Summer Project 1
Summer Project 1
SOLUTION:
Nest-in
Services:
Some of the key segments that we target in Indian markets are Construction, Automotive,
General Engineering and Industrial Products & Agriculture apart from serving other sectors such
as Packaging, Consumer Goods etc. Developing new solutions in the emerging sectors has
provided a big fillip to expanding the scope of businesses. Branded products and retail solutions
segment is targeted to provide an end-to-end customer service and has expanded its base to
provide unique services to its existing & new customers.
Coated Products:
Envisaging the upcoming demand in coated products in India, Tata Steel was the first
domestic mill to set up a Continuous Galvanizing line in Jamshedpur catering to automotive
manufacturers. Tata Steel was the pioneer in developing Chromated-Coated steel for Fuel tank
application for two wheeler Industry and have been supplying over a decade. Tata Steel has
largely helped in localization of outer panels.
R&D Capability:
Tata Steel specializes in providing customized solutions to automotive manufacturers
through Reverse Engineering of their blanking dies. Our investments in setting up R&D and
Product Application Research labs are helping us provide cost-down-weight-reduction (CDWR)
solutions and advanced technical support to auto customers and solve issues they face in their
press/weld/paint shops. Tata Steel also creates value to automotive manufacturers through Blank
Optimization and Early Vendor Involvement program. Tata Steel also engage in Value
Engineering activities partnering with customers by providing alternate grade solutions and
generating value across the supply chain.
Hot Rolled :
Cold rolling and galvanising
Drawing and press forming
Electrical stampings and forming
Welded tubes and pipes
Line pipes, structural and general engineering
High tensile structural applications
Chequered sheets and plates for structural use
HSLA grade for automobile and other engineering applications
LPG cylinders, boiler tubes and pressure vessels
Medium carbon steel
Corrosion resistant steel
Cold Rolled :
Automobile
White goods
Cold formed sections
Drums and barrels
Furniture
Galvanized:
Roofing and cladding
Ducting
Boxes
Coolers
Furniture
Heat plates
Solar heating panels
Electrical and light fittings
Agricultural equipment
Sandwich panels
Automotive
Electrical Steel:
Electric motors
Power generation
Nuclear power stations
Domestic appliances
Transformers and automotive electricals
TMT Bars:
Construction
Infrastructure
Wire Rods:
General engineering
Automobile
Cold drawing
Cold forming
Spring applications
Welding
Wire ropes
Tools
Heat treatment
Bearings
Office and household equipment
JSW Steel has played a pioneering role in the Indian steel industry by launching path-breaking
and innovative products. Over the last two decades, the Company has been at the forefront of the
roofing and wall categories by introducing galvalume and colour coated products. Continuing
this tradition, the Company launched another innovative product in this segment, JSW Everglow.
JSW Everglow is a colour-coated steel product that provides beautiful and innovative roofing
and wall solutions. Super premium and technologically superior, it scores high on aesthetics and
is the first product in the roofing solutions category that offers colour coating on both the sides. It
also comes with a 10-year warranty — another first in India. JSW Everglow offers high value
proposition to customers focused on aesthetics.
4.1.3 SAIL
List of Product and Services:
CR Sheets & Coils: Steel furniture, white goods like refrigerators, washing
machines, automobile bodies, railway coach panelling,
drums, barrels, deep drawing and extra deep drawing, etc.
Silicon Steel sheets & Coils: Small generators, stators for high efficiency
rotating equipment and relays, etc.
Spiral Weld pipes: High pressure transportation of crude oil, natural gas and
slurry transportation, water supply, sewage disposals, grain
silos, civil engineering pilings, etc
.ERW Pipes: High pressure transportation of oil & water, sewage disposal,
tube wells, etc.
Ore Bedding and Blending Plant
RSP’s Ore Bedding & Blending Plant (OBBP) has a base mix preparation system with on-
ground bedding, blending and conveying facilities. The facilities in OBBP include major
installations like wagon unloading (tipplers & track hoppers), iron ore crushing and screening
system, raw material storage yard, rod mills and roll crushers for flux and coke crushing,
Coke Oven
RSP has five old and one new coke oven batteries (COBs) that produce coke as the input for
blast furnaces. The coke ovens are equipped with wagon tipplers, automatic handling and
conveying facilities, coal blending provisions, coke wharfage crushing together with screening
Sintering Plant
The Sinter plants feed sinter to the blast furnaces. The two old Sinter plants have a combined
capacity of 3.07 MT per annum, while the new Sinter Plant has a capacity of 3.7 MTPA.
Blast furnaces
The five blast furnaces of RSP, with a combined capacity of 4.5 MTPA, produce hot molten
In early sixties SMS-I was commissioned with LD converters and later on a Secondary Steel
Making unit and a Continuous Casting unit were added to it. Hot Metal from different Blast
Furnaces are transferred to Hot Metal Mixers of SMS-I by locomotives. Using oxygen from
Tonnage Oxygen Plants and Lime & Dolomite from LDBP, hot metal is converted to steel.
Apart from a computerised LD process which has enhanced shop capability, the LA Vacuum
Metallurgy Technique has been also adopted for secondary refining of steel. This facilitates
production of special steels for application in electrical machines, pipe making, tin plate, boilers
SMS-II
The two old and one new Basic Oxygen Furnaces (150 Tonnes capacity each) make steel from
the inputs namely Hot Metal, scrap, Ferro alloys and flux with the help of Oxygen that is blown
into them from the top. The two old and one new Continuous Slab Casters mould the molten
Steel and produce Steel Slabs. The shop is equipped with automation through three levels of
computerised control, LD gas cleaning and recovery, power distribution system, water and
utility services.
Plate Mill
RSP’s old 3.1 meter wide, 4 high reversing mill is equipped with online thickness measurement
facilities. The mill has a production capacity of 299,000 tonnes per annum. The 4.3 metre wide
New Plate Mill has a capacity to a New 4.3 Metre Plate Mill, which is one of the widest in the
country has been set up to cater to the customised plate market is one of the most important
components of this phase of Expansion. The Mill can produce a wide range of plates with close
tolerances to meet stringent international standards and heavy and wide plates for the rising ship
building and boiler sectors.
