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Quantitative Methods Case Study: Mattel's Global Expansion: Analysing Growth Trends Name: Taksh Dhami Enrolment No: 20BSP2609 Division: G

Mattel is the world's largest toy manufacturer known for brands like Barbie, Hot Wheels, and Fisher-Price. The company was founded in 1945 and began as a small picture frame manufacturer before shifting focus to toys. Mattel expanded globally over time, establishing manufacturing facilities and selling products in over 150 countries by 2007. Key metrics like revenues, sales, and profits for Mattel and its major brands from 1999-2007 are presented and measures of central tendency (mean, median, mode) and dispersion (variance, standard deviation, range) are calculated.

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113 views7 pages

Quantitative Methods Case Study: Mattel's Global Expansion: Analysing Growth Trends Name: Taksh Dhami Enrolment No: 20BSP2609 Division: G

Mattel is the world's largest toy manufacturer known for brands like Barbie, Hot Wheels, and Fisher-Price. The company was founded in 1945 and began as a small picture frame manufacturer before shifting focus to toys. Mattel expanded globally over time, establishing manufacturing facilities and selling products in over 150 countries by 2007. Key metrics like revenues, sales, and profits for Mattel and its major brands from 1999-2007 are presented and measures of central tendency (mean, median, mode) and dispersion (variance, standard deviation, range) are calculated.

Uploaded by

Jyot Dhami
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© © All Rights Reserved
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Quantitative Methods

Case Study: Mattel’s Global Expansion: Analysing


Growth Trends
Name: Taksh Dhami
Enrolment no: 20BSP2609
Division: G
Brief introduction about the case
The Traditional Toy industry evolved into a global market that the USA, the
largest toys and games market in the world which is at 34.1% Global market
value. Mattel, the world’s largest toy manufacturer known brands like Barbie,
Matchbox, Fisher-Price and Hot Wheels. Mattel was founded in 1945 by Harold
Matson and Elliot Handler in a garage workshop in California, Started as a
picture-frame manufacturer. Elliot started a side business of making Dollhouse
accessories out of picture-frame scraps, turned the company’s focus on toys.
Mattel introduced the Barbie and Hot Wheels product line, which remains the
most successful and popular brands. Mattel Merged with the Fisher-Price and
acquired Tyco Toys which made Mattel overpower to Hasbro. The Sale of
Mattel toys dropped where the customers complained that the vehicles had
caught up the fire in the Battery Powered Toy Cars. The US Consumer Products
Safety Commission urged Fisher-Price to issue a recall of its Battery Powered
cars and repair the recall products.
Mattel began to sell its products directly to retailers and wholesalers in
Canada, European, Asian, and Latin American countries. Mattel manufactured
toy products for all segments in both company-owned facilities and through
independent contractors. Mattel’s principal manufacturing facilities were
established in China, Indonesia, Malaysia, Mexico, and Thailand; while the
independent contractors were positioned in the US, Europe, Mexico, the Far
East, and Australia. Mattel operates in 42 Countries and sells products in more
than 150 nations. Mattel’s segments are separately managed business units on
the Domestic segment, Mattel Girls and Boys Brand the US, Fisher-Price Brands
US, and American Girls Brands. Mattel produces a wide one of quality toys
having outstanding brand name recognition and customer loyalty and will
continue to pursue localized and international programs that are innovative
and boost the growth of the brand. Kevin Curran, Fisher-Price’s senior vice
president and general manager says that the Fisher-Price is the tip of the spear
for Mattel into these Developing Markets.
Measures of Central Tendency & Dispersion
Central Tendency
A measure of central tendency is a single value that attempts to describe a set
of data by identifying the central position within that set of data. As such,
measures of central tendency are sometimes called measures of central
location. They are also classed as summary statistics. The Arithmetic Mean
(Average), Median, and Mode.
1. Arithmetic Mean (Average)

The mean (or average) is the most popular and well-known measure of central
tendency. It can be used with both discrete (Grouped) and continuous
(Ungrouped) data
Symbolized as: x̅ - For the Mean of a Sample
μ - For the Mean of a Population
Calculating Mean for ungrouped data
Add up all the values and divide by the number of values
X̅ = ∑x/n
For Grouped Data
X̅ = ∑fx/n
Where:
f – Frequency
x – Upper Limit + Lower Limit/2
n – Total no of Data
2. Median
 Median is the Middle-most value for a set of data
 50% of observations are above the median, 50% are below it
To compute the median
 First arrange the data into ascending or descending order.
 use n+1/2 to find the position of the middle value
 If the data contains an odd number of items, the middle item is the
median.
 If there is an even number of items, the median is the average of the
two middle items
Median for grouped data
Step 1: Construct the cumulative frequency distribution.
Step 2: Decide the class that contain the median. Class Median is the first class
with the value of cumulative frequency equal at least n/2.
Step 3: Find the median by using the following formula:
Median = Lm + [ n/2 - F / fm] × i
Where:
n = the total frequency
F = the cumulative frequency before class median
Fm = the frequency of the class median
i = the class width
Lm = the lower boundary of the class median

