Scribd
Upload
58 views3 pages

RetailManagement 2ndRevisedEd. - Book Coverpage

The document summarizes a book on retail management. The book covers various aspects of retail management including retail strategies, human resources, marketing, supply chain management, and the role of technology. It is a revised second edition that includes new chapters on omnichannel retailing, rural markets, ethics and data analytics.

Uploaded by

ashtonclinton69
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
58 views3 pages

RetailManagement 2ndRevisedEd. - Book Coverpage

The document summarizes a book on retail management. The book covers various aspects of retail management including retail strategies, human resources, marketing, supply chain management, and the role of technology. It is a revised second edition that includes new chapters on omnichannel retailing, rural markets, ethics and data analytics.

Uploaded by

ashtonclinton69
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Retail Management

ISBN Number: 978-93-5495-617-1

Student Price: Rs.725,

Student Dollar Price: 29$

Library Price: Rs.950,

Library Dollar Price: 38$

Book Edition: Second,

Year of Publication: 2022

No. Of Pages: 564,

Book Weight: 1056


ABOUT THE BOOK

The dynamics in the retailing landscape can be attributed to the technological changes in this
digitalised age and its effect is visible on the evolving consumer behaviours. Organisations have been
forced to integrate new tools of technology into their retailing processes, and also build up
competitiveness. While earlier retailers were in the driver's seat, today, technology and digitalisation
have empowered customers who can choose from the plethora of shopping options available in
different retail forms and formats. This changed scenario is highly challenging for retailers; requiring
them to adopt suitable new business models and retailing processes that attract customers towards
their stores. This second edition of Retail Management which comprises of sixteen chapters is an
attempt to examine the different facets of retail management process that could help to attract
customers to stores, and in providing them seamless shopping experiences.

Specific Features of the Book:

* This is revised, updated and enlarged edition, and includes a range of chapters from the theories of
retailing, through the various facets of the retail management process (retail market and financial
strategies, HRM, retail marketing, CRM, etc.), to the contemporary forms of Multichannel and
Omnichannel Retailing, and Online and International Retailing.

* The importance of technology usage in the current digitalised world is discussed in an exclusive
chapter devoted to the role of IT Support Systems in retail transactions for improvising retailing
operations.

*Going by the popularity of Big Data, a new chapter on Ethics and ethical use of data analytics in
retailing has been included.

* Given the growth potential in rural markets, an exclusive chapter on 'Rural Market Retailing'.

*In view of the unprecedented occurrence of the pandemic and the disruptions it has caused, many
real COVID-19 related examples have been included wherever possible.

*Every chapter starts with a real case discussion relevant to the concepts discussed therein.

Contents:

1. Overview and Introduction to Retailing.

2. Theories of Retailing and Types of Retailers.

3. Indian Retail and Customer Shopping Behaviour.

4. Multichannel and Omnichannel Retailing.

5. Retail Market Strategy.


6. Financial Strategy

7. Retail Site and Location

8. Human Resources Management (HRM)

9. Retail Marketing, Store Management and Visual Merchandising

10. Supply Chain Management in Retailing

11. Service, Quality and Customer Relationship Management

12. Information Technology (IT) Support Systems

13. Franchising, Brand and Mall Management

14. Online or E-tailing and International Retailing

15. Rural Market Retailing.

16. Ethics, Big Data and Retailing

ABOUT THE AUTHOR:

Dr. Suja R. Nair holds B.A. (Hons.), MBA and Ph.D. Degrees, and is a self-motivated professional with a
work experience that spans over 27 years combining Corporate, Academics and Research. Currently,
she is an Independent Researcher, and also handles Strategic Marketing as a Co-entrepreneur at
Educe Micro Research, Bengaluru, India. Earlier, she had been a Practicing Manager in the corporate
sector. But it is her passion for teaching that drew her to academics, and got her working as a
Management Faculty at few academic institutions in Bengaluru. During the course of her teaching, she
developed an interest in writing and embarked onto the journey of research and authorship with her
first book entitled "Consumer Behaviour - Text and Cases", published by the Himalaya Publishing
House (HPH), Mumbai in 1999. Subsequently, many more books were published by HPH, broadly in
areas of Retail Management, Consumer Behaviour, Marketing Research and Organisational Behaviour,
which are widely read and recommended by leading universities / institutes in India.

Online Store Links:

Website Link - http://www.himpub.com/BookDetail.aspx?BookId=1032

Amazon Link - https://www.amazon.in/dp/9354956173?ref=myi_title_dp

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy