SOCIAL MEDIA MARKETING

Question Option 1 Option 2 Option 3 Option 4

Which of the following is not a type of digital marketing
Social Marketing e-marketing Internet marketing Print marketing
activity?
Cost Per
Paid search marketing is usually purchased on which basis? Cost Per Acquisition Pay Per Click Cost per Lead
Registration
Division of market on the basis of variables like gender,
demographic geographic socio – economic
income, occupation, education are psychographic segmentation
segmentation segmentation segmentation
called As_______
The e-commerce domain that involves business activity business to business – consumer to business to
initiated by the consumer and targeted to businesses is consumer to business – C2B
B2B consumer – C2C consumer – B2C
known as
________is designed to influence the behaviour of a target
audience in which the benefits of the behaviour are intended Interactive
Social marketing
by the marketer to accrue primarily to the audience or to marketing Digital marketing Direct marketing
the society in general and not to the marketer'

business to business – consumer to business to

Which segment do eBay, Amazon.com belong? consumer to business – C2B
B2B consumer – C2C consumer – B2C

From the below mentioned which one is not a type of type of Search engine Email and Mobile
Content Marketing Pay-per-click (PPC) ads
digital marketing ? optimization (SEO) Marketing
Which tool of the promotional mix consists of short-term
incentives to encourage the purchase or sale of a product or Advertising Public relations Direct marketing Sales promotion
i ?
segmentation is focused on your customers’ personalities
Psychographic Demographic Geographic
and interests. Here we might look at customers and define Behavioral segmentation
segmentation segmentation segmentation
them by their Personality traits, Hobbies etc.

 ____________ is a form of digital marketing that describes the

use of the social web and social media (e.g. social networks,
Digital Asset Social Media Search Engine Optimization
online communities, blogs or wikis) or any online Pay Per Click (PPC)
Optimization (DAO) Marketing (SMM) (SEO)
collaborative technology for marketing activities, be it sales,
public relations, research, distribution or customer service

Generation will be called as _____________ if they are born

Baby boomers Gen X Gen Y Gen Z
early mid 1980 to late 1990's

For Generation Y ___________ is most relevant buying criteria Quality Quantity Price Type
fast and efficient personalized individual products, Give Priority to Price rather than
Generation Y is not looking for __________
shopping communication brands and stores Quality
Digital business is __________ in its scope than e‑commerce Broader Narrower Restricted Border

Market segmentation is _______ dividing targeting positioning differentiation

__________are a consumer powerhouse who, when

considering purchases, tend to value user-generated content Baby boomers Gen X Gen Y Gen Z
(UGC) more than other sources of information
From the following which is not a correct characteristics of Huge potential for digital
Loyal customers small spenders` Big Influencers
Gen Y ? Word-of-mouth
In Current digital era business can still connect more with
Content marketing Apps Social media television and radio spots
millennials through these methods except ____________

__________ Feature makes Generation Y more Unique Tech savy Value / Morals Smarter conservative/traditional

Pay TV & Pay OTT type of consumers generally belong to tactical digital
digital only consumers mass consumers bundled digital
which type of consumer Segmentation consumers

Social networks are organized primarily around? Interest People Discussion Brands

Blogs with limited individual posts, limited by character

Macro Blogging Post Micro Blogging Branding
count typically is called as?
Which social network analytic package is known as
Facebook Twitter Flicker Snapchat
'Insights'?
The best way to improve search engineranking_____ Power Point Video url share Blog
Creating content which Writing clear Creating short Hiring people to create content
What is social media optimization?
easily creates publicity content content which is for social networks
communicate with
What is social media marketing? Hardware customers on social Software All of the above
media platforms to
improve
Which social network is considered most popular for social
Instagram Pinterest Twitter Facebook
media marketing?
What ways of social media marketing should a company Depends on the
Blogging Video Blogging and sharing
always use? company, its
Product, price, place, People, price, Price, popularity,
What are the 4 P's of marketing? Popularity, product, price, people
promotion promotion, people, placement
Which from the following is most popular for business
Telegram Orkut LinkedIn Facebook
marketing?
Which of the following is most likely to get attention on Faceb GIFs Photos Text pitches Facebook page shares

What symbol allows users to 'tag' other users or companies? Greater than at the rate of hashtag asterix

What symbol does Facebook use to mark verified pages? The letters OK A star A check mark A thumbs-up

What is CTR? Cost Through Rate Click Through Rate Click Table Rate Cost Through Rates
When a company sparks an
What is a Call To Action? A line, usually at the end A global rallying cry, A weekly (or daily) th
increased focus on social media

What's 'frequency' a measurement of? The amount of times a Fa The amount of peopleThe amount of peopl Another word for impressions
What icon can one attach to in-store flyers, posters, etc. to
QR codes Instagrams Hyperlinks EdgeRank
direct mobile consumers to their Facebook page?