The HSM supplies Hot Rolled Coils as input materials to its downstream customers such as
Cold Rolling Mills, Silicon Steel Mill, and Pipe Plants and also to Dividing Line. It also caters to
the requirements of external customers. The facilities of the 1.44 MT per annum mill include,
Two walking beam type reheating furnace (225 TPH), Roughing/sizing stand RoVo with
automation, an Automated coil box, Quick roll change system in Roughing Stand-1 and
Produces about 678,000 tonne of cold rolled sheets per annum, RSP’s Cold Rolling Mill has a 5-
stand tandem mill and a 4-high 1700-mm reversing mill. The tandem mill is equipped with
Galvanising Lines
Two continuous hot-dip galvanising lines are equipped with jet-coating facilities. There are 2
This unit produces steel for the electrical industry through various operations carried out in
Advanced process control and product testing facilities ensure product quality.
Pipe Plants
A highly sophisticated Spiral Welded (SW) Pipe Plant is equipped with submerged arc welding
process and produces large diameter pipes. Hydrostatic pressure testing, ultrasonic testing and
eddy current testing are some of the features which ensure quality control. The Electric
Resistance Weld (ERW) Pipe Plant caters to the smaller diameter pipe consumers. This plant has
been recently upgraded to enable it to produce API grade pipes. The 3-LPE Pipe Coating Plant
produces value-added pipes by providing 3-layers of Poly Ethylene coating on ERW and SW
pipes of Rourkela Pipe Plants. Set up with technical knowhow from M/s Socotherm Spa, Italy,
the unit is in strict compliance with the Pollution Control norms as per European standards.
The Traffic & Raw Material Department deals with procurement and supply of raw materials to
various user departments, internal movement of in-process and other material from one unit to
another and despatch of finished products in railway wagons to outside parties or SAIL
warehouses.
4.2 Clients:-
4.2.1 TATA
Our Products continue to be a favorite with all quality conscious users of
Automobiles & White Goods/Domestic Appliances & General Engineering Industries. We take
great pride in maintaining the highest standards of quality which our customers expect and it is
no wonder that eminent corporate like,
And so many such big organizations continue their unbounded trust on us and are regularly
sourcing our products. Tata Steel BSL Limited is a globally renowned one of the leading
prominent player in Steel Industry. Backed by more than two decades, of experience in Steel
making, Tata Steel BSL is now India's 3rd largest Secondary Steel Producer company with an
existing steel production capacity of 2 million tonnes per annum's (approx.).
The first stake was driven into the soil of Sahibabad (Uttar Pradesh) in 1987. His vision helped
BSL overcome several periods of adversity and strive to improve against all odds. The company
has three manufacturing units in the state of Uttar Pradesh (Sahibabad Unit), Maharashtra
(Khopoli unit), and Odisha Plant (Meramandali unit) in India and sales network is across many
countries.
Clients:
JSW Steel, the flagship company of the JSW Group, is today an integrated steel
manufacturer. It is the largest private sector steel manufacturer in terms of installed capacity.
JSW Steel is one of the lowest cost steel producers in the world. It has established a strong
presence in the global value-added steel segment with the acquisition of steel mill in US and a
service center in UK. JSW Steel has also formed a joint venture for setting up a steel plant in
Georgia. The Company has also tied up with JFE Steel Corp, Japan for manufacturing the high
grade automotive steel. The Company has also acquired mining assets in Chile, USA and
Mozambique.
4.2.3 SAIL
CLIENTS
Tata Steel's key B2B customers in the automobile sector
RVM consisted of two key steps – mapping the market and modernizing retail channel partners.
Over a year, the company studied most of its retail market, district by district, exploring the
number of shops, buying patterns and buying behaviour. It was already enjoying a premium of
25-30 percent over the next best competitor in existing products like the agricultural implements
and hand-tools, its oldest retail product category since 1930s. In rural markets, farmers would
ask traders, ‘Mujhe Tata Ka Maal Chahiye’ (I want Tatas’ products.) ‘Agrico, Tata Steel’s brand
was very powerful, particularly in rural areas. The challenge before us was to reach the entire
retail market, especially when steel is a very bulky material,’ admitted Anand Sen.
To gain direct access to prospective customers, and understand their requirements first-hand, the
company participated in village fairs, Melas and Haats. Through focus group discussions, a lot of
ideas were generated at the grass-root level. The company also conducted masons meet,
plumbers meet, and structural engineers meet in urban areas to understand their pain points and
gain valuable feedback that could be used in product design and channel design. The ‘customer
week’ at Jamshedpur was used as an opportunity to invite customers to visit the plant and engage
with them for ideas and issues. The top leadership including Dr. Jamshed Irani and Muthuraman
(CEOs of Tata Steel) participated in these interactions with customers and addressed
complaints.
The second focus area was redesigning its distribution channel and modernizing channel
partners. Till then, traders sold Tata Steel products in the Mandi (local market) and had no regard
for end-customers. As part of its new strategy, the company changed its rules of appointment.
Instead of a trader, it appointed a distributor with exclusive territory. The distributors were
selected through a three-step process,
Step 3 Final selection based on an interview by a panel of senior Tata Steel managers.
This indicated the rigor the company adopted in selecting those channel partners
who would be their representatives to the larger market.
Tata Steel assured these distributors of good business and returns. However, it demanded
discipline and grass-root connect from them. The distributors were initially sceptical of the
company’s assurance as the steel market was cyclical in its nature. They thought that one bad
phase would reveal Tata Steel’s commitment or the lack of it. That happened in 2003-04, when
international steel prices increased massively in response to expanding demand and soaring input
costs. Domestic prices were much lower. Most Indian steel companies were exporting their
products to make the most of the higher international prices. Tata Steel did not. It stuck to its
commitment to its distributors and gave them priority by supplying products at pre-fixed prices.
As part of its RVM focus, Tata Steel started appointing 500-1,000 new retailers (aka dealers)
every year. Within a distributor’s territory there would be 60-200 retailers. While dealerships
were given by the company, the distributors were their contact points. The company would
supply products to its distributors, who in turn would make them available to retailers within
their territory. The retailers were the last mile connect with end-consumers. The company
followed a hub and spoke model, Jamshedpur being the big hub with four regional hubs. For
example, Nagpur was the regional hub for the west with spokes such as Ahmadabad and Pune,
that were stockyards fed on demand. From these places, the distributor lifted products. At the
spoke-level, for example the local Gujarat distributor of Tata Steel was an exclusive distributor
and picked up his requirements based on his retailers’ needs. Each distributor handled a specified
territory and 60-200 retailers. The retailers were located in the market and sold the products to
the final consumer.
