ASK INVESTMENT MANAGERS

PRIVATE LIMITED

DISCLOSURE DOCUMENT

FOR

PORTFOLIO MANAGEMENT SERVICES

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ASK INVESTMENT MANAGERS PRIVATE LIMITED

Birla Aurora, 16 Level, office floor 9,Dr. Annie Besant Road, Worli, Mumbai – 400 030.

It is confirmed that:

i) the Disclosure Document forwarded to SEBI is in accordance with the SEBI (Portfolio
Managers) Regulations and the guidelines and directives issued by SEBI from time to
time.

ii) the disclosures made in the document are true, fair and adequate to enable the
investors to make a well-informed decision for engaging a Portfolio Manager.

iii) the contents of disclosure document have been duly certified by an Independent
Chartered Accountant, M/s. Sanjay Rane & Associates, Chartered Accountants,
registered membership No. 121089W & has office at 23,Chanchal Smruti,25 G.D
Ambedkar Marg,Wadala, Mumbai 400031.

iv) The name, phone number, e-mail address of the principal officer so designated by
the Portfolio Manager is Mr. Prateek Agrawal Ph # 022-66520000 e-mail
pagrawal@askinvestmentmanagers.com

For ASK INVESTMENT MANAGERS PRIVATE LIMITED

Prateek Agrawal
Principal Officer

Date: 28th April, 2016

Place: Mumbai

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INDEX

Table of Contents

1. Disclaimer clause .................................................................................................... 4

2. Definitions ............................................................................................................... 4
3. Description .............................................................................................................. 4
4. Penalties, pending litigation or proceedings, findings of inspection or investigations for
which action may have been taken or initiated by any regulatory authority. ....... 6
5. Services Offered ...................................................................................................... 6
I. Growth Portfolio ........................................................................................................ 9
II. Eagle Portfolio ........................................................................................................... 9
III. Strategic Portfolio .................................................................................................. 10
IV. Life Portfolio .......................................................................................................... 10
V. Indian Entrepreneur Portfolio………………………………………………….…………………………14
VI. India Select Portfolio…………………………………………………………………………………………14
VII. Structured Product Portfolio ................................................................................ 12
VIII ASK PMS Real Estate Special Opportunities Portfolio (Separate Disclosure Document
annexed – I) ………………………………………………………………........................................ 16
IX. ASK-Managed Funds Portfolio..…………………………………………………………………………17
X. ASK ASK PMS Real Estate Special Opportunities Portfolio – II (Separate Disclosure
Document annexed – I) ……………………………………………..........................................21
XI. ASK Conviction Portfolio……………………………………………..........................................21
XII. ASK GEMS Portfolio

6. Risk factors ............................................................................................................ 24

7. Client Representation ........................................................................................... 27
8. The Financial Performance of the Portfolio Manager (based on audited financial
statements) ........................................................................................................... 36
10. Nature of expenses ............................................................................................... 36
11. Taxation: ............................................................................................................... 41
An overview of the tax implications of investments in securities (Incorporating the
amendments of provisions of the Finance Act, 2009): ......................................... 41
12. Accounting policies .............................................................................................. 42
13. Investors services ................................................................................................. 43
14. Grievance redressal and dispute settlement mechanism: ................................... 43
15. General Information……………………………………………………………………………….…………44

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1. Disclaimer clause

The particulars as given in this document have been prepared in accordance with the
SEBI Portfolio Managers Regulations, 1993, as amended from time to time and filed with
SEBI along with the certificate in the prescribed format in terms of Regulation 14
therein. This document has neither been approved nor disapproved by SEBI nor has SEBI
certified the accuracy or adequacy of the document.

The investor is advised to retain the copy of this Disclosure document for future
reference.

2. Definitions

The terms used in this Document will be understood in the normal sense unless
otherwise specified in this section.

Any term used in this Disclosure Document shall have the same meaning as provided in
the Regulations.

3. Description

[i] History, Present Business and Background of the Portfolio Manager –ASK
Investment Managers Private Limited (ASK IM)

ASKIM is a venture of the ASK Group, promoted by Asit and Sameer Koticha,
pioneers in portfolio management and advisory services in India

ASKIM is a premier Portfolio Management Services firm that provides equity based
portfolio management and advisory services. Its offerings are designed around high
net worth individuals (resident Indians and NRIs) and body corporates who are
looking for a customized investment program that focuses on long term wealth
creation through investments in equities. Over these years, ASKIM has painstakingly
developed a successful portfolio management franchise, which revolves around the
key tenets of business such as:

 Strong business values and ethics

 Well etched out investment philosophy
 Well designed concept oriented investment concepts
 Strong investment management capability
 Sound technology for client interface and operations
 Exacting standards of client servicing

ASKIM also offers investment advisory services to offshore clients including Foreign
Institutional Investors.

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[ii] Promoters, Directors, Principal Officer and their background

Mr. Asit Koticha, promoter and Chairman, holds a Bachelor’s degree in Commerce and
has a profound experience of 33 years in the capital markets industry. He is on Board of
ASK Investment Managers Private Limited.

Mr. Sameer Koticha, promoter and Vice Chairman, is a Graduate in Science and has also
accomplished the Portfolio Management course of IIM-Ahemdabad. He has a long,
enriched experience of 31 years in capital market. He is on Board of ASK Investment
Managers Private Limited.

Mr. Bharat Shah, Executive Director, is Chartered Accountant and Cost Accountant by
qualification also holds the M.B.A degree from IIM – Kolkata. He has a vast experience
of 24 years in the field of investment management and was the Chief Investment Officer
of a leading Mutual Fund for 8 years. He is Director of ASK Investment Managers Private
Limited.

Mr. Sunil Rohokale, CEO and Managing Director, holds a Bachelor’s degree in
Engineering and has also completed MBA. He has a vast experience in Banking &
Finance Industry. He was working with a leading private sector bank for more than a
decade in various capacities in assets, liabilities, wealth management, mortgage and real
estate.

Mr. Prateek Agrawal holds a Bachelor’s degree in Engineering and has also completed
PGDM degree from XIM, Bhubaneswar. He has a vast experience of 18 years in the
capital market, project advisory and Investment Banking. He is Business Head & Chief
Investment Officer and Principal Officer of ASK Investment Managers Private Limited.

iii. Top 10 Group companies / firms of the Portfolio Manager on turnover basis
As on March 31, 2015 (the last audited balance sheet): (Amount in crores)

Sr.No. Name of the Group company of the Portfolio manager Turnover (based on
the Audited Balance
sheet as of 31.03.15)
1 ASK Wealth Advisors Private Limited 72.02
2 ASK Property Investment Advisors Private Limited 43.48
3 ASK Insurance Broking & Risk Management Services 0.02
Private Limited
4 ASK Property Advisory Services Private Limited Nil
5 ASK Trusteeship Services Private Limited 0.02
6 ASK Capital Management PTE Limited (Singapore) 5.43
7 ASK Pravi Capital Advisors Private Limited 6.20
8 ASK Financial Holdings Private Limited (earlier known Nil
as “ASK Infrastructure Private Limited”)

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4. Penalties, pending litigation or proceedings, findings of
inspection or investigations for which action may have been
taken or initiated by any regulatory authority.

