Bcom
Bcom
(3 YEARS COURSE)
RECOMMENDATION
The clause 6 of the ordinance for B.Com. Three Years degree course be replaced by-
Every candidate shall be examined in the following subjects:
B.COM. PART I
A) GENERAL GROUP:
RASHTRA GAVRAV – One paper of 100 Marks.
C) BUSINESS ADMINISTARTION
Two papers of 100 marks each
Paper I- PRINCIPLES OF MANAGEMENT
Paper II- BUSINESS COMMUNICATION
B.COM. PART II
B) BUSINESS ADMINISTRATION
Two papers of 100 marks each
Paper I- BUSINESS REGULATORY FRAMEWORK
Paper II- COMPANY LAW
C) ECONOMIC AND FISCAL ADMINISTRATION
This subject will consist of the following groups and a candidate can offer only one of the
two groups:
GROUP A
OR
GROUP B
This subject will consist of the following groups and a candidate can offer only one of the
three groups:
GROUP C
OR
GROUP- D
GROUP -E
This subject will consist of the following groups and a candidate can offer only one of the three
groups:
GROUP- F
GROUP -G
OR
GROUP - H
PAPER – I
FINANCIAL ACCOUNTING
COURSE INPUTS
UNIT III Special Accounting Areas : Accounts related to: Royalty, packages, Branch Accounts:
Dependent branch : Debtors system, stock and debtor system: Final accounts system:
Wholesale branch: Independent branch: Foreign branch:
Suggested Readings
1. Anthony, R.N. and Reece, J.S.: Accounting Principles: Richard Irwin Inc.
2. Gupta, R. L. and Radhaswamy, M: Financial Accounting: Sultan Chand and sons, New
Delhi
3. Monga J.R. Ahuja Girish, and Sehgal Ashok: Financial Accounting: Mayur Paper Back,
Noida.
4. Shukla, M.C. Grewal T.S. and Gupta, S.C.: Advanced Accounts: S. Chand & Co.New
Delhi
5. Compendium of statement and standards of Accounting: The Institute of Chartered
Accountants of India, New Delhi.
6. Agarwala A.N. Agarwala K.N.: Higher Sciences of Accountancy: Kitab Mahal,
Allahabad.
PAPER – II
BUSINESS STATISTICS
COURSE INPUTS
UNIT IV Index Number: Meaning, Types and uses: Methods of constructing price and quantity
indices (simple and aggregate): Tests of adequacy: Chain-base index numbers: Base
shifting, splicing and deflating: Problems in constructing index numbers: Consumer price
index.
UNIT V Analysis of Time Series: Causes of variations in time series data: Components of a time
series: Decomposition-Additive and multiplicative models: Determination of trend-moving
averages method and method of least squares (including linear, second degree, parabolic
and exponential trend):
UNIT VII Indian Statistics- Main Statistical units at Central Level. Central Statistical Organization,
National Sample Survey organization, Population Statistics- Census in India. Agricultural
Statistics, Industrial statistics, Price Statistics, National Income statistics.
Suggested Readings
1. Hooda, R.P.: Statistics for Business and Economics: Macmillan, New Delhi.
2. Ya-Lun Chou: Statistical Analysis with Business and Economic Applications, Holt:
Rinehart & Winster, New York.
3. Lewin and Rubin: Statistics for Management: Prentice – Hall of India, New Delhi.
4. Hoel & Jessen: basic Statistics fo Business and Economics: John Wiley and Sons, New
York.
BUSINESS ADMINISTRATION GROUP
PAPER – I
COURSE INPUTS
UNIT IIntroduction: Concept , Nature, Process and significance of management: Managerial roles
(Mintzberg): An overview of functional areas of management: Development of
management thought: F.W. Taylor, H.Fayoe and Elten Mayo.
UNIT II Planning: Concept, process and types. Decision making-concept and process: bounded
rationality: Management by objectives: Corporate planning: Environment analysis and
diagnosis: Strategy Formulation.
UNIT IIIOrganizing: Concept, nature, process and significance: Authority and Responsibility
Relationships: Centralization and decentralization, Departmentation: Organization
structure-forms and contingency factors.
UNIT VManagerial control: concept and process: Effective control system: Techniques of control-
traditional and modern.
UNIT VIManagement of change: Concept, nature and process of planned change: Resistance to change:
Emerging horizons of management in a changing environment.
Suggested Readings
1. Drucker Peter F: Management Challenges for the 21st Century: Butterworth Heinemann.
Oxford.
2. Weihrich and Koontz, et al: Essentials of management: Tata McGraw Hill, New Delhi.
3. Fred Luthans: Organizational Behavior: McGraw Hill,, New York.
4. Louis A.Allen: Management and Organization: McGraw Hill, Tokyo.
5. Ansoff H.I: Corporate Strategy: McGraw Hill, New York.
6. Hampton, David R: Modern Management: McGraw Hill, New York.
7. Stoner and Freeman: Management: Prentice-Hall, New Delhi.
8. Maslow Abraham: Motivation and Personality: Harper & Row. New York, 1954.
9. Hersey Paul and Blanchard Kenneth: Management of Organizational Behavior-Utilizing the
Human Resources: Prentice Hall of India, New Delhi.
PAPER - II
BUSINESS COMMUNICATION
COURSE INPUTS
UNIT IIntroducing Business Communication Basic forms of communicating: Communication
models and processes: Effective communication: Theories of communication:
Audience analysis.
UNIT II Self-Development and communication: Development of positive personal attitudes:
SWOT analysis: Vote’s model of interdependence: whole communication.
UNIT III Corporate Communication: Formal and Informal Communication networks:
Grapevine: Miscommunication (Barriers): Improving communication.
