Sahil Patel: Sales & Marketing
Sahil Patel: Sales & Marketing
SUMMARY
Sales and Marketing Executive with 5 years of experience who successfully expanded company's market share
through strategic sales initiatives and handled creative direction of many marketing campaigns through
meticulous business planning and effective social media marketing.
EDUCATION
MBA Marketing GPA
Bharthiar University 10 / 6.8
~ 07/2015 - 07/2017
EXPERIENCE
Assistant Manager - Sales & Marketing
International Recreation & Amusement Ltd Appu Ghar)
~ 04/2019 - 09/2019 + Gurugram,Haryana
Appu Ghar was India's first and most popular amusement & water park. It
was established in 1984 to commemorate the 1982 Asian Games,
inaugurated on 19 November 1984 by the then Prime Minister of India,
Shri Rajiv Gandhi. Appu Ghar was located in New Delhi India in the
famous Pragati Maidan on Mathura Road, and was spread over 15.5
acres 63,000 m2 of land.
- Increase the footfall of the park.
- Analyzing Competition Strategy.
- Maintaing the track of sales team.
- Achieving sales target per month.
- Coordinating and guide the creative team to develop marketing
collaterals –posters, Branding, Ad etc.
- Responsible for creating and implementing a long-term
communication strategy, producing a marketing & commercial
calendar plan.
- Customer Engagement activity inside the park.
- Planning of BTL activities Society activation, corporate activation,
local alliances, Society branding, Hoarding, Paper Ad, Bus Branding).
- To coordinate with operations to understand customer perception.
- Planning & Controlling social media.
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EXPERIENCE
Executive – Marketing & Visual Merchandiser
Future Retail Limited
~ 09/2017 - 05/2019 + Bengaluru & Gurugram
Future Group is an Indian conglomerate headquartered in Mumbai,
Maharashtra, India. The company is known for having a significant
prominence in Indian retail and fashion sectors, with popular
supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like
Brand Factory, Central, etc.
- Increasing the footfall of the store.
- Analyzing Competition Strategy.
- Ensure the execution of the Event, scheme & promotion as per the plan.
- Drive & implement strategies for communication & PR management.
- Coordinating and guide the creative team to develop marketing
collaterals – posters, Branding, ad etc.
- Responsible for creating and implementing a long-term communication strategy, producing a yearly marketing & commercial
calendar plan.
- Planning activities in the societies, corporate, restaurants and gym in the catchment.
- Planning of BTL activities Society activation, corporate activation, local alliances, Society branding, Hoarding, Paper Ad, Bus
Branding) and Liaising and managing vendors for BTL activities.
- Organizing sampling and live workshop, activities in store and in Catchment area.
- Selling SOH inside the store for bottom line growth of organization.
Advisor - Sales
Birla Sunlife Insurance Co. Ltd.
~ 03/2013 - 02/2016 + Kanpur, Uttar Pradesh
Formerly known as Birla Sun Life Insurance Company Limited, ABSLI is one of India's leading life insurance companies offering a
range of products across the customer's life cycle, including children future plans, wealth protection plans, retirement and
pension solutions, health plans, traditional term plans and Unit Linked Insurance Plans ("ULIPs").
- Builds business by identifying and selling prospects; maintaining relationships with clients.
- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and
analyzing sales options.
- Achieving sales target per month.
- Sells policy by establishing contact and developing relationships with prospects; recommending solutions.
- Maintains relationships with clients by providing support, information, and guidance; researching and recommending new
opportunities; recommending profit and service improvements.
- Identifies policy improvements or new policy by remaining current on industry trends, market activities, and competitors.
- Prepares reports by collecting, analyzing, and summarizing information.
- Maintains quality service by establishing and enforcing organization standards.
- Maintains professional knowledge by attending educational workshops; reviewing professional publications; establishing
personal networks; benchmarking state-of-the-art practices; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
SKILLS
MS Office Oracle SAP Photoshop Sales Management Marketing Management
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LANGUAGES
Hindi English
Native Proficient
ACHIEVEMENTS
Best Support function - Marketing Developed Strong Brand
P For achieved target.
P Identity across all channels and touch (online and
offline) while consistency delivering our brand story
INDUSTRY EXPERTISE
Leadership Management Organisation
VOLUNTEERING
Executive Member
Samarthanam Trust for the Disabled
~ 10/2015 - 03/2016
Samarthanam Trust for the Disabled is a National Award winning NGO established in the year 1997 by Founder Managing Trustee
Mahantesh G Kivadasannavar and his schoolmate and childhood friend, Late Sugur Paramashivaiah Nagesh. Samarthanam works
for the empowerment of persons with disabilities and the underserved. Samarthanam caters to people in need by providing
plethora of services including quality education, accommodation, nutritious food, vocational training, sports and placement
based rehabilitation. The initiatives of Samarthanam strive towards creating opportunities for them to keep pace with the rest of
the society.
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