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Tutorial 1

This document contains a 10 question multiple choice quiz about marketing concepts and frameworks. It asks the student to identify examples of wants vs needs, demands, marketing orientations like the production concept and marketing concept, key marketing definitions and classifications. It also contains short follow up questions about microenvironment vs macroenvironment factors and the evolution of marketing concepts. The questions assess understanding of foundational marketing principles.

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Yus Linda
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56 views

Tutorial 1

This document contains a 10 question multiple choice quiz about marketing concepts and frameworks. It asks the student to identify examples of wants vs needs, demands, marketing orientations like the production concept and marketing concept, key marketing definitions and classifications. It also contains short follow up questions about microenvironment vs macroenvironment factors and the evolution of marketing concepts. The questions assess understanding of foundational marketing principles.

Uploaded by

Yus Linda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name: _______________

Please give your answer in this softcopy & submit your answer via WhatsApp.

1. ________ are human needs as shaped by individual personality and culture.


A) Needs
B) Wants
C) Demands
D) Values

2. When backed by buying power, wants become ________.


A) social needs
B) demands
C) physical needs
D) self-esteem needs

3. Which of the following refers to sellers being preoccupied with their own products and
losing sight of underlying consumer needs?
A) selling myopia
B) marketing management
C) value proposition
D) marketing myopia

4. A(n) ________ is the set of actual and potential buyers of a product.


A) market
B) audience
C) group
D) segment
E) exchange

5. Which of the following marketing management orientations focuses primarily on


improving efficiencies along the supply chain?
A) production concept
B) product concept
C) selling concept
D) marketing concept

6. According to the production concept, consumers will favor products that are ________
and ________.
A) satisfying; quality focused
B) advertised; affordable
C) in high demand; hard to find
D) available; affordable
7. The product concept says that a company should do which of the following?
A) improve marketing of its best products
B) market only those products with high customer appeal
C) focus on the target market and make products that meet those customers' demands
D) focus on making continuous product improvements

8. Which marketing orientation calls for aggressive promotional efforts and focuses on
generating transactions to obtain profitable sales?
A) marketing concept
B) production concept
C) product concept
D) selling concept

9. Which marketing orientation holds that achieving organizational goals depends on


knowing the needs and wants of target markets and delivering the desired satisfactions
better than competitors do?
A) product concept
B) production concept
C) selling concept
D) marketing concept

10. Which marketing orientation holds that firms must strive to deliver value to customers in
a way that maintains or improves the consumer's and society's well-being?
A) marketing concept
B) selling concept
C) product concept
D) societal marketing concept

Classify the following elements either it is under Microenvironment or


Macroenvironment.

Customer Politics Technology Supplier Competitors


Culture Intermediaries Laws Economy Company

Microenvironment Macroenvironment

List all the marketing’s philosophies / evolution of marketing concepts.

1. ______
2. ______

3. ______

4. ______

5. ______

6. ______

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