Marketing Principles

MKTG 1205B
KOTEX HERBAL Lecturer: Hua My Sang
Team 1: Kotex Herbal
Students: Nguyen Ngoc Gia Han s3891616
Trinh Quoc Phu s3885431
Nguyen Pham Tri Hien s3891610
Luc Ly Gia Nghi s3886105
Ha Bao Chi s3915192
Truong Minh Hanh s3918043

Slide Count: 59 (50 Content + 9 Reference List)

 Table of Contents

Target Customer 4P Marketing

01 Introduction 02 & Positioning
03 Mix Strategies

Marketing Plan
04 Objectives
05 Recommendations
06 Reference List
 01
Introduction
Introduction
Kotex Itinerary

(Kimberly Clark Vietnam n.d)

(Flickr 2009) (Con Cung n.d)

1991 1991-1992 2003 2011

The initial Introduced Kotex 1st factory in Launched Huggies

operations were Softina to the Binh Duong Mill range of product lines:
carried under the Vietnamese consumer. at the (VSIP). Nappies, Tape Diapers
name of TN Became the #1 brand Introduced the well- rapidly become one of
VINATHAI CO. LTD in Vietnam market known KOTEX XÌ TIN the leading brands in
brand. Vietnam.

(Bui Van Luong 2012)

 Introduction

Mission Statement
CEO OF Lead the World in
KIMBERLY Essentials for a better
CLARK life.
(Kimberly Clark n.d.)

Michael D. Hsu
(Kimberly Clark n.d)
 Introduction
DESIGN

(Kotex GirlSpace n.d) (Kotex Girlspace n.d)

(Kotex Girlspace n.d)
Normally used for Nighttime preventing spills Economical double pack, maxi
everyday (8 packs- 23cm) (10 packs- 32cm) size (16 packs- 23cm)
Introduction Product
Lemon
All of these key
organic Daisies ingredients
work together
Mint to ensure
Kotex herbal is a
bacteria
premium product
line of Kotex, Aloe vera prevention,
including 9 natural skin protection,
herbs Ginger esences itching relief,
and, most
Olive Oil significantly,
odor removal.
Lemongrass
essential oil

(Kotex GirlSpace n.d)

Introduction

Market Share

❑ Kotex holds a relatively high and stable

market share, about 39% of the
market (2021).
❑ Kotex & Diana together account for
80% of shares in all of Vietnamese
market, vastly outnumbering other
brands such as Whisper, Carefree,
Modess, etc.

Euromonitor 2021
 Brand Awarness

❑ VnExpress, has noted the critical success of these two

brands as the "two sanitary pads tycoons that earn
thousands of billions of VND" (VnExpress 2018).
❑ With Kotex's popularity stemming from its early
introduction, Vietnam Kotex has become a top option
for tampons and pads among women. (DubeVietnam
n.d.)

(Facebook Girlspace 2021)

 02
Target Customers
and Positioning
 Target Customers
Young women
● Ages: 18-30 years old.

Target ● Medium income: from 5-30

Strategies million VND

● Postgraduate students with jobs

or employees
(Tweet U by Kotex 2019)
● Modern women contact with
social media.

(Chuba Cabra 2018)

 Positioning Map

❑ Offered with low price,

yet high quality and
absorbency.
❑ Suitable for almost all
Vietnamese women
compared to
100% competitors such as
organic Doctor Care and Flora.

Product brand Kotex herbal cool Diana Sensi Cool Laurier Slimguard Doctor Care (herbal Belle Flora (herbal &
23cm fresh 23cm Cool 25cm & cooling) cooling) 24.5 cm
24 cm

Price per pad (VND) 2,300 - 2,500 VND 2,125 - 2,625 VND 6,000 VND 3,625 - 3,875 VND 3,800 - 4,000 VND

(depends on bundle
pricing)

Chart 1: Price of sanitary napkins per pad (Sosanhgia.com 2021)

 03
4Ps Marketing
Mix Strategies
Product
Price
Place
Promotion
 b) 3 Levels Of Kotex Products: 1.PRODUCT
Core Product

Bacteria prevention Itching alleviation,

up to 99.9% skin protection &
(Kotex n.d) odor elimination

Absorption process is (Kotex Girlspace 2019)

sped up with 1400

super-absorbent mini
holes on the layers
 b) 3 Levels Of Kotex Products: 1.PRODUCT
Core Product

Kotex introduced a new size for Kotex Cool and the

interaction rate was excellent (Kotex Girlspace 2020)
(Kotex Girlspace 2019)

Kotex improved their products to suit consumers'

needs better, and they received good feedback.
 b) 3 Levels Of Kotex Products: 1.PRODUCT
Actual Product

Design & (Kotex n.d.)

