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Dyson: Solving Customer Problems in Ways They Never Imagined

The document discusses Dyson Inc., a British technology company founded by James Dyson. It focuses on Dyson's mission to solve customer problems in unique ways that make their lives easier. The document also compares Dyson to Apple Inc. and how both companies are customer-centered through innovative products.

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Hoa Phạm
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211 views18 pages

Dyson: Solving Customer Problems in Ways They Never Imagined

The document discusses Dyson Inc., a British technology company founded by James Dyson. It focuses on Dyson's mission to solve customer problems in unique ways that make their lives easier. The document also compares Dyson to Apple Inc. and how both companies are customer-centered through innovative products.

Uploaded by

Hoa Phạm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Dyson Inc.

Dyson: Solving Customer

Problems in Ways They

Never Imagined

Presented by: Nguyen Thi Tu Linh


Le Thi Kim Chi
Bui Lan Anh
Nguyen Thi Hong Thom
Table of Content

01 02 03
COMPANY INTRODUCTION COMPANY CASE SIMILAR CASE:
AND AND APPLE INC.
COMPANY SITUATION LESSON LEARNT
COMPANY INTRODUCTION

British technology company


Founder: James Dyson
COMPANY Founded: United State, 1991
INTRODUCTION Appeared in over 65 countries in
AND SITUATION the world
Has over 1,000 engineers
worldwide
COMPANY SITUATION

Each product of Dyson:


- Must deliver real benefit to


COMPANY customers -> Life easier

INTRODUCTION - Completely unique


AND SITUATION - Must infuse excitement into
products

Dyson's philosophy: Focus on


solving customers problem
Misson Statement

Goals & Objectives

COMPANY CASE
AND LESSON

Business Porfolio

LEARNT
Marketing Mix
Techniques

Customer
Centered?
1-Write a market-oriented mission statement for Dyson

“ We provide customer with a


MISSION totally unique approach to
STATEMENT accomplish common,
everyday tasks and help them
to lead an easier life”
2-What are Dyson’s goals and objectives?

GOALS & EXPANDSION MARKETING CAMPAIGN MARKET TESTING

OBJECTIVES Expand into new


business as they did
Support existing and new
products with information
Ensure every product
meets customer need
with washing mashine, integrated marketing through market
hand dryers..... campaign testing
3-Does Dyson have a business portfolio? Explain

CASH GENERATION

HIGH LOW
- Dyson has a business

portfolio
BUSINESS

HIGH
- It deals with various

products for customers


PORTFOLIO in the market.

CASE USAGE
- The company has

LOW
developed a variety of
products
Price Product
- Slightly higher - Vacuums, fans,
price for much sinks, and hand
higher quality dryers all created
uniquely to make

MARKETING life easier.


MIX
TECHNIQUES
Place Promotion
- Highly available in Television Advertising,
stores and online Simple and straight
forward advertising.

5-Is Dyson a customer-centered company? Explain

Yes
-Create unique products
CUSTOMER- -> make life of customer easier

CENTERED - Focus on finding new ways to


solve customer problems and
OR NOT? creating more satisfied
customers
Dyson Inc.

1, Dyson's market-driven
mission statement is, "We
make your life easier in ways
you never imagined."

LESSON LEARNT 2, Provide the finest possible


experience to customers

3, Its products are targeted


at the end user with a
straightforward message.
SIMILAR CASE - APPLE INC.

Introduce Apple Inc.

An American multination technology corporation

Founded: Steve Job, 1976

One of the Big Five American information

technology companies

506 stores in 25 countries in the world

Entered the Vietnamese market in November 2015


APPLE SITUATION

Strong Brand
Lack of innovation
Loyal customer base

Technical issues

High level of competition

Tax-related scandals

Strategic partnership
WHY SIMILAR?
Apple wants to bring the best user experience to its customers through its innovative
hardware, software, and services.
IPhone 2G- the I operating system or IOS Siri - a virtual assitant

new era of the instead of Android and Facetime - video call via

smartphone Symbian OS Internet

industry

Use multi-capacitive touch, instead

of resistive touch
WHY SIMILAR?

Mission Business Portfolio 4Ps

Mission: Focus on Innovation

Business Portfolio: Production development,

High market growth & high relative market share

4Ps: Product, Price, Place, Promotion


3. HOW DID THIS COMPANY SOLVE THE PROBLEM?

Apple's electronic components Restricted applications on


are still lacking and not available Vietnam's App store

Solve: Apple has delivered electronic Solve: Adding many other applications
products and components to authorized (especially iOS-exclusive applications)
stores in Vietnam

Insufficient product portfolio


Lack of innovation
diversification
Solve: increased water resistance Solve: Asserts the top quality in each
developed in terms of design product, creating a certain value and position
Our Recommendation

01 02 03
Survey on the Vietnam Opens the Apple Store The design and quality
market, on lower customer officially of Apple products need
segments to offer products to be improved,
with suitable prices upgraded and changed
more clearly
s for your listening!!
Thank

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