None.

All cases of penalties imposed by SEBI or the directions issued by None

SEBI under the Act or Rules or Regulations made thereunder.
The nature of the penalty/direction.

Penalties imposed for any economic offence and/ or for violation None
of any securities laws.

Any pending material litigation/legal proceedings against the None

portfolio manager / key personnel with separate disclosure
regarding pending criminal cases, if any.

Any deficiency in the systems and operations of the portfolio None

manager observed by SEBI or any regulatory agency.

Any enquiry/ adjudication proceedings initiated by SEBI against None

the portfolio manager or its directors, Principal Officer or
employee or any person directly or indirectly connected with the
portfolio manager or its directors, principal officer or employee,
under the Act or Rules or Regulations made thereunder.

5. Services Offered

[i] The present investment objectives and policies, including the types of securities in
which investments are generally made

Investment Philosophy

ASK Investment Managers’ (ASKIM) investment philosophy revolves around two key
aspects: Endeavour to preserve capital and generate long term returns. ASKIM
endeavors at all times is to preserve and, then, grow the portfolio. The goal is not
necessarily to outperform a rapidly rising market, but as far as possible, aim to avoid
the troughs in a falling market such that over a long term time horizon, the
portfolios outperform the benchmarks.

Investment Approach

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 ASKIM follows a bottom up approach to investing with an intensive research
process for screening potential investments. ASKIM believes in investing in quality
businesses that are easy to understand, quality management with a clear vision and
focus on business in which it has strengths and at reasonable valuations that can be
best described as ‘growth at reasonable price’.

ASKIM believes that Wealth is nothing without Wisdom.

Types of Services

 Investment Advisory Services

Under these services, the Client is advised on buy/sell decision within the overall
profile without any back office responsibility for trade execution, custody of
securities or accounting functions.

 Discretionary & Non Discretionary Portfolio Management Services (PMS)

Under these services, all an investor has to do is, to give ASKIM his portfolio in any
form i.e. in stocks or cash or a combination of both. The minimum size of the
portfolio under the Discretionary and/ or Non Discretionary Funds Management
Service should be Rs. 25 lakhs as per the current SEBI Regulations. However, ASKIM
reserves the right to prescribe a higher threshold product-wise or in any other
manner at its sole discretion. ASKIM's Portfolio Manager will ascertain the investor’s
investment objectives to achieve optimal returns based on his risk profile.
 Under the Discretionary Portfolio Management service, investment
decisions are at the sole discretion of the Portfolio Manager as long as
they are in sync with the investor’s investment objectives.
 Under the Non Discretionary Portfolio Management service, investment
decisions taken at the discretion of the Investor.

List of Offerings

I. Growth Portfolio
II. Eagle Portfolio
III. Strategic Portfolio
IV. Life Portfolio
V. Indian Entrepreneur Portfolio
VI. India Select Portfolio
VII. Structured Product Portfolio
VIII. ASK PMS Real Estate Special Opportunities Portfolio – I (Separate Disclosure
Document filed & no subsequent change thereafter)
IX. ASK - Managed Funds Portfolio
X. ASK PMS Real Estate Special Opportunities Portfolio – II
XI. ASK Liquid Strategy
XII. ASK Conviction Portfolio
XIII. ASK GEMS Portfolio

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 Under these services, within the overall Client profile, the portfolio account made up in
cash and/or stocks is managed at full discretion and liberty of the Portfolio Manager.

Investment Philosophy
 Greater certainty of earnings Vs mere quantum of earnings growth
 Superior and consistent quality of earnings Vs mere quantum of earnings growth
 High quality at a reasonable price Vs inferior quality at arithmetically “cheap” price

Investment Approach

 Price the value rather than valuing the price

 Buy “growth” businesses at “value” prices
 Disciplined investing into outstanding businesses
 Seek compounding opportunities

The Portfolios use the following ‘key’ investment attributes in order to carve out investment
strategies targeting a defined objective and attaining a specific characteristic.

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* > Five best ideas from each of the four concepts, making total of 20 stocks in portfolio
> Portfolio to represent an eclectic mix of size, growth, quality and value; to achieve optimal
balance

The core strategy is to embrace

• All attributes have to be present in each stock across any strategy
• Any stock selection across any strategy has to pass a minimum threshold for all the four
attributes.
• None of the attributes in any strategy will score an ‘average’ level.
• At least one attribute for each strategy will be at a heightened level.
• ‘High’ positioning (not necessarily ‘highest’) for the other three attributes.

Portfolio Concepts

I. Growth Portfolio

About the Strategy

• Invests predominantly into businesses with a large “Size of Opportunity”

• High quality businesses with superior management pedigree
• Businesses with high ROCE with above average growth
• Businesses with superior and sustainable business models with enough cash flows to
nurture business growth
• Focus on growth characteristics and capital efficiency of the businesses. This implies an
inclination to “quality businesses at reasonable valuation” rather than “mediocre
businesses at cheap price”
• Minimum Profit Before Tax of INR 100 cr and target price-value gap of around 15%

Benchmark - Nifty

Product variants:

 Value Growth Product:

- Minimum Ticket size - Rs.25 lac or as may be determined by the Portfolio Manager.

II. Eagle Portfolio

Investment Objective
The Investment Objective of the Portfolio is to provide long-term returns by following value
investing approach to investments in a concentrated portfolio of Indian equities with solid
long-term prospects.

Investment Strategy

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  Value Investing approach
 Seeks to construct a concentrated portfolio, yet with adequate diversification
 Higher earnings growth at value prices
 Seeks a high margin of safety by focusing on mis-appraised situations
 Aims to have low portfolio turnover
 Aims at longer term portfolio horizon

Investment Approach
 Finding value in ignored ideas
 Early cycle investing
 Value investing
 Good to great companies

Investor Profile
The offering is suitable for a select club of serious investors, who would like:
 To gain from the high returns potential arising out of mis-appraised investment
opportunities
 Long term wealth creation
 A high level of service

Benchmark Index:
BSE 200

III. Strategic Portfolio

About the Strategy

The Strategic concept follows Value Investing with a focus on “Margin of Safety” or “Price
Value Gap”
Price-Value Gap Approach
• Focus on businesses with a reasonable price value gap (targeted minimum price value
gap of 40%), a measure of difference between price of a stock and its intrinsic value.
Large PVG gives higher Margin of Safety with potential for superior long-term returns
• This approach gives a cushion in case actuals turn out to be different from expectations
• Over a period of time we believe that the price will converge to its intrinsic value leading
to returns in form of capital appreciation

Benchmark Index: BSE 200 and S&P CNX Nifty

IV. Life Portfolio

About the Strategy

The investment objective of Life Portfolio is to deliver steady long-term compounding

returns from a portfolio of exceptionally high-quality (minimum ROCE of 35%) companies

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that have low capital intensity, demonstrated superior capital efficiency, are run by high
quality managements and have proven business models.