Packaging

(Kotex
Singapore
n.d.)
The packaging's colors are eye-catching
--> can differentiate pad types & Kotex brand easily

Product differentiation (ingredients, benefits, etc.) are

visibly included on the packaging --> attract attention

Kotex's sanitary pads are still made from non-biodegradable materials

 b) 3 Levels Of Kotex Products: 1.PRODUCT
Actual Product

Sizes available
for Kotex
Herbal line
Great variations in size for Kotex Herbal
Cool, but not enough for Kotex Herbal

Brand Name
Regarding brand share,
Kotex ranked 2nd in the Increased
sanitary protection brand awareness
section in Vietnam & brand trust
(Euromonitor 2021)
 b) 3 Levels Of Kotex Products: 1.PRODUCT
Free consultation Tips and guides for
on Kotex's website teenagers covering taboo
topics (safe sex, pregnancy
prevention, etc.

Augmented
Product
Regular & in-depth
customer support

(Kotex (Kotex
Girlspace Girlspace
n.d.) n.d.)
 b) 3 Levels Of Kotex Products: 1.PRODUCT
YouTube series on how Reply to consumers' concern
menstrual cycles work on Facebook regularly

Augmented
Product
Regular & in-depth
customer support

(Kotex
Girlspace
2019)
(Kotex Girlspace YouTube 2021)
 c) Brand Development Strategy: 1.PRODUCT

Line extension Panty liners – 23cm 28cm

daily wear morning time - night time – heavy flow
strategy regular flow
23cm Kotex successfully applied
morning time - product line filling (added new
regular flow ingredients & sizes) to upgrade
their products & provide
consumers with more choices

Brand extension
strategy

Kotex currently
has: panty liners menstrual pads tampons
 d) Product Life Cycle: 1.PRODUCT
Maturity Stage Kotex diversifies their brand by
adding new product lines &
PRODUCT: expanding existing lines with
new models

Add new line: Kotex Mini Meow

Expand Super Night line with
Overnight Panties
At this stage, Kotex tries to maximize
their profit while maintaining market
share
 d) Product Life Cycle: 1.PRODUCT
Maturity Stage

PRICE: Kotex matches their price with their biggest competitor Diana & beats other
potential competitors regarding price in the same product category
 d) Product Life Cycle: 1.PRODUCT
Maturity Stage

PROMOTIONS:

Kotex deals with an

increase in
prospective
competitors & their
appealing sales
(Shopee 2021)
promotions

(Diana Vietnam 2021)

MAJOR PRICING STRATEGIES 2.PRICE
COMPETITOR-BASED PRICING

Kotex sets
comparable prices
based on its main
competitor Diana’s
prices and market
offerings.

(Bach Hoa Xanh n.d.)

 2.PRICE
EVALUATION
Kotex protect its market
position, with only 2.2%
lower than Diana.
Moreover, the prices also
drives small competitors
out of the market.

Due to psychological
effects, customers
might underestimate
the product quality.

(Euromonitor 2021)
PRODUCT- LINE PRICING & 2.PRICE
FORM PRICING

Kotex’s products are

reasonably priced within
each product line and
between product forms

(Bach Hoa Xanh n.d.)

 2.PRICE
PRODUCT-BUNDLE PRICING

Combination of
different products
at reduced price
→ Attract
customers to try
new products

(Shopee 2021)
 PROMOTIONAL & DISCOUNT 2.PRICE
Discount Special events

Frequent discounts,
recurring sales
program for deal
hunters

(Lazada 2021)
 2.PRICE

EVALUATION
Product bundle might fall to
the problem of not
designing a suitable combo
that customers want
(Shopee 2021)
Attract customers attention
and boost sales volume of
Kotex’s products
 TYPES OF CHANNELS 3.PLACE
Multi-channel distribution
Indirect
• Main manufacturer in Binh Duong province, 650
Vietnamese associates (ASEAN Manufacturer 2021)
• Over 3000 selling locations nation-wide, not including
wet market (Nhan dan 2021)
(Ha Vu Facebook 2019)
Cover shelves at various locations,
increasing exposure to potential customers

Too many intermediaries, decreasing the company’s

control over their products and reputation
 TYPES OF CHANNELS 3.PLACE
Multi-channel distribution
Direct
Join e-market relatively
• Selling directly to consumers via e-commerce platforms early, gain positive rates

Malfunction in time of
emergency (Covid 19)
Unprofessional web design
(Kotex Shopee 2021)
Lower customer
expectation and buying
decisions

(Kotex Lazada 2021)

 CHANNEL ORGANIZATION 3.PLACE
Administered Vertical Marketing Network

Kimberly-Clark collaborators must meet its code of conduct

(Kimberly-Clark n.d.)
Ensure product quality and
reputation, requirement to meet
ethical standards
 CHANNEL DESIGN STRATEGY 3.PLACE
Intensive distribution system

(Brands Vietnam 2018) (S&T n.d.)