Practices in business communication: Group discussion: Mock interviews: Seminars: Effective
listening exercises: Individual and group presentations and reports writing.
UNIT IV Principles of Effective Communication.
UNIT V Writing skills: Planning business messages: Rewriting and editing: The first draft:
Reconstructing the final draft: Business letters and memo formats: Appearance
request letters: Good news and bad news letters; Persuasive letters: Sales letters:
Collection letters: Office memorandum.
UNIT VI Report writing: Introduction to a proposal, short report and formal report, report
preparation. Oral Presentation; Principles of oral presentation, factors affecting
presentation, sales presentation, training presentation, conducting surveys, speeches to
motivate, effective presentation skills.
UNIT VII NON-Verbal Aspects of Communicating. Body Language: Kinesics, Proxemics,
PARAlanguage. Effective Listening: Principles of Effective listening: Factors
affecting listening exercises: Oral, Written and video sessions, Interviewing skills:
Appearing in interviews: Conducting interviews: Writing resume and letter of
application. Modern forms of communicating: Fax: E.Mail: Video Conferencing: etc.
Suggested Readings
1. Bovee and Thill: Business Communication Today: Tata McGraw Hill, New Delhi.
2. Ronald E. Dulek and John S.Fielder Principles of Business Communication Macmillan
publishing company, London.
3. Ronald E.Magors: Business Communication : Harper and Row New York.
4. Webster’s Guide to Effective Letter Writing: Harper and Row, New York.
5. Balasubramanyam : Business Communication : Vikas Publishing House, Delhi.
6. Kaul: Business Communication: Prentice Hall, New Delhi.
7. Kaul: Effective Business Communication: Prentice Hall, New Delhi.
8. Patri VR: Essentials of Communication : Greenspan Publications, New Delhi.
9. Senguin J: Business Communication : The Real World and Your career, Allied Publishers,
New Delhi.
PAPER - I
ECONOMIC THEORY
COURSE INPUTS
UNIT I Introduction: Nature of Economics: Definition and scope, Micro and Macro Aspects,
Consumption: Utility Analysis, Laws of Marginal utility and Substitution Law of demands and its
elasticity : Concept and measurement of elasticity of demand: Price, income and cross elasticities :
Average revenue, marginal revenue and elasticity of demand: Determinants of elasticity of
demand; Importance of elasticity of demand. Indifference curve Analysis: effects of changes in
income and price on consumer's equibrium, consumers surplus.
UNIT II Production Function: Law of variable proportions: Internal and External economics and
diseconomies.
UNIT III Theory of costs & Revenue: Short-run and long-run cost curves traditional and modern
approaches, Concept of Revenue Total Revenue, Average Revenue and Marginal Revenue.
UNIT IV Market Structures: market structures and business decisions: objectives of a business firm.
a. Perfect Competition: Profit maximization and equilibrium of firm and industry: short-run and
long run supply curves: Price and Output determination.
c. Monopolistic Competition: Meaning and characteristics; Price and Output determination under
monopolistic competition: product differentiations: selling costs: Comparison with perfect
competition: Excess capacity under monopolistic competition.
UNIT VFactor pricing-I : Marginal Productivity theory and demand for factors: Nature of supply of factors
inputs: Determination of wage rates under perfect competition and monopoly: Exploitation of
labor: Rent-concept : Ricardian and modern theories of rent : Quasi-rent.
UNIT VI Factor Pricing-II : Interests-concept and theories of interest; Liquidity Preference Theory, Loan able
Fund Theory Profit: Nature, concepts and Theories of Profit ; knights Uncertainty Bearing theory,
Hawtey’s Risk Bearing Theory and Modern Theory.
Suggested Readings
1. John P. Gould, Jr. and Edward P.Lazear : Micro-economic Theory : All India Traveller, Delhi.
2. Browning Edger K. and Browning Jacquenience M: Microeconomic Theory and Applications:
Kalyani, New Delhi.
3. Watson Donald S. and Gotz Molcoim: Price Theory and its Uses: Khosla Publishing House, New
Delhi
4. Kousoyianni A.: Modern Microeconomics: Macmillan, New Delhi.
5. Richard G. Lipsey: An introduction to Positive Economics: ELBS, Oxford.
6. Stigler G: The Theory of Price: Prentice Hall of India.
7. Nellis & Parker: The Essence of Business Economics: Prentice Hall, New Delhi.
8. Ferguson P.R. and Rothschild R. and Ferguson G.J.: Business Economics: MacMillan, Hampshire.
9. Ahuja H.L: Business Economics: S.Chand & Co. New Delhi.
UNIT V Development Banks and other Non-Banking Financial Institution : Their main features:
Unregulated credit markets in India-main feature.
UNIT VI The Reserve Bank of India: Functions: Instruments of monetary and credit control:
main features of monetary policy since independence.
UNIT VII Problems and Policies of Allocation of institutional Credit: Problems between the
government and the commercial sector; Inter-Sectoral and Inter-regional problems:
Problems between large and small borrowers: Operation of conflicting pressure before
and after bank nationalization in 1969.
UNIT VIII Interest Rates: Various rates in India (Viz. bond rate, bill rate, deposit rates, etc):
Administered rates and market determined rates: Sources of difference in rates of
interest : Behavior of average level of interest rates since 1951 impact of inflation and
inflationary expectations.