For inclusion in the portfolio, the investment prospects have to pass the following criteria:

• Superior ROCE
• Non-dilutive growth
• High Payout
• A dividend yield maturing into a bond coupon over time
• Tested history of preservation of capital
• Long-term, consistent and predictable earnings growth
• Such that this growth will lead to at least a matching, if not higher, investment returns

Benchmark Index: BSE 200 and S&P CNX Nifty

V. Indian Entrepreneur Portfolio

About the Strategy

• Invests into Indian entrepreneurial businesses of size, superior quality and high growth
at fair valuations
• IEP follows a very rigorous, disciplined, strong filters-based investment approach, while
embracing key five value-creating traits of Size of Opportunity, Management Quality,
Earnings Growth, Quality of Business and Value (Margin of Safety)
• Invests into quality entrepreneurs with
• Vision and dynamism
• High standards of governance
• Wisdom
• Demonstrated capital allocation and capital distribution skills
• Superior quality achieves the preservation of value and high growth (minimum 20 to
25% earnings growth over the next 3 to 5 years without capital dilution) is sought to
achieve expansion of value
• Promoter with adequate skin in the game ensures alignment of management and
shareholder interests

Benchmark Index: BSE 500 and S&P CNX Nifty

Note : Under this Portfolio, the portfolio manager may launch different series of portfolios
from time to time. Indian Entrepreneur Portfolio is the first such offering.

VI. India Select Portfolio

About the Strategy

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The Strategy focuses equally on 4 key business attributes to ensure true diversification
within equity as an asset class. The strategy represents an eclectic mix of size of
opportunity, earnings growth, quality of the business and value; to achieve optimal balance.

• The strategy invests into five best ideas from each of the four business attributes (Size
of Opportunity, Quality of Business, Earnings Growth and Value), making total of 20
stocks in portfolio.
• Emphasis of a particular business attribute does not imply the absence of the other 3
attributes.
• All of the attributes have to be present, at least at a minimum defined level or higher,
across all the stocks.
• When any particular attribute is emphasized, the filter standard for threshold clearance
for that attribute, is kept at the highest level, while for the other three attributes, the
filter is at a high level.
• Across all the stocks, for no attribute, the threshold will be at average or below average
level.

Benchmark: BSE 100 and S&P CNX Nifty

VII. Structured Product Portfolio

Investment Objective:

 The objective of the structured product is to meet specific needs that cannot be met
from the standardized financial instruments available in the markets. Structured
products can be used: as an alternative to a direct investment or/and as part of the
asset allocation.
Portfolio Characteristics:
 Principal protected structured products, provides capital preservation, if the
investment is held till maturity of the product subject to credit risk of the issuer

 Non principal protected structured products have enhanced risk-return profile when
compared to principal protected products. In such investments client is comfortable
with downside risk to capital in lieu of superior returns if the investment call is
correct
Investment Approach:

A structured product is generally a pre-packaged investment strategy which is based on

derivatives (i.e. Futures & Options) and bonds or any other debt instrument.
Theoretically an investor can just do this themselves, but the costs and transaction
volume requirements of many options are beyond many individual investors.

Structured Products are debt instruments issued by Non Banking Financial Companies
(NBFCs) as a part of their borrowing program. These debt instruments are generally non
– convertible debentures (NCDs) wherein the coupon is linked to the performance of a
riskier asset class viz equities, commodities, currencies etc. The Portfolio Manager shall
invest in such NCDs. The ultimate investment composition of these NCDs are such that

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 these invest in Zero coupon Bonds and Derivatives instruments of the riskier asset class.
The investment in bonds ensures the degree of Capital protection and the investment in
derivative instruments (eg: Futures & Options) yields higher returns on the invested
amount if the view of the issuer about the performance of the underlying asset class is
correct. The major risks associated with such instruments are credit risk, liquidity risk,
event risk and market risk.

The product would be issued in several series or tranches.

Investor profile:

 Structured Products are meant for matured investors who seek diversification and
risk mitigation in their portfolio

 Investors who want a specific investment objective to be accomplished by such

investments

 Investor having an investment horizon of more than 12 months

 Investor having a particular view about the equity market over the investment
horizon

 Investor who wish to protect partial or total capital and can hold the instrument till
maturity for the same.

Benchmark Index:

Benchmark varies depending upon the type of structure.

VIII.ASK PMS Real Estate Special Opportunities Portfolio – I (Separate Disclosure

Document annexed – I)

IX.ASK – Managed Funds Portfolio

a) Investment Objective:

The investment objective of ASK Managed Funds Portfolio is to deliver superior risk
adjusted returns to the client by creating a portfolio of mutual funds based on client’s risk
profile.

b) Portfolio Characteristics:
 Portfolio will be managed in a discretionary manner, in non-pooled account wherein
the investments will happen directly in the client’s name
 Portfolio of Mutual Funds created and managed as per asset allocation based on
client’s risk profile

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  Focus on sticking to asset allocation through active monitoring of portfolio and
rebalancing of invested amount on a periodical basis
 Tactical asset allocation in the portfolio based on Investment Policy Committee’s
view on markets
 Mutual fund selection based on ASK’s proprietary research methodology and
portfolio manager’s view
 Portfolio universe comprises of all the schemes under equity, debt, hybrid,
alternative, international, ETF, FMP categories, etc. registered with SEBI or proposed
to be registered

c) Research Methodology:
 The portfolio will invest in a basket of equity and debt schemes of Mutual Funds
registered with SEBI, in line with the risk profile of the investors
 Research on mutual funds is done on the basis of ASK’s proprietary Mutual Fund
Ranking Methodology
 A combination of quantitative filters and qualitative judgment will be used in mutual
fund selection
 There is a scoring pattern developed by ASK which ranks the mutual funds based on
parameters such as fund investment objective, risk adjusted returns, sectoral
exposure, stock diversification, liquidity of stocks, AUM for the scheme under
research, fund manager credentials, bull and bear market performance, investment
style, churning of stocks in the scheme, fund house credentials to name a few
 Valuation parameters are also used as a crucial input in determining the mutual fund
ranking
 Debt scheme rankings involve parameters such as downside risk probability, mean
return, debt – asset quality, average maturity, etc. which are over and above some
of the generic qualitative and quantitative parameters mentioned in the equity
scheme ranking methodology
 The portfolio manager may invest in new fund offers (NFOs) or unrated funds, if the
fund investment objective is in line with our research based recommendations
 The manager will predominantly strive to mirror all client portfolios with their
respective models

d) Asset Allocation Bands:

