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Executive Summary

There are no structures and facilities in the sports industry that support sports

education and training with varieties in quality of allowing people to learn their experiences

and transformation of healthy lifestyles. The developed of the Queens Futsal Arena is to

facilitate production of indoor sports facility that is convenient and provides training and

education to interested individuals. The industry integrates opportunities that offer clients

sport management services. The equipment available offers young and old individuals a

range of meeting their needs. Futsal is played on a hard court with a smaller size as compared

to a football pitch; this is because there are fewer players involved at a time as compared to

football. The objectives of the futsal are to build a facility membership of more than 500

individuals. The business aims at registering twenty adult and fifteen youth teams by the end

of the first year of operation to acquire competitive advantage and fulfill the needs of the

participants. Futsal is a popular sport, which both adults and young individuals participate.

The number of players are growing dramatically in the past decade because of popularity of

the sport and the advantages in constitutes. The key risks will be viable options for clubs,

competition and location of the arena. The overview of the financial operations is based on

coaching programs to ensure that the organization gains an economic advantage

Table of Contents
Industry.....................................................................................................................................2

Business venture.......................................................................................................................3

Business Goals..........................................................................................................................4

Marketing Plan.........................................................................................................................5

Sales Forecast...........................................................................................................................6

Corporate Structure.................................................................................................................7

Risk Assessment.......................................................................................................................8

Financial Details.......................................................................................................................9

Work Cited.............................................................................................................................10
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Queens Futsal Arena

Industry

There are no structures and facilities in the sports industry that support sports

education and training with varieties in quality of allowing people to learn their experiences

and transformation of healthy lifestyles. In recent times, the indoor sports facility

management has acquired popularity in comparison to other leisure sector industries because

of its convenience. The shift to games is because of people’s preference to their schedule and

the positive effects such as the individuals will not be affected with harsh weather conditions.

The indoor sports business industry requires creation of a sport complex with loads of sports

that allow people to participate in the activities. The number of Americans taking part in

sporting activities has greatly increased which is an opportunity for keeping physical fitness

and getting mental relaxation after long hours of official duties (Biddle, Mutrie and Gorely

23). The sporting industry therefore aims at considering trends of the society in improvement

of their well-being as well as having fun.

The sports complex aims at providing education and training for people as Futsal is a

soccer game involving two teams that consist of five players (Hermans and Engler 3). There

have been several developments in the industry to help take care of the rising demand by the

population. It is worth considering that the trends have been shifting to the indoor games that

favor the players regarding time and weather. Indoor games can be played during the day or

night and, as stated earlier, is not affected by hot sun or rains. For this reason, it is fit to come

up with Queens Futsal Arena where players can come in and play Futsal anytime they feel

like at favorable fees charged either on a daily, weekly or monthly basis depending on the

clients.
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The industry integrates opportunities that offer clients sport management services.

The equipment available offers young and old individuals a range of meeting their needs. The

industry encompasses management skills of event creation, design and management,

sponsorship and marketing as well as public relations that ensure that the undertaken projects

excel in meeting clients sport needs. Personality management is another skill of management

that the industry utilizes in offering solutions to problems that exist in sports club. The sport

center management will involve a hierarchy of individuals in leadership to facilitate proper

running of activities on a daily schedule. The competitive advantage of the company is about

its location. The company is located in a traffic free region making it possible for

accessibility for people from different regions. The management is designed to provide

efficient operations and bringing the value of fitness and wellbeing of customers.

Business venture

Futsal is played on a hard court with a smaller size as compared to a football pitch;

this is because there are fewer players involved at a time as compared to football. Just like

football, Futsal has a goalkeeper and uses a Futsal ball. Futsal began in Brazil and Uruguay,

and it has since gained a lot of popularity in many countries. The game has been recognized

by the Federation International Football Association (FIFA) and is played across the world

(Sturgess 8). Of importance to note is that FIFA gave it the given name. The name is a

combination of two Spanish words: “Sala” and “Futbol,” which means “hall” and “football”

respectively. Futsal is played in a 40 by 20 meters artificial turf carpets.

There exist several parks for recreation in Queens, but unfortunately, only a few of

these parks have soccer fields to meet the demand of the soccer fans. The local clubs around

for their training use many of the existing parks. This has made it quite hard for the game

lovers to have an opportunity to take part in the games. As to make it worse, these soccer

fields seem to be of no use during the rainy season and during winter, which makes games
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such as Futsal gain more popularity. Through the opening of the Futsal Arena, the gap

between the gamers who have not been able to get playing time in the parks shall have been

closed and with no worries about the season or weather conditions. Everyone is inclined to

have the satisfaction of enjoying the game whenever necessary. The court will have a

relatively higher intensity movement as compared to a full 11-a-side game as players can

enjoy number of touches on the ball.