Suggested Readings
1. ML Seth: Money, Banking and International Trade, Laxmi Publications, New Delhi
2. Gupta S.B: Monetary Planning of India: SChand, New Delhi.
3. Khan M.Y: India Financial System Theory and Practice : Tata McGraw Hill, New Delhi.
4. Reserve Bank of India: Functions and Working.
5. Banking Commission: Reports.
6. Reserve Bank of India: Bulletins.
7. Reserve Bank of India: Annual Report(s).
8. Report on Currency and Finance.
9. Sengupta A. and Agarwal M.K: Money Market Operations in India: Skylark Publications,
New Delhi.
10. Vinayakan N: Banking by 2000 A.D. : Kanishka Publishers, Delhi.
11. Panchmukhi V.R. Raipuria K.M. and Tandon R. Money and Finance in world Economic
order: Indus Publishing Co. New Delhi.
12. Khubchandani : Practice and Law of Banking: Macmillan India ltd. New Delhi.
13. Hatler: Bank investment and funds management: Macmillan India Ltd. New Delhi.
14. Mernil: Financial Planning in the Bank: Macmillan India Ltd, New Delhi.
UNIT IIntroduction: Nature and scope of cost accounting : Cost concepts and classification:
Methods and techniques: Installation of costing system:
UNIT II Accounting for Material: Concept Pricing of material issues: Treatment of material losses.
UNIT III Accounting for Labour: Labour cost control procedure : labour turnover: Idle time and
overtime: Methods of wage payment-time and piece rates: incentive schemes.
UNIT VCost Ascertainment : Unit costing: Job, batch and contract costing: Operating costing:
Process Costing-excluding inter-process profits, and joint and by-products.
AUDITING
UNIT IIAudit Process; Audit Programme: Basic Principles Governing an audit: Evidence in
Auditing: Working Papers; Routine Checking and Test Checking.
UNIT III Internal Check: Meaning, Essentials of an Efficient system of Internal check, Internal
Check system regarding cash sales and credit sales, cash purchase and credit purchase,
wage payment.
UNIT IVVouching meaning. Importance, Types of Vouchers; Vouching of cash purchase: Credit
purchase: Cash Sales: credit Sales, wage payments purchase of Fixed Assets.
Suggested Readings
INCOME TAX
COURSE INPUTS
UNIT IBasic Concepts: Income, agricultural income, person assessce, assessment year, previous
year, gross total income, total income. Residence and Tax Liability, Incomes Exempt
from Tax.
UNIT IIHeads of Income; Salaries;Income from house property; Profit and gains of business or
profession, capital gains: Income from other sources.
UNIT IIIAggregationof Income: set-off and carry forward of losses; Deduction from gross total
income. Computation of Tax Liability; Computation of total income and tax liability
of an individual H.U.F. and firm:
UNIT IVTax Management and Administration; tax deduction at source: Advance payment of tax:
assessment procedures, Tax Authorities, appeals, penalties.
Suggested Readings
PAPER - I
COURSE INPUTS
UNIT ILaw of Contract 1872: Nature of contract : classification : Offer and acceptance; capacity
of parties to Contract: Free consent; Consideration: Legality of object ; Agreement as
declared void: Performance of contract ; Discharge of Contract : Remedies for breach of
contact.
UNIT IIISale of Goods Act 1930: Formation of contracts of sale: Goods and their classification,
price: Conditions and warranties: Transfer of property in goods: Performance of the
contract of sales: Unpaid seller and his rights, sale by auction; Hire purchase agreement.
UNIT VThe Consumer protection Act 1986: Salient Features: definition of consumer: Grievance
Redressal machinery:
UNIT VIForeign Exchange Management Act 2000: Definitions and main Provisions.
UNIT VIIIndian Partnership Act.
Suggested Readings
1. Desai T.R.: Indian Contract Act. Sale of Goods Act and partnership Act. S.C. Sarkar & Sons
Pvt. Ltd. Kolkata.
2. Khergamwala J.S. The Negotiable Instruments Act; N.M. Tripathi Pvt. Ltd. Mumbai
3. Singh Avtar: The Principles of Mercantile Law; Eastern Book Company, Lucknow.
4. Kuchal M.C. Business Law: Vikas Publishing House, New Delhi.
PAPER - II
COMPANY LAW
COURSE INPUTS
The Companies Act Excluding provisions relating to accounts and audit sections, managing agents
and secretaries and treasurers Sections 324- 388E, arbitration, compromises, arrangements and
reconstructions-sections 389-396).
UNIT VIII Majority powers and minority rights: Prevention of oppression and mismanagement.
Suggested Readings
1. Gower L.C.B: Principles of Modern Company Law Stevens & Sons, London.
2. Ramaiya A: Guide to the Companies Act: Wadhwa & Co.Nagpur.
3. Singh Avtar: Company Law, Eastern Book Co. Lucknow.
4. Kuchal M.C. Modern India Company Law: Shri Mahavir books, Noida.
5. Kapoor N.D.: Company Law Incorporating the provisions of the Companies Amendment
Act, 2000: Sultan Chand & sons, New Delhi.
6. Bagrial A.K.: company Law: Vikas Publishing House, New Delhi.
7. Kapoor N.D: Business Law: Sultan Chand & Sons, New Delhi.
8. Chandha P.R: Business law: Galgotia, New Delhi.
COURSE INPUTS
UNIT IIEconomic Trends (Overview) : Income : Savings and Investment: Industry : trade and
balance of payments.
UNIT IVRole of Government Monetary and Fiscal Policy; Industrial policy: Industrial licensing,
Privatization: Devaluation: Export-Import Policy: Regulation of foreign investment:
Collaborations in the light of recent changes.
UNIT VThe Current Five Year Plan: Major Policies : Resource allocation.