Debt Allocation (includes
Equity Allocation
cash)
Portfolio
Minimum Maximum Minimum Maximum

Equity Opportunities Portfolio 100% 100% 0% 0%

Aggressive Portfolio 70% 90% 10% 30%
Balanced Portfolio 40% 60% 40% p60%
Conservative Portfolio 10% 30% 70% 90%

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Pure Debt Portfolio 0% 5% 95% 100%

e) The offering would help the investors in many ways:

 The offering provides different plans – Aggressive Portfolio, Balanced Portfolio and
Conservative Portfolio to the investors to choose from (depending on their risk
profile) apart from Equity Opportunities Portfolio and Pure Debt Portfolio.
 The rebalancing of the portfolios will be carried out on a quarterly basis or
intermediately based on fund selection or ASK’s Mutual Fund research.

f) Type of product:

The Portfolio is an Open ended PMS, which will invest only in mutual funds. It offers five
plans to cater to investors with different risk profiles – Aggressive, Balanced and
Conservative Portfolio, apart from Equity Opportunities Portfolio and Pure Debt Portfolios.
The PMS would benefit Investors who:
 Seek to benefit from active portfolio management of mutual funds
 Want to maintain asset allocation in a disciplined manner

g) Fee Structure:

Upfront Fee Nil

Management Fee:
1. Equity Opportunities Portfolio, 1.50% p.a. charged on calendar quarter basis on the
Aggressive Portfolio daily average Net Asset Value (NAV) of the
portfolio.
2. Balanced Portfolio 1.0 % p.a. charged on calendar quarter basis on the
daily average Net Asset Value (NAV) of the
portfolio.
3. Conservative Portfolio, Pure Debt 0.5% p.a. charged on calendar quarter basis on the
Portfolio daily average Net Asset Value (NAV) of the
portfolio.

If amount withdrawn within: Applicable exit fees

1st year 1% charged on the daily average Net Asset Value
(NAV) of the portfolio till the time of closing the
account with ASK.
2nd year onwards Nil

Note : The above fee structure is over and above the fees, expenses and exit loads (if any)
charged by the respective mutual fund schemes where the money will be invested under
each portfolio.

h) Benchmark Index:

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The blended benchmark created for the portfolio is constructed using 4 primary indices as
follows:
1. CRISIL Liquid Fund Index (Liquifex)
2. CRISIL Composite Bond Index (Compbex)
3. CNX Mid Cap
4. S&P CNX Nifty

The proportion in which the blended benchmark will be maintained would be as per the
allocations mentioned in the table below:

Benchmark allocation
Primary Indices Asset Allocation
CRISIL Liquid CRISIL CNX Mid Cap S&P CNX Nifty
Portfolio Fund Index Composite Bond
(Liquifex) Index
(Compbex)
Equity
Opportunities - - 30% 70%
Portfolio
Aggressive Portfolio 5% 15% 25% 55%
Balanced Portfolio 5% 45% 15% 35%
Conservative
10% 70% 5% 15%
Portfolio
Pure Debt Portfolio 10% 90% - -

h) Strategy Specific Risk Factors

 The strategy will invest in a combination of Growth and Income Mutual Fund
schemes. Hence, the performance of the strategy would depend upon the
performance of underlying schemes. All investments in mutual funds and securities
are subject to market risks and the NAVs of the schemes may go up or down
depending upon the factors and forces affecting the securities market including the
fluctuations in the interest rates. There can be no assurance that the strategy
investment objectives will be achieved. The past performance of the portfolios
managed by the portfolio manager and its affiliates is not necessarily indicative of
future performance of the portfolios. The names of the portfolio / plans do not in
any manner indicate the quality, their future prospects/ returns.

 Investments in Debt Schemes will have all the risks associated with the debt markets
including Interest Rate Risk, Duration Risk, Credit Risk and Reinvestment Risk

 To the extent the underlying Debt Schemes/Equity Schemes make investment in

overseas financial assets, there may be risk associated with currency movements,
restriction on repatriation and transaction procedures in overseas markets

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  To the extent the underlying Debt Schemes/Equity Schemes engage in security
lending, the Fund will be subject to risks related to fluctuations in collateral value/
settlement/liquidity/counter party

 To the extent the underlying Debt/Equity Schemes are permitted to invest in

derivative instruments, the Fund is exposed to higher risk than schemes not
investing in derivative instruments

 Periodic rebalancing of portfolio could result in higher transaction costs

 The expenses, charges and fees of the Managed Funds Portfolio will be over and
above the expenses charged by the underlying mutual fund schemes.

X.ASK PMS Real Estate Special Opportunities Portfolio – I (Separate Disclosure Document
annexed – II)

XI.ASK Conviction Portfolio

1. ASK Conviction Portfolio

A concentrated strategy of carefully identified businesses that pass our stringent stock
selection filters, (which in turn are derived from the value creating traits as described
below). Each of the names that is bought in the portfolio is targeted to have a minimum
core Return on Capital Employed (ROCE) of over 25% and long-term compounding
growth prospect of a minimum of over 20% pa, while being available at reasonable
valuations. It is a portfolio of carefully blended stocks with outstanding long term
compounding prospects.

Value creating traits that we seek in our investments

 Material Size of Opportunity

 Superior Management Quality
 Strong Earnings Growth – A Compounding Machine
 Superior Quality of Business
 Favorable Value

2. Portfolio Construct

 Highly focused portfolio of high-quality and high-growth businesses that are

positioned for outstanding compounding in the long-term
 Buy and hold strategy with minimal churn
 Buying businesses with a large competitive advantage in industries with a large size
of opportunity that offer superior growth over long period of time.
 Despite heavy concentration (and hence, obvious attendant risks), a very conscious
risk control process has been put to work to achieve:

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  Judicious sectoral diversification
 Size diversification with a healthy balance between large and not-so-large
businesses (but, both enjoying high-growth prospects)
 Geographic dispersion, through balance between domestic and international /
export oriented businesses
 Balance between Capital Efficiency (ROCE) and Growth (of earnings)
 Balance between Growth and Value (Price-value gap or Margin of Safety)
 Balance between Capital Efficiency and Value
 Therefore, we believe, despite significant concentration, risk has been consciously
managed, and hence minimized, if not materially obliterated.

3. Investor Profile
The portfolio is aimed at very large investors who can appreciate the risks of the portfolio.
The portfolio adopts a long term approach with applicable exit loads upto 3 years to
discourage short term inflows.