Kotex stocks its products in more than 3,000 outlets (1,085 supermarkets, 240 malls
and 2,000 convenience stores) (Nhan dan 2021)
Effective order fulfillment
Prevent stock-out and loss of sales
Increase exposure to potential customers
 4.PROMOTION
PULL STRATEGY
Kotex is a Business-To-Consumer company: they put more funds into
& promote directly via advertising, sales promotion, etc.
 4.PROMOTION
SALES PROMOTION
SAMPLES FREE GIFTS + PRICE PACKS

(Shopee n.d.)

(Kotex n.d.)
 4.PROMOTION
SALES PROMOTION ADVERTISING SPECIALTIES

(Rebatngo n.d.)

(Kotex 2021)

A gift bag for high school girls

during Kotex Mini Meow
promotion (Club PIAF 2020)
 4.PROMOTION
SALES PROMOTION P.O.P. DISPLAY

(Link4 n.d.)
 4.PROMOTION
SALES PROMOTION CONTESTS

(TikTok
2021)

(Kotex 2020)

Low interaction rate on Facebook

Kotex’s Contest “Cool chat
rieng” with celebrities (Chi Pu, A lot of effort was put into
Dieu Nhi) and influencers sales promotion, but not
→ attracted lots of much in return
attention from TikTok users
 ADVERTISING 4.PROMOTION
Traditional media
Kotex promotes its product on LED
screens at the end of Sai Gon bridge
with approximately 1.8 million people
passing each day (Ledbox 2020)
Kotex customizes walls at 42
Nguyen Hue apartment (Kenh 14
2020)

● Increase exposure to massive

amount of road users
● Modify traditional media to better fit
the interest of younger
generations
(Ledbox 2020)
(Ledbox 2020)
(Kenh 14 2020)
 ADVERTISING 4.PROMOTION
& ONLINE MARKETING
● Youtube ads helps reaching 8
Digital media ●
million viewers
Collaborate with KOLs, upload
storytelling articles on Facebook

● Successfully promote the

campaign “Ngay Ay Khoe
Khoan” and healthy lifestyle
● Attract targeted consumers
(young women)

(Facebook 2019) (Youtube 2019)

 DIRECT MARKETING 4.PROMOTION
TELESALES FACE-TO-FACE & PERSONAL SELLING

(5giay 2016)

(Kotex Girlspace Facebook 2021)

(Kimberly-Clark Vietnam 2012)
 EVALUATION 4.PROMOTION

Higher followers than Diana

(Kotex Girlspace Facebook 2021)
(Diana Vietnam Facebook 2021) No chat box to interact with
customers
PUBLIC RELATIONS 4.PROMOTION

Build good image with the

publics, increase Kotex’s
reputation and brand
awareness.

(Thinh 2020)
Kotex donate 1 Billion
VND to fight against
Covid-19

Sustainability Report
on SGDs
(Kimberly-Clark 2021)
 04
Marketing Plan
SMART Marketing Objectives
 Increase Improve Brand
Sales Awareness

Achieve an increase 1 to 4 Increase customer and

percent in net sales within 12 visitor traffic on
months ( Kimberly-Clark e-commerce platforms.
Announces Second Quarter
2021 Result).

Promote
Sustainability

Reduce environmental
impact of packaging by
switching to biodegradable
materials.
 05
Recommendations
Improving and Maintaining Current 4P Strategies
 Focus of Recommendations
- Price: Maintain competitive pricing - Product: Improve on product development,
strategies emphasis on sustainability
- Product bundles
- Variety of product lines and forms

- Promotion: Maintain current primary BMD

- Place: Introduce new distribution method,
effective strategies: 2020
maintain physical retail sales, and
- Discounts improving current position online
- Advertising platforms
- Media Engagement
Expand online stores:
- Offer product variety to
Product:
meet different needs
(Rio 2020)
23cm Variety and
- Become a Shopee Mall Online
member for increased
promotion Expansion
- Goal: gain steady 28cm
followers, set
periodical benchmarks
to keep up with Diana’s
store

Shopee n.d.
 Place: Urban
Viva
2020
Subscription tastebud
2021

Box Service
- Introduce monthly subscription Shopee n.d.
service delivery (directly or work
with online platform)
→ Instant convenience
- Personalized box, extra free
samples/gifts to test new products,
boosts satisfaction (Forbes 2019) BMD
2020
- Pioneer trend in Vietnam
→ Publicity
→ Increased sales and brand
awareness

Kam n.d.
- Consumer concerns for
land pollution are
Product:
increasing (IMarcGroup
2020) → address issue
Promote
to fit needs Sustainability
- First step: Paper
packaging for
applicable tampon Packaging 360 2019
product lines
- Long-term: invest in R&D for
bio-degradeable pads line, as
an option for eco-conscious
consumers

Planera 2020
 REFERENCE LIST
5giay, Tuyển dụng Nhân viên bán hàng cho nhãn hàng Kotex và tả giấy Huggies tại các Shop ở Hà Nội, 5giay.vn, viewed 28 August
2021, <https://www.5giay.vn/threads/tuyen-dung-nhan-vien-ban-hang-cho-nhan-hang-kotex-va-ta-giay-huggies-tai-cac-shop-o-ha-noi-hai-
ph.8393760/>.
99Sense 2009, Kotex Softina, flickr, viewed 28 August 2021, <https://www.flickr.com/photos/99sense/3494116893>
Bach Hoa Xanh n.d., Băng vệ sinh ban đêm Diana Super Night chống tràn 3 miếng 35cm, Bach Hoa Xanh, viewed 29 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-ban-dem-diana-super-night-chong-tran-co-canh-3-mieng>.
Bach Hoa Xanh n.d., Băng vệ sinh ban đêm Kotex Style chống tràn 3 miếng, Bach Hoa Xanh, viewed 29 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-sieu-ban-dem-kotex-style-sieu-mong-canh-3-mieng>.
Bach Hoa Xanh n.d., Băng vệ sinh Diana Cool Fresh siêu mỏng không cánh 8 miếng, Bach Hoa Xanh, viewed 29 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-diana-cool-fresh-sieu-mong-khong-canh-8-mieng>.
Bach Hoa Xanh n.d., Băng vệ sinh hàng ngày Kotex siêu mềm siêu bảo vệ 8 miếng, Bach Hoa Xanh, viewed 29 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-hang-ngay-kotex-sieu-bao-ve-khong-canh-8-mieng>.
Bach Hoa Xanh n.d., Băng vệ sinh Kotex Luxe siêu mỏng cánh 8 miếng, Bach Hoa Xanh, viewed 30 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-ban-dem-kotex-luxe-sieu-mong-co-canh-8-mieng>.
Bach Hoa Xanh n.d., Băng vệ sinh Kotex Pro siêu mỏng cánh 8 miếng, Bach Hoa Xanh, viewed 29 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-kotex-pro-sieu-mong-canh-8-mieng>.
Bach Hoa Xanh n.d., Băng vệ sinh Kotex Pro siêu mỏng không cánh 8 miếng, Bach Hoa Xanh, viewed 25 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-kotex-pro-sieu-mong-khong-canh-8-mieng>.
 REFERENCE LIST
Bach Hoa Xanh n.d., Băng vệ sinh Kotex thảo dược Cool siêu mỏng cánh 8 miếng, Bach Hoa Xanh, viewed 30 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-kotex-thao-duoc-cool-sieu-mong-co-canh-8-mieng>.
Bach Hoa Xanh n.d.,Băng vệ sinh ban đêm Kotex Style chống tràn 8 miếng, Bach Hoa Xanh, viewed 25 August 2021,
<https://www.bachhoaxanh.com/bang-ve-sinh/bang-ve-sinh-ban-dem-kotex-style-kho-thoang-8-mieng-35cm>.
BMD 2020, Ứng dụng giao hàng tiết kiệm – ứng dụng giao hàng nhanh chóng, tiết kiệm cho chủ cửa hàng, BMD Solutions, viewed 30 August
2021, <https://bmdsolutions.blogspot.com/2020/10/ung-dung-giao-hang-tiet-kiem-ung-dung.html>.
Bryan, A 2021, 26 Best Food Subscription Boxes, Urban Tastebud, viewed 30 August 2021, <https://urbantastebud.com/best-food-
