Introduction

Apple Inc. is a technological business that produces, among other things, iPhones, desktops, tablets,
televisions, and wearable gadgets. Customers who buy Apple products desire items that are both
beautiful and functional, as well as reassurance that they'd be of high quality. Apple Inc. began as a
computer software / hardware business in 1976. Since then, Apple has expanded its technology product
line and opened a chain of retail stores to give a better shopping experience for its customers. Apple
competes in a highly competitive environment where customers have evidenced by the fact. When it
comes to creating new items and setting prices, Apple examines these aspects. They should always be
one step ahead of the competition in terms of both development and cost.

Business Activity

Apple has a revenue, global, competitive, and economically sustained company model, with operating
profit of US$70.898 billion and turnover of US$265.595 billion. The firm generated around 51 billion
dollars in cash flow the prior year, without a doubt. That is surely more than we see in other firms.
Apple's business model enables the rest of the company to increase profit through its numerous
products. Apple sells three types of products: hardware, software, and online services. Product design
and sales are Apple's major activities. They're known for careful hardware and software design, and they
put a lot of effort into quality control to guarantee that their products meet the high standards that their
customers have come to expect.

For a long time, it was assumed that business success was built on innovation and creativity. However, in
the twenty-first century, due to a swiftly and unexpectedly changing global corporate environment,
innovation approaches and initiatives have become more important than ever. What is it about Apple
that has rendered it so successful? Gene Quinn cites Research & Markets as a source (2010), “To
predictable, consistent rises in Revenue growth and accelerated releases of new products and
improvements, Apple was able to retain its innovation capabilities. Apple's success wasn't by
coincidence; the company has consciously centered its research on achieving good suggestions quicker.”
Apple products like the iPhone, iPad, and iPod are created provide the clients with exceptional hardware
and software capabilities. Apple also establishes new markets and industrial sectors. Apple is
targets people that want to produce the best products on the market and make a significant
contribution to the company's innovation. Apple's development strategy has also helped tremendously.
Apple works in cooperation with all of its employees by creating a platform that can access into job
performance, promote fresh concepts, introduce innovative features, simplify layouts, and generate
profitable new discoveries.
Innovation

Apple's culture, not its methods, drives its devotion to innovation. A small team with no corporate
oversight and no formal structure or hierarchy developed Apple’s most successful products. Steve Jobs
advises, "It takes a lot of disciplines to turn incredibly exciting ideas and budding technology into a firm
that can continue to innovate for decades." Apple is largely regarded as the world ’s leading innovative
enterprise. Great new product and innovative marketing practices are key of the company's
innovative strategic plan. Apple loves to spend its customers with offerings, such as amazing product
wrapped in spectacular hardware (“very great suggestions covered in other exceptionally excellent
ideas,” as Apple's senior engineering manager Michael Lopp puts it). Apple is also a pioneer in new
market sectors and commercial areas. The company's game-changing innovations include iPod, iTunes,
and the iPhone, to name a few. The innovative leaders of apple think in terms of systems and networks,
but they're never delighted with any of what they find. Competitors whom manage to capture up to
Apple's newest update fall back a few months later when Apple announces its next big innovation. Apple
searches for brilliant innovators who want to make the highest possible products, concentrating on
sectors where they'll have a major impact.

Research & Development

According to a Thursday note from Bank of America researcher Wamsi Mohan, Apple's R&D spending
has risen over $1 billion in 2009 to a predicted $13 billion on in the year. The company is engaging lot in
research and development in California, both to combat emerging innovations that might challenge its
phone and tablet supremacy and to spend in technologies that might assist the iPhone producer
breakthrough into new products including such wearable, wellness, and healthcare. With the spending
on research & development Apple might well be pursuing AirPods with sensing devices, Smart Watch
with UV tracking, face detection for AR/VR applications, machine learning initiatives to permit
automated driving, and connection of various existing products with a car, according to patents relating
to wearables.

