4).

Companies:
 ASOS
 GAP
 Elan Café
 Starbucks
 Huawei
 Dyson
 Brewdog
 Weatherspoons
 The London Eye
 Windsor Castle

Other relevant assessment information:


 You will need to include and reference at least 6 academic sources including books and journals to
provide supporting evidence and define any key concepts.
 The completion of your work will satisfy 25% of the assessment for this module. Word count for
the assessment is 1,000 (+ or - 10%). Submission is electronically via Turnitin. You must
include a reference list.

Issue Date: 05.07.2021


Submission Date: 27.09.2021
Feedback Date: 25.10.2021

SKILLS DEVELOPMENT
The skills development opportunities identified in this assignment are:

- to understand qualitative and quantitative analysis and carry out own research, data and
benchmarking against other organisations. 
- develop decision making skills using evidence-based tools and ethical approaches including
critical analysis, synthesis and evaluation to support decision making.

MARKING CRITERIA

Task Indicative Content Marking


Collect and analyse Identify relevant sources for qualitative and quantitative data 30
qualitative and quantitative in the context of the chosen case study and justify the choice
data sets in an of sources.
organisational context to
support organisational Analyse with appropriate tools and techniques the qualitative
growth and quantitative data collected, supported by evidence and 30
arguments.

Based on the findings emerging from the qualitative and


quantitative data analysed provide a set of useful 30
recommendations in order to support organisational growth.

100%
Undergraduate Generic Marking Criteria Foundation Degree Level 5

Classification Classification Level 5 (Foundation Classification


Level 5 (Foundation Degree/Diploma) Level 5 (Foundation Degree/Diploma)
Degree/Diploma)
90%-100% Distinction* 80%-89% Distinction* 70%-79% Distinction*
Exceptional work with presentation of the Outstanding work with presentation of a very Extremely good work with presentation
highest standard. The work contains high standard. There is comprehensive of a high standard. Evidence of strong
coherent arguments and ideas. There is a understanding of key concepts and knowledge and understanding together
detailed understanding of subject matter knowledge and evidence of critical analysis with some critical analysis and insight.
and critical analysis of issues/problems. and insight. Accurate interpretation of data Source material is used effectively to
Points are made clearly and concisely, with arguments, ideas and solutions support arguments, ideas and solutions.
always substantiated by appropriate use of presented effectively and based on strong
source material. There is evidence of a research and reading.
sound ability to critically interrelate
theories with examples from practice
where appropriate.
60%-69% Distinction 50%-59% Merit 40%-49% Pass
Very good presentation. Sound knowledge Presentation is of a good standard but some Adequate presentation. The work is
and understanding with an emerging shortcomings. Evidence of a sound descriptive and/or lacks critical analysis
ability to critically engage with and apply knowledge base but limited critical and where required but is relevant with
the concepts involved linking them to practical application of concepts and ideas. limited though sufficient evidence of
practice where appropriate. Good use of Content is largely relevant although points knowledge and understanding. There is
source material which supports most may not always be clear and structure may some evidence of reading although
points clearly. Content is wholly relevant lack coherence. Contains some critical arguments/ proposals/solutions often lack
and is coherently structured. reflection and some use of source material to coherence and may be unsubstantiated by
illustrate points. relevant source material or partially
flawed. Links to practice are made where
appropriate.
30%-39% Fail 20-29% Fail 0-19 % Fail
Poorly structured, incoherent and wholly Very poorly structured, incoherent and The work is extremely poorly structured
descriptive work. Evidence of a weak wholly descriptive work. Evidence of a very and presented. It demonstrates no real
knowledge base with some key aspects not weak knowledge base with many key knowledge or understanding of key
addressed and use of irrelevant material. omissions and much material irrelevant. Use concepts and principles. Much material is
Flawed use of techniques. Limited of inappropriate or incorrect techniques. irrelevant, incorrect or omitted. No
evidence of appropriate reading and no Very little evidence of appropriate reading evidence of critical thought. No effective
evidence of critical thought. Little and no evidence of critical thought. No links use of supporting material. No links to
reference to practice where appropriate. to practice where appropriate. To obtain a practice where appropriate. Not a
mark of 20% the work must show evidence genuine attempt to engage with the
of a genuine attempt to engage with the assessment requirements and/or subject
assessment requirements and with the subject matter.
matter.

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