What days of the week are statistically highest for FB engagemTuesday & Wednesday Monday & Friday Saturday & Sunday Thursday & Friday

Facebook users spend the most time (40%) on which page? Collective Friend's ProfileChat Windows News Feed Own Profile

What is the name of Facebook’s analytic package? Insights Discovery Princeps GlassDoor

To turn on Instagram Shopping, you need an __________ accounInstagram Business Instant Business Instagram Org Instagram India

____________ is a better platform to choose if u want to

showcase your brand and if you have a lot of visual content Instagram Facebook Twitter Youtube
as it relies heavily on photos or videos

The most liked public Instagram photo of all time is a photo

an egg an umbrella Lionel Messi joining Ariana Grande's wedding
of ____________, with almost 55 million likes.
Start asking questions in your
How do we increase engagement on Instagram? Never answer to any querIgnore replies to you Don't take feedback
posts and stories 
Instagram only allows you to connect ________ accounts in the
four three six five
mobile app
___________ is a set of tactics used for optimizing your
Instagram account so that your content appears higher in Instant SEO Instagram finder Instagram Content Instagram SEO
h lt
In Instagram, Alt text stands for __________ text altar alternative algorithm altered
Instagram is an American photo and video sharing social
Kevin Systrom and Mike KMark Zuckerberg Jack Dorsey Larry Page and Sergey Brin
networking service created by _______________.
As of June 2021, the most followed person on Instagram is
Lionel Messi Cristiano Ronaldo Neymar Pele
the footballer __________ with over 300 million followers

The Instagram Reels feature is similar to ___________. Facebook Youtube PubG TikTok

Which of the following is not a facebook campaign objective

Reach traffic Engagement Messages
under consideration category?
Which of the following is a facebook campaign objective
Traffic Lead Generation Reach Messages
under awareness?
Which of the following is not a facebook campaign under
Catalogue Sales Store Traffic Engagement Conversions
conversion?
____________ objectives of Facebook are designed for
low-intent actions so the percentage of people in your target Consideration Conversion Awareness Reach
audience who are likely to take one of these actions will be
fairly high
________ objective allows you to add a contact form to your
Store Traffic Catalogue Sales Traffic Lead Generation
Facebook ad
The ______ campaign objective optimizes for impressions. Consideration Brand Awareness Conversions Lead Generation
___________ are the number of times a post from your page is
Impressions traffic Reach Engagement
displayed.
Your _______ rate tallies up the total number of likes,
Engagement Impressions traffic Reach
reactions, comments and shares on your Facebook post
____ is the number of unique views your post receives. Impressions Engagement Reach Conversions
Which of the following is not an ideal content creation Posting variety of Ending the post
Spamming Using contests
strategy for facebook? content with a question
Use of Contest to create content for facebook should be Avoided frequent less in moderation

Facebook is an ideal platform for __________ type of content. Facts and instructions News, opinions lifestyle Emotion-driven
_______ ads feature a series of images or videos that users can
Carousel image video IGTV
swipe through
Which of the following is not a call-to-action button? Apply now Order now Message Traffic
_____ ads are a combination between carousel ads and
image Collection video IGTV
shopping ads.
________ ads take users directly to a product description page
Shopping Collection Carousel IGTV
within the Instagram app.
drive audience to Drive clicks to your Gather personal
Store traffic objective is used to __________. Increase comments
brick-and-mortar website info from
drive audience to Gather personal Drive clicks to your
Lead generation objective is used to __________. Increase comments
brick-and-mortar info from website
drive audience to Gather personal Get users to send a
Messages objective is used to __________. Increase comments
brick-and-mortar info from message
____________ option allows Facebook’s algorithm to determine Campaign Budget Campaign Budget Ad Budget
Ad Budget Management
how to spend your budget across ad sets Management Optimization Optimization
Ads will be shown to your audience wherever they’re likely
Manual Automatic User Audience
to perform best under ________ placement.
Social networks are organized primarily around? Interest People Discussion Brands