3. Mode
 Mode is the value that is repeated most often or highest
frequency in the data set.
 Bimodal and Multimodal distribution
 Symbol of Mode = Z
 Z = There is no mode; no value repeated in the data set
 For grouped data, class mode (or, modal class) is the class with
the highest frequency.
 To find mode for grouped data, use the following formula:
Mode = Lmo + [ Δ1 / Δ1 + Δ2] × I
Where:
i is the class width
Δ1 is the difference between the frequency of class mode and
the frequency
of the class below the class mode
Δ2 is the difference between the frequency of class mode
and the frequency of the class above the class mode
Lmo is the lower boundary of class mode

Dispersion
 The spread of the data in a distribution Or The extent to which the
observations are scattered.
 Central Tendency doesn’t tell us everything
 Dispersion/Deviation/Spread tells us a lot about how a variable is
distributed.
 We are most interested in Standard Deviations (σ) and Variance (σ2)

Standard Deviation and Variance


 The standard deviation provides a numerical measure of the overall
amount of variation in a data set, and can be used to determine whether
a particular data value is close to or far from the mean.
 The standard deviation provides a measure of the overall variation in a
data set
 The standard deviation is always positive or zero. The standard deviation
is small when the data are all concentrated close to the mean, exhibiting
little variation or spread. The standard deviation is larger when the data
values are more spread out from the mean, exhibiting more variation
 They both tell us an average distance of any observation in the data set
from the mean of the distribution.
Denoted by
Sample- Population-
s: Standard Deviation σ: Standard Deviation
s2: Variance σ2: Variance
Calculating variance & Standard Deviation
Variance of Sample data:

Standard Deviation of Sample data:

Use this step-by-step approach to find the standard deviation for a discrete
variable.
1. Calculate the mean.
2. Subtract the mean from each observation.
3. Square each of the resulting observations.
4. Add these squared results together.
5. Divide this total by the number of observations (variance, S2).
6. Use the positive square root (standard deviation, S).

Range
The Range is the difference between the lowest and highest values.
Range = VALUE OF HIGHEST OBSERVATION - VALUE OF LOWEST OBSERVATION

Calculation: Central Tendency (Mean, Median, Mode)


& Dispersion (Variance, Standard Deviation, Range)

Segment
Revenues
(In $
Million)
1999 2000 2001 2002 2003 2004 2005 2006 2007

Domestic
Mattel Girls 1835.8 1890.4 1817. 1790 1594.1 1511. 1364.9 1507.5 1445
& Boys 3 6
Brands
Fisher-Price 1185.5 1233 1234. 1282.2 1265.2 1319. 1358.6 1471.6 1511.
Brands 2 2 1
American 298.6 324 340.8 350.2 344.4 379.1 436.1 440 431.5
Girl Brands
Total 3319.9 3447.4 3392. 3422.4 3203.7 3209. 3159.6 3419.1 3387.
Domestic 3 9 6
International 1556.2 1517.7 1680. 1890.9 2175.7 2336. 2463.9 2739 3205.
3 2 3
Gross Sales 4876.1 4965.1 5072. 5313.3 5379.4 5546. 5623.5 6158.1 6592.
6 1 9
Sales -373.4 -399.6 -384.7 -428 -419.3 -443.3 -444.5 -507.9 -622.8
Adjustments
Net Sales 4502.7 4565.5 4687. 4885.3 4960.1 5102. 5179 5650.2 5970.
from 9 8 1
Continuing
Operations

Brand Wise (Year’s 1999 – 2007)


Brands -
Year Wise
(1999-
2007)
Mean Median (5th Mode Variance Standard Range
Observation) Deviation
Domestic
Mattel Girls 1639.6 1594.1 There is no 2842.82 53.32 525.5
& Boys Mode
Brands
Fisher-Price 1317.8 1282.2 There is no 3369.28 58.04 325.6
Brands Mode
American 371.6 350.2 There is no 342.73 18.51 141.4
Girl Brands Mode
Total 3329.1 3387.6 There is no -2566.55 50.66 287.8
Domestic Mode
Internation 2173.9 2175.7 There is no 44710.85 211.44 1687.6
al Mode
Gross Sales 5503.0 5379.4 There is no 89304.7 298.84 1716.8
Mode
Net Sales 5056.0 4960.1 There is no 60759.86 246.49 1467.4
from Mode
Continuing
Operations

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