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TQM Assignment 1

Saleem Fabrics is a retail store that sells fabrics and apparel from various brands. It does not manufacture products itself. Products are delivered through the store locations, website, or third-party couriers. Quality is defined as achieving customer satisfaction through accurate and undamaged deliveries. There is a quality checking process when bulk purchases are made to ensure consistency. Customers are provided a browsing experience through displays and promotions in-store. When products do not pass quality tests, they are returned to the supplying brand.

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Faizan Moazzam
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32 views

TQM Assignment 1

Saleem Fabrics is a retail store that sells fabrics and apparel from various brands. It does not manufacture products itself. Products are delivered through the store locations, website, or third-party couriers. Quality is defined as achieving customer satisfaction through accurate and undamaged deliveries. There is a quality checking process when bulk purchases are made to ensure consistency. Customers are provided a browsing experience through displays and promotions in-store. When products do not pass quality tests, they are returned to the supplying brand.

Uploaded by

Faizan Moazzam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

Total Quality Management

GROUP MEMBERS:
AROOJ SAJJAD 70071207
KHIZRA ASIF 70071212
FAIZAN MOAZZAM 70071190
HAMZA KHAILD 70072479
USAMA MUKHTAR

SECTION: “A”

SUBITTED TO: Sir. Zia Ul Haq

BUSINESS NAME: “Saleem Fabrics”

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SALEEM FABRICS (Liberty Market)
1 Manager name: Saif ur Rehman

2 Interview:

3 Please tell us something about your business, you’re dealing in?


We are dealing in fabrics/apparel as a retail store of fabrics.

4 How your products are produced or manufactured?


No, we don’t manufacture or produce the fabrics or articles of apparel, Saleem fabrics is
retail store; that deals in selling and purchasing of articles from labels/brands like Khaadi,
Sana safinaz, Maria B, ELAN, GULAHAMAD, CRIMSON etc.

5 How are you delivering your products or services?


If we talk about traditional way; we have store at liberty market Lahore and DHA Lahore,
customers visit the store and can buy the apparel/fabrics.

Secondly we have a website, through which customers can book their orders, there are
customer relationship officers to guide the customer and book their desire apparel.

Thirdly we deliver our products through 3rd party courier services like TCS.

6 What is quality in your perspective?


In my perspective, quality is achieving customer satisfaction, it is providing the dispatched
and complete article without any damage the packing and the labeling must be accurate

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according to the prescribed brand, according to demand of customer, we want to enhance
the experience of customer with efficient delivery system, so that they come back to us
and be our loyal customer.

7 What is the standard of quality in the perspective of your organization, is


there benchmark to be achieved?
Whenever we purchase articles in bulk from different brands, there proper quality
checking phase, where articles are checked, if they’re perfect or damaged, we have a
room for quality checking, where there is quality manager, who check the quality
according to the contents/description of articles, there should be no variation in the article
of the same label i.e. size, colors, patterns.

8 What is quality in services that you’re providing to your customers?


Firstly we are providing quality products.

Secondly we have created an ambiance for customers, in which they feel ease in
selecting the desired articles/apparel, there is an elevator to facilitate our customers.

Thirdly there are promotional features on every wall of our store, the customers can see
the beautiful model; endorsing their desired brands. This gives them a relatable
experience e.g. when people see Ayeza Khan endorsing Alkaram fabrics, they want the
same article, she’s wearing in the poster and we provide our customer with every possible

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demand in reference to the catering of their needs. We create a name and we try our best
to make our customer loyal.

9 What do you do when your product does not pass the quality process test?
We return it to the brands; we purchased from.

In context of price are your customers satisfied?

We are charging on retail price, you can get the same price on the stores of the brand as
well, we also have discount.

10 What is quality in terms of your customers?


Most of our customers prefer beautiful and trending cloths, some of them prefer what
celebrities are wearing in dramas, some prefer comfortable, soft cloths and non-itchy to
body e.g. lawn and its different types.

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Total quality management
11 Transcendent perspective:
As Saleem fabrics is a clothing store so, the element of Transcendent perspective is there as people
will see the beauty of the clothes and then buy them. They also see the endorsing celebrity, this
also attracts them.

12 Product prespective:
The customers compare the different articles before buying them. The consumer behavior is totally
based on his perception.

13 Value prespective :
The consumers see the price and the article and then decide , is it alright for them to buy, is it
justified in this price?

14 User prespective:
The purpose for what the product is being used for, for the customers they buy these articles to
look good and this serves the purpose.

15 Consumer prespective:
Saleem fabrics has a lot of loyal customers , the customers mostly prefer comfortable and trending
looking clotrhes.

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