Youtube launched in? 2005 2004 2000 2003

The first ____ lines are essential in channel description box. 2 3 5 4

The recommended size of setup channel background is? 2500×1440 pixels  2560×1240 pixels 2560×1440 pixels 2240×1260 pixels
Which of the following summarizes watch time, views, and Performance
Engagement metrics Demographics Discovery
earnings (if applicable) for the selected content? metrics
Keywords are used in? Tags Description Title All of the above
YouTube can use _________________ to automatically create Speech recognition voice recognition word recognition
text recognition technology
captions for your videos technology technology technology
Remove, report, or hide Ignore the
 In how many ways, you can manage negative comments? Reply All of the above
comments comment
Where can you find your video’s click through rate data in
Overview Engagement reach audience
the youtube studio analytics tab?
What is the maximum character limit of Youtube video
20 50 70 150
Title?
Which feature in Youtube helps in suggesting ‘next videos’ in
End Screen related videos video card video playlist
the end to continue viewing?
A professional A social network A website to share
Which of the following best describes LinkedIn? A photo-sharing app
networking site used for connecting videos of any length
On LinkedIn, your profile most closely resembles a
photo gallery resume digital scrapbook dating profile
______________.
Which of the following is not a way to build a personal brand Connecting with Reaching out to
Building a community Having anonymous identity
on LinkedIn? potential clients  Journalist and
Which of the following is a way to build a personal brand on Having an anonymous Withholding your Connecting with
Verified accounts
LinkedIn?  identity skills and work potential clients
How can LinkedIn serve the company aside from social Job openings can easily Company pictures Negative press Pricing lists can be posted
network marketing? be dispersed to qualified can be posted to the about the (check)
_______is an online tool that lets you visualize and analyze
Cytoscape Gephi Commetrix Socilab 
LinkedIn network 
Social networks have an enormous information sharing
customer feedback  viral content exclusive coupons marketing messages
capacity. As such, they are a great distribution channel for
 Increased abilities to Ability to post Ability to post in
What feature does LinkedIn offer for pay accounts? Ability to block users
connect directly and pictures Groups and create a
In how many ways, you can manage negative comments? 2 3 4 5
YouTube marketing is important to ................. because of the
Medium Business High Business small business international business
potential for your video to go "viral" or get tons of views
YouTube is .................. video-sharing website. Canadian American Indian African

Google bought the YouTube in- 2004 2006 2005 2011

YouTubers charge brands anywhere from $10 to $50
3000 1000 2000 500
per .................. views.
YouTube Premium was originally announced on- 2012 2014 2011 2013

The planning, execution, tracking, and analysis of a

campaign
marketing project, often centered around a new product social media marketing B2B marketing digital marketing
management
launch or an event is known as ___________________
Even the most innovative and well thought out marketing
efforts can __________ if they are not properly implemented fail succeed reduce none of the above
and analysed
Managing all deliverables within the digital marketing
campaign, from strategy development through digital marketing social media
campaign manager none of the above
implementation, is critical to the initiative's overall success manager manager
is normally the responsibility of the _________________

Communication is one of the most important aspects of

every effective digital marketing campaign; _________________
internal external stakeholders none of the above
communication with the whole team responsible for the
campaign's implementation is critical

The campaign manager, often known as the ________________ digital marketing

social media manager account manager none of the above
is both sides accountability partner manager

Laying out all the duties at the start of the campaign is a minimizing
minimizing risk and minimizing
significant step towards _________________________; that could confusion and none of the above
awareness profits and success
prevent the campaign from being completed on time delays
A ___________________ is contract between service provider service level agreement
goal objectives none of the above
and service user/ a customer. (SLA)
The service provider and the service user __________ on
specific characteristics of the service, such as quantity, comment disagree agree none of the above
quality, availability and responsibility
SLA sets tone for the business relationship and acts
____________ in the event something goes wrong throughout documentation map source none of the above
the campaign
Slack, Teamwork and Trello are ______________________ project portfolio
profit mechanism none of the above
application management management
SMM is a type of internet marketing that entails developing
marketing and
and sharing content on social media networks to meet administrative financial none of the above
branding
________________________ objectives

Great social media marketing may help your company to

driving leads and
achieve extraordinary success by cultivating loyal brand driving staff driving competitors none of the above
sales.
advocates and even______________________

_____________ might provide a lot of value to an ecommerce

Instagram or Pinterest twitter or linkedin youtube none of the above
or tourism business that is very usual.

Twitter or Linkedin might be more useful for ________________

B2C B2B C2C none of the above
or marketing firm
The___________ your social media audience is, the easier it larger and more smaller and less
crowd engaging none of the above
will be to meet all of your marketing objectives engaged engaging
Consider keyword and competitve research to help you
come up with _____________ that pique your target audience's content ideas image building competitors attack none of the above
attention.
When it comes to Social media marketing, content reigns
supreme, make sure you ___________________ basis and provide upscale on daily update on frequent upbring on yearly none of the above
real useful material that your ideal clients would like.