4. Benchmark

S&P CNX Nifty

5. Fee Structure

 Fixed Fee Plan

Management Fee: 2.50% pa

 Performance Fee Plan

Management Fee: 1.50% pa

Performance Fee: 20% of performance over 10% compounded hurdle charged after 3
years

In addition, custody fee, account opening charges (one time at the time of account
opening), Audit Fees, Service tax and Cess or any other such statutory levies or transaction
expenses, as applicable will be payable by the client. Broking charges are adjusted in the
cost of purchase and sale of the underlying securities.

6. Exit Fees

 Between 0 and 12 months: 3%

 Greater than 12 months and upto 24 months: 2 %
 Greater than 24 months and upto 36 months: 1 %
 Greater than 36 months: No exit load

XII.ASK GEMS Portfolio

1. ASK GEMS Portfolio

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 A concentrated strategy which seeks to generate returns for the investors through price
appreciation of quality stocks held over a period of time, driven by EPS compounding
and catch up to fair value. A sharper discount to value would be sought v/s our other
strategies.
Portfolio Strategy:
 Invests into undervalued ideas yet representing quality and implying superior
compounding potential.
 GEMS follows a very rigorous, disciplined, strong filters-based investment approach,
while embracing value-creating traits including, Size of Opportunity, Management
Quality, Earnings Growth, Quality of Business and Value.
 Superior quality achieves the preservation of value and high growth is sought to
achieve expansion of value.

2. Portfolio Construct

 Single stock exposure limit: 10%.

 Single sector exposure limit : 20% or 10% over the index whichever is higher.
 Minimum PBT: Rs.75 Crs delivered over the past 12 months.
 Liquidity conditions as applicable to all other portfolios would apply.
 Endeavour to have stocks with around:
o 15% Earnings Growth (G)
o 20% Capital Efficiency ROCE (E)
o 20% Price Value Gap (MoS)
 There is a leeway of 20% to buy stocks where value is exceptional that do not meet
the above criterion.
 Endeavour to have stocks with sum total of G-E-MoS at around 65%.

3. Investor Profile
The portfolio is aimed at very large investors who can appreciate the risks of the portfolio.
The portfolio adopts a long term approach with applicable exit loads upto 3 ½ years to
discourage short term inflows.

4. Benchmark

S&P CNX Nifty

5. Fee Structure

 Fixed Fee Plan

Management Fee: 2.50% pa

 Performance Fee Plan

Management Fee: 1.50% pa

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 Performance Fee: 13% of performance with catch-up over 12% compounding hurdle will
be calculated on Closure Date, Pre-Closure or early exit by client, whichever is earlier, on
partial or full redemption as applicable (on higher watermark NAV).

In addition, custody fee, account opening charges (one time at the time of account
opening), Audit Fees, Service tax and Cess or any other such statutory levies or transaction
expenses, as applicable will be payable by the client. Broking charges are adjusted in the
cost of purchase and sale of the underlying securities.

6. Exit Fees

 Between 0 and 12 months : 3.00%

 Greater than 12 months and up to 24 months : 2.00%
 Greater than 24 months till the Closure Date: 1.00%
The exit load is applicable for the duration of the scheme i.e. upto 30th Sep 2019.
Exit charges will be applicable on the Redemption Amount

Disclaimer common to all the Portfolio Concepts mentioned above:

The portfolio objective, characteristics, investment approach and other details mentioned in
the foregoing paragraphs are generic in nature and are intended at providing a broad
overview to the investors with respect to the respective offerings. There can be no
assurance or guarantee that the respective objectives would always be met. The past
performance of the Portfolio Manager is not necessarily indicative of the future
performance of the Portfolio Manager.
ASKIM reserves the right to make appropriate changes and take all such decisions to amend
or modify any of the above details, anytime at its sole discretion in the best interest of the
portfolio having due consideration to the market conditions at that point in time.

Option to Invest in Derivatives:

The introduction of derivative products in the Indian market has paved the way for more
efficient ways of managing and controlling risks and at the same time optimizing gains from
a specific position. The portfolio manager shall, wherever deemed appropriate and
expedient, deploy client money in derivative products in the client portfolios, as permissible
under the SEBI Regulations. However, such positions shall not be leveraged.

Option to Invest in Debt for Interim Period:

The portfolio manager will have the liberty to invest client’s funds, pending investment in
equities, in short term debt opportunities, such as, income/liquid mutual funds, bank
deposits, government securities, etc. There will not be any cap on such investments.
However, it will be the endeavor of the portfolio manager to remain invested in equities in
accordance with the client profile.

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Option to Invest in Mutual Fund Schemes:

The portfolio manager may, in accordance with the client risk profile and asset allocation
that he may draw up for a client, invest a part of the client funds in Equity/Debt/Liquid
schemes of mutual funds floated by various fund houses.

[ii] Disclosure regarding policies for investments in associates/ group

companies of the portfolio manager and the maximum percentage of such
investments thereof subject to the applicable guidelines/ regulations.

The Portfolio funds are not invested in Associates or Group Companies.

6. Risk factors
General:
[i] The securities investments are subject to market risk and there is no assurance or
guarantee that the objectives of the portfolio concepts/products will be achieved.
Investors are not being offered any guaranteed or assured return on the portfolio.

[ii] Risk arising due to policy changes

A. The performance may be affected by changes in Government policies, general

levels of interest rates and risks associated with trading volumes, liquidity and
settlement systems in equity and debt markets. While securities that are listed
on the Stock Exchange carry lower liquidity risk, the ability to sell these
investments is limited by the overall trading volume on the Stock Exchange.

B. The past performance does not in any manner indicate the future performance
of the portfolio concepts.

[iii] Risk arising from the investment objective, investment strategy and asset allocation.

The PMS is run with an objective to achieve reasonable returns consistently. Given
this background the investor investing in the PMS faces the following risks:

(i) Political, economic and / or related risks

The Asset Value of the portfolio and the liquidity of the shares may be affected
by changes in government policy, taxation, interest rates, social and religious
instability and political, economic or other developments in or affecting India.

(ii) Industry risk

The value of shares of companies in a particular industry may be affected due to
factors affecting the industry like changes in government policy on duties, FDI or
a foreign country, which is a big market for the industry, may impose restrictions
on import etc.

(iii) The Indian Securities Market

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 The Indian stock markets in the past experienced substantial price volatility and
no assurance can be given that such volatility will not occur in future. Actual
market trend may be in variance with anticipated trends hence, the decisions of
the Portfolio Manager may not be always profitable.

(iv) Liquidity Risk

Some stocks that the investor might be invested in might not be highly liquid.
Though it will be the PMS service providers endeavor to restrict investments in
less liquid stocks to a lower limit, there is an exposure of liquidity risk to the
investor.