subscription-boxes/>.
Bui Van Luong 2012, Moi lien he giua gia va thuong hieu Kotex, Bui Van Luong, viewed 28 August 2021,
<http://vanluong.blogspot.com/2012/06/moi-lien-he-giua-gia-va-thuong-hieu.html>
Cao dang ky thuat Cao Thang n.d, Cong Ty TNHH Kimberly Clark Viet Nam, Cao dang ky thuat, viewed 28 August 2021,
<https://vieclam.caothang.edu.vn/doanh-nghiep/Cong-ty-TNHH-Kimberly-Clark-Viet-nam.html>
Chuba Cabra 2018, U by Kotex Sanitary Pads Women Commercial Song, Commercial Song, viewed 28 August 2021, <https://commercial-
song.net/2018/02/u-by-kotex-sanitary-pads-women-commercial-song/>
Club PIAF 2020, Set quà tặng "Tuyệt Chiêu Phi Thường" của Kotex, Club PIAF, viewed 1 September 2021, <http://web-
np.fime.vn/reviews/detail/set-qua-tang-tuyet-chieu-phi-thuong-cua-kotex>.
Con Cung n.d, Bim ta dan so sinh Huggies Dry size S 88 mieng (4-8 kg), Con Cung, viewed 29 August 2021, <https://concung.com/bim-ta-khuyen-
mai/ta-dan-so-sinh-huggies-dry-s-4-8kg-88-mieng-46837.html>
 REFERENCE LIST
Diana Vietnam 2021, Diana Vietnam Fanpage, Facebook, viewed 24 August 2021, <https://www.facebook.com/diana.vietnam>.
Diana Vietnam 2021, MUA DIANA SIÊU THẤM, FREE NGAY TRÀ SỮA GIAO TẬN CỬA…, Facebook, viewed 29 August 2021,
<https://www.facebook.com/diana.vietnam/posts/4084360124940853>.
Euromonitor 2021, Sanitary protection in Vietnam, country report, Euromonitor International, Passport Database, viewed 28 July 2021,
<https://www-portal-euromonitor-com.ezproxy.lib.rmit.edu.au/portal/analysis/tab>.
Facebook Kotex Girlspace 2021, Kotex Girlspace, Facebook Kotex Girlspace, viewed 29 August 2021,
<https://www.facebook.com/kotex.girlspace>
Ha Vu 2019, Dao nay di dau cung thay Kotex Thao Duoc Cool…, Facebook, 20 December, viewed 4 September 2021,
<https://www.facebook.com/HaVuOfficial2017/posts/2763153793918737?__cft__[0]=AZUXKzYAyfGSTkSkTlYJJZgEV8chBxyHqf33dOydWCGx5W
kyFofsVHMNVTsZnOmn83UhSRqkemspIi0pX-KcKz9lOiZEdqUIFIjzVmHv-fsRj12dNIoNndTRU6-
iPxg7kawI2J8SWx7sp6WS8FPyq2l6&__tn__=%2CO%2CP-R>
KAM n.d., Tặng thú bông trái bơ khi mua 2 Kotex Thảo Dược Cool 8M, KAM, viewed 30 August 2021, <https://kam.vn/p697236-tang-thu-bong-
trai-bo-khi-mua-2-kotex-thao-duoc-cool-8m.html>.
Khanh Khiem 2020, Chien luoc Marketing cua Kotex - Sac xanh ca tinh giua rung san pham dieu da, Marketing AI, viewed 31 August
2021, <https://marketingai.admicro.vn/chien-luoc-marketing-cua-kotex-sac-xanh-ca-tinh-giua-rung-san-pham-dieu-da/>
Kimberly Clark n.d, About Us, Kimberly Clark, viewed 28 August 2021, <https://www.kimberly-clark.com/en-us/company/about-us>.
Kimberly Clark n.d, Our Company, Kimberly Clark Vietnam, viewed 28 August 2021, <https://www.kimberly-clark.com.vn/en/our-
company/history/>.
 REFERENCE LIST
Kimberly Clark n.d, Our Leadership Team, Kimberly Clark, viewed 28 August 2021, <https://www.kimberly-clark.com/en-
us/company/leadership>.
Kimberly Clark n.d, Supplier Link, Kimberly Clark, viewed 28 August 2021, <https://www.kimberly-clark.com/en-us/company/supplier-link>
Kimberly-Clark 2021, Sustainability – 2030 Ambition - Our Strategy, Kimberly-Clark, viewed 25 July 2021, <https://www.kimberly-clark.com/-
/media/kimberly/pdf/esg/2030-ambition/ourstrategy/kimberly-clark-2030-strategy.pdf?la=en-ca>.