Each social media platform has its own environment and

voice, your company's essential identity should remain lethargic dynamic consistent none of the above
______________, whether it's pleasant, fun, or trustworthy.

Content marketing and social media marketing _____________

differentiate complement prevent none of the above
one other in an unexpected way.
Curating and connceting to external sites builds
confidence and credibilit power and authority defend competitors none of the above
________________, and you even receive some backlinks
Add _______________ tags to your social media marketing
initiatives so you can keep track of how well they're finding reducing tracking none of the above
performing
Making use of ______________ provided by each social site to
gain even more insight into which of your social posts is teamwork analytics slack none of the above
performing well with your audience
Facebook is a place where people go to unwind and
communicate with friends, a low cost Facebook ad campaign degrading embracing significant none of the above
that can have a ________________ impact on your organic
presence as well
With eye-catching, unique pinboards, Pinterest allows
businesses to showcase their product offerings while also brand crisis brand visibility brand personality none of the above
developing _____________________
Pinterest's image focused platform a ideal for _____________,
but anyone can benefit from using it for social media or sales retail b2b c2c none of the above
driving advertisements
Twitter as a social media marketing tool is all about dialogue and
play and pretend allow and agree none of the above
_______________, so make an effort to interact as much as communication
Linkedin Questions section; answering questions establishes
builds trust build bridge builds cage none of the above
you as a thought leader and _____________
We can examine the attitudes of your target consumers
analytics sentiment analysis facebook none of the above
using _______________ tools - attitudes that can build or break
The attitude and thoughts individuals have about your brand
social media sentiment sentiment analysis analytics none of the above
on social media are known as ________________
You need to know how your _______________ feels about brand,
customers stakeholders target audience none of the above
social postings, and campaign, not just how often they
When customer tastes and desires change, ongoing social
swiftly slowly stable none of the above
media sentiment research can inform you
Keepina an eye out for unfavourable social mentions allows
good experience bad experience weak experience none of the above
your team to reach out to customers who have had a
Monitoring social sentiment might assist you in right messages at
consistent message both (A) and (B) none of the above
deteremining your position in your industry; as a result, the right time
Several useful tools you can utilize to make the social media
more accurately more swiftly more briskly none of the above
sentiment analysis process go faster, easier, and
_________________ streams to keep an eye on all mentions of
Twitter Facebook Hootsuite none of the above
your company on social media, even if you aren't tagged
A graph depicting the percentage of ______________ mentions positive, neutral and
stable and dynamic changing none of the above
is an excellent idea, which provides instant access to the negative
_______________________ measures individuals emotions like
Slack Hootsuite Insights Trello none of the above
rage and joy over time in addition to positive and negative
Mentionlytics, Digiind, Crowd Analyzer, Talkwalker are
Sentiment analysis Data analytics Tracking customers none of the above
tools of _______________
Social media sentiment report______________ gives you the
map template blueprint none of the above
framework you need to produce a powerful social media
________________ to the want, desires, and paint points of your
Pay attention pay money pay interest none of the above
clients.
Enagagement is ______________ when you respond to social
proactive reactive both (A) and (B) none of the above
media comments, mentions and direct messages.
Engagement is proactive when you take the initiative and
proactive reactive both (A) and (B) none of the above
start ineracting with other users

The___________ development should work as an plan for

customer feedback 8 C’s of strategy viral content marketing messages
marketers
It is important to develop a plan that identifies the company’s own strengths and
brands people interests
___________ and connect goals and strategies weaknesses
By ranking the different _________ based on popularity, it
social networks out
focuses on which sites attract the most viewers and reaches social media platforms social media trends private social network
of business
the largest target audience.

The social media marketing planning cycle is _______ step

a three a eight a nine a ten
process used to develop a social media marketing plan.
Behaving the right way on a ___________will gain the company
Twitter website Tweets Twinks
respect
__________ help the company and get the member more
Software Hardware All of the above Connections
attention.
Know which websites use ______ and when they use key
emoji symbols hashtags images
words.
Becoming one of the top ________ is great for companies search result business networks Blogs Forums

_________ is a type of Eight C’s of strategy development Communication Care Cognitive Contribute
Connecting with big names on the website can get the
Connect free promotion Convert Contribute
company ___________.
Hashtags are used on social media to tag keywords or
to Increase website to Improve
phrases in your own posts that you want ________ by others to be easily found to be listened
traffic communication
posting with the same tag.

Businesses use hashtags for social listening, to encourage

Social Posting Video Sharing Content Writing increase brand awareness
engagement, and to __________.