Suggested Readings
1. Sundaram & Black : The International Business Environment : Prentice Hall, New Delhi.
2. Agarwal A.N. : Indian Economy : Vikas Publishing House, Delhi.
3. Khan Farooq A: Business and Society : S. Chand, Delhi.
4. Dutt R. and Sundharam K.P.M. Indian Economy : S. Chand, Delhi.
5. Misra S.Kr and Puri V.K. Indian Economy : Himalaya Publishing House, New Delhi.
6. Hedge Ian : Environmental Economics ; MacMillan, Hempshire.
7. Dutt Ruddar: Economic Reforms in India-A Critique ; S. Chand , New Delhi.
PAPER - II
FUNDAMENTALS OF ENTREPRENEURSHIP
COURSE INPUTS
UNIT IV Entrepreneurial Development Programmes (EDP): EDP, their role relevance and
achievements: Role of Government in organizing EDPs: Critical evaluation.
Suggested Readings
COURSE INPUTS
UNIT IIssue , Forfeiture and Re-issue of shares ; Redemption of preference shares: Issue and
redemption of debentures.
UNIT IIFinal accounts ; Provisions relating to final accounts as per Indian Company Act.
UNIT IVAccounting for Amalgamation of Companies as per Indian Accounting Standard 14:
Accounting for internal reconstruction excluding inter-company holdings and
reconstruction scheme.
UNIT VConsolidated Balance Sheet of holding companies with one subsidiary only.
Suggested Readings
1. Gupta R.L. Radhaswamy M: Company Accounts : sultan Chand and Sons, New Delhi.
2. Maheshwari S.N; corporate Accounting ; Vikas Publishing house, New Delhi.
3. Manga J.R. Ahuja, Girish and sehgal Ashok; Financial Accounting: Mayur Paper Backs,
Noida.
4. Shukla M.C. Grewal T.S. and Gupta S.C.: Advanced Accounts : S Chand & Co. new Delhi.
5. Moore C.L. and Jaedicke R.K; Managerial Accounting ; South Western Publishing Co.
Cincinnati, Ohio.
6. Pandey I.M; Venture Capital- The Indian Experience: Prentice Hall of India.
7. Holt: Entrepreneurship- New Venture Creation : Prentice Hall Of India.
GROUP – A
PAPER - II
FINANCIAL STATEMENT ANALYSIS
COURSE INPUTS
UNIT IManagement accounting Definition, Functions and Role of Accounting as a tool of Decision
Making. Limitations of Management Accounting. Basic Postulates of accounting and
accounting policy.
UNIT IIFinancial Statements- Meaning, Types of Financial statements. Limitations of financial
statements. Financial Analysis – Types & methods of financial analysis, Tools of
Financial analysis, Trend percentages common size statements.
UNIT IIIFinancial Statement Analysis – Ratio analysis , funds slow analysis, cash flow analysis.
UNIT IVMarginal cost concept-cost classification. Theory of contribution profit volume relationship,
Break even analysis.
UNIT VStandard costing – Definition, Nature , Setting Standards, Establishment of standard costing
system, Variance analysis (only Material Variance).
UNIT VIBudgets- Nature, Types of budgets, Preparation of Budget (Sales & Cash Budget Only).
Zero Base Budgeting – concepts & Applications.
GROUP - A
PAPER – III
ADVANCED AUDITING
Company Audit-Salient features of Audit of Company Accounts, Divisible Profits, Dividends and
Reserves. Select Provisions of the Company Act relating to the Appointment, removal and
remuneration of Company auditors, Rights , duties and liabilities of Company auditors.
AUDIT REPORTConcept of true & fair: distinction between report and Certificate, contents of the
Audit Report, types of the Auditor’s report
MANAGEMENT AUDITIts Meaning, Need and Procedure, Future Trends in Auditing; Price level
adjusted Statements and their Audit, Audit committees, Social Audit.
COURSE INPUTS
UNIT IIIFinancial Statement Analysis- Ratio analysis, funds flow analysis, cash flow analysis.
UNIT VIBudgets-nature, Types of budgets, Preparation of Budget (Sales & cash Budget only).
Zero Base Budgeting – Concepts & Applications.
GROUP – B
PAPER - II
FUNDAMENTALS OF FINANCIAL MANAGEMENT
COURSE INPUTS
UNIT IICost of Capital: Significance of cost of capital : Calculating cost of debt: Preference shares,
equity capital and retained earnings : Combined (weighted) cost of capital.
UNIT IIIOperating and Financial Leverage: Their measure: Effects on profit, analyzing alternate
financial plans, combined financial and operating leverage.
UNIT VCapital Budgeting : nature of investment decisions, investment evaluation criteria, payback
period, accounting rate of return, net present value, internal rate of return profitability
index; NPV and IRR comparison.
UNIT VIIDividend Policies: Issues in dividend policies : Walter’s Model: Gordon’s Model: M.M.
Hypothesis, Forms of dividends and stability in dividends, determinants.
Suggested Readings
1. Van Horne J.C: financial management and policy: Prentice Hall of India, New Delhi.
2. Van Horne J.C; Fundamentals of Financial Management : Prentice Hall of India, New Delhi.
3. Khan M.Y and Jain P.K.; Financial Management : Text and Problems; Tata McGraw Hill,
New Delhi.\
4. Prasanna Chandra: Financial Management Theory and Practice : Tata McGraw Hill, New
Delhi.
GROUP B
PAPER - III
FINANCIAL MARKET OPERATIONS
COURSE INPUTS
UNIT IIMoney Market: Indian money market’s composition and structure; (a) Acceptance houses,
(b) discount houses and (c) Call money market : Recent trends in Indian money
market.