[iv] Risk arising out of non diversification

The portfolios may be concentrated in a limited number of scrips owing to the

investment objectives of respective portfolio concepts or the market conditions
prevalent at various points in time. This may pose the ‘non diversification risk’ to the
portfolio performance.

[v] Risks specific to the Lighthouse Infrastructure Portfolio

1. India had a history of infrastructure development. Some projects in past have been
shelved or left incomplete due to political or administrative reasons.
2. There could be time and/or cost overruns or issues on quality
3. Long term gestation of project makes then prone to risk
4. Regulatory structure/framework for many areas of infrastructure are yet to be fully
developed.

[vi] Risks associated with investments in Derivatives

Derivative products are specialized instruments, which require investment techniques

and risk analysis different from those associated with direct investments in equities. The
use of a derivative requires an understanding not only of the underlying instrument but
also of the derivative itself. Derivatives require maintenance of adequate controls to
monitor the transactions entered into, the ability to assess the risk that a derivative
adds to the portfolio and the ability to forecast price correctly. Other risks include the
risk of mispricing and the ability to optimally correlate the derivatives position with
underlying assets.

[vii] Risks associated with investments in Structured Product:

1. The Non Convertible Debentures being structured NCDs are sophisticated

instruments, which involve a significant degree of risk and are intended for sale
only to those investors capable of understanding the risks involved in such
instruments. Please note that both the return on the NCDs and the return of the
principal amount in full are at risk if the Debentures are not held till or for any
reason have to be sold or redeemed before the Redemption Date.

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 2. The NCDs are structured and are complex and an investment in such a structured
product may involve a higher risk of loss of a part of the initial investment as
compared to investment in other securities unless held till Final Redemption
Date. The debenture holder shall receive at least the face value of the Debenture
only if the investor holds and is able to hold the Debentures till the Final
Redemption Date. Prior to investing in the Debentures, a prospective investor
should ensure that such prospective investor understands the nature of all the
risks associated with the investment in order to determine whether the
investment is suitable for such prospective investor in light of such prospective
investor’s experience, objectives, financial position and other relevant
circumstances. Prospective investors should independently consult with their
legal, regulatory, tax, financial and/or accounting advisors to the extent the
prospective investor considers necessary in order to make their own investment
decisions.

3. Structure Risks: An investment in Debentures where the payment of premium (if

any), and/or coupon and/or other consideration (if any) payable or deliverable
thereon is determined by reference to one or more equity or debt securities,
indices, baskets, formulas or other assets or basis of reference will entail
significant risks not associated with a conventional fixed rate or floating rate
debt security. Such risks include, without limitation, changes in the level or value
of the relevant underlying equity or debt securities or basket or index or indices
of equity or debt securities or other underlying asset or basis of reference and
the holder of the Debentures may receive a lower (or no) amount of premium,
coupon or other consideration than the holder expected. The Company has no
control over a number of matters that are important in determining the
existence, magnitude and longevity of such risks and their results, including, but
not limited to, economic, financial and political events. In addition, if an index or
formula used to determine any amounts payable or deliverable in respect of the
Debentures contains a multiplier or leverage factor, the effect of any change in
such index or formula will be magnified. In recent times, the values of certain
indices, baskets and formulas have been volatile and volatility in those and other
indices, baskets and formulas may occur in the future.

4. Liquidity Risk: The NCDs may or may not be listed. Presently, secondary market
for such securitized papers is not very liquid. Listing of the NCD does not
necessarily guarantee their liquidity and there can be no assurance that an active
secondary market for the NCDs will develop or be maintained. Consequently, the
NCDs may be illiquid and quote below its face value/valuation price.

5. Market Risk: The value of the Portfolio, prior to the Redemption and Maturity
Date, may be affected by a number of factors, including but not limited to the
level of the performance of the stocks, option volatility of the stock(s) in the
basket, interest rates and time remaining to maturity. The return of the Portfolio
is linked to performance of the underlying Equity Index or on single stocks or
basket of stocks or Mutual Funds, Futures & Options. The fluctuations in the

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 equity market can be significant. The returns on the NCDs may be lower than
prevalent market interest rates or even be nil depending entirely on the
movement in the underlying index and futures values as also that over the life of
the NCDs (including the amount if any, payable on maturity, redemption, sale or
is position of the NCD.) The NCD holder may receive no income /return at all on
the NCDs, or less income/return than the NCD holder may have expected, or
obtained by investing elsewhere or in similar investments.

6. Prospective investors should be aware that receipt of any coupon payment and
principal amount at maturity on the NCDs is subject to the credit risk of the
Issuer and the Guarantor. Investors assume the risk that the Company and the
Guarantor will not be able to satisfy their obligations under the NCDs. Any stated
credit rating of the Company or the Guarantor reflects the independent opinion
of the referenced rating agency as to the creditworthiness of the rated entity but
is not a guarantee of credit quality of the Company or the Guarantor (where
applicable). Any downgrading of the credit ratings of the Company or its parent
or affiliates, or of the Guarantor by any rating agency could result in a reduction
in the value of the Debentures. In the event that bankruptcy proceedings or
composition, scheme of arrangement or similar proceedings to avert bankruptcy
are instituted by or against the Company and/or the Guarantor, the payment of
sums due on the Debentures may be substantially reduced or delayed.

7. Prospective Investors should be aware that the Portfolio Manager or any of its
associates, group companies etc. are not offering any guarantee or capital or
returns. No claims therefore shall lie against the Portfolio Manager or any of its
group/associate companies, employees or directors for the protection of capital
or providing any returns under the structured product.

8. An investment in any series of Debentures that has payments of principal,

coupon or both, indexed to the value of any equity share, index or any other
rate, asset or index, or a basket including one or more of the foregoing and /or
to the number of observation of such value falling within or outside a pre-
stipulated range (each of the foregoing, a “Reference Value” ) will entail
significant risks not associated with a conventional fixed rate or floating rate
debt security. Such risks include, without limitation, changes in the applicable
Reference Value and how such changes will impact the amount of any principal
or coupon payments linked to the applicable Reference Value. The Company has
no control over a number of matters that are important in determining the
existence, magnitude and longevity of such risks and their results, including
economic, financial and political events. Past performance of any Reference
Value to which any principal or coupon payments may be linked is not
necessarily indicative of future performance. Investors should be aware that a
Reference Value may go down as well as up and/or be volatile and the resulting
impact such changes will have on the amount of any principal or coupon
payments will depend on the applicable index formula. The Debenture holder
shall receive at least the face value of the Debenture only if the investor holds

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 and is able to hold the Debentures and the Debentures are not sold or redeemed
or bought back till the Final Maturity Date.

9. Re-investment Risk: The Portfolio may be redeemed upon the exercise of the
Issuer's Call Option. Thus, the Investor could have a potential re-investment risk,
if the Portfolio is redeemed under such circumstances prior to the Redemption
and Maturity Date.