A ____________ plan allows an organization to detail what they Tweet with website social media Twitter Chats
related to the Image preference
would like to accomplish within the realm of social media links marketing
business
The __________ is process in which social media marketers use
social media planning
so that can locate audiences that are best fitted for their underlying theme SEO Digital Word of Mouth
cycle
organization.
________enables the the company to figure out its current traditional
social media presence & to see what competitors are doing Branded integration listening PPC
marketing channels
around you
________ is the process of tracking, measuring, and evaluating
feed management Facebook Page Public communities monitoring
the company’s social media strategy
management
_________ making the proper adjustments so that strategy
Digital Word of Mouth tuning Active listening All of the above
becomes as successful as possible.
Being active and engaged on social media is necessary to retaining your
social media presence Impressions predefined crisis management
build your __________. brand voice
FOMO is also known as ___________ full of missing out fade of missing ot fear of missing out fun of missing out

An __________is a small image that users can select on their

Image gif png emoji
keyboard to represent a specific word or phrase.
To develop a brand that is focused on genuine business, you
should
(i) be thinking about the messages you want to send and
naturally what you want to accomplish
i and ii ii and iii i and iii i and iv
(ii) target your audience by interacting with them
(iii) use lens of your organization or the brand you are
aiming to promote
(iv) learn from your consumers
The best way to learn about your audience is to spend some
listening interacting impressing filtering
time ________
The rule of thirds states
(i) sharing-offering expert advices, guidance and
suggestions i,ii,iii i,iii,iv i,ii,iv ii,iii,iv
(ii) make yourself visible
(iii) conversing and interacting
(iv) service promotion
To appear as genuine person for your audience, you should does not sound like
sociable be yourself all of the above
______ robots
make the process as initiate
Make yourself visible to you audience means to ask questions caring about the customers
simple as possible for conversations
__________ is a prerequisite and crucial to achieve your
engagement being sociable consistency promotion
business goals
_______ can be a source of inspiration and gives an
Listening Criticism Caring Consistency
opportunity to learn from your consumers
Social
__________ helps in building communities Sharing Transparency Analysis
responsibility
By implementing the ________ into your social media strategy
you will be able to produce content that is relevant, timely Campaign management Rule of thirds Organization roles None of the above
and engaging for your audience
Press coverage and
Service promotion includes_____ Blogs Testimonials all of the above
Career resources
______ reviews, analyses and contributes to activities on Social Media
Social Media Marketing Social Media Social Media Marketing
websites like Facebook, Twitter, YouTube, Flickr, Google Marketing
Manager Marketing Analyst Specialist
plus, Pinterest and Instagram on a daily basis Executive

The ___________ needs to create, edit, publish and share the Social Media
Social Media Marketing Social Media Social Media Marketing
content daily that helps in building meaningful connections Marketing
Manager Marketing Analyst Specialist
and encourages the managers to take action Executive
_______ does critical thinking and analysis of company’s Social Media Marketing Social Media Social Media Social Media Marketing
brand measurement on Social Media portals Manager Marketing Marketing Analyst Specialist
_______ possesses both analytical and creative skills along Social Media
Social Media Marketing Social Media Social Media Marketing
with intellectual curiosity and proven leadership Marketing
Manager Marketing Analyst Specialist
experience Executive
_________ works in coordination with the branch support for Social Media
Social Media Marketing Paid Marketing
recruiting opportunities and monitoring the marketing Marketing Social Media Marketing Associate
Coordinator Specialist
projects Copywriter
Social Media
__________ is one who is responsible for improving the Social Media Marketing Paid Marketing
Marketing Social Media Marketing Associate
company’s Social Media presence Coordinator Specialist
Copywriter
________ is responsible for writing content for the purpose of
Social Media
Social Media Marketing. Writing informative, creative and Social Media Marketing Paid Marketing
Marketing Social Media Marketing Associate
persuasive content for the company helps in creating a buzz Coordinator Specialist
Copywriter
about the company
________ schedules workshops, meeting and webinars for
Social Media
marketing the company on Social Media platforms and taps Social Media Marketing Paid Marketing
Marketing Social Media Marketing Associate
new opportunity that might help the company to open Coordinator Specialist
Copywriter
avenues for revenues
A ___________ is majorly responsible for heading the
qualitative and quantitative measurement of the company’s Social Media
Social Media Marketing Social Media Social Media Marketing
clients’ performance in Social Media. This can range from Marketing
Manager Marketing Analyst Specialist
ongoing measurement, reporting and providing strategic Executive
support to the clients
Social Media
The task of an __________ is managing multiple projects while Social Media Marketing Paid Marketing
Marketing Social Media Marketing Associate
meeting the deadlines Coordinator Specialist
Copywriter