UNIT IIICapital Market : Security market (a) New issue market. (b) Secondary market: Functions
and role of stock exchange: Listing procedure and legal requirements; Public issue-
pricing and marketing: Stock Exchanges-National Stock Exchange and over the
counter exchanges.
UNIT VFunctionaries on Stock Exchanges : Brokers, Sub brokers, market makers, jobbers, portfolio
consultants, institutional investors and NRIs.
UNIT VIFinancial Services ; Merchant banking – functions and roles: SEBI guidelines: Credit
rating-concept, functions and types.
UNIT VII Investors Protection: Grievances concerning stock exchange dealings and their removal:
Grievance cells in stock exchanges: SEBI : Company Law Board: Press: Remedy
through courts.
Suggested Readings
1. Chandler M.V. and Goldfield S.M: Economics of Money and Banking: Harper and Row,
New York.
2. Gupta Suraj B: Monetary Economics: S. Chand and Co. , New Delhi.
3. Gupta Suraj B: Monetary Planning in India: Oxford, Delhi.
4. Bhole L.M: Financial Markets and Institutions: Tata McGraw-Hill, New Delhi.
5. Hooda R.P.: Indian securities Market – investors view point: Excell Books, New Delhi.
6. R. B. I. : Functions and working.
7. R. B. I.: Report on Currency and Finance.
8. Pandey I.M.: Financial Management: Vikas Publishing House, New Delhi.
9. Brigham E.F. Gapenski L.C. and Ehrhardt M.C: Financial Management Theory and Practice:
Harcourt College Publishers, Singapore.
10. Bhalla V.K.: Modern Working Capital Management, Anmol Pub., Delhi.
11. R.B.I. Report of the Committee to Review the working of the monetary system: Chakravarty
Committee.
12. R.B.I. Report of the Committee on the Financial System, Narsimham Committee.
GROUP – C
PAPER – I
PRINCIPLES OF PERSONNEL MANAGEMENT
COURSE INPUTS
UNIT IPERSONNEL MANAGEMENT : Meaning, Functions, Importance, Scope & Role, Organization
of Personnel Department, Personnel Policies.
UNIT IIHIRING:
PAPER – II
LABOUR LAWS IN INDIA
COURSE INPUTS
UNIT IIWages:
Payment of wages Act – 1936
Minimum Wages Act – 1948
Payment of Bonus Act – 1965
UNIT IVSocial Security, Employees state Insurance Act 1948, Maternity Benefits Act 1961,
Employees Provident Fund Act 1952, Workman’s Compensations Act 1923.
GROUP – C
PAPER – III
INDUSTRIAL RELATIONS
COURSE INPUTS
UNIT IINTRODUCTION
Concepts of Industrial relations and its scope. Problems of Labour Management Relations- causes of
Poor Industrial relations. Conditions of good industrial relations, Industrial relations in
India.
GROUP – D
PAPER – I
PRINCIPLES OF MARKETNG
COURSE CONTENTS
UNIT IIConsumer Behavior and Market Segmentation: Nature, scope and significance of
consumer behavior : Market segmentation-concept and importance: Bases for market
segmentation. Marketing Research; Nature Scope, Process and Limitations.
UNIT IIIProduct: Concept of Product, Consumer and Industrial goods: Product planning and
development: Packing-role and functions: Brand name and trade mark: After sales
services: Product life cycle concept.
UNIT IVPrice: Importance of Price in the Marketing Mix, Factors affecting price of a
Product/Services.
UNIT VDistributions Channels and Physical Distribution: Distribution channels-concept and role: Types
of distribution channels: Factors affecting choice of a distribution channel: Retailer and
Wholesaler: Physical distribution of goods: Transportation: storage and Warehousing.
Suggested Readings
GROUP – D
PAPER – II
ADVERTISING AND SALES PROMOTION
COURSE INPUTS
UNIT IPersonal Selling, Process of Selling, Communication Process: Basic Communication Process,
role of source: Encoding and Decoding of message, media, audience, feedback and
noise.
UNIT III Creative Aspects of Advertising: Advertising appeals, copy writing, headlines,
illustration, message , copy types; campaign planning.
UNIT IVAdvertising Media: Different types of media: Media planning and scheduling.
UNIT VImpact of Advertising: Advertising agency roles, relationship with clients, Advertising
department ; Measuring advertising effectiveness, Legal and Ethical aspects of
advertising.
UNIT VISales Promotion, Meaning, Nature and Functions: Limitation of sales promotion: Types of
Sales promotion schemes: Consumer and trade, sales promotion.
UNIT VIISales Promotion Schemes: Sampling: Coupon: Price Off: Premium plan: Consumer
contests and sweeps takes: POP displays: Demonstration: Trade fairs and exhibitions:
Sales Promotion techniques and sales force.
Suggested Readings
1. Aaker, david and Myers John G., et. Al: Advertising Management: Pontice hall of India, New
Delhi.
2. Border W.H. Advertising: john Wiley, NY.
3. Oglvy D.: Oglvy on Advertising: Longman Publication.
4. Aaker Daind A. Batra Rajeev, Myers G: Advertising Management: Prentice hall of India,
New Delhi.
5. Sengupta Subroto: Brand Positioning Strategies for Competitive Advantage; Tata McGraw
Hill, New Delhi.
6. Coundiff Still and Govani: Sales Management: Prentice Hall, New Delhi.
7. Rorsiter John R. Percy Larry: Advertising and Promotion Management : McGraw Hill, New
York.
