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Marking Rubric Assignment 3 - Company Analysis (50%)

This document provides a marking rubric for an assignment evaluating a company. It outlines five criteria for evaluation: company analysis, strategic options generation and evaluation, action plan development, reference material collection, and written communication skills. For each criterion, descriptors are provided for performance levels of high distinction, distinction, credit, pass, and fail. The highest levels require comprehensive research, rigorous analysis, sophisticated narrative and argumentation. Lower levels involve less thoroughness and sophistication in research, analysis, narrative and strategic tool application.

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Jimmy Cyrus
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157 views2 pages

Marking Rubric Assignment 3 - Company Analysis (50%)

This document provides a marking rubric for an assignment evaluating a company. It outlines five criteria for evaluation: company analysis, strategic options generation and evaluation, action plan development, reference material collection, and written communication skills. For each criterion, descriptors are provided for performance levels of high distinction, distinction, credit, pass, and fail. The highest levels require comprehensive research, rigorous analysis, sophisticated narrative and argumentation. Lower levels involve less thoroughness and sophistication in research, analysis, narrative and strategic tool application.

Uploaded by

Jimmy Cyrus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MAN3503

Marking Rubric Assignment 3 – Company Analysis (50%)


Criteria High Distinction (80+) Distinction (70-79) Credit (60-69) Pass (50-59) Fail (<50)
Company analysis Provides outstanding and Provides strong evidence of Provides clear evidence of Provides evidence of some Provides insufficient or
resulting in an compelling evidence of in-depth research and sound research and analysis limited research. Analysis of inadequate evidence of
integrated view of the comprehensive and rigorous detailed analysis of the of the strengths and the strengths and research, and little or no
strengths and research, with a highly strengths and weaknesses of weaknesses of the chosen weaknesses of the chosen analysis of the strengths and
weaknesses of the detailed analysis of the the chosen company with the company, by correctly company is superficial with a weaknesses of the chosen
chosen company strengths and weaknesses of application of a range of applying some strategic limited use of strategic company. No strategic
the chosen company and the strategic management tools. management tools. management tools. management tools are used
15 marks application of a full range of or they are used
ULO2 strategic management tools. inappropriately.

Skilful generation and Provides a sophisticated and Provides a focused narrative, Provides a narrative, with the Provides some narrative, with A lack of narrative, with the
evaluation of a highly focused narrative that with the application of correct application of the application of appropriate inappropriate application of
strategic options. shows the skilful application appropriate tools in a manner appropriate tools in a manner tools in a manner that shows tools that shows little or no
of appropriate tools. Strategic that shows a strong that shows a sound a basic understanding of the understanding of the tools
Action plan for the options are competently and understanding of the tools understanding of the tools tools used to develop and needed to develop and
implementation of the confidently developed and used to develop and evaluate used to develop and evaluate evaluate strategic options. evaluate strategic options.
preferred option is evaluated. strategic options. strategic options.
generated.
Includes a progressive and Includes a relevant and Includes adequate action plan Includes incomplete action Includes no action plan, or
15 marks persuasive action plan for the comprehensive action plan for for the implementation of the plan for the implementation of action plan is inappropriate for
ULO4 implementation of the the implementation of the preferred strategic option. the preferred strategic option. the implementation of the
preferred strategic option. preferred strategic option. preferred strategic option.
Relevant Information Compiles an extensive Compiles a comprehensive Collects reliable and relevant Collects reliable and relevant Collection of reference
and sources of collection of current, highly collection of reliable and reference material from a reference material from a material inadequate for
evidence reliable and relevant relevant reference material broad range of sources and limited range of sources and developing logical arguments.
reference material. and synthesises information synthesises most of the uses information to develop
10 marks Information is synthesised to to develop logical arguments information to develop logical mostly logical arguments.
fully develop and make that make connections arguments.
connections between multiple between ideas and
complex ideas and relationships.
relationships in order to
develop highly logical
arguments.

Edith Cowan University School of Business & Law 1


Criteria High Distinction (80+) Distinction (70-79) Credit (60-69) Pass (50-59) Fail (<50)
Functional written Uses an extensive vocabulary Uses a wide vocabulary with Uses an appropriate Uses a limited vocabulary Incorrect or limited choice of
communication skills: with discipline-specific some discipline-specific vocabulary with minor spelling with minor spelling errors. words. Poor sentence
mechanics, terminology and is virtually terminology that is largely errors. Sentences are capable Simple sentences are mostly structure obscures the
vocabulary, structure error free in use. Sentences error-free. Sentences are at times of expressing accurate with errors that meaning. Poor paragraphing
and flow. are capable of expressing oftentimes capable of complex ideas. Paragraphing rarely affect clarity of and flow.
complex ideas consistently. expressing complex ideas. is sound and coherent with meaning. Paragraphing is
5 marks
Paragraphing is coherent with Paragraphing is coherent with good transitions and flow. mainly sound and coherent.
UGCLO3.1; ULO3 smooth transitions and clear transitions and strong
excellent flow. flow.
Contextual written The report communicates The report communicates The report communicates In the main, the report The report struggles to
communication skills: complex strategic complex strategic complex strategic communicates strategic communicate strategic
integrating management concepts/ideas management concepts/ideas management concepts/ideas management concepts/ideas management concepts/ideas
knowledge, genre, in a comprehensive and in an engaging way. Writes competently. Writes competently. Writes with any clarity. Writing does
writing for an sophisticated manner that is confidently in the report proficiently in the report appropriately for report format not suit the document type
audience. highly engaging way. Writes format and considers the format and considers the and considers the audience. and/or audience.
persuasively in the report audience. audience.
5 marks
format, tailored to the
UGCLO3.1; ULO3 audience.

Edith Cowan University School of Business & Law 2

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