Tata Steel’s dedicated customer account managers (CAM) were responsible for engaging with
channel partners across different territories. ‘When our CAMs started visiting retailers, they were
surprised. They had never seen anybody from Tata Steel. The distributor was the face of the
company. Suddenly, they found Tata Steel asking for feedback. That is when we started getting a
very strong band of retailers, some of whom would stock only Tata Steel products,’ recalled Sen.
To ensure that its products reached end-consumers in the most convenient manner, Tata Steel
studied leading FMCG companies like P&G, Hindustan Unilever and Asian Paints, who were
highly successful in channel management strategies for B2C products. These companies operated
retail channels with different levels, and material passed through different hands. By adopting
their strategies, Tata Steel transformed the way retail steel business was done in India. Its focus
on B2C made it a pioneer in RVM.
JSW One has been created as a marketing initiative and is not a registered company, informed a
company source close to the development.
JSW One has commenced operations in the eastern region, which will be scaled-up pan-India
over the next couple of years, said JSW Group in its release today.
Currently JSW Group has 1,766 cement dealers and 950 steel dealers in eastern region of India.
Out of these, only 110 dealers currently sell both steel and cement.
The initiative will derive synergies to benefit both the steel and cement businesses by
streamlining and maximising the depth and expanse of JSW Group’s sales and supply chain
network.
JSW One will also combine the Group’s expertise across product portfolio to provide
comprehensive service capability to its customers.
“We have launched JSW One to leverage our Group’s distribution, supply chain and product
synergies across both the steel and cement businesses. Through JSW One, we aim to alter the
way we market our products to our customers. We already have a strong presence through our
various businesses in eastern India, which can be leveraged to quickly scale up our combined
offerings in this region,” the release quoted Parth Jindal, managing director at JSW Cement as
saying.
JSW One enables the JSW Group to become a one-stop-solution for the consumer’s home-
building requirements as well as benefit from the advantages of customer overlaps within the
different businesses.
The JSW One initiative will also help channel partners of both the businesses to tap into new
revenue streams through the cement and steel products.
JSW One has commenced operations with the cross-selling JSW Neosteel TMT rebars and
cement portfolio to its channel partners. It will help expand the Group’s on-ground reach to bring
JSW closer to its customers.
Even as SAIL continues its triumphant journey of steeling India’s infrastructural development by
its thrust on empowering ordinary citizens in even remote corners of the country by meeting their
needs of building homes, schools, hospitals, industrial sheds/godowns, bus stands, etc., and
manufacturing agricultural equipment, household furniture, utensils and other steel-based items.
This is part of SAIL’s endeavour to raise the level of steel consumption in the country, in
keeping with the National Steel Policy that seeks to take per capita steel usage to the level of 158
To facilitate this effort, SAIL has set up a countrywide network of over 2,300 Dealers who
ensure availability of quality steel in virtually all the districts of the country for building long-
lasting, cost-effective and safe structures. With a consumer-centric approach, SAIL has launched
a new category of TMT bars branded as SAIL SeQR and is marketing the same through its ever-
growing 2-tier Distributor-Dealer network all over the country in an effort to provide a cost-
effective, quality product at the doorsteps of customers. To ensure ease of availability in
sufficient volumes in countrywide markets, the company is producing SAIL SeQR in three of its
major integrated plants, viz. SAIL-ISP at Burnpur, SAIL-DSP in Durgapur and SAIL-BSP in Bhilai.
Armed with excellent qualities like superior strength and ductility, better weldability and high
bond strength, SAIL SeQR TMT bars are made with clean steel for building safe homes.
Developing high strength steels, offering new solutions in the construction and retail segment are
some of our initiatives towards resource efficiency. Tata Steel ensures that the technologies and
processes used to manufacture products must optimize resources and be efficient. They have
been using Life Cycle Assessment (LCA) to evaluate the environmental impact of our products
considering its various life cycle stages. Their LCA studies are based on world steel LCA
methodology which are guided by ISO 14040 and ISO 14044. They believe LCA approach is a
holistic and scientific way of understanding a product’s environmental impacts across its value
chain.
Products of Tata Steel Jamshedpur Works, Tata Steel Kalinganagar Works, Tarapur Wire Plant,
ISWP, Steel Processing Centres (that manufactures Rebar) are so far been covered under our
LCA studies. We plan to cover 100% of our products under LCA. LCA studies helps them in
obtaining eco-labels, identifying environmental hotspots and support customers and internal
teams with product related environmental information.
VAVE (Value Analysis and Value Engineering) initiative with automotive customers generates
ideas on steel usage in a vehicle with an aim to reduce cost and weight of the vehicle. The ideas
are categorized into optimizing grade, thickness, integration and deletion of parts. They also
support customers for implementation of the ideas. VAVE initiative helps customers reduce
overall mass of the vehicle thereby reducing tailpipe emissions during its use-phase.
Raw Materials
Optimise mix and sourcing of key inputs like iron ore and coal to weather a volatile
pricing environment
Explore various contract options like long-term/spot/ indexing
Backward integration through acquisition of iron ore mines
Enabling production of steel at competitive rates, safeguarding and increasing market
share, thereby generating value for shareholders
2nd Phase
Inbound Logistics
Modal shift: 80% of raw material transported via rail/sea
Centralised logistics cell to ensure end-to-end integration
Optimisation of infrastructure spend
Improving reliability and cost of logistics network, helping conserve financial capital and
mitigating climate change
3rd Phase
Manufacturing
State-of-the-art manufacturing facilities set up
Installation of latest technology to reduce consumption of water in operations
Energy management through waste heat and gas recovery
Reducing costs, improving profitability and conserving natural resources
4th Phase
Processing
Hot rolled steel: Construction and infrastructure, industrial and engineering, pipes and
tubes, automotive and energy sectors
Cold rolled steel: Automotive and, industrial and engineering sectors
Electrical steel: Electric motors, generators, nuclear power stations and power plants,
among others
Galvanised steel: Construction and infrastructure and consumer durables sectors
Colour coated steel: Construction and infrastructure, and consumer durables sectors
Forming the backbone of the Indian economy and enabling growth of core sectors
5th Phase
Outbound Logistics
Modal shift: 80% of finished products transported via rail/sea
Centrally integrated
Last-mile connectivity tracking using digital technologies
Higher reliability in dispatching, better monitoring of logistics, cost optimisation and
improved supply chain efficiencies
6th Phase
Use
Highly diversified portfolio
Focus on innovation and new value-added product development
Joint venture agreement with Marubeni-Itochu Steel Inc., Tokyo, to set up contemporary
steel processing centres
Developing 73 new grades with a 13% increase in sales of valueadded and special
products
7th Phase
Recycling
Recycling of steel scrap
Increase in recycling of water
Supply of recycled water for irrigation in water-starved regions around the operations
Reducing environmental footprint and demand for virgin resources
Spring
Bearings
General Panel & appliances Steelium Panel Application Specific
Engineering (B2ECA) Galvano Panel, Products
Fabrication & Capital Appliance
Goods Restriction of
(B2ECA) Hazardous Substances
Furnitures (RoHS) Compliant
(B2ECA) Product
Industrial LPG Hot Rolled Higher Width
(B2B) LPG Blanks
Single Cast Supplies
Welding Wire Rods Vendor Managed
(B2B) Inventory
Wire-2-Win
(Knowledge Platform)
Process Industries (e.g. Ferro Chrome
Cement, power, steel) Process Tubes Long-Term Contracts
(B2B) Customized
Packaging
Agriculture Agro equipment Bearings Early Vendor
Involvement
(B2B)
Fencing, Farming & GI wires Amritdhara (Borewell
Irrigation Agro & Garden Tools pipe with seamless
(B2C) Conveyance Tubes socket)
Barbed Wires
Within the B2B segment, the demand for newer grades and value-added products are increasing.