8. Sundage, fryburger, Rotzoll: Advertising Theory and Practice: AITBS, New Delhi.
GROUP – D
PAPER – III
MARKETING PRACTICES IN INDIA
COURSE INPUTS
UNIT IRural Marketing: Importance, Nature and Scope: Rural VS Urban Marketing, Rural
Marketing Environment. Marketing of Agricultural Commodities in India, Marketing
of Selected Agricultural Inputs, Seed, Fertilizer, Pesticides and Tractor.
UNIT IIIStock Exchange – Meaning , Importance and Function, Regulation of Stock Exchange in
India. Securities and Exchanges Board of India, Produce Exchange in India.
Suggested Readings
GROUP – E
PAPER – I
INFORMATION TECHNOLOGY AND ITS APPLICATIONS IN BUSINESS
COURSE INPUTS
UNIT IIFundamentals of Computers; Data, Information and EDP: Data, information, need and
concept of data and information, Level of Information from data: Data processing,
Electronic data processing: electronic machines.
Number system and codes: different number system-binary, octal, decimal, hexagonal and their
conversion codes used in computers: BCD, EBCDIC, ASCII: Grey and conversions.
Computer Arithmetic and Gates: Binary arithmetic, Complements addition and subtraction:
Conversion from one system to another: Logic gates, Their Truth table and applications
minimization and K-maps.
Computer Processing System: definition of computer: hardware/ Software concepts: Generation of
computers: Types of computers, elements of digital computer: CPU and its functions:
Various computer systems.
I/O devices: Basic concepts of I/O devices: Various input devices-Keyboard, mouse: MICR, OCR,
Microphones.
Various output Devices: VDU , Printer, plotter, Spooling, Ls storage, Devices: Primary and
Secondary memory; types of memories; Memory capacity and its enhancement:
Memory devices and their comparisons; auxiliary storage, tapes, disks (magnetic and
optical): Various devices and their comparison. System Software- Role of software,
Different system software: O.S. Utilities, element of O.S.- Its types and variations: DOS
and windows.
Computer and Networks: Needs of communication: Data transmission: Baud: Bandwidth:
Communication Channel: Multiplexing: Basic network concepts: O.S.I. model: Types
of topologies: LAN.WAN: Client server concept.
UNIT IVElectronic Data Interchange (EDI): EDI standards: Financial EDI for international trade
transaction: applications of EDI: advantages of EDI: Future of EDI.
Suggested Readings
GROUP – E
PAPER -II
BUSINESS MATHEMATICS
COURSE INPUTS
UNIT ICalculus (Problems and theorems involving trigonometrically ratios are not to be done).
Differentiation: Partial derivatives up to second order: Homogeneity of functions and Euler’s
theorem: Total differentials: Differentiation of implicit function with the help of total
differentials.
Maxima and Minima : Cases of one variable involving second or higher order derivatives: Cases of
two variables involving not more than one constraint.
Integration: Integration as anti-derivative process: Standard forms: Methods of integration- by
substitution, by parts and by use of partial fractions: Definite integration: Finding
areas in simple cases: Consumers and producers surplus: Nature of commodities
learning curve: Leontiff input-output Model.
UNIT IVCompound Interest and Annuities: Certain different types of interest rates: Concept of
present value and amount of a sum. Types of annuities: Present Value and amount of
an annuity. Including the case of continuous compounding: Valuation of simple loans
and debentures: Problems relating to sinking funds.
Suggested Readings
PAPER - III
ELEMENTS OF ACTUARIAL SCIENCE
Life and other contingencies: Mortality tables elementary functions. The expectation of life, The
general death rate, The force of mortality, joint life probabilities. Life annuities and
assurances, Commutation columns, Temporary and deferred annuities assurances,
Periodical payment, completed annuities.
GROUP – F
ECONOMIC AND FISCAL ADMINISTARTION GROUP
PAPER - I
INDIRECT TAXES
UNIT I
Goods and Services Tax: Nature and scope of GST. Overview of the Central Goods and Services
Tax Act, 2017 and the Uttar Pradesh Goods and Services Tax Act, 2017.
Important terms and definitions under the Act. Meaning and Scope of Supply. Time of Supply.
Valuation in GST. Input Tax Credit. Tax Invoice. Credit and Debit Notes. Electronic Way Bill.
Impact of GST on Job Work and Electronic Commerce. Input Service Distributor. Registration
Procedure. GST Rates and Exemptions. Composition Scheme.
UNIT II
General Procedures: Returns-Types and Filing Procedure. Payment of Tax. Interest on delayed
payment of tax. Deduction of Tax at Source. Collection of Tax at Source. Refund of tax. Accounts
and other records.
An Overview of the Integrated Goods and Services Tax Act, 2017. Determination of Nature of
Supply, Inter-State supply. Intra-State supply. Supplies in territorial waters. Place of supply of goods.
Zero rated supply. Apportionment of tax and settlement of funds. Transfer of input tax credit.
UNIT III
GST Administration: GST Council. GST Network- Ecosystem of GST Suvidha Providers. Dual
Control in GST-Division of Jurisdiction and Administrative Powers over Assessees.
Authorities and Powers: Officers under the Act. Powers of officers. Levy and collection of tax.
Power to grant exemption from tax. Assessment and Audit by Authorities. Inspection, search and
seizure. Demands and Recovery. Advance Ruling. Appeals, Reviews and Revision. Offences,
Penalties and Prosecution.
UNIT IV
Customs: Role of customs in international trade: Important terms and definitions under the customs
act 1962: Assessable value: Baggage: Bill of entry: Dutiable goods: Duty : Exporter: Foreign going
vessel: Aircraft goods: Import: Import Manifest: Importer: Prohibited goods: Shipping bill: Store:
Bill of lading : Export manifest: Letter of credit: Kinds of duties basic, auxiliary, additional or
countervailing: Basic of levy advalorem, specific duties: Prohibition of export and import of goods
and provisions regarding notified & specified goods: Import of goods-free import and restricted
import: Types of Import-import of cargo, import of personal baggage, import of stores.
