Coursework 1 – Individual Report

Module CST3340
code

Module title Business Intelligence

Submission 11:00pm on Friday 1st December 2023 via the online submission link on
date, time MyLearning.

Feedback Formative Feedback during lab session in week 8 – Week beginning 13th
type & date November 2023.

Online summative feedback will be available on MyLearning by 11pm on

Monday 8th January 2024.

Word count Max 2400 words

Assignment Report based on a case study of your choice.

type
This is an individual report.

Assignment This coursework is based on a case study of your choice. The case study
structure should represent a scenario where data can be used to improve the
decision-making process of an organisation.
and format
The submission should be in the form of a report of no more than MAX
2400 word, see below for more details. Your report will be based on the
material covered in the lectures and labs, but you are also expected to
carry out your own research.

Your submission should contain the following sections:

 Introduction: The Case Study (15 marks)

 A brief overview of your chosen scenario, which clearly describes
the scenario, as well as where and how data can be used to
improve the decision-making process.

 The Data Requirements (15 marks)

 A detailed discussion of the data requirements of your scenario
including the data sources. This should include a discussion of
both:
 Internal data, data collected locally.
 External data, data collected by external bodies.

 The Data Storage (55 marks)

 Compare and contrast the different types of data storage that could
be used for your scenario. This should include:
 The data warehouse.
 Big data systems
 A detailed discussion of data storage and analysis using a big data
 framework.
 This should include the following:
 A discussion of data previously identified which would NOT be
suitable for storage in a data warehouse.
 A discussion of reasons the data is NOT suitable for storge in a
data warehouse.
 Using examples from your scenario, discuss a framework that
could be used to collect, store and analyse this data.
.
 Cloud storage.
 Conclusion (15 marks)
 This should include
 A summary of your discussions
 A suggestion, with justification, of the most appropriate data
strategy for your scenario.

 References: A list of references using Harvard Referencing. See

http://www.citethemrightonline.com.

 Presentation: Clearly presented with limited spelling and grammatical

errors.

Assessed Learning outcomes:

learning
outcome (s) Knowledge

On successful completion of this module, the student will be able to:

1. Analyse the data architecture, business processes and the process

of establishing data relationship to recommend relevant data
stores that would assist decision making.
2. Demonstrate knowledge and understanding of the professional,
legal, social, and ethical issues related to the use of business
intelligence technologies.

Skills

On successful completion of this module, the student will be able to:

3. Apply a variety of architectures and technologies for data

collection, integration, and storage.
4. Professionally present results from the business decision making
process, verbally and in writing.

Module This assessment is worth 40% of the final grade for this module. This
weighting % assessment mark will be given as a percentage.

Key reading Lecture slides and lab exercises.

and learning
resources Coursework books.

Further reading suggested during lectures.

 Coursework 1 Individual Report marking criteria rubric.

5-8 Upper 9-12 Lower

Criteria 1-4 First 13-16 Third 17-20 Refer
Second Second

70%+ 60%-69% 50%-59% 40%-49% Less than

40%

Introduction Outstanding Thorough Evidence of Adequate Discussion

(15%): discussion discussion some discussion and
and and discussion and justification
A clear
justification justification and justification of chosen
rationale for
of chosen of chosen justification of chosen case study
the chosen
case study case study of chosen case study and
case study
and and case study and decision-
and decision-
decision- decision- and decision- making
making
making making decision- making scenario is
scenario.
scenario scenario. making scenario. inadequate.
scenario.

Discussion: Excellent Good Demonstrate Adequate Inadequate

The Data and well- understandin s content; content;
Requiremen informed g of theories satisfactory limited depth limited depth
ts (15%) understandin and knowledge of of
g of theories concepts and knowledge knowledge
Relevant and
and involved. understandin and and
informative,
concepts g theories understandin understandin
applying
involved. and g shown. g shown.
depth of
knowledge concepts.
and
understandin
g.

Discussion: Excellent Good Demonstrate Adequate Inadequate

The Data and well- understandin s content; content;
Storge informed g of theories satisfactory limited depth limited depth
(55%) understandin and knowledge of of
g of theories concepts and knowledge knowledge
Relevant and
informative, and involved. understandin and and
applying concepts g theories understandin understandin
depth of and
 knowledge involved. concepts. g shown. g shown.
and
understandin
g.

Conclusion Tightly Undertakes Clear Adequate Inadequate

(15%): structured, a systematic conclusions conclusions conclusions
logical and analysis of to the topics to the topics to the topics
Clear
draws the issues covered. covered. covered.
conclusions
coherent and draws
from the
conclusions coherent
literature and
to the topics conclusions
topics
covered. to the topics
discussed in
covered.
the work and
justification of
data strategy
proposed.

References: Broad and Good range Conventiona Adequate Review

for all above relevant of l references but limited relies on no
sections. readings appropriate and readings use of or one
examined references used within references reference;
Reference to
and used used during the review. during evidence of
sources
selectively in the review. review. unexamined
including
the work. personal
directions for
opinion.
further study.

Presentation Very well Very well Well Simple Inaccurate

: for all expressed expressed; expressed; expression expression
above and good understandin of of
sections. understandin understandin g of content information; information:
g of content g of content with many little lacks
Clearly with limited with some spellings understandin understandin
presented spelling or spelling and/ and/ or g of content; g of content;
with limited grammatical or grammatical several many
spelling and errors. grammatical errors. spelling and spelling and
grammatical errors. grammatical grammatical
errors. errors. errors.

The following table details the support you will be receiving for this assignment and
the feedback opportunities you will have.

Support and draft feedback sessions for Coursework 1

Coursework briefing
An assessment briefing will take place during the labs in week 4.

Draft feedback opportunities

Formative Feedback will be given on student’s draft reports during the lab sessions in Week 8.

Additional support

LET general workshops