This presents a large market opportunity for players like JSW Steel to brand and market their
products to various user industries of steel.
Retailisation is also on the rise, with an opportunity for steel to be offered as a bundle with services such
as fabrication. This trend is expected to be further augmented in line with India’s rising per capita steel
consumption. In this scenario, brand-led growth and increasing customer connect have become
priorities for steel players.
Besides supplying its full range of products to institutional buyers like Defence and the
Railways, SAIL is successfully servicing the requirements of a variety of customers in the
following user segments:
Projects Construction
Heavy engineering Fabrication
Tube manufacturers Cold-reducers
Auto segment Cycle
Drum & Barrel Container
White goods Transportation (oil/gas/water)
Coated sheet manufacturers Wire drawers
Agricultural equipment
Essar Steel
Jindal Steel and Power
VISA Steel
STRENGTHS:
Tata Steel has its mines which ensure a steady supply of raw material mainly iron ore
thereby making the organization self sufficient in terms of its raw material needs for
production purposes.
Tata Steel has a Research and Development department which is result oriented and
dedicated. Research is carried out in continuity and experiments conducted in areas of
procurement of raw material, development of product, steel making procedures, blast
furnace and other areas. Hence, resultantly Tata Steel products are the best in the Indian
as well as global market.
The organization has a strong and growing market in South East Asia and India. Until the
recent past, Tata Steel was the only supplier of value added steel to the Indian Auto
Industry.
By the year 2011, it is expected that Tata Steel have a capacity of 10 million tonnes per
annum by way of production.
The internal control system of Tata Steel is highly efficient. The Corporate Audit
department of the company continuously supervises the internal control system. The
primary function of this department is to provide the Board of Directors of the company
with updates about the effectiveness of the company’s risk management policies, identify
opportunities to improve on the growth prospects of the company, identify bad sectors
and provide recommendations in terms of new policies to achieve organizational goals.
Tata Steel has had a foray of good and productive mergers and acquisitions and has
geographically entered into new geographical territories.
Enterprise Risk Management (ERM) is a new process which is being worked upon by
Tata Steel to have a more defined risk management approach. The key objectives of
(ERM) are the following:
To have a proper framework to monitor risks at all levels of the organizational hierarchy
To ensure an effective process wherein the Board of Directors and Shareholders are
regularly updated about vital happening in the organization affecting the interests of the
Company
Greater stability is expected to be brought about by Tata Steel on account of the structural
changes the organization is going through currently.
The very best of technology is adopted by Tata Steel to ensure that all the production
processes are environmentally friendly, cost and quality effective.
By the acquisition of Corus and Greenfield Ventures, Tata Steel has diversified all the
risk entailed in the process of Iron and Steel manufacture.
WEAKNESS:
Endemic Deficiencies: Tata Steel is confronted with this weakness as they are inherent in
the quality of some of the necessary raw materials. In cooking coal available in India the
content of ash is relatively high and this affects the production of iron and this leads to a
need to import. Nickel, Ferro-molybdenum which happens to be a necessary ingredient
fails to be available.
There is a shortage of iron ore deposits and arises the problem of insufficient raw
materials. The quality of hard coal deposits is inferior and the cost of coking and non
coking coal is always on the rise causing a rise in the cost of production.
The organization has to make provision for sustainable methods of production of steel as
the resources for raw material are in a state of depletion and are non-renewable.
The excessive power shortages in India have resultantly led to a decrease in the
productive output of the plant.
Low freight capacity and lack of good network of transportation has further led to retard
the growth of the Indian Steel Industry of which Tata Steel happens to be a major player.
Though India has cheap labor but the productivity of this labor is low and therefore cheap
labor tends to be expensive in the process as overall productivity of the organization is
affected.
The cost of basic input and services are high. Electricity is 10 cents in India compared to
3 cents in U.S.A. Freight costs from Jamshedpur to Mumbai is 50 dollars per ton whereas
from Rotterdam to Mumbai it is barely 34 dollars.
OPPORTUNITIES:
In all sectors of the Indian Industry there avails a good scope of increasing steel
consumption and Tata Steel stands to benefit from this happening.
India has approximately 700000 thousand villages and there is tremendous untapped
potential in the rural areas for marketing steel products. The organization could tap the
opportunity of enhancing steel application in these areas and promote the consumption of
steel and steel products in the rural areas as on account of their large population they
present good opportunities of high revenue.
The automobile sector, engineering industries, water and irrigation enterprises are the
areas where the organization could focus on promoting steel consumption as the
industries are on varied stages of development and steel forms a necessity in their
production processes.
It is predicted by business analysts and economists that the world consumption of steel
would triple up in the next few decades. Tata Steel could strategies with long term
objectives to eventually dominate the world market in terms of steel production,
distribution and sale.
The acquisition of Corus has brought in high technology which could be utilized by Tata
Steel to improve production processes.
The worldwide booming infrastructure has brought in greater demand for steel and this
opportunity to promote growth and sales could be tapped by Tata Steel.
THREATS:
Global warming has led to greater environmental costs and the threat to the environment
creates a need for Tata Steel develop a greater sense of responsibility as the raw materials
for production of steel are extracted.
Scarcity of raw materials and high input costs threaten the very existence of the industry.