Clearance Procedure-for home consumption, for warehousing, for re-export: Clearance procedure for
import by post: Prohibited exports: Canalized exports: Exports against licensing: Types of exports,
export of cargo, export of baggage: Export of cargo by land, sea and air routes.
Suggested Readings
1. Central Goods and Services Tax Act, 2017
2. Integrated Goods and Services Tax Act, 2017
3. Customs act.
4. Uttar Pradesh Goods and Services Tax Act, 2017
GROUP – F
PAPER - II
INDIAN BANKING SYSTEM
COURSE INPUTS
UNIT IIndian banking System: Structure and Organization of banks: Reserve Bank of India: Apex
banking institutions: Commercial Banks: Regional Rural Banks: Co-Operative Banks:
Development Banks.
UNITIIState Bank of India: Brief History: Objectives: Functions: Structure and Organization:
working and Progress.
UNIT IIIBanking Regulation Act 1949: History: Social Control: Banking Regulation Act as
applicable to banking companies and public sector banks: Banking Regulation Act as
applicable to co-operative banks.
UNIT IVRegional Rural and Co-operative Banks in India: Functions: Role of regional rural and
cooperative banks in rural India: Progress and Performance.
Suggested Readings
1. Basu A.K. Fundamentals of Banking Theory and Practice: A. Mukherjee and co. Calcutta.
2. Sayers R.S. Modern Banking: Oxford University Press.
3. Panandikar S.G. and Mithani D.M: Banking in India: Orient Longman.
4. Reserve Bank of India: Functions and Working.
5. Dekook: Central Banking: Crosby Lockwood Stapies, London.
6. Tennan M.L. banking and Practice in India: India Law house, New Delhi.
7. Khubchandani B.S.; Practice and Law of Banking: Macmillan, New Delhi.
8. Shekhar and Shekhar: Banking Theory and Practice: Vikas Publishing House, New Delhi.
GROUP - F
PAPER – III
PUBLIC FINANCE
COURSE INPUTS
UNIT IMeaning & Scope of Public Finance Public goods vs. Private goods , Principle of Maximum
Social Advantage, Public Budget , Techniques of Budgeting(ZBB PBB), Deficit
Financing.
UNIT IIIPublic Revenue: Main sources of revenue, Tax revenue , Direct and Indirect Taxes,
Progressive, proportional & Regressive Taxes, Value added tax, The Division of tax
burden, Incidence of a tax, effects on production & distribution.
UNIT IVPublic Debts: Role and classification of Public debts and methods of their
redemption.
UNIT VIndian Public Finance: Financial Federalism under constitution, Financial Adjustments in
India, Finance Commission, review of Indian Tax System. Budgetary Procedure and
Financial Control in India.
GROUP - G
PAPER - I
FUNDAMENTALS OF INSURANCE
COURSE INPUTS
UNIT IIntroduction to Insurance: Purpose and need of insurance: Insurance as a social security
tool: Insurance and economic development.
UNIT IIIProcedure for becoming an agent: Pre-requisite for obtaining a license: Duration of
license: Cancellation of license: Revocation or suspension/termination of agent
appointment: Code of conduct: Unfair Practices.
UNIT IVFunctions of the Agent: Proposal Form and others forms for grant of cover: Financial and
Medical underwriting: Material information: Nomination and assignment: Procedure
regarding settlement of policy claims.
UNIT VCompany Profile: Organizational set-up of the company: Promotion strategy: Market
share: Important activities: Structure: Product: Actuarial Profession: Product pricing-
actuarial aspects: distribution channels.
Suggested Readings
1. Mishra M.N. Insurance Principles and Practice: S.Chand and Co. New Delhi.
2. Insurance Regulatory Development Act 1999.
3. Life Insurance Corporation Act 1956.
4. Gupta OS: Life Insurance: Frank Brother, New Delhi.
5. Vinayakam N, Radhaswamy and Vasudevan SV: Insurance- Principles and Practice, S.
Chand and Co. New Delhi.
6. Mishra MN: life Insurance Corporation of India, Vols I, II & III: Raj Books, Jaipur.
GROUP – G
PAPER – II
INSURANCE MANAGEMENT
COURSE INPUTS
UNIT IIntroduction: Savings and investment schemes like shares, Units, Capital , markets, mutual
funds, etc. Vis-à-vis insurance: Tax benefits under insurance policies: Life cycle
needs- including solutions, matching of the customer’s needs and requirements to
available products: Comparison between different products offered vis-à-vis
chargeable premium and coverage.
UNIT IIIInsurance Documents: Insurance Document, Including Proposal forms and other relevant
forms: First premium receipt/ renewal premium receipt : Policy contract:
Endorsements: Renewal notice/ bonus notices: Other insurance documents related to
receipt.
UNIT IVLife Insurance Products: Traditional Unit Linked Policies: Individual and Group
policies: With-profit and without-profit policies: Different types of insurance
products-whole life products, interest sensitive products, term-assurance annuities
Endowment: Assurance.
Suggested Readings
1. Mishra M.N. Insurance Principles and practice: S. Chand & Co. New Delhi.
2. Insurance Regulatory Development Act 1999 and other relevant Acts.
3. Life Insurance Corporation Act 1956.
4. Gupta O.S. Life Insurance : frank Brothers, New Delhi.
5. Vinayakam N. Radhaswamy and Vasudevan SV: Insurance Principles and Practice, S. Chand
& Co. : New Delhi.
