Supply Chain Management: Submitted by Rashmi Shekhar Pande ROLL NO. 09MFC016
Supply Chain Management: Submitted by Rashmi Shekhar Pande ROLL NO. 09MFC016
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Another definition is provided by the APICS Dictionary when it defines SCM as the "design,
planning, execution, control, and monitoring of supply chain activities with the objective of creating
net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply
with demand and measuring performance globally."
Supply Chain Strategies are the critical backbone to Business Organizations today. Effective Market
coverage, Availability of Products at locations which hold the key to revenue recognition depends
upon the effectiveness of Supply Chain Strategy rolled out. Very simply stated, when a product is
introduced in the market and advertised, the entire market in the country and all the sales counters
need to have the product where the customer is able to buy and take delivery. Any glitch in product
not being available at the right time can result in drop in customer interest and demand which can be
disastrous. Transportation network design and management assume importance to support sales and
marketing strategy.
Inventory control and inventory visibility are two very critical elements in any operations for these are
the cost drivers and directly impact the bottom lines in the balance sheet. Inventory means value and is
an asset of the company. Every business has a standard for inventory turnaround that is optimum for
the business. Inventory turnaround refers to the number of times the inventory is sold and replaced in a
period of twelve months. The health of the inventory turn relates to the health of business.
In a global scenario, the finished goods inventory is held at many locations and distribution centers,
managed by third parties. A lot of inventory would also be in the pipeline in transportation, besides the
inventory with distributors and retail stocking points. Since any loss of inventory anywhere in the
supply chain would result in loss of value, effective control of inventory and visibility of inventory
gains importance as a key factor of Supply Chain Management function.
Production Decisions: The strategic decisions include what products to produce, and which plants
to produce them in, allocation of suppliers to plants, plants to DC's, and DC's to customer markets.
As before, these decisions have a big impact on the revenues, costs and customer service levels of
the firm. These decisions assume the existence of the facilities, but determine the exact path(s)
through which a product flows to and from these facilities. Another critical issue is the capacity of
the manufacturing facilities--and this largely depends the degree of vertical integration within the
firm. Operational decisions focus on detailed production scheduling. These decisions include the
construction of the master production schedules, scheduling production on machines, and equipment
maintenance. Other considerations include workload balancing, and quality control measures at a
production facility.
1. Environmental risk: All firms work in an environment. Changes to the environmental factors
like competition, political and legal framework or even in national cultures (trade unions) may pose
a threat to the firm.
2. Industry risk: These risks arise due to changes which may affect the entire industry structure.
Say a development of a cheap alternative substitute may pose an extreme challenge to a certain
product. Technology changes often create industry risk.
3. Organizational risk: Organizations can undergo massive changes in structure, leadership,
culture, processes, technologies and people. Each change poses its own risk and needs to be
mitigated in its own way.
4. Domain specific risks: These risks may arise from the standing or planning of the top
management on strategic issues which may provide a competitive advantage to the company in the
long run. Such strategic plans often have high risk exposure and also even higher perceived pay-offs.
5. Risks from the decision maker: The decision maker in each activity in a supply chain is an
important link in a chain. His decision making capabilities and decisions have tremendous impact on
the performance of the supply chain and the overall performance of the firm.