There is a parallel growing threat of substitutes. Plastic and composites are replacing steel
in the spare parts industry of automobiles. Aluminum is another metal which is creating a
threat to the existence of steel but at the moment the high cost of aluminum extraction in
terms of electricity charges has brought the threat under control.
Steel pipes have been replaced by PVC pipes and RCC pipes in many applications
causing huge revenue losses especially to Tata Steel.
1. New Entrant Threats: Barriers to entry blocking new entrants and the willingness to overcome
the same. Barriers such as governmental policies, economies of scale, product differentiation.
Rivalry among the existing competitors in the market and the intensity of the same
Threat of Substitutes
Tata Steel has safeguarded itself in this respect with a lineup of Greenfield projects aimed at
domestic and international establishment. The domestic establishments would include areas such
as Jharkhand, Orissa and Chhattisgarh and on the international scenario there is Bangladesh, Iran
and Vietnam.
Currently, Tata Steel has successfully expanded its capacity from an existing 5 mtpa to 6.8 mtpa
at Jamshedpur with and investment of 5000 crore. The organization is now in the process of
further up gradation of the existing plant with further capacity from 6.8 mtpa to 10 mtpa. The
expected investment is amounted to be 15000 crores.
The matter of the fact is that any new enterprise cannot compete with Tata Steel in terms of
investment, growth or expansion at the financial inputs of Tata Steel is substantially high.
3. Economies of scale:
Tata Steel enjoys complete economies of scale as the organization owns mines for vital raw
material required for production processes. Lower costs, Research and Development and
bargaining power of the organization constitutes economies of scale. Coal and limestone mines
are in possession of the company. Through joint ventures and on its own Tata Steel owns assets
in countries like Australia, Oman and Mozambique.
4. Government Policy:
The governmental policies of India in context to steel producers are favorable but there are few
draw backs with regards to land acquisition and iron ore mines acquisitions. For new businesses,
regulatory issues pose a hurdle. But Tata Steel is a business organization which is more than a
100 years of age functioning successfully and has acquired respectability and recognition from
the Government of India.
The government favors steel manufacturers in terms of policies. But it should be noted that there
are certain discrepancies encompassing the allocation of iron ore mines and land acquisitions.
Furthermore, there exist hurdles in the form of the regulatory clearances.
5. Product differentiation:
Steel is a commodity which fails to have a major price distinction as it does categorize as being
luxury product or a commodity under specialty category. Tata Steel is a business house in
possession of high brand value and has recognition and hence Tata Steel enjoys a premium for
their products on account of the quality the product it possesses. The following brands have been
introduced by Tata Steel which is as follows:
Tata Steelium- the very first kind of Cold Rolled Steel in the world
Tata Bearings
Tata Agro
Tata Wiron
Tata pipes
Tata Structura
The primary threat in terms of completion are faced by Tata Steel are in the form of Global Steel
Industries or Giants such as Arcelor-Mittal and POSCO. Penetrating the Indian Markets is the
intention of these Global Steel Business Houses.
A situation of high competition has arisen on account of China which greatly influences global
prices by exporting to nations all over the world its produce and owing to this the steel industry
being global faces threat and competition with China on the forefront.
In context to the pricing of steel, there fails to exist any difference between the products which
are competing in the markets. Tata Steel has competitors in the form of four other firms in the
domestic markets. The competing firms with Tata Steel are firms such as SAIL, JSW, ISPAT
and ESSAR STEEL.
Besides these few competitors there are a substantially huge number of small firms into steel
production comprising 35% of the total domestic market share.
It is also evaluating several other mineral projects in Brazil and Australia
Heading with the goal of gaining logistics control, Tata NYK Shipping Pte Ltd, and Nippon
Yusen Kabushiki Kaisha (NYK Line), a shipping major of Japan have initiated a into a long-term
charter for eight supramax/panamax vessels and the revenue returns on such capital assets,
weakening the prospects of US growth and in addition interest rate cuts. The primary counterpart
to the resultant lowering of the dollar has been the increase in value of the euro, the yen, and
other global floating currencies such as the Canadian dollar and some rising economy currencies.
Corus acquisition is in reality being funded by a great amount of debt. This applies immense
pressure on the organization’s policy line, and in the event of the business environment
declining, the requirement to repay this debt could restrain Tata Steel in its future endeavors and
organizational plans of expansion. To add to this, this could also limit the Company’s inorganic
development options.
POLITICAL:
Tata Steel has committed a substantial funding program of investment in politically unstable
nations such as Thailand, Iran, Bangladesh and Mozambique. The complete process of setting up
plan is beyond schedule on account of lack of gas supply in the nation of Bangladesh. On the
other hand, Iron ore mine lease in Iran is pushing up the entire Project cost.
Rise in infrastructure spending by the Indian Government and development of network of roads
could generate good amount of savings in freight and transportation expenditure, making steel
companies and other industries of the nation of India internationally competitive.
SOCIAL:
Tata Steel Ltd is the recipient of the Golden Peacock Global Award for Corporate Social
Responsibility(CSR) for the functional year 2009. The award represents the firm’s continual
commitment by business to ethical behavior, to economic development and to improving the
quality of life of the workers and their kin, as well as to engagement with local social group.
Right from organizational policies on corporate accountability, alcohol and narcotic, and
preventive measures for HIV, to a Code of Conduct that reaches out up to stakeholders, ethics
and responsibility are intertwined in the daily working course of Tata Steel’s business.
LEGAL:
Tata, the globally is recognized and appreciated for its ethical practices, CSR (Corporate Social
Responsibility) is not just a formality but for the essence of the business. It is very hard to find
any problematic situation in TATA’s century old history with regards non-ethical practices or
behavior. But in recent times Company is suffering from Land Acquisition issues in Singur,
West Bengal. Even though it’s not an issue in direct context to “TATA STEEL” but the dilution
in brand “TATA” has a significant impact on the stock prices of Tata Steel.
