BUSINESS COURSES DEPARTMENT

College of Business and Accountancy

Ateneo de Naga University
Naga City

COURSE INFORMATION

Course Code CBAC102

Course Title Strategic Management
Course Type Major Course
Credit/ No. of units 3 units
Prerequisite
Course Type Major Course
Schedule / room MW 6:00pm-7:30pm / TTH 9:00pm-10:30pm and 12:00nn-1:30pm (Blended)
Duration First Semester, SY 2021-2022
Instructor Rosalie V. Latinazo
E-mail rolatinazo@gbox.adnu.edu.ph
Consultation Time MW 1:00pm-3:00pm; Tue 1:30pm-3:30pm; Thu 1:30pm-3:00pm
Consultation Venue Thru email

Course Rationale

The global economic recovery has created a business environment into a complex world of competition, innovation and myriad of challenges that may break or sustain in a long
run basis. The rapid changes d n the macro and micro environments should not be ignored hence the adaptation of these changes should be embraced to sustain or take the
maximum advantage in the competitive world of business.

It is incumbent on business to consider strategic planning which should serve as framework by which it formulates its mission, goals, objectives, policies and strategies. Thus, to
spell the difference in the competitive advantages of the enterprise, strategic plans and strategic management are the key factors that will lead the business to its success and long-
term validity.

Course Description
This course is designed to provide students an effective approach for developing a clear strategic plan. It deals with the environment scanning, proper formulation, implementation
and evaluation of strategies for the effective and efficient operation of business organizations. It includes a study of STRATEGIC MANAGEMENT process being adopted by
companies including a study of the process of setting and re-setting goals of the organization, reviewing and developing of strategies, implementation, evaluation and control
process. Strategic issues are likewise discussed to highlight the trends and challenges for today’s Strategic Planning and Strategic Management.

Course Learning Outcomes (CLO)

A graduate of a business or management degree should be able to:

1. Identify the expectations of the students and teacher

2. Discuss the significant of Strategic Management in the effective and efficient operation of business.
3. Illustrate an understanding on the implications of Strategic Management in the operation of business.
4. Develop among students the value of integrity, honesty, thrift, objectivity, competence, and deeper sense of social awareness and social responsibility.
5. Analyze business cases, business’ strategic plans and policies including business operations.
6. Apply the concepts, theories, principles and techniques in developing strategic plans of chosen enterprises and / or organizations.

Program Learning Outcomes (PLO)

1. Demonstrate competence in communication in multicultural settings through writing, speaking, and other medium of expression.
2. Apply critically holistic frameworks on current and relevant moral/ethical issues in the domestic and global spheres.
3. Examine shared concerns that make up the “good life” as inspired by the Gospel and the Church’s teachings to formulate creative and innovative solutions to contemporary
problems, especially brought by modern technologies.
4. Choose appropriate decision making techniques and approaches to critically and creatively solve problems and drive results.
5. Choose appropriate decision making techniques and approaches to critically and creatively solve problems and drive results.
6. Exude the value of independence and faithful adherence to ethical practices and good corporate citizenship.
7. Exhibit good working relations in a multifaceted working environment.
8. Cultivate the habit of continuous learning for personal and professional growth.
9. Carry out relevant business research and feasibility study by employing the appropriate procedures that will ensure the accomplishment of the goals made at the start of the
activity.
10. Conduct planning that will be implemented in the business related activities.
11. Identify and describe the functions of management and other functional areas of business such as marketing, finance, human resource management, production and operations
management, information management, and strategic management and employ these concepts in various business situations.
12. Demonstrate critical thinking ability to address major challenges such as economic uncertainty and technological breakthroughs.
13. Design an organizational structure that will support long term strategic goals.
14. Discuss current trends and developments in Business Management.
15. Design a Strategic Plan that will further support the diversification and expansion of business.

Institutional Learning Outcomes (ILO)

The Ateneo de Naga University Graduate is a person for others characterized by Christ-centeredness, conscience, compassion, competence, and commitment to change.

I. CHRIST-CENTEREDNESS. The Atenean acknowledges the humanity and divinity of Christ, and believes His Spirit as active in one’s life and in the lives of others. Thus,
the Atenean:
1. Respects the faith and the plurality of religions.
2. Values the Church’s teachings about faith, morals, and Christ’s redeeming mission.
3. Lives out the gospel values and exercises Christian virtues.
4. Celebrates the Bicolano’s inherent faith in God and devotion to the Blessed Virgin Mary.
5. Affirms the glory of God in one’s self, and in all creation, and cares for life and the natural environment.

