ASSIGNMENT:

SUBJECT:

BUSINESS RESEARCH METHODS

TOPIC:

QUESTIONNAIRE ON THE SHOPPING BEHAVIOUR

SUBMITTED TO:

PROF. Dr. ASIF YASEEN

SUBMITTED BY:

FATIMA TU ZAHRA
ROLL NO: MAF-1906

THE BAHAUDDIN ZAKARIYA UNIVERSITY, MULTAN.

ALLAH HELP THOSE WHO HELP THEMSELVES.

Dear respondents,

Assalam-o-Alaikum!

I am a student of masters at the BZU, Multan. I am conducting primary research on the

shopping behaviors of different people belonging to different cultures, different age limits
etc etc. I request you to please fill the questionnaire carefully as the authenticity of the
data is the base for strong research. I assure you that the data you are providing is
completely confidential and will only be used for academic research purposes. I shall be
very very thankful to you if you fill these requirements. It just take your five minutes.

REQUIRED:

PERSONAL INFORMATION:

1)Gender:

o Male
o Female
o Others

2)Age:

o 18-25 years
o 26-35 years
o 36-45 years
o 46-55 years
o Above 55 years

3)Education level:

o High school
o Certified/ Diploma
o Undergraduate degree
o Post graduate
o PhD

4)Marital status:

o Bachelor
 o Engaged
o Married
o Separated/Divorced
o Widowed

5)Approximate monthly income:

o Less than 15000 PKR

o 15001-30000 PKR
o 30001-50000 PKR
o 50001-100000PKR
o More than 100000PKR

6)Occupation:

o Student
o Unemployed
o Public sector employee
o Private sector employee
o Self-employed business
o Retired

7)From which province you belong to:

o Punjab
o Sindh
o KPK
o Balochistan
o Gilgit Baltistan

8)Your expenditure is mostly on:

o Food
o Clothes & Accessories
o Electronics & Gadgets
o Books
o Videogames
o Credit(vouchers)
o Others

9)Which of the following you usually get inspired from to catch-up with friends:

o Family & Friends

o Social media
 o By just observing random people
o No one I search by myself

10)Mode of transport used for shopping:

o 2 wheeler
o 4 wheeler
o Public or private transport
o None

11)Which factors are more important to you while shopping:

Please keep in mind that this questionnaire is totally related to the shopping behaviours of
different people. Feel free to express your opinion.

Please rate the following statement influential:

SOCIO-ECONOMIC:

1)My society culture affect my buying behavior:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

2)I consider my financial condition during shopping:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

3)My age determines the things I buy:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
 o Agree

4)I only buy products that suit my personality:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

5)I often change to another product if I had bad experience with the previous one:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

6)I take in consideration my social beliefs(especially while wearing clothes):

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

7)I use social networking sites to spot the latest fashion trends:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

8)My family are the most influential people that affect my buying behavior:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

BRAND CONSCIOUSNESS:

1)I refer to buy national brand name grocery products.

 o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

2)Whenever I buy a new product or brand I must see others people review.

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

3)I am fully confident while purchasing any brand because I already have checked other people
reviews.

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

4)If I don’t read other people reviews about any product which I’m going to purchase, I oftenly
worried about my decision.

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

5)I agree with that higher the price of product , higher is the quality so prefer branded ones:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

6)I try to stick to certain brands and stores:

o Strongly disagree
o Disagree
 o Neutral
o Strongly agree
o Agree

PRICE CONSCIOUSNESS:

1)Lowest prices of products attract me the most:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

2)I buy as much as possible at discount prices:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

3)I am quality conscious I only buy those products which are of high quality and have low costs.

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

4)I refer local stores because they provide quality products at the lower costs:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

5)The price of a product is a good indicator of its quality:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
 o Agree

6)I go for shopping to find value for money:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

CUSTOMER’S TRUST:

1)I can say that all the shopping stores can be relied on to keep its promises:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

2)I can say that the supermarkets puts the customers interest first:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

3)I cab say that all the shopping stores and the supermarkets usually keep the promises that it makes to
their customers like you:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

CUSTOMER’S SATISFACTION:

1)I am satisfied with all the services that they provide:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
 o Agree

2)All these brands or stores comes up to my expectations:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

3)My expectations with these stores are excellent:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

RETAILER INNOVATIVENESS:

1)These supermarkets offer many innovative self-services:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

2)These markets offer many innovative services:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

3)These markets create a holiday atmosphere through its decoration:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

4)These supermarkets offer an innovative promotional mix:

o Strongly disagree
o Disagree
o Neutral
o Strongly agree
o Agree

THANK YOU SO MUCH FOR YOUR PARTICIPATION!