JSW Steel Strengths Below are the Strengths in the SWOT Analysis of JSW Steel:
1. India’s third largest steelmaker with a combined capacity of 14+ MTPA
hence enjoys economies of scale
2. High growth prospects with a consistently increasing revenue and strong
financial position
3. One of the lowest cost steel producers in the world
4. First steel producer in the world to use Corex Technology for producing
hot metals
5. Operates in both upstream as well as downstream sectors
JSW Steel Weaknesses Here are the weaknesses in the JSW Steel SWOT Analysis:
1. Limited portfolio diversification compared to industry leaders
2. Less number of mines under its hood affects availability of raw materials
3. Capacity utilization is not cent percent
JSW Steel Following are the Opportunities in JSW Steel SWOT Analysis:
Opportunities 1. Increase in demand from all sectors in Indian & Global world
2. Mergers & Acquisition to keep steady supply of raw materials
3. Product development by investing more in R&D
JSW Steel Threats The threats in the SWOT Analysis of JSW Steel are as mentioned:
1. Cyclical nature of steel industry needs to have efficient process of
production
2. Competition from existing and foreign players
3. Government and environment regulations
4. Changes in the prices of raw materials & end products
4.7.3 POSITION STRATEGY: (SAIL)
Steel Authority of India, or SAIL, is one of the largest steel manufacturers in the world
based out of India. SAIL delivers customised steel products for industries and commercial
use in its marketing mix. SAIL’s product catalogue includes SEMIS [Blooms, Billets, Slabs],
Structurals [Beams, Channels, Angles, Crane Rails], Bars, Rods and Rebars, Wire Rods, Coils
and Sheets, Plates, Pipes, electrical steels. SAIL also manufactures Rails, Wheels, Axles and
Wheel Sets, Alloy Steel plants, Pig Iron, Parallel Flange beams and structurals. It provides
customised steel as per demand of the client. With improved modernization, Steel
Authority of India supplies a range of heavy and medium structural section, including
Parallel and Flange Beams, which meets industrial quality and standards. The SAIL
company produces semi-finished products, including blooms, slabs and billets, which are
converted into finished products in the company's processing plant. Steel plates are used
mainly for the manufacture of bridges, ships, storage tanks, boilers and railway wagons and
boilers. SAIL produces steel bars and rods through a process of hot rolling billets in the
finishing mills.
Here are the weaknesses in the SAIL Steel Authority of India SWOT
SAIL Steel Authority of Analysis:
India Weaknesses 1. Govt and political intervention affects operational efficiency
2. Higher profit margins are not allowed
Tata Steel has always put its onus on responsible resource management and environmental
practices. It has set up energy-efficient operations and tries to make most usage of recycled
products. The company has been associated with several sporting activities at National and State
levels. It has opened sports centres that have world-class facilities like Tata Athletics Team, Tata
Archery Team Academy and Tata Football Academy.
Tata Steel has been the recipient of numerous awards and acquisitions in recognition of its works
like 2015 World’s Most Ethical Company, Best Performing Integrated Steel Plant in 2010-11,
MAKE Award in the year 2012, “Best of All”, Rajiv Gandhi National Quality Award in the year
1996 and Deming Application Prize in the year 2008.
The promotional and advertising strategy in the JSW marketing strategy is as follows:
As the businesses are mostly B2B JSW involves in dealer promotional activities. It uses ad
campaigns which are run in television and digital spaces. Its latest brand promotion ‘Rukna Nahi
Hai’ is launched for Olympics. It also uses on ground amplifications, slides and ads in cinema
halls and also outdoor promotions like billboards and hoardings at strategic locations. JSW uses
social media platforms also effectively to promote its brand. Ogilvy & Mather creates ads for
JSW, it previous ads include ‘will of steel’ showing its brand ambassador Geeta Phogat journey
into mainstream wrestling.
Social Media Presence of JSW Steel
JSW Steel is present on all the major social media like Facebook, Instagram, Twitter, and
Youtube. It has been working on posting consistently on all the social media platforms except
Youtube.
It is doing well on social media by making things relatable for its followers by using common
trending topics. For example, have a look at the following campaigns.
It had launched this campaign with the name #NervesOfSteel for giving tribute to the frontlines
of the COVID-19 crisis in their fight for humanity.
JSW Steel actively focuses on the promotional aspect despite being a complete B2B entity.
It has been in the industry for so long and has been a part of many flagship projects that
its work speaks for itself which also results in healthy word of mouth promotion
Rishabh Pant, the popular cricketer is signed as the brand ambassador of the JSW Steel
It is also the official sponsor of the popular Indian Premier League Team, Delhi Capitals
4.8.3 Steel Authority of India Limited (SAIL) Promotion &
Advertising Strategy:
The promotional and advertising strategy in the Steel Authority of India Limited (SAIL)
marketing strategy is as follows:
SAIL has always been visible through promotional and branding activities in its marketing mix.
SAIL has sponsored the training and other expenses of wrestlers Sushil Kumar and Yogeshwar
Dutt for preparation for the 2010 Commonwealth Games. Another wrestler taking part in the
Olympics, Rajiv Tomar, is also being developed by SAIL for the Commonwealth Games.
Through Make in India campaign, it has created awareness among entrepreneurs to associate
with SAIL. It is working towards empowering small steel consumer in rural areas of the country
by making steel available through its dealer network.
SAIL International Trade Division has established its brand name globally by supplying Rails,
Structurals, Merchant products, Wire Rods, Re-bars and other products. Its products are covered
by certifications such as CE marking, TUV and 'U' mark required by sophisticated end uses in
European markets. Steel Authority of India has undertaken several CSR projects to create
awareness among people about the practices adopted for sustainable development. Few projects
include Providing Borewell with motor and construction of 20KL GLSR and pumping at
Laxmipuram Thanda of Kolagutta, Durgi Mandal, Guntur District, Andhra Pradesh and
providing Skill development training in Smart Phone repairs at Gwalior. Hence this covers the
marketing mix of SAIL (Steel Authority of India Limited).
Before we understand its pricing strategy, we have to go through the working of the steel
industry.
Firstly, the steel industry is a cyclical industry where the industry booms when the economy of
the country booms and goes through downturns when the economy is not booming.
Secondly, steel companies majorly depend on two key raw materials, Iron Ores and Coking
Coal, and prices of these raw materials fluctuate based on evolving demand and supply in the
global markets.
Now that being said, this is how JSW Steel’s pricing is set or influenced from the following:
The pricing is as per the industry standards in most of the cases as it’s a business-to-
business (B2B) selling entity.
The pricing also depends majorly on the prices of its key raw materials and the status of a
country’s economy
The pricing is also set based on pre-agreed contractual agreements
This is how the price strategy of the company revolves around.
As the raw material prices are very dynamic and market forces change very frequently it has to
modify its strategies to be successful. Prices are generally reviewed and modified every fortnight
or at least once in a month. It also follows differential pricing by pricing differently at different
locations. Current JSW Neo Steel TMT bars are prices starts at Rs.242 for 8mm and 32mm bar is
priced at nearly Rs.3734. These are the prices per piece.
