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Abm 009 PT

The group CHAIN Clothing and Accessories aims to increase demand for its products. Its strategies are to 1) determine customers' needs, 2) make the business and products known, and 3) ensure products satisfy customers so they recommend the business to others. The group will also 4) build good customer relationships through trust and 5) seek feedback to improve. They conducted a survey to understand customer preferences to help determine demand and market acceptance.

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Faerun Sarevok
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0% found this document useful (0 votes)
35 views3 pages

Abm 009 PT

The group CHAIN Clothing and Accessories aims to increase demand for its products. Its strategies are to 1) determine customers' needs, 2) make the business and products known, and 3) ensure products satisfy customers so they recommend the business to others. The group will also 4) build good customer relationships through trust and 5) seek feedback to improve. They conducted a survey to understand customer preferences to help determine demand and market acceptance.

Uploaded by

Faerun Sarevok
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Group Name: CHAIN Clothing and Accessories.

The strategies we think that we will do to increase the demand and market acceptance of our
products are:

1.Determine the needs of the target market or customers.


One of the main reasons for the customers to buy a product is because they need it. That is why
we must know what kind or type of products is their need, in order for us to give satisfaction in
our customers.

2.Make our business known and accessible to people.


Future customers must know that our business and our products do exists to increase the
possibility of them in buying our products.

3.Our products must give a sense of satisfaction to the customers.


Every customer must be satisfied
In our service and products. So that they can help us to increase the demand of our products
through their recommendations or word of mouth in their friends or family.

4.Build a good relationship with customers.


In order to build a good relationship with our customers we will do our best to give them
fulfilment with good service and products to earn their trust.

5.Ask for feedback and use it for improvement.


As an entrepreneur we must value feedbacks from the customers so that we would know what
improvements should be done. We believe that feedbacks can help us grow in managing our
business.
February 11, 2021

Dear Respondent:

We are CHAIN, a group of Grade 12 ABM students at Southwestern University PHINMA. One of
the requirements in our subject, Business Simulation Enterprise, is to create a business plan. In
line with this, we are to conduct a survey to determine the Demand and Market Acceptability of
our product which is on trend clothes and accessories. In this regard, we are inviting you to
participate in our research study by completing the survey below.

The questionnaire will require approximately 5 Minutes to complete. Your answers will be
treated with strict confidentiality.

Thank you for your time.

Sincerely,
Cherelly Mae Jabonero
Honey Grace Formentera
Aeus Timothy Miguel
Irene Fe Escaran
Nikko Polestico

Noted by:
Mr. Randyl Kundiman
THE QUESTIONNAIRE

1.I am confident of my own good taste in clothing?

 Yes
 No
2.I feel good when I buy something new and popular.

 Agree
 Disagree
3.I like clothes that make the most of my figure.

 Agree
 Disagree
4.What do you prefer to wear.

 Comfortable clothes
 Fashionable but not so comfortable clothes
 Both
5.How often do you shop for clothes?

 Sometimes
 Always
6.Are you a fond of accessories?

 Yes
 No
7.What type of accessories do you often wear or use?

 bracelet
 necklace
 others

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