Business Goals

For every business, there has to be some competition. It is important to find ways of

developing strategies that keep the business at the top of the competition (Myler 14). The

main competitors for the Futsal Arena will be the Kinetic Sports Club, Sonic Soccer and

Westchester Futsal. These businesses enjoy dominance as they have already stayed in the

industry for a long time. Kinetic Sports Club have grown their business through marketing

and have been able to gain a lot of popularity. The Futsal Arena will be able to provide more

services as compared to the three existing businesses. The café will be able to keep the fans

and the players at the Arena at all times with the best of services beating all its competitors.

The objectives of the futsal are to build a facility membership of more than 500

individuals. The business aims at registering twenty adult and fifteen youth teams by the end

of the first year of operation. Developing a facility that has increased potential of renting for

special events to maximize on earnings is another objective of the business. The business

additionally has a mission of provision of a facility that will enable individuals enjoy and

participate in futsal at their time. An indoor sports facility that is well equipped with artificial

grass and lighting poles will provide individuals to play both in the evening and at night. As a

result, the value-added facilities will enable in creation of an atmosphere of engineering a

greener environment, improvement of people’s lifestyle and use of eco-friendly facilities

therefore aiming at a sustainable environment.

Marketing Plan

The marketing plan constitutes research to find out the market knowledge that will

enable in creation of conclusions that would lead to successfulness of the company. Futsal is

a popular sport, which both adults and young individuals participate. The number of players

are growing dramatically in the past decade because of popularity of the sport and the

advantages it constitutes. Futsal as an indoor mini-football and collective sport had rule

defined between 1930 and 1933 by the Argentine Juan Carlos Ceriani Gravier (Launder and

Wendy, 6). The popularity of the game led to opening of several centers with an increased

number of participants. For instance, futsal in United States commenced in 1981, which

influenced 100 countries more and more than 12 million players in participation of the sport.

Futsal has experienced an immense growth rate, which has led to its recognition in the

Olympics. The projected growth rate of the futsal sport is 36 % annually (Launder and

Wendy, 76). The major customer groups within the industry are youths and adults as well as

children under the age of 12.

The target market will be children between the age of 3 and 12, youths and adults

between the ages of 12 to 40 in the allocated area. The individuals are to be part of a middle

class family because of affordability and accessibility but it will not be limited selectively in

terms of financial capability. The selected individuals are manageable, as taking too many

target markets will create management issues that may cause failure of successfulness of the

industry. The target market analysis will involve acquisition of the number of individuals

who will willingly participate in the sport and have the ability self-propagate. The extent of

the market will concentrate in skill development, ball touches and control speed of play and

enhanced decision making, knowledge of the game, improved shooting, encouraged learning

and creation of fun. As a result, the target market will constitute individuals with awareness

of the game and have the willingness to participate and improve their football skills.
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The potential customers should be willing to participate as the projection has

popularity of people between the ages of 3 to 40. The customers have willingness to

improving their football skills and knowledge. The needs are not being met because of the

segmentation that exists between the facilities offering futsal training and participation. The

groups of location involve youths and adults. The market has cyclical purchasing trends,

which may have an impact on the business. The purchasing trends are because of the

segmentation of the participants. The size of the target market is to gain 67% male

individuals playing the sport.

Sales Forecast

The organization will offer futsal services to the community and construction of a

complex will ensure that the services provided suit the needs of the customers. The sale will

utilize management personnel with experience in soccer and futsal coaching to ensure that a

larger sports community is available. The sales forecast will utilize pricing strategy on

differentiation of the concept of products offered (Launder and Wendy, 93). The organization

will offer coaching, educational sessions to the children, youths and adults as well as high

quality events and participation that will ensure that the individuals improve on their futsal

skills. The sales forecast will involve in engagement of promotional activities of the services

offered by the organization. Using the management team, sales promotion and awareness will

be a priority. The forecast will also engage in business partnership for provision of teams

merchandise and logo as well strengthening and conditioning programs offered by the

organization. The forecast aims at reaching out to the target market and ensuring that

participants receive quality training and safety that will ensure that they reach their goals. The

forecast as well will facilitate creation of elite and competitive teams with pure enjoyment.
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Corporate Structure

A CEO, a business and marketing specialists, will comprise the management team.