Wires:
The Division obtained approval for supplies of PC Strand wires to select markets in the
Gulf and also developed NatSteel Holdings, Singapore as a channel partner for sales to the
construction segment in Singapore and Malaysia. Wires Division strengthened its presence in
the construction segment in the Middle East, which is a market of strategic importance and of
interest to the Company. There has been a three-fold increase in sale of wires for this segment.
Ferro Alloys and Minerals:
Trials were undertaken at NatSteel and TSTH for use of a new product- Silico
Manganese 50 grade, a Manganese alloy. In Ferro Alloys, DDU (Delivered Duty Unpaid)
service was established at Korea, with 10,738 MT being sold to POSCO SS through this mode.
New customers were also acquired in Korea and Japan.
4. Export plans:
Flat Products:
Going forward in Financial Year 2014-15, export of Flat Products - approximately 180k
tonnes primarily of H.R. Coils and 98k tonnes of CR coils are planned to be sold to SAARC
countries, South East Asia, Middle East and South Africa.
Long Products:
In the near term the Company intends to maintain a presence with some key relationship
customers in the SAARC region.
Wires:
In Financial Year 2014-15, the Division will further develop existing markets and seek
product approvals from new customers and new geographies.
Ferro Alloys and Minerals:
The Division plans to develop more customers in Japan & Korea and to increase tonnage
under long-term contracts for Ferro Chrome. In Manganese alloys, it will also drive
development of end users for the Silico Manganese 50 grade and remain a dominant supplier to
in-house customers in South East Asia
JSW is one of the leading conglomerates in India. The key products, services and businesses in
the marketing mix of JSW group are – Steel, Energy, Infrastructure, Cement, Sports and
Ventures. Its steel business is the flagship company and a major contributor to the group’s
revenue. JSW has a capacity of 18 MTPA and it is an integrated steel manufacturer. Its product
portfolio comprises Hot Rolled, Cold Rolled, Bare & Pre-painted Galvanized & Galvalume,
TMT Rebars, Wire rods and also it produces special steel. JSW Energy operates in both Thermal
and Hydel and the combined capacity of energy production is 4,531 MW. The capacity of JSW
Infrastructure is about 33 MTPA and it develops seaports, Shipyards, Townships and special
economic zone (SEZ) that are based on ports. This Infra division also involves in industrial
clusters and last mile connectivity like road, rail and inland water transport. JSW cement is
currently having the capacity of 6MTPA and it uses the slag from its steel plants as raw material
to produce a type of cement called green cement. JSW Ventures invests in companies that are
working in new technologies like IoT, Saas and FinTech. JSW Sports owns the franchisees like
Bengaluru Football Club & The Bengaluru Yodhas wrestling team and also it has a academy
where it trains athletes to help them qualify for Olympics in its Sports Excellence Program.
Soon after the acquisition the group set up its first steel plant in 1982 at Vasind near Mumbai.
Jindal Vijayanagar Steel Ltd. (JVSL) was set up in 1994, with its plant located at Toranagallu in
the Ballari-Hospet area of Karnataka and External Areas of Andhra Pradesh, the heart of the
high-grade iron ore belt and spread over 3,700 acres (15 km2) of land. Located 340 kilometers
from Bengaluru, it is well connected to both the Goa and Chennai Port. In 2005, JISCO and
JVSL merged to form JSW Steel Ltd.
JSW Steel formed a joint venture for a steel plant in Georgia. The company has also tied up with
JFE Steel Corp, Japan for manufacturing the high grade automotive steel. JSW has also acquired
mining assets in the Republic of Chile, United States and Mozambique. Other various countries
like,
JAPAN UK ITALY
International Trade Division (ITD)– an ISO 9001:2000 accredited unit of SAIL’s Central
Marketing Organisation at New Delhi – undertakes exports of Mild Steel products and Pig Iron
produced by SAIL’s five integrated steel plants.Ever ready to meet the exacting demands of
CMO’s international customers, ITD maintains a close liaison with customers as well as
production units to cater to the customised requirements of its international customers, in terms
of quality, quantity and sizes.
ITD has successfully established the brand name SAIL globally by supplying Rails, Structurals,
Merchant products, Wire Rods, Re-bars, Plate Mill Plates, Hot Rolled Coils, Hot Rolled Plates /
Sheets, Cold Rolled steels, Galvanised steels, Cold Rolled Non-Oriented (CRNO) coils, Stainless
Steel sheets/coils, Chequered Plates, Slabs, Billets, Blooms and Pig Iron, besides cut-to-size Hot
Rolled and Cold Rolled materials in all continents. Most products are covered by stringent
certifications such as CE marking, TUV and 'U' mark required by sophisticated end uses in
European markets.
SAIL products have berthed successfully at Japan, China, Korea, Taiwan, Vietnam, Philippines,
Singapore, Malaysia, Thailand, Indonesia, Australia, Mexico, Europe (UK, Germany, France,
Belgium, Italy, Spain, Netherlands, Portugal), Sudan, Oman, UAE, and many more, as well as in
neighbouring countries such as Myanmar, Bangladesh, Sri Lanka and Nepal.
SAIL products are available in countries like at Japan, China, Korea, Taiwan, Vietnam,
Singapore, Philippines, Indonesia, Malaysia, Thailand, Australia, Mexico, Europe (UK,
Germany, France, Belgium, Italy, Spain, Netherlands, Portugal), Sudan, Oman, UAE, and many
more, as well as countries such as Myanmar, Bangladesh, Sri Lanka and Nepal. Steel Authority
of India has set up its operational units in major parts of the country, which includes integrated
plants like Rourkela Steel Plant, Bhilai Steel Plant, Durgapur Steel Plant, Bokaro Steel Plant and
IISCO steel plant. SAIL has three special plants at Salem, Durgapur & Bhadravati, and one
subsidiary in different parts of the country.
1. TATA STEEL:
It is imperative that we keep pace with the growing needs of our customers, primarily those in
the Automotive and Construction sectors. We aim to deliver enhanced benefits through
customized services and solutions and value-added products throughout the customer’s purchase
journey. We are foraying into new lines of business to insulate ourselves from the cyclicality of
the steel industry through continuous development of solutions beyond steel such as Pravesh
Steel Doors and Windows, Ready Build cut and bend rebar solutions and Nest-In housing
solutions.
The key differentiator of our marketing strategy has been our ability to develop and sustain
relationships with our customers and channel partners, while managing a countrywide
distribution network.
