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Reading in General Business - Compressed

The document appears to be a course syllabus for a "Reading in General Business" class. It outlines 15 units that will be covered over the course, including topics like the economy, management, company structure, work and motivation, recruitment, accounting, banking, and stocks/shares. Each unit provides a brief 1-2 sentence description of the content that will be covered. The syllabus also lists 87 pages that students will be required to read, likely corresponding to textbook chapters or other materials for each unit.

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253 views

Reading in General Business - Compressed

The document appears to be a course syllabus for a "Reading in General Business" class. It outlines 15 units that will be covered over the course, including topics like the economy, management, company structure, work and motivation, recruitment, accounting, banking, and stocks/shares. Each unit provides a brief 1-2 sentence description of the content that will be covered. The syllabus also lists 87 pages that students will be required to read, likely corresponding to textbook chapters or other materials for each unit.

Uploaded by

Mỹ Quyên
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Van Lang University

Faculty of Foreign Languages

For Internal Use Only


1
Contents

Unit 1: The Three Sectors of the economy ...............................................................................1


Unit 2: Management ..................................................................................................................6
Unit 3: Company Structure .....................................................................................................12
Unit 4: Work and Motivation ..................................................................................................20
Unit 5: Management and Cultural Diversity ...........................................................................27
Unit 6: Recruitment .................................................................................................................33
Unit 7: Labour Relations .........................................................................................................39
Unit 8: Production ...................................................................................................................45
Unit 9: Products .......................................................................................................................51
Unit 10: Marketing ..................................................................................................................56
Unit 11: Advertising ................................................................................................................62
Unit 12: Promotional Tools .....................................................................................................66
Unit 13: Accounting and Financial Statements .......................................................................71
Unit 14: Banking .....................................................................................................................77
Unit 15: Stocks and Shares......................................................................................................82
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