Kimberly-Clark Announces Second Quarter 2021 Results, Kimberly-Clark Corporation, Kimberly-Clark Corporation, viewed 3 September 2021,
<https://investor.kimberly-clark.com/news-releases/news-release-details/kimberly-clark-announces-second-quarter-2021-results>.
Kimberly-Clark Vietnam 2012, Liên hệ với chúng tôi, Kimberly-Clark Vietnam, viewed 25 August 2021, <https://www.kimberly-
clark.com.vn/vn/contact-us/>.
Kimberly-Clark Vietnam Co.,Ltd 2020, ASEAN Manufacturers, viewed 31 August 2021, <https://aseanmanufacturers.com/listing/kimberly-clark-
vietnam-co-ltd/>
Kotex Girlspace 2018, Kotex pads are supported by SGS testing to prevent 99.9% of bacteria, Facebook, viewed 27 August 2021,
<https://www.facebook.com/kotex.girlspace/photos/pcb.2168654733153255/2168651306486931/>.
Kotex Girlspace 2018, Kotex Thao Duoc – 99.9% khang khuan, khu mui, Youtube, 5 September, viewed 31 August 2021,
<https://www.youtube.com/watch?v=4W_JHywPAak>
Kotex Girlspace 2019, Bây giờ đố ai dám nói con gái lúc nắng, lúc mưa…, Facebook, 12 December, viewed 28 August 2021,
<https://www.facebook.com/kotex.girlspace/posts/2924617990890255>.
 REFERENCE LIST
Kotex Girlspace 2019, Facebook post, viewed 20 July
2021, <https://www.facebook.com/kotex.girlspace/photos/a.473637572654988/2917733814912006/?type=3>.
Kotex Girlspace 2019, Kotex Thao Duoc, lua chon cho ngay ay khoe khoan, Facebook, 18 January, viewed 31 August 2021,
<https://www.facebook.com/kotex.girlspace/posts/2304484602903600?__cft__[0]=AZXWTZHwZwmgAWOabIp7_vY1U7kgCPAWheBnkvb99vxU
L4IZp8mJiZKBb7eX0LrZoIobXrHcqaUe1IPKGcoOkPJk2tKmTzfNoeJeXjZQd60837H9M-U3N9IbiHvZ-
c_9EJlU6V3Un3KeCgTAYdk2Err_&__tn__=%2CO%2CP-R>
Kotex Girlspace 2019, Nhận diện nhân tố cool trong Kotex…, Facebook, 5 November, viewed 28 August 2021,
<https://www.facebook.com/kotex.girlspace/posts/2835341683151220>.
Kotex Girlspace 2020, CHẮC CHẮN WINNER LÀ ĐÂY!..., Facebook, 15 July, viewed 1 September 2021,
<https://www.facebook.com/kotex.girlspace/photos/a.473637572654988/3465211483497567/?type=3>.
Kotex Girlspace 2021, Kotex Girlspace Fanpage, Facebook, viewed 26 August 2021, <https://www.facebook.com/kotex.girlspace>.
Kotex Girlspace 2021, PHÉP THUẬT MEOW PIN, BIẾN HÌNH CHẤT CHƠI, Facebook, 28 May, viewed 2 September 2021,
<https://www.facebook.com/watch/?extid=SEO----&v=398960134522465>.
Kotex Girlspace 2021, SERIES KHÁM PHÁ CÁCH HOẠT ĐỘNG CỦA CHU KỲ KINH NGUYỆT | TẬP 2: CỖ MÁY MÔ PHỎNG SỰ CO BÓP CỦA TỬ CUNG,
YouTube, 1 June, viewed 30 August 2021, <https://www.youtube.com/watch?v=vNI50rt_QbY>.
Kotex Girlspace n.d, Bang ve sinh Kotex, Kotex Girlspace, viewed 28 August 2021, <https://www.girlspace.com.vn/goc-kotex/>
Kotex Girlspace n.d., Expert Corner, Kotex, viewed 29 August 2021, <https://www.girlspace.com.vn/goc-chuyen-gia/>.
 REFERENCE LIST
Kotex Girlspace n.d., Kotex Herbal Cool, Kotex, viewed 30 August 2021, <https://www.girlspace.com.vn/kotex-thao-duoc.aspx>.
Kotex Girlspace n.d., Kotex Herbal, Kotex, viewed 30 August 2021, <https://www.girlspace.com.vn/kotex-thao-duoc.aspx>.
Kotex Girlspace n.d., Signing up for free sample, Kotex, viewed 26 August 2021, <https://www.girlspace.com.vn/nhan-mau-thu/>.
Kotex Singapore 2021, Kotex Soft Herbal, Kotex, viewed 29 August 2021, <https://www.kotex.com.sg/products/pads/kotex-soft-herbal>.