10. In the interest of the investors, the Portfolio Manager may, at its sole discretion,
invest up to 100% of the Portfolio in Liquid and / or Debt Mutual Fund Schemes.
Moreover, the Portfolio Manager may at its sole discretion decide not to apply
to the NCDs and return the funds to investors, in case there is any change in the
Participation Rate or if the Portfolio Manager feels that the total
amount received under this Series does not justify investment in the NCDs, or if
the Issuer does not allot the NCD for any reason, or for any other reason that
the Portfolio Manager may deem appropriate.

11. The Issuer of the NCDs or the Portfolio Manager does not make any
representation or warranty, express or implied to the subscribers of the NCDs
regarding the advisability of investing in such instruments or the ability of the
S&P CNX Nifty (or any other index used instead of, in replacement or in
conjunction with the S&P CNX Nifty) to track general stock market performance
in India. The Issuer of the NCDs or the Portfolio Manager has not guaranteed the
accuracy and/or the completeness of the S&P CNX Nifty (or any other index) or
any data included therein.

12. The Issuer of the NCDs or any person acting on behalf of the Issuer of NCDs may
have an interest/position as regards the Portfolio Manager and/or may have an
existing banking relationship, financial, advisory or other relationship with them
and/or may be in negotiation/discussion with them as to transactions of any
kind.

13. At any time during the life of such NCDs, the value of the NCDs may be
substantially less than its investment value. The NCD holder shall receive at least
the face value of the NCDs only if the investor holds and is able to hold the
Debentures till the Final Redemption Date.

14. The Issuer of the NCDs may have long or short positions or make markets
including in S&P CNX Nifty indices, futures and options and other similar assets,
they may act as an underwriter or distributor of similar instruments, the returns
on which or performance of which, may be at variance with or asymmetrical to
those on the NCDs, and they may engage in other public and
private financial transactions (including the purchase of privately placed
investments or securities or other assets). Such type of activities of the Issuer of
the NCDs or any of its Agents and related markets (such as the foreign exchange

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 market) may affect the value of the NCDs. In particular, the value of the NCDs
could be adversely impacted by a movement in the S&P CNX Nifty indices,
futures and options or activities in related markets.

15. NCDs may generate returns, which are not in line with the performance of the
Reference Index, depending on their calculation formulas and underlying
investments.

16. The returns of investments in securities would depend on the happening / non-
happening of specified events and the returns may or may not accrue to an
investor accordingly.

17. It is possible that tax may be deducted at source by the Issuer at the time of
redeeming of the NCDs on maturity and otherwise. The Portfolio Manager will
not be in a position to offer credit for such TDS to the investors, particularly in
the pooling arrangement for investment. In these circumstances, such tax paid
would have to be considered as expense by the Investors and to that expense
the returns would be affected.

18. Clients should be aware that the investment strategy of the Portfolio may lead to
a dilution of performance when compared to a direct investment into the equity
market of the Index linked to the NCD. The Participation Rate and the averaging
mechanism of the NCD, if any, will also affect the performance of the Portfolio.

19. Clients should note that Portfolio Manager and Issuers of the NCDs are different
entities & each of such entities operates independently in assuming their
respective duties and obligations in relation to the Portfolio and is subject to the
supervision of their relevant industry regulators. All transactions and dealings
between such entities in relation to the Portfolio will be dealt with on arm’s
length basis.

[viii] Risks associated with investments in Indian Entrepreneur Portfolio:

 Since the portfolio aims to invest in entrepreneurially driven and family owned
businesses, beside the risks related to investments in Equity shares, risk and
challenges in family owned Enterprises as mentioned here under shall impact
the performance of the portfolio. (The list of risk as mentioned here under is not
exhaustive).

 Succession planning
 Transparency and corporate governance concerns
 Centralized decision making
 Nepotism
 Truly independent directors?
 Control retention concerns can affect capital structures
 Capital allocation issues

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[ix] Risks associated with investments in Family Office Portfolio:
 Investment under Family office offering provides various investment options
such as investments in Equities, Debt Market securities, Mutual Funds, Structure
product etc. Hence, all the risk factors associated to such assets class shall apply
to this product.

7. Client Representation

(i) Category of Clients

The details as given below are as on March 31, 2016

Funds Discretionary /
No. of Managed Non –
Category of clients clients (Rs. in Crores) Discretionary

Associates / Group companies:

March 31,2016 NIL N.A N.A

March 31,2015 NIL N.A N.A
March 31,2014 NIL N.A N.A
March 31,2013 NIL N.A. N.A.
March 31,2012 NIL N.A N.A

Others (only active clients):

March 31,2016 5714 4925 Discretionary

March 31,2015 2292 3200 Discretionary
March 31,2014 1267 1650 Discretionary
March 31,2013 1067 1055 Discretionary
March 31,2012 1093 1087 Discretionary

Total:

March 31,2016 5714 4925 Discretionary

March31,2015 2292 3200 Discretionary
March 31,2014 1267 1650 Discretionary
March 31,2013 1067 1055 Discretionary
March 31,2012 1093 1087 Discretionary

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(ii) Related Party Disclosure

(i) Related Party and their relationship

List of related parties as on 31.03.2015 (last audited Balance Sheet)

a) Particulars of Parent and Associates Company :

Sr.
No. Name of Related Party Nature of Relationship

1 ASK Wealth Advisors Private Limited Subsidiary

2 ASK Property Investment Advisors Private Limited Subsidiary
3 ASK Insurance Broking and Risk Management Services Subsidiary
Private Limited
4 ASK Property Advisory Services Private Limited Subsidiary
5 ASK Trusteeship Services Private Limited Subsidiary
6 ASK Financial Holdings Private Limited (formerly known Subsidiary
as ASK Infrastructure Private Limited)
7 ASK Capital Management PTE Limited (Singapore) Subsidiary
8 ASK Pravi Capital Advisors Private Limited Joint Venturer Company
9 ASK Pravi Private Equity Opportunities Fund Entity Controlled by
Company

b) Key Managerial Personnel:

Sr.
No. Name of Related Party Nature of Relationship
1 Asit Koticha Chairman
2 Sameer Koticha Vice Chairman
3 Bharat Shah Executive Director
4 Sunil Rohokale MD & CEO

c) Others

Sr. Name of Related Party Nature of Relationship

No.
1 ASK Securities Advisory Services Private Enterprise where significant
Limited influence can be exercised
2 Prushti Developers Pvt. Ltd Enterprise where significant
influence can be exercised
3 Fortress Constructions Pvt. Ltd Enterprise where significant

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 influence can be exercised
4 Sameer Koticha (HUF) Enterprise where significant
influence can be exercised
5 ASK Foundation Enterprise over which Key
Managerial Personnel are able
to exercise significant
influence
6 Kishore Koticha Relative of Director
7 Pramoda Koticha Relative of Director
8 Monik Koticha Relative of Director
9 Sneh Koticha Contractor Relative of Director
10 Preet Koticha Relative of Director
11 Arvind Shah Relative of Director

(ii) Transactions during the period with related parties are as under

(i) The portfolios of some related parties are managed by ASK

Investment Managers Pvt. Ltd. These portfolios are under different accounts.
The following are details of funds of related parties managed during April
2015 – September 2015

RELATED PARTY Received Returned

Funds as on during during Funds as on
September 30, October to October to March 31, 2016
2015 (Rs.) March 2016 March 2016 (Rs.)
(Rs.) (Rs.)