The team will also consist of individual with extensive background information in futsal. The

team will also have an individual with heavy background in real estate along with some

financial history. Lastly, the structure will be composed of a person in communications and

marketing. Under the management team, necessary skills will be utilized effectively for

operation of the organization.

CEO

An individual will be selected in running of the business who as experience with

futsal. The CEO will have had played in a national team and has been a member of the

national futsal team. The CEO’s experience will aid in understanding what is required for

successfulness of the business. Additionally, the CEO selected will have knowledge and

skills in international marketing and entrepreneurship, as this will aid in evaluation of the

target market. The background skills, knowledge and experience of the CEO will provide the

presence of utilization of sale materials that will improve the image of the business-to-

business customers. As a result, the awareness of futsal will be improved through the CEO as

the individual will ensure that the vision, mission and goals of the business are attained.

COO

The COO to be selected will also have experience in futsal and a participant in national futsal

team events. The individual will also be a member of futsal or soccer team for the past three

years. The COO will ensure that there is proper management of the coaching stuff for the

sports camp. The COO will also provide assistance in marketing and merchandising divisions

of the teams.

CFO
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Having an individual from estate management business over ten years will be

required. Since the business is a start-up, property general management and building

construction will be considered. Real estate management in the business is essential for

formulation on selection of properties so that the construction of industrial facilities will

oversaw the day-to-day operations of the properties for the location of the property.

Marketing manager

The marketing manager will create a team of five individuals with ability in proper

research, market analysis and communication that will facilitate efficiency in understanding

the needs of customers. Communication is important to managers; they need it so that they

can be able to perform the basic management functions (Juneja, 2018). The marketing

manager and his or her team will utilize communication as a basis for planning and proper

use of the information in assessment of personnel or tools that should be implemented

towards futsal business objectives and goals. The marketing manager and the team will create

plans around achieving the marketing goals of the business.

Board of Advisors

The business will utilize skills and knowledge of individual who have been coaches

and have attended and learned in training, the principles of futsal. The board of advisors will

utilize their extreme soccer knowledge in guiding futsal operations on the target market.

Risk Assessment

The key risks will be viable options for clubs. Futsal clubs rely on revenue from gate

takings and canteen operations at regular home grounds. The sustainability of the teams

requires hiring grounds and sharing the revenue will lead to inaccessibility by the individuals.

Direct competition with other centers is another risk. The business services targeted a highly

populated region and therefore this leads to reduced accessibility of grounds, nearby regional
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and sub-regional facilities may compete with the organization therefore leading to

reconsideration from the community and the clubs. Lastly, the expected risks are

inclusiveness and accessibility of the design to provide opportunities to collaborative futsal

activities as part of sport program. The potential for the use of function space, indoor court

space and upgrading of synthetic fields is another issue which my lead to reorientation of

road access and car parking.

Financial Details

The overview of the financial operations is based on coaching programs to ensure that

the organization gains an economic advantage. As to make convenient for the gamers, they

will be able to reserve Futsal court by emailing the relevant staff or making a call to the

receptionist. The game takes some time, and the fans will need something to keep them

enjoying the game. Therefore, there will be a Futsal café where the fans and players can have

some drinks (only soft drinks), snacks and meals. The cafes will be equipped with a projector

to allow the players to enjoy the view of live soccer games. There will be an annual

membership fee of $40, and the rest of the rental fees as per the table below:

Members Non-members
Hourly rental fee $40 $50

Weekend rental fee $50 $60

The players will have to come with their Futsal boots, as the management will not be

providing for them. The overall cost for the establishment of Futsal Arena with the inclusion

of all the facility equipment is estimated at $350,000. This amount does not include the staff

salaries and expenses. Income will be earned through memberships, rentals, soccer parties,

summer camps, and training sessions.

Work Cited

Biddle, Stuart, Nanette Mutrie, and T Gorely. Psychology of Physical Activity: Determinants,

Hermans, Vic, and Rainer Engler. Futsal: Technique, Tactics, Training. Aachen: Meyer &

Launder, Alan G., and Wendy Piltz. Play practice: The games approach to teaching and

coaching sports. Human Kinetics, 2018.

Meyer Sport, 2010. Print.

Myler, Larry. Indispensable by Monday: Learn the Profit-Producing Behaviors That Will

Help Your Company ... and Yourself. Hoboken, NJ: John Wiley & Sons, 2010.

Internet resource.

Sturgess, Peter. Futsal: Training, Technique and Tactics. London: Bloomsbury, 2017. Print.

Well-Being and Interventions. Routledge, 2015. Internet resource.