6/3/2021 PAPER BOAT

PAPER BOAT
Paper Boat is a brand of non-carbonated beverages and energy drinks produced and marketed
by Hector Beverages, which is located in Bangalore, India. Paper Boat beverages debuted for
public purchase in August 2013. The product consists of traditional, authentic indigenous
Indian drinks that are packaged in single serving, flexible pouches. As of March 2015, ten
flavor varieties are produced. The beverages are produced using local spices, fruit, flowers
and pulses, and some of the fruits grow wild, such as jamun and kokum. Hector Beverages
has contracted with fruit processors and has encouraged some farmers to cultivate the fruits
to ensure a stable supply. The company has stated that it does not use artificial coloring or
preservatives in its products.
* Required

Salience
Brand Identity

1. Do you Know of Paper Boat? *

Salience

Mark only one oval.

Yes

No

2. Do you Know Paper Boat is a Indian Brand? *

Salience

Mark only one oval.

Yes

No

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3. Would you prefer Paper Boat or Other brand in the market? *

Salience

Mark only one oval.

Paper Boat

Other

4. Have you ever brought a product of Paper Boat? *

Salience

Mark only one oval.

Yes

No

5. Would you prefer Packed beverages? *

Salience

Mark only one oval.

Yes

No

6. Would you prefer packed beverage or a one served in restaurants? *

Salience

Mark only one oval.

Strongly agreee

Agree

Neutral

Disagree

Strongly Disagree

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7. What comes to your mind when you hear Paper Boat *

Salience

Performance/ imagery
Brand Meaning

8. Which Brand Comes to your mind when buying Packed Beverage? *

Performance/ imagery

Mark only one oval.

Paper Boat

Tropicana

B Natural

Real fruit power

9. The Paper Boat can provide good product then its competitors? *
Performance/ imagery

Mark only one oval.

Yes

No

10. Would you buy paper boat Over other established brands? *
Performance/ imagery

Mark only one oval.

Yes

No

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11. Would you prefer to buy indigenous drinks packed Pouches or served in traditional
way? *
Performance/ imagery

Mark only one oval.

Packed Pouches

Served in traditional way

12. Have you ever bought a drink packed in single serving, flexible pouches? *
Performance/ imagery

Mark only one oval.

Yes

No

13. When do you like to consume packed Drinks? *

Performance/ imagery

Mark only one oval.

Ever day

Occasionally

During Travelling

other

14. Do you prefer traditional indigenous drinks or other? *

Performance/ imagery

Mark only one oval.

Traditional Indigenous drinks

Other

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15. What would you prefer you drink to be packed in? *

Performance/ imagery

Mark only one oval.

single serving, flexible pouches

Plastic Bottle

Tin can

16. Where do you prefer to buy packed drinks? *

Performance/ imagery

Mark only one oval.

Online

Super market

Retail store

Judgment - Feeling - Resonance

Brand Response

17. what does the slogan of Paper Boat "drinks and memories" mean to you? *
imagery- brand meaning - association

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18. Do you like package of Paper Boat? *

Judgments - feeling - Resonance - brand image

Mark only one oval.

Yes

No

Maybe

19. What might be the reason that you buy Other Brand than Paper Boat? *
Judgments - feeling - Resonance - Brand image

20. Do you think that Paper Boat can attract children's by there packaging ? *
Judgments - feeling - Resonance - Brand image

Mark only one oval.

Yes

No

Maybe

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21. Would you stop buying carbonated drinks for traditional, authentic indigenous
Indian drinks? *
Judgments - feeling - Resonance - Brand image

Mark only one oval.

Yes

No

Maybe

22. What is the one thing as customer you find interesting about Paper Boat? *
Judgments - feeling - Resonance - Brand image

23. where did you came to know about Paper Boat? *

Judgments - feeling - Resonance - Brand image

Check all that apply.

TV Ad
Print media
Social Media
In Store
Other

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24. would you like to refer paper boat to friends and family? *
Judgments - feeling - Resonance - Brand image

Mark only one oval.

Yes

No

25. As a customer what is most likely to influence you to buy paper boat product? *
Judgments - feeling - Resonance - Brand image

Check all that apply.

Product
Price
Promotion
Packaging

26. Would you like to get more updates about paper boat by following on social
media? *
Judgments - feeling - Resonance - Brand image

Check all that apply.

Yes
No

27. What is your over all review about the paper boat? *
Judgments - feeling - Resonance - Brand image

28. What is unique about Paper Boat that attracts you most? *
Judgments - feeling - Resonance - Brand image

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29. If you haven't used any traditional, authentic indigenous Indian drinks yet will you
be willing to use one? *

Judgments - feeling - Resonance - Brand image

Mark only one oval.

Strongly Agree

Agree

Neutral

Disagree

Strongly disagree

30. As a customer is there something you wish to tell us about Paper Boat? *
Judgments - feeling - Resonance - Brand image

Information about the respondent

31. Your Name *

32. Your Age *

33. Your Contact Number *

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34. Your Email Id *

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