Factors affecting innovation success

The external environment of a company contains characteristics that are outside management's direct
control. These elements present managers with issues and opportunities to consider when making
strategic decisions. Activities of customers, competitors, and suppliers, as well as the labor market, legal,
regulatory, competitive, and economic contexts, and the provision of technology and other types of
information essential to innovation, are examples of such elements.

1. Society and natural environment

 It has the potential to have a significant impact on business governance social elements can
impact general support of innovations as well as business policies on corporate social
responsibility. System-wide innovations can be inspired by larger societal changes, such as the
move to a low-carbon economy.
2. Industry and products
Competitive and technological possibilities vary based on the product sector, and they'll have a
significant effect on the project efforts and spending decisions. The United Nations' Central
Products Classification (CPC) system, which is the main international benchmark for all goods
and services and creates a basis for on-the-fly international calling exchange, could be used to
define the product or service.
3. Types of customer
Product demand is a fundamental driver of all types of innovation, not just product innovation,
for businesses, governments, and individuals. To determine client demand for new or enhanced
products, a variety of tactics or channels might be used (or business processes)

Apple had already been exploring a product strategy described as "pull," in which the business went all-
in on goods that would make technology more meaningful and intimate. Imagine a rope interconnecting
every major Apple market segment to illustrate these marketing strategies. Whenever it comes to
product development, Apple no longer appears to be using a pull strategy. Rather, a push strategy is
being used, where each primary product category is pushed forward at the same period. At the same
time, Apple was able to propel its complete product category forward.

Innovation Categories

The company gained approximately 51 billion dollars in working capital the preceding year, without a
question. That is probably greater than we've seen in other business. Apple's marketing strategy
promotes the entire organization to raise income throughout its wide range of products. Apple's
products are divided into three categories: hardware, software, and online services. Apple hardware
products are listed below:

1. Apple Watch smartwatch

2. iPhone smartphone
3. iPad tablet computer
4. Mac personal computer
5. iPod portable media player

Software Products

1. macOS
2. iOS
3. iPadOS
4. watchOS
 5. tvOS
6. iTunes media player
7. Safari web browser

Online Services

1. Subscription fees
2. iCloud
3. AppleCare
4. Apple Pay
5. Apple Music
6. iTunes Store
7. App Store
8. Mac App Store
9. iBooks Store
10. Apple TV

S-Curve

Remember that the S-Curve will applicable when delivering a new product: delayed adoption, massive
rise, and ultimately a standstill. Though rapid growth may seem to be a reason to celebrate, it is usually
indicative warning your company needs to invest in Research and development to discover the next
possibility, or else risk slowing down. Apple is extending out toward electric vehicles, which would be a
surprising move for a company renowned for its technology. However, when you see the larger picture,
it isn't shocking: the smartphone industry is reaching a standstill, and Apple financiers are concerned
about expansion, thus the firm needs to expand into a technological advances. To put it differently,
Apple needs to upgrade to the new S-Curve. When the first iPhone was released, Apple was at the
lowest of an S-curve, but once the world grabbed on to smartphone tech, they rapidly jumped to the
top. Understandably, it is the most awesome event for organizations, because it is that this their hard
work and danger pay off. It's also a dangerous stage because teams may well be encouraged to relax on
their pillows. If there are no additional new buyers and no substantial new advantages that can be
provided in later editions of same product to expand the curve, the S curve comes to a close.
Innovation Success

Apple becomes so successful of it's own creative technologies that its share price has increased by
around $ 12 in 2000 to more than $ 200 in 2010. the year 2010 (Finanzen.net). As a result, Apple's
opponents are rightly upset about being outperformed. Unfortunately, that wasn't always the situation.
Apple's original iPhone came out in 2007, Apple took a different approach by integrating a multi-touch
touchscreen. Apple's simplistic but innovative design transformed smartphone design and pushed the
business to the front of mobile technology. Apple is indeed a leader in new business spaces and product
categories. The iPod, iTunes, iPhone, and iPad are now just a several of the corporation's game-changing
breakthroughs. Apple's development leadership speak in terms of infrastructures and streams, and that
they are tireless in their exploration of better ideas.
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