II. CONSCIENCE. The Atenean lives a life of exemplary integrity by cultivating a mature conscience that impresses on one’s self the imperative to positively transform the
world. Thus, the Atenean:

1. Predicates one’s decisions and actions on principles that promotes human dignity, and those that further the actualization of all humanity.
2. Cultivates foresight in the process of deciding and acting on ethical and moral problems.
3. Explores, questions, and owns one’s faith in the context of competing value systems.
4. Evaluates moral choices in the light of the mature conscience.
5. Practices the habit of reflection and contemplation.

III. COMPASSION. The Atenean grows in consciousness of one’s dignity and personal purpose in engaging the world. Thus, the Atenean:

1. Values one’s dignity as a person and that of others.

2. Serves the needy and the marginalized.
3. Promotes family unity and fosters family service in the community.
4. Recognizes one’s strengths and inadequacies and seeks out complementariness from and with others.
5. Reflects on one’s experiences/actions towards becoming an agent of change.

IV. COMPETENCE. The Atenean actuates the gift of education as an instrument to comprehend, judge, and respond to urgent and universal human dilemmas. Thus, the
Atenean:
 1.Professes exceptional knowledge and expertise in one’s field of specialization in the local and global community.
2.Applies interdisciplinary approaches, innovative methods, and appropriate technologies in analyzing, solving problems, and in making decisions in a moral and
ethical manner.
3. Thinks critically, creatively, and reflectively.
4. Expresses one’s self proficiently in both oral and written communication.
5. Practices the value of further learning and professional development, adapting to demands of the changing times.
V. COMMITMENT TO CHANGE. The Atenean participates actively in the life of the society and the global community. Thus, the Atenean:

1. Acts on the world in life, love, freedom, responsibility, and community to build a good and just society and thereby bring into being the Regnum Dei.
2. Understands and responds proactively against structural and cultural roots of injustice in social institutions.
3. Resolves the moral ambiguities and inconsistencies in values promoted by local and global cultures.
4. Advocates social changes that assist victims of injustice in gaining their rights and regaining their dignity.
5. Demonstrates positive disposition, maturity, and courage, rooted in Ignatian values, in the face of adversity.

Mapping of Course Learning Outcomes (CLO) to Program Learning Outcomes (PLO)

PL PL PL PLO PL PLO PLO PL PLO PL PLO PL PLO PL PLO

Course Learning Outcome O O O 4 O 6 7 O 9 O 11 0 13 0 15
1 2 3 5 8 10 12 14
1 Identify the expectations of the students and teacher
/
2. Discuss the significant of Strategic Management in the effective
and efficient operation of business. / / / / / / / / / / / /
3. Illustrate an understanding on the implications of Strategic
Management in the operation of business. / / / / / / / / / /
4. Develop among students the value of integrity, honesty, thrift,
objectivity, competence, and deeper sense of social awareness and
social responsibility. / / / / /
5. Analyze business cases, business’ strategic plans and policies
including business operations. / / / . / / / / / /

6. Apply the concepts, theories, principles and techniques in

developing strategic plans of chosen enterprises and / or organizations. / / / / / / / / / / / / /
COURSE OUTLINE

Course Learning Topic Learning Topics/ Contents Method of Resource/ Materials Evaluation Time Allotment
Outcomes Outcomes Teaching/Activities
Expectation Setting Expectation Setting
Identify the expectations Power point from Oral
of the students and Identify and share one’s Academic Policies and Discussion on Academic AVP memo Question and 1.5 hours
teachers. expectation in the course Guidelines for Flexible policies and guidelines answer
Learning for FL

Discuss the significance I – Introduction to

of Strategic Management Discuss what Strategic Management
in the effective and Strategic Lecture-discussion Power point recitation
efficient operation of the Management is all about A. Study of Strategic presentation 6 hours
business. and appreciate its Management Research on the Basic
importance and evolution Model of strategic Mgt
Illustrate an understanding B. Basic Model of Strategic and strategic decision Research output Reflection paper
on the implications of Management Making
Strategic Management in
the operation of business. C. Strategic Decision Watch the video clip https://www.youtube. Analysis of the
Making about Corporate com/watch? Video Clip
Strategy: Role of v=Fjo1TPe5isw
Strategy in business