6. Mishra M.N. Life Insurance Corporation Of India, Vols I, II, & III Raj Books, Jaipur.
GROUP – G
PAPER – III
LEGISLATIVE INSURANCE FRAMEWORK
COURSE INPUTS
UNIT VIIncome Tax Act. Married Women’s Property Act and Contract Act as relevant to the conduct of
insurance business.
Suggested Readings
1. Mishra M.N. Insurance principles and Practices: S. Chand & Co. New Delhi.
2. Insurance Regulatory Development Act 1999.
3. Life Insurance Corporation, Act 1956.
4. Consumer Protection Act 1985.
5. Indian Contract Act 1872.
6. Gupta OS: Life Insurance: Frank Brothers, New Delhi.
7. Vinayakam N. Radhaswamy and Vasudevan SV: Insurance-Principles and Practice, S. Chand & Co.,
New Delhi.
8. Mishra MN. Life Insurance Corporation of India: Raj Books, Jaipur.
GROUP – H
PAPER – I
INTERNATIONAL BUSINESS ENVIRONMENT
COURSE INPUTS
UNIT IInternational Business Environment – An Overview: Nature, Importance and scope, Environment
analysis-economic, geographic, socio-cultural, commercial, legal and political environments.
UNIT IITheoretical Foundations of International Business: Theories of international trade: Gains from
international trade: Balance of payments analysis.
UNIT IIIInstruments of Commercial policy : Tariff and non-tariff measures: Arguments for and against
protectionism.
UNIT IVCurrent Trends and issues in International Trade : Pattern and structure of world trade: Trade in
Services.
UNIT VForeign investment : Types, motives and effects: Present structure of foreign direct investment.
UNIT VIMultinational Corporations (MNCs): Nature ,role , types and operations: Policy towards MNCs:
Transfer of technology.
UNIT VIIRegional Economic Integration: Forms of integration: Forms of integration, Regional economic
groupings in practice-EU, NAFTA, ASEAN, SAARC and SAPTA.
UNIT VIIIInternational Economic co-operation, Institution and Agreements: WTO: World Bank: IMF:
UNCTAD: GSP: Commodity Agreements.
Suggested Readings
1. Daniels, John D., and Redebaugh, Lee H: International Business Environments and Operations:
Addison Wesley pub. Co. Massachusetts.
2. Cateora, Philip: International Marketing: Richard D. Irwin, Illinols.
3. Sodersten, Bo: International Economics: MacMillan, London.
4. Hodgson, Jhon S. N. and Herander, Mark G. International Economic Relation: Prentice Hall, NJ.
GROUP-H
PAPER –II
INDIAN FOREIGN TRADE AND POLICY
COURSE INPUTS
UNIT I India’s Foreign Trade: Trends and developments: Commodity Composition and
direction: India’s foreign trade in global context.
UNIT II Foreign Trade Policy and Control in India: Policy making body and institutions:
Exchange control in India-objectives and definition.
UNIT IIIImport substitution and Export Promotion Policies: Export Incentives-duty exemption
schemes, EPCG, duty draw backs: Role of commercial banks in foreign trade:
Deferred payment system: Exim Bank: Export credit insurance and ECGC.
UNIT IVInfrastructure support for export Promotion: Export promotion councils: Commodity
boards/ Product export development authorities: Specific service institutions: State
Trading Organizations Export and Trading Houses: Export Processing Zones/ Special
Economic Zone (EPZ/SEZ): Export Oriented units (EOUs).
UNIT-VForeign investment Policy: Indian Joint Ventures abroad: Multilateralism and Bilateralism
in India’s foreign trade.
Suggested Readings –
1. Verma M.L. : Foreign Trade Management in India : Vikas Publishing House, New Delhi.
2. Bhashyam S: Export Promotion in India-The Institutional Infrastructure: Commonwealth
Pub., New Delhi.
3. Chaudhuri B.K: Finance of Foreign Trade and Foreign Exchange: Himalaya Publication,
New Delhi.
4. Mahajan V.S: Indias Foreign Trade and Balance of Payment S: Deep & Deep Publications,
New Delhi.
5. Varshney R.L.: India’s Foreign Trade: Kitab Mahal, Allahabad.
6. Export-Import Policy : 1997-2001 Ministry of Commerce, Government of India., New Delhi.
GROUP- H
PAPER – III
EXPORT-IMPORT PROCEDURES AND DOCUMENTATION
COURSE INPUTS
UNIT-I Documentary Framework for Exports and Imports : Registrations of an export firm
and licensing regulations: Processing of an export order: Export documents-need and
types: Overview of various export documents.
UNIT-IIIPayment Terms : Instruments and methods of financing, including documentary credits and
collection, Uniform customs of Practices (UCP) 500.
UNIT-IVExport Finance: Facilities, incentives and procedures for pre and post-shipment finance.
UNIT-VBusiness Risk Coverage : Cargo, credit, and foreign exchange risk coverage: Cargo
insurance: Role and schemes of ECGC and commercial Banks.
UNIT-VIIIExcise clearance of export cargo: customs clearance of export import cargo: claiming
duty drawbacks and other incentives.
Suggested Readings –
1. Paras Ram, Export: What where and How: Ahupam Publishers, Delhi.
2. Uniform Customs & Practice for Documentary Credits: International Chamber of Commerce,
Paris.
3. 3. Handbook of Import-Export Procedures : Ministry of Commerce, Government of India,
New Delhi.
4. Mahajan M.I.: Exports: Do it yourself : Snowwhite Publications. Mumbai
5. Export Documentation and Procedures : Nabhi Publications, New Delhi.