Lazada 2021, Kimberly-Clark, Lazada, viewed 27 August 2021, <https://www.lazada.vn/shop/kimberly-clark>.
Lazada 2021, Kotex Style ban đêm 8 miếng, Lazada, viewed 27 August 2021, <https://www.lazada.vn/products/bvs-kotex-style-ban-dem-8-
mieng-i940972746-
s2842318278.html?dsource=share&laz_share_info=58486281_100_100_200092611981_55182814_null&laz_token=bdecfd0b288146f545200b
3f6ec4902a&exlaz=e_LD%2BWs5ElHhXGip8qo24MCXRib2ph7O2ICC6FqKlh%2FLXCXvTKdNAtBZQY0KVTPT6FRzGUIFPICwrE7WLYoHefSZ23n24
RbgrfD3WnASIas1Y%3D&sub_aff_id=social_share&sub_id2=58486281&sub_id3=200092611981&sub_id6=CPI_EXLAZ>.
Lazada 2021, Kotex, Lazada, viewed 31 August 2021,
<https://www.lazada.vn/shop/kotex?path=index.htm&langFlag=en&lang=en&pageTypeId=1>
Link4 n.d., Window Frame Kotex, Link4, viewed 1 September 2021, <http://www.link4-ad.com.vn/du-an/window-frame-kotex-1>.
Long Nhat 2018, Kotex va Diana dang kinh doanh ra sao, Brands Vietnam, viewed 31 August 2021, <https://www.brandsvietnam.com/15939-
Kotex-va-Diana-dang-kinh-doanh-ra-sao>
Man hinh LED tai chan cau Sai Gon 2020, LED Box, viewed 31 August 2021, <https://ledbox.vn/man-hinh-led-ta%CC%A3i-chan-cau-sai-gon/>
 REFERENCE LIST
Nhan hang BVS Kotex n.d., S&T CO., LTD, viewed 4 September 2021, <https://stquangcao.vn/ta-giay-bvs-kimberly-clark>
Packaging 360 n.d., The first tampons in paper packaging, Packaging 360, viewed 30 August 2021, <https://www.packaging-360.com/en/image-
en/the-first-tampons-in-paper-packaging/>.
Petro, G 2019, ‘Why Subscription Boxes Are Here to Stay’, Forbes, 12 April, viewed 30 August 2021,
<https://www.forbes.com/sites/gregpetro/2019/04/12/why-subscription-boxes-are-here-to-stay/?sh=2590ce577037>.
Pham, C n.d., Top 10 Thuong Hieu Bang Ve Sinh Uy Tin Nhat Hien Nay, DubeVietnam, viewed 4 August 2021, <https://dubevietnam.com/top-10-
thuong-hieu-bang-ve-sinh-uy-tin-nhat-hien-nay>.
Planera 2020, The Pad, Planera, viewed 27 August 2021, <https://www.planera.care/pages/the-pad>.
Quang Vu 2020, Tinh hinh gioi tre den chung cu 42 Nguyen Hue dao nay: Luc di het minh, luc ve co hinh, Kenh 14, viewed 31 August 2021,
<https://kenh14.vn/tinh-hinh-gioi-tre-den-chung-cu-42-nguyen-hue-dao-nay-luc-di-het-minh-luc-ve-co-hinh-20201118133810513.chn
Rebatngo n.d., Bộ quà tặng băng vệ sinh Kotex thảo dược siêu mềm (hàng tặng không bán) giảm chỉ còn 30,000đ, Rebatngo, viewed 1 September
2021, <http://rebatngo.org/san-pham/bo-qua-tang-bang-ve-sinh-kotex-thao-duoc-sieu-mem-hang-tang-khong-ban-s115770316-
p3300676883.html#slide1>.
Rio 2020, Sanitary Napkin Size: Why Choosing the Right Sanitary Napkin Size is Important, Rio, viewed 30 August 2021,
<https://api.riopads.in/sanitary-napkin-size-why-choosing-the-right-sanitary-napkin-size-is-important/>.
Shopee 2021, [QUÀ] Combo 9 gói Kotex Daily Protection + tặng Gối cổ chữ U, Shopee, viewed 28 August 2021,
<https://shopee.vn/product/43382622/698962067?smtt=0.305425215-1630032415.9>.
 REFERENCE LIST
Shopee 2021, Combo 4 gói Kotex Sport Day, Shopee, viewed 29 August
2021, <https://shopee.vn/product/43382622/698956887?smtt=0.305425215-1630389230.9>.
Shopee 2021, Kotex Official Store, Shopee, viewed 31 August 2021, <https://shopee.vn/kotex_official>.
Shopee 2021,Combo Kotex Style khô thoáng - Tặng 1 Tuần lộc nhồi bông Noel, Shopee, viewed 28 August 2021,
<https://shopee.vn/product/43382622/1044480176?smtt=0.305425215-1630032502.9>.