Apply the concepts, Know and II-Scanning the Lecture-discussion Power point
theories, principles and appreciate the relevance Environment presentation Recitation
techniques in developing & the process of Research about external
strategic plans of chosen Environmental A. Environmental Scanning factors of a particular Research output Reflection paper
enterprises and / or Scanning & business
organizations. Industry Analysis B. Industry Analysis
Research on direct Group 9 hours
Analyze business cases, Research output
Learn how EFAS can be C. Competitive Profile competitors of the presentation
business’ strategic plans conducted Matrix
and policies including chosen company Output of the
business operations. D. Forecasting External Factor
Explain different method Preparation of Analysis
 for forecasting techniques EFAS Table

Discuss the significance Identify & describe the III- Internal Scanning & Hand-out on the
of Strategic Management types of business model Organizational Analysis lecture-discussion Recitation
in the effective and appropriate for a specific Lecture-discussion
efficient Business A. A. Resource Based
operation of the business Unit Approach to Organizational Research on the Internal Written research 6 HOURS
Analysis Factors of a specific https://www.youtube.
Illustrate an Describe the business com/watch?
understanding on the Functional B. Business Models v=QymM8EN0z_8 Individual
implications of Strategic Resources and Activity on
Research on the
Management in the Capabilities of and identifying the
C. Scanning Functional Business Models
operation of business. organization Research output business model of
Resources &
their chosen
Analyze business cases, Capabilities Preparation of business
business’ strategic plans IFAS Output of the
and policies including Table IFAS conducted
business operations.
Watching the video clip:
Apply the concepts, Internal Analysis https://www.youtube. Reflection paper
theories, principles and com/watch?v=-
techniques in developing HCsRvUtgVU
strategic plans of chosen
enterprises and / or
Discuss the significance Learn the process and IV – Strategy
of Strategic Management elements of Strategic Formulation: Situation
in the effective and Formulation Analysis & Business
efficient operation of the Strategy Recitation
business. Formulate goals and Lecture/
objectives of the A. Situation Analysis: Discussion Power point Identification of 6 hours
Develop among students functional department. SWOT Analysis presentation the mission
the value of integrity,
honesty, thrift, statement
Identify the mission B. Review of Mission &
objectivity, competence, Watching video clip; components
Objectives
and deeper sense of social statement components SWOT and TOWS Output of the
awareness and social C. Generating Alternatives introduction Assignment of
responsibility. Matching the strengths, Strategies by using TOWS companies using a Analysis of the
 weaknesses, opportunities Matrix Identification of a specific business Video Clip
Analyze business cases, and threats specific business using strategy
business’ strategic plans D. Business Strategies an appropriate business Output on the
and policies including strategy identification of
business operations. https://www.youtube. mission statement
com/watch? components
Apply the concepts, v=2xquSq0MSAc
theories, principles and
techniques in developing
strategic plans of chosen
enterprises and / or
organizations.
Develop among students V. Strategy Formulation : Lecture /Discussion Power point
the value of integrity, Corporate Strategy presentation
honesty, thrift, objectivity, Analyze the process of Research on the vertical Recitation 6 hours
competence, and deeper Strategy Formulation in A.Directional Strategy and horizontal growth Research output
sense of social awareness the contexts of corporate strategy
and social responsibility. strategies B. Portfolio Analysis Case handout Group Case
Reporting
C. Corporate Parenting Case Problem
Analyze business cases,
business’ strategic plans Differentiate the Vertical Analysis
and policies including and Horizontal Growth
business operations. Strategy

Apply the concepts,

theories, principles and
techniques in developing
strategic plans of chosen
enterprises and / or
organizations
Illustrate an Discuss the process of VI- Strategy Formulation Lecture - Discussion Power point
understanding on the strategy formulation in presentation
implications of Strategic the contexts of functional A.Functional Strategy Case Problem Recitation
Management in the strategies and sourcing Analysis Case Handout 6 hours
operation of business. decision B. The Sourcing Decisions Group
Group presentation
Analyze business cases, Brainstorming https://www.youtube.
business’ strategic plans Orient the students on the com/watch?
and policies including different sourcing Watching video: Why v=aqhjNJkvC9w Reflection paper
business operations. decision in business outsource

