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The Cutties Company

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0% found this document useful (0 votes)
63 views18 pages

The Cutties Company

Uploaded by

Aprillia Ghina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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thecuties503@gmail.

com

THE ONLY THING THAT'S


CHANGED IS EVERYTHING
THE CUTIES
COMPANY

October 10, 2024


Welcome to our presentation on how Apple is spearheading
innovation in the technology sector. Today, we will examine our
state-of-the-art solutions crafted to tackle the challenges of the
digital era.

Mission
To bring the best user experience to customers through innovative hardware,
software, and services.

Vision
To make the best products on earth and to leave the world better than we
found it.
Founding History
and Background

Apple Inc. is an American multinational technology company that


revolutionized the technology sector through its innovation of
computer software, personal computers, mobile tablets, smartphones,
and computer peripherals. Founded by Steve Jobs and Steve Wozniak
in 1976, Apple set new benchmarks in product innovation, user-centric
functionality, aesthetics and design, and multiproduct integration. Apple
redefined and transformed the capabilities of modern computing.
Further, Apple innovated the industry by establishing a marketplace
ecosystem for third-party application developers, leveraging this new
economy to expand its products’ functionalities and strengthen its
position. The company is headquartered in Cupertino, California.
Milestones and
Achievements

Since our inception, Apple Company has achieved significant milestones that reflect our commitment to
excellence and innovation. Some of our key achievements include:

• Multi-touch technology: The iPhone was the first mobile phone to use multi-touch technology.
• App Store: The iPhone helped create a large market for smartphone apps, with Apple's App Store
containing nearly 2 million applications as of August 2024.
• Siri: Siri, an intelligent personal assistant, debuted with the iPhone 4s.
• FaceTime: The iPhone 4 was the first iPhone to add FaceTime, Apple's video-call tool.
• Touch ID: The iPhone 5s and later models integrated a Touch ID fingerprint sensor.
• Face ID: The iPhone X and later models switched to Face ID facial recognition for authentication.
• Waterproofing: The iPhone 7/7Plus was the first water-resistant iPhone.
• Notched screen: The iPhone X featured a notched screen.
• Ecosystem: Apple has built an ecosystem that uses AI to make products work better with organizing
photos, emails, and text.
• Market share: Apple surpassed Samsung as the world's smartphone leader, holding 20% of the global
market share.
Overview of the Technology
Market Landscape

The iPhone, launched by Apple in 2007, has significantly


transformed the technology market landscape, becoming a pivotal
player in the global smartphone industry. Its impact is evident in
various sectors, including communication, business,
entertainment, and education

• Emphasize product design and functionality.


• Enhancing the Apple ecosystem
• Enhancing the customer service experience
• Mitigating business reliance on iPhone sales
Identifi cation of Target
Market Segments

Apple Company targets a diverse range of industries and


market segments that can benefit from our innovative
solutions for the digital age. Our target market segments
include:
1.Demographic Segmentation ( Age, Gender, Income
level)
2.Geographic Segmentation ( North America,
Europe, Greater China and Asia-Pacific )
3.Behavioral Segmentation (Purchase Patterns &
Usage Trends)
Steve Jobs as Wisdom from the Apple Co-
Founder
“our work is going to fill a large part of your life, and the only way to be truly satisfied is to
do what you believe is great work”.

Steve Wozniak as Founder of Apple


Company
“Your first projects aren't the greatest things in the world, and they may have no money
value, they may go nowhere, but that is how you learn - you put so much effort into
making something right if it is for yourself”.

Ronald Wayne as co-founded Apple Computer


Company
“There were at least six times in my life when I really thought that I had the world by the
tail,”
Go-to-Market Sales and Distribution
Strategy Marketing Tactics Channels and
Partnerships

Apple Company's go-to- Our sales and marketing Apple Company leverages a
market strategy is focused tactics are designed to variety of distribution
on delivering value to our engage prospects, generate channels and partnerships
customers and establishing leads, and convert them to reach customers and
a strong presence in target into satisfied customers. maximize market
markets. penetration.
Revenue Subscription
Model Services
Apple Company operates on a comprehensive ecosystem for users
a revenue model that is who want access to music, video content,
based on the sale of our gaming, fitness programs, and cloud
innovative solutions and storage under one umbrella. The bundled
services. options like Apple One provide significant
savings for those who utilize multiple
services.
Product Professional
Sales Services
is largely driven by the iPhone, supported by
help organizations deploy and manage
other product categories and an expanding
their Apple technology effectively. This
services division. The company's ability to
maintain its market leadership amidst includes assessments of existing
competition underscores its robust brand environments, personalized coaching,
loyalty and innovative product offerings. and best practices for device
management
Plans for Future Product/Service
Development

In summary, Apple's future product development strategy


emphasizes innovation across multiple categories while
addressing supply chain diversification, regulatory
compliance, and sustainability initiatives. The company's
ability to adapt to these challenges will be crucial for
maintaining its competitive edge in the technology market.
"Sometimes when you innovate, you make mistakes. It's
best to admit them quickly, and move on to improve your
other innovations"
-Steve Jobs
Expansion
Strategies

• Product Innovation
• Market Penetration
• Market Development
• Market Development
• Diversification
Key Points Recap
• Commitment to excellence shown through market
analysis, product overview, technology stack, and
client testimonials.
• Market strategy emphasizes delivering value, driving
growth, and nurturing customer relationships.
• Clear vision and roadmap for innovation and
expansion position the company for success in the
digital era.

Are you ready to transform your business with innovative


solutions from The Cuties Company? Contact us today to
learn more about how we can help you achieve your digital
transformation goals. Whether you're looking to streamline
operations, enhance productivity, or drive growth, we're
here to partner with you every step of the way.
THANK YOU

THE CUTIES
COMPANY
Address 123 Anywhere St., Any
Contact City
Email 123-456-7890
Social thecuties503@gmail.com
Media @the_cuties

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