Tata Steel’s Value Analysis and Value Engineering (VAVE) initiative is supporting our
automotive customers’ growing requirements for cost-effective and lightweight solutions to
reduce fuel consumption.They are capitalizing on these opportunities by ramping up volumes
and developing high-end products at our Kalinganagar plant and through our joint venture with
Jamshedpur Continuous Annealing & Processing Company Private Limited (JCAPCPL). They
have entered new market segments such as Oil and Gas, Lifting and Excavation (L&E) and Pre-
engineered Building and also consolidated our market share in our existing product portfolio of
automotive.
They continue to strive for superior quality offerings with our flagship brands in the Construction
segment, such as Tata Tiscon and Tata Shaktee. They have also been able to meet the needs of
Small and Medium Enterprises (SMEs) with our tailor-made offerings through our Emerging
Corporate Accounts (ECA) brands.
2. SAIL:
SALES FORCE MANAGEMENT
The Company’s sales turnover recorded an improvement of around 14% in FY17 and stood at Rs
49,180 Crore compared to Rs 43,294 Crore over CPLY. SAIL recorded the best ever sales
performance, for any given year, during FY 17 with a growth of 8% over CPLY. The total sales
stood at 13.11 Million Tonnes (MT) in FY17 as compared to 12.12 MT in FY16. On the
production front as well, the Company recorded a growth of 12% in saleable steel production for
FY17 over FY16. The techno-economic parameters showed improvement in FY17 of 3% in
Coke rate and 6% in BF productivity over CPLY. The Profit After Tax (PAT) narrowed to Rs (-)
2,833 Crore, an improvement of 30%, over CPLY which stood at Rs (-) 4,021 Crore in FY16.
MAJOR UNIT
SAIL Integrated Steel Plants
Apart from this, we report our safety related incident to the Joint
Planning Committee (JPC) on a monthly basis. We also report
our occupational health & safety data to the World Steel
Association, of which we are also a member, and also disclose
this data publicly in our integrated report every year.
SAIL A multi-disciplinary safety Engineering Departments exists in
each of the steel plants and mines to look after their safety
needs. The emphasis is now on Systematic Approach to safety
Management. SSO is managing the secretariat of the Joint
Committee on Safety, Health & Environment in the steel
Industry (JCSSI), a bipartite forum which addresses steel plant
safety, health & environment issues with active involvement of
management and central & plant level trade unions and provides
guidelines to the member organizations like SAIL, TISCO,
RINL, HSCL, Dastur Co., etc., on promoting safety.
Occupational health and pollution control measures.
5.5. Specific HR Policies:
COMPANY PARTICULAR
TATA STEEL Tata Steel recognizes that its people are the primary source of its
competitiveness. productivity. It will aim at ensuring
transparency, fairness and equity in all its dealings with its
employees. Tata Steel shall strive continuously to foster a
climate of openness, mutual trust and teamwork.
JSW STEEL JSW aims to have a discrimination-free workplace and take a
“zero-tolerance” approach against sexual harassment. JSW
acknowledges that it is its legal responsibility to provide a safe
working environment for everyone, free from sexual harassment
and discrimination.
SAIL The Major areas considered by the system can be characterised
as
Safety Functions
• The full detail of the written complaint would be passed to the
concerned department.
• A letter or mail would be written by CSO office designated person
to the
stakeholder/s who has/have submitted the written complaint, acknowledging
receipt of the complaint.
SAIL The grievances in SAIL plants/units are dealt in 3 stages and employees are
given an opportunity at every stage to raise grievances relating to
irregularities, working conditions, transfers, leave, work assignments and
welfare amenities etc. Such issues are effectively settled through the time-
tested system of grievance management. However, majority of the
grievances are redressed informally in view of the participative nature of the
environment existing in the steel plants. The system is comprehensive,
simple and flexible and has proved effective in promoting harmonious
relationships between employees and management.
5.9. Strategic HRM
COMPANY PARTICULAR
TATA STEEL The code of conduct and fair business practices;
1.A fair and objective performance management system linked
to the performance of the businesses which identifies and
differentiates employees by performance level
2.Creation of a common pool of talented managers across Tata
Sons and the Tata Sons promoted entities with a view to
increasing their mobility through job rotation among the
entities;
3.Evolution of performance-based compensation packages
4.Build strategic partnerships with educational institutions.
5.Enhance company’s image and desirability amongst the
target engineering and management schools
6.Functional academies setup for functional skills
development; 8. Skill development of all Blue collared
workforce.
JSW STEEL It's Vision for Human Resources states - “Creating an exciting
workplace which inspires superior performance of people”.
JSW endeavours to be an “employer of choice”, by fostering
an environment of individual goal setting, continuous
improvement, awareness of health and safety and corporate
sustainability.
SAIL Improve the Performance Appraisal System Improvements in
Internal and external training and its effective utilization
Systematic career planning Periodic communication meeting at
various levels Retention of Talent
Chapter 6: Production / Operations Department
Chapter 7: Any Other Specific Departments
A. TATA STEEL:
Tata Motors
With US$35 billion in revenues, Tata Motors is a leading global automobile manufacturer of
cars, utility vehicles, buses, trucks and defense vehicles
Tata Chemicals
Tata Chemicals is a science-led company with a portfolio that covers basic and specialty
chemistry products.
Titan
Titan is a leading player in the Jewellery, Watches and Eyewear categories with several
successful brands
Tata Capital
Tata Capital is a trusted, customer-centric, one-stop financial solutions partner catering to the
diverse needs of retail, corporate and institutional customers.
Tata Power
Tata Power is India's Largest Integrated Power Company, present across the entire power value
chain of conventional & renewable energy, power services and next-generation customer
solutions including solar rooftop and EV charging stations.
Tata Advanced Systems
Tata Advanced Systems Ltd. (TASL), set up in 2007, is Tata Group’s strategic entity in the
Aerospace & Defense industry.
Tata Communications
Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital
economy.
B. JSW STEEL:
C. SAIL:
NTPC and SAIL joined forces in March 2001 and took over a captive power plant
(consisting of 2x60MW generators) located at the Durgapur Steel Plant and another (also
2x60 MW) at the Rourkela Steel Plant.
NTPC formed another joint venture company with SAIL on in March 2002 in the name of
Bhilai Electric Supply Company Ltd. (BESCL). BESCL took over a captive power plant
(comprising 2x 30 MW generators and one 14MW back-power turbo generator) located at
the Bhilai Steel Plant from SAIL. Effective 11 September 2006, BESCL became part of
NSPCL.
Chapter 8: Conclusion