Apply the concepts,

theories, principles and
techniques in developing
strategic plans of chosen
enterprises and / or
organizations
Apply the concepts, VII-Strategy Lecture/
theories, principles and Implementation Discussion Power point Recitation
techniques in developing presentation 6 hours
strategic plans of chosen Explain how A.Organizing for Action Research on Current
enterprises and / or Strategies will be Business Research output Reflection
organizations. Implemented B. Typical Problems News
Case handout
Analyze business cases, Case analysis
Case Problem
business’ strategic plans
Analysis
and policies including
business operations
Group
Brainstorming
Apply the concepts, VIII-Evaluation and Lecture-Discussion
theories, principles and Enumerate & identify the Control Power point Recitation 3 hours
techniques in developing different control Watching video: How to presentation or
strategic plans of chosen techniques A. Measuring Performance Develop Key handout
enterprises and / or Performance Indicator Analysis of the
organizations. Explain the importance of B.Guidelines for Proper https://www.youtube. video clip
Control Control com/watch?
Analyze business cases, v=2tuWjtc2Ifk
business’ strategic plans
and policies including
business operations.
IX. Strategic Issues Lecture -Discussion Power point
Be aware of the current presentation Recitation
Illustrate an understanding strategic issues and their A. Local Issues Watching video: Tesla 4.5 hours
on the implications of relevance. Competitive Advantage https://www.youtube.
Strategic Management in B. National Issues (2020): Why Tesla and com/watch? Reflection paper
the operation of business. Identify the strategic Apple are so Similar v=aw628QSEl8k
issues and its effect C. Global Issues Individual output
Research on the Research output activity
Current Strategic
Issues

COURSE BIBLIOGRAPHY

References:

Cabrera, Ma. Elenita.,(2019)Strategic Cost Management (Place of Publication Unknown):GIC Enterprises and Co
David, Fred R., (2017) Strategic Management, concepts and cases: A competitive Advantage Approach. Singapore: Pearson
David, Fred R., and Forest R. David. (2017.)Strategic Management : Concepts and Cases : A Competitive Advantage Approach. Pearson Education Limited, EBSCOhost,
search.ebscohost.com/login.aspx?direct=true&db=cat02782a&AN=adu.310569&site=eds-live.
Hill, Charles W. L., et al. (2017). Strategic Management : An Integrated Approach : Theory & Cases. Cengage Learning,. EBSCOhost,
search.ebscohost.com/login.aspx?direct=true&db=cat02781a&AN=rlo.40064830&site=eds-live.
Hitt, Michael A., et al.( 2017) Strategic Management : Competitiveness & Globalization : Concepts and Cases. Cengage Learning, EBSCOhost,
search.ebscohost.com/login.aspx?direct=true&db=cat02781a&AN=rlo.18829546&site=eds-live.
Pearce, John A., and Richard B. Robinson.(2015) Strategic Management : Planning for Domestic & Global Competition. McGraw-Hill Education,  EBSCOhost,
search.ebscohost.com/login.aspx?direct=true&db=cat02781a&AN=rlo.2013050869&site=eds-live.
Rothaermel, Frank T. (2017)Strategic Management. McGraw-Hill Education,  EBSCOhost,
search.ebscohost.com/login.aspx?direct=true&db=cat02782a&AN=adu.289501&site=eds-live.

Websites:

http://catalog.flatworldknowledge.com/bookhub/reader/5?e=carpenter -ch01#carpenter-ch01_s03
http://en.wikiversity.org/wiki/Strategic_Management
https://www.joe.org/joe/2010august/iw2.php
https://www.marketing91.com/environmental-scanning/
https://www.managementstudyguide.com/strategy-formulation-process.htm
https://smallbusiness.chron.com/internal-analysis-important-80513.html
https://www.scribd.com/presentation/323722915/STRATEGIC -FORMULATION-
SITUATION-ANALYSIS https://www.scribd.com/doc/31363321/Strategy-formulation-
 corporate-level-strategies https://businessjargons.com/strategy-implementation.html
http://introduction-to-management.24xls.com/en224
https://www.researchgate.net/publication/324687142_Contemporary_Issues_in_Strategic_Ma
nagement https://ivypanda.com/essays/contemporary-issues-in-strategic-management/

Grading System :

Class Standing 40%

Preliminary exam 10% (Competitive Profile Matrix)
Midterm exam 20% (Goals and Objectives; Internal Factor Analysis Summary)
Prefinal Exam 10% (External Factor Analysis Summary)
Final Exam 20% TOWSMatrix
TOTAL 100%

Class Standing is composed of the following:

Project 25%
Cases/ Individual Activity 25%
Group Activity 25%
Recitation 13%
Homework 12%
TOTAL 100%

Requirements

1. Oral Presentation of Group Outputs

2. Case Analysis
3. Reflection Paper
4. Active Participation in Class Discussion
5.Strategic Plan
6. Presentation of Strategic Plan