Shopee n.d., [QUÀ] Combo 9 gói Kotex Daily Protection + tặng Gối cổ chữ U, Shopee, viewed 29 August, <https://shopee.vn/-QU%C3%80-Combo-
9-g%C3%B3i-Kotex-Daily-Protection-t%E1%BA%B7ng-G%E1%BB%91i-c%E1%BB%95-ch%E1%BB%AF-U-i.43382622.698962067>.
Shopee n.d., Kotex Official Store, Shopee, viewed 30 August 2021, <https://shopee.vn/kotex_official>.
Shopee n.d., Sales Promotion by UniCharm, Shopee, viewed 29 August,
<https://shopee.vn/shop/63524190/search?page=0&shopCollection=13814445>.
Shopee n.d., Unicharm Official Store, Shopee, viewed 30 August 2021, <https://shopee.vn/unicharm_officialstore>.
Shopee n.d., [QUÀ] Combo 9 gói Kotex Daily Protection + tặng Gối cổ chữ U, Shopee, viewed 30 August 2021, <https://shopee.vn/-QU%C3%80-
Combo-9-g%C3%B3i-Kotex-Daily-Protection-t%E1%BA%B7ng-G%E1%BB%91i-c%E1%BB%95-ch%E1%BB%AF-U-i.43382622.698962067>.
Sosanhgia.com 2021, Comparing the price of Belle Flora pads on different e-commerce channels, Sosanhgia.com, viewed 30 July 2021,
<https://www.sosanhgia.com/p68734-bang-ve-sinh-belle-flora-ban-ngay.html>.
Sosanhgia.com 2021, Comparing the price of Diana Sensi cool on different e-commerce channels, Sosanhgia.com, viewed 30 July 2021,
<https://www.sosanhgia.com/p69013-bang-ve-sinh-diana-sensi-cool-fresh-8-mieng.html>.
 REFERENCE LIST
Sosanhgia.com 2021, Comparing the price of Doctor Care pads on different e-commerce channels, Sosanhgia.com, viewed 30 July 2021,
<https://www.sosanhgia.com/p140279-bang-ve-sinh-doctor-care-ban-ngay.html>.
Sosanhgia.com 2021, Comparing the price of Kotex cool on different e-commerce channels, Sosanhgia.com, viewed 30 July 2021,
<https://www.sosanhgia.com/p201439-bang-ve-sinh-kotex-thao-duoc-cool-8-mieng.html>.
Sosanhgia.com 2021, Comparing the price of Laurier cool on different e-commerce channels, Sosanhgia.com, viewed 30 July 2021,
<https://www.sosanhgia.com/p223648-bang-ve-sinh-laurier-cool-25cm-7-mieng.html>.
Thi, H 2018, ‘Hai ong trum bang ve sinh thu hang nghin ty dong o Viet Nam’, VnExpress, viewed 4 August 2021, <https://vnexpress.net/hai-
ong-trum-bang-ve-sinh-thu-hang-nghin-ty-dong-o-viet-nam-3776930.html>.
Thinh, T 2020, 'Kotex đóng góp 1 tỷ đồng nhu yếu phẩm cho các khu cách ly tập trung chống dịch', Dân Trí, 21 April, viewed 3 September
2021, <https://dantri.com.vn/doi-song/kotex-dong-gop-1-ty-dong-nhu-yeu-pham-cho-cac-khu-cach-ly-tap-trung-chong-dich-
20200421190440323.htm>.
TikTok 2021, #CoolChatRieng on TikTok, TikTok, viewed 1 September 2021, <https://vt.tiktok.com/ZSJTa5hxV/>.
To Han 2021, Nganh ban le Viet Nam can dot pha moi, Nhan Dan, viewed 31 August 2021, <https://nhandan.vn/tin-tuc-kinh-te/nganh-ban-le-
viet-nam-can-dot-pha-moi-637967/>
U by Kotex 2019, 1 in 4 women struggles to access period supplies, which may affect her hygiene when she’s #menstruating. On #MHDay2019, we
want to #celebrate her and show our #support through sponsorship with the Alliance for Period Supplies (@periodsupplies), twitter, viewed 29
August 2021, <https://twitter.com/ubykotex/status/1133372359245737984>
Viva 2018, New Kid On The Block: HelloFresh Welcomes Their First Kiwi Ambassador, Jaco, Viva, viewed 30 August 2021,
<https://www.viva.co.nz/article/food-drink/new-kid-on-the-block-hellofresh-welcomes-their-first-kiwi-ambassador-jaco-kluts/>.