Consumer and market trends driving innovation in

multilayer films
Sal Pellingra
VP Global Application and Innovation Development
ProAmpac
June 2019
Flexible Packaging Market
Global Packaging Trends
Flexible Plastic Packaging by Region Population by Region, 2017
2017 ($86B USD)
Africa/Middle East 16%
North C&S America 9%
America,
29% Europe 10%
Europe, North America 5%
17%
Asia
60%
Asia Pacific,
43% Flexpack Value
C & S America, • Greatest to least
6%
• North America, Europe, Asia, Pacific, C&S
Africa/Middle America and Africa Middle East
East, 5%
Source: PCI Films/Woods MacKenzie per Flexible Packaging Europe’s Presentation at FPA 2018 Annual Meeting
Flexible Packaging Market
Global Flexible Packaging Retail units

The lack of infrastructure to collect waste contributes to

litter and ocean waste, much of which is recyclable!
FPA – Euromonitor – Tim Trovillion
US Packaging Trends
2017 US Market by Packaging Type (MM units): 454,239

Rigid Plastic

24% MSW Generation

Flexible Packaging • Paper/Paperboard 26%
• Food 15%
26%
Metal 9% • Plastic 13%
• Metals 9%
Paper-based Containers
6% • Glass 4.4%
EPA (most recent data) 2015

1% • Flexpack(est.) 3.2%
Glass 34% FPA

Liquid Cartons

FPA Euromonitor 2019

Flexible Packaging Market
European Packaging CAGR (%) 2015-2020

Flexible Packaging
Flexible Plastic Packaging
Flexible Foil Packaging
Flexible Paper Packaging
Rigid Plastic Packaging
Board Packaging
Metal Packaging
Glass Packaging
Other Packaging
Total Packaging

0 1 2 3 4
CAGR (%) Source: Smithers Pira
Global Flexible Packaging Trends

PMMI:Flexible Packaging Market Assessment 2019

Packaging Trends in Beverage Packaging
Projected Packaging Material Popularity

FPA Euromonitor 2019

 US Packaging Trends
US Material Disposal by Process

Composting, 9%

Combustion
w/ Energy
Recovery, 13%

Landfill,
Recycle, 53%
26%

EPA 2018
Packaging Trends
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

Freshness Packaging that provides a secure seal to ensure

1 product lasts longer

of consumers of consumers felt

68% identified freshness

as a key packaging 82% freshness was an
important factor
feature when food shopping
Avery Dennison omnibus study Lightspeed/Mintel study

Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

Freshness Packaging that provides a secure seal to ensure

1 product lasts longer

oxygen absorbers
reclose features
barrier films
breathability
hermetic seals

Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

Ease of Use Packaging that does not require the use of

2 scissors or other tools to open and can be easily resealed

of consumers sought of consumers remove

58% packaging features

with the ability to 82% food products from
store packaging after
reseal and close purchase
Avery Dennison omnibus study Avery Dennison omnibus study

Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

Ease of Use Packaging that does not require the use of

2 scissors or other tools to open and can be easily resealed

“scoopable” packaging
peel reseal
linear tear films
laser scoring
wide open formats
Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

3 Sustainability packaging that minimizes or eliminates waste

of consumers wanted instructions on

58% how to dispose or recycle packaging

on the back of the packaging for
products they purchased
Avery Dennison omnibus study

Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

3 Sustainability packaging that minimizes or eliminates waste

post consumer resin
recyclability
improved product to package ratio
compostability
renewable materials
Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

Storability packaging that provides adequate storage and

4 protects contents inside

of consumers stated ease

44% of storage as a desired
packaging feature
Avery Dennison omnibus study

Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

Storability packaging that provides adequate storage and

4 protects contents inside

reclosable
easy to carry
packaging that cubes out
not overpackaged
right sized
Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

5 Convenience packaging offers on-the-go and single size

of shoppers look for

45% packaging that delivers
lifestyle convenience
Avery Dennison omnibus study

Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
FUNCTIONAL PACKAGING MATTERS
Top 5 of 7 key consumer research findings that make
functional packaging a trend worth paying attention to…

5 Convenience packaging offers on-the-go and single size

portioned
multipacks
dosing
one-handed packaging
right sized
Avery Dennison 2018 Omnibus and Consumer Focus Group Research Studies, in conjunction with MarketVision © 2017 Mintel Group Ltd.
Trend Impacts on Multilayer Films
e-Commerce Take-aways:
Flexible packaging and pouches becoming more
important to save weight and space
Over 2/3’s of the US Need to design for more stringent distribution
population by 2020

Millennials will Growth of e-Commerce users

account for half
Market Trends Influencing SUP Growth
Single use to Refill and Reuse

Implications
• Barrier
• Durability
Single use format replacement >
• Foil replacement
Rigid replacement refill pouches
• Improved sealability
Restaurant
Why
20% package a banana?

Data Source: INCPEN – Checking Out Food Waste

 Why package a banana?
• Improves shelf life by a week
• Reduces food waste
• Makes healthier foods more available

Data Source: INCPEN – Checking Out Food Waste

When it comes to packaging, what do you find the most annoying?
Functionality Sustainability Sustainability

55%

19%
13%
8%
4%

Packaging that is Excessive Damaged Non-recyclable Ugly packaging

hard to open packaging packaging, but packaging
not the item Schorr Packaging Survey
Sustainability
Obesity - People

The real solution to

childhood obesity lies in
changing our built
environment. There’s no
other way to approach it.
Dr. Goutham Rao

Product Solutions Healthy ingredients, less fat, less sugar

Packaging Solutions Improved barrier, portioning/dosing
Obesity - Packaging
Obesity - Packaging

PACKAGING 52.3%
BEVERAGE 47.7%

PACKAGING 6.1%
BEVERAGE 93.9%

Flexible Packaging Europe (FPE)

Using Less Packaging is More Sustainable
Reusable vs. Disposable Bags: Breaking even: number of
What's Better for The Environment? uses to be better than plastic
173

single use plastic single use paper

14
4

Paper Polypropylene Cotton

Woven

PP woven cotton
https://terngoods.com/blogs/learn/reusable-vs-disposable-bags-whats-better-for-the-environment
ProAmpac Sustainability Strategy

RECYCLABLE PCR

REDUCE with
Flexible Packaging
Reduces product waste and spoilage
Ships more product with less packaging
and has less impact on the environment

RENEWABLE COMPOSTABLE
Takeaways
Reduce = more opportunities for flexible packaging/films
E-commerce = more opportunities for flexible packaging
Sustainability = more opportunities for flexible packaging
Sustainability requires barrier solutions that don’t interfere with
recycling
Development of PCR solutions becoming more important
Solutions that eliminate product waste are key
Industry needs to get the word out on the benefits of reducing
packaging and flexible packaging over rigid alternatives.
Thank You!!!