KISHORE KOTICHA 9,81,10,221.73 0 100000 95575736.53

PRAMODA KOTICHA 1,02,39,288.44 0 0 9978743.26

ARVIND CHIMANLAL SHAH 27,82,647.35 0 0 2718612.66

SAMEER KISHORE KOTICHA
HUF 4,39,11,422.37 0 5614857 37693719.77

SUNIL ROHOKALE 1,04,43,655.50 0 1371710 8852941.38

(i) Fees are charged to related parties for management of their portfolios.
Following are details of the fees received by ASKIM from these parties during
April 2015 to September 2015 and the fees receivable from them as on
September2015

Fees earned during Fees receivable

October 2015 – March as on March 31,
2016 (Rs.) 2016 (Rs.)
RELATED PARTY

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 KISHORE KOTICHA 2,73,053.00 1,33,288.00
PRAMODA KOTICHA 28,510.00 13,920.00
ARVIND CHIMANLAL SHAH 38,498.00 18,807.00
SAMEER KISHORE KOTICHA 1,58,793.00 1,30,837.00
HUF
SUNIL ROHOKALE 1,44,350.00 25,001.00

(iii) Transactions with Subsidiaries /Joint Ventures / Entity controlled by the Company: (as per
last audited Balance sheet of 31st March 2015

1) ASK Wealth Advisors Private Limited

Particulars Amount (Rs.) Amount (Rs.)

31.03.2015 31.03.2014
Opening Balance Payable 32,717,814 18,417,171
Financial Advisory and Support Service Fees income 92,296,048 60,378,311
Recovery of Service Cost 2,568,028 2,529,414
Client Referral paid 253,207,993 104,862,057
Reimbursement of Service Cost 12,480 267,418
Closing Balance Payable 84,154,891 32,717,814
Opening Balance Receivable – Loan 127,132,598 166,357,598
Loans Given - 139,250,000
Repayment of Loans Given 127,132,598 178,475,000
Interest Income 8,805,453 15,885,800
Interest Receivable - 3,385,558
Closing Balance Receivable – Loan - 127,132,598

2) ASK Property Investment Advisors Pvt. Ltd.

Particulars Amount (Rs.) Amount (Rs.)

31.03.2015 31.03.2014
Opening Balance Payable/ (Receivable) 69,397,555 69,710,058
Financial Advisory and Support Service Fees income 49,666,809 28,610,810
Recovery of Service Cost 79,946 -
Reimbursement of portfolio expenses 853,111 976,329
Investment Advisory Fees expense 974,866 820,085
Advance Advisory Fees Paid 181,143,816 40,058,372
Closing Balance Payable - 5,250,000
Opening balance receivable - Loan 189,709,740 69,397,555
Loans Given - 50,024,000
Repayment of Loans Given - 67,576,000
Interest Income - 117,600,000
Interest Receivable - 712,908
Closing balance receivable - Loan - -

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3) ASK Family Office and Investment Advisors Private Limited (formerly known as ASK
Insurance Broking and Risk Management Service Private Limited)

Particulars Amount (Rs.) Amount (Rs.)

31.03.2015 31.03.2014
Opening Balance Payable/ Receivable - -
Recovery of Service Cost 3,813 16,406
Closing Balance Receivable - -

4) ASK Property Advisory Services Private Limited

Particulars Amount (Rs.) Amount

(Rs.)
31.03.2015 31.03.2014
Opening Balance Receivable 220,819 210,819
Shares Purchased - 100,000
Advance Given - 10,000
Closing Balance Receivable 220,819 220,819

5) ASK Capital Management Pte Limited (Singapore)

Particulars Amount (Rs.) Amount (Rs.)

31.03.2015 31.03.2014
Opening Balance of Investment 63,236,816 41,068,291
Investment in Equity Shares - 22,168,525
Closing Balance of Investment 63,236,816 63,236,816

6) ASK Pravi Capital Advisors Pvt. Ltd.

Particulars Amount (Rs.) Amount (Rs.)

31.03.2015 31.03.2014
Opening Balance of Investment 80,850,000 70,250,000
Investment in Equity Shares 6,00,000 10,600,000
Closing Balance of Investment 81,450,000 80,850,000

7) ASK Pravi Private Equity Opportunities Fund

Particulars Amount (Rs.) Amount (Rs.)

31.03.2015 31.03.2014
Opening Balance of Investment in Units (Class A) 10,640,192 5,035,068
Investment in Units 4,500,000 5,605,124
Closing Balance of Investment in Units (Class A) 15,140,192 10,640,192
Opening Balance of Investment in Units (Class B) 27,500 -
Investment in Units - 27,500
Closing Balance of Investment in Units (Class B) 27,500 27,500
Dividend income 213,864 339,641
Income Receivable/ (Payable) 553,505 339,641

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 8) ASK Financial Holdings Private Limited (formerly known as ASK Infrastructure
Services Private Limited)

Particulars Amount (Rs.) Amount (Rs.)

31.03.2015 31.03.2014
Opening Balance Receivable 62,829 62,829
Closing Balance Receivable 62,829 62,829
Opening Balance Receivable – Loan 250,000 -
Loan Given 50,000 250,000
Interest Income 32,055 -
Interest Receivable 28,849 -
Closing Balance Receivable – Loan 3,00,000 250,000

9) ASK Trusteeship Services Private Limited

Particulars Amount (Rs.) Amount (Rs.)

31.03.2015 31.03.2014
Opening Balance Receivable - -
Amount paid towards reimbursement of Trust 10,000 -
Settlement Fees
Closing Balance Receivable - -

8. The Financial Performance of the Portfolio Manager (based on

audited financial statements) (in Rs. crore)

F.Y. F.Y. F.Y. F.Y. F.Y.

Particulars 2014- 2013- 2012- 2011- 2010-
15 14 13 12 11
Profit / (Loss) Before 45.24 1.57 1.38 2.05 7.00
Depreciation &
Taxation
Net Profit / (Loss) 28.90 0.64 0.58 1.11 4.42
after Depreciation &
Taxation
Shareholder’s Funds
Share Capital 1.13 1.13 1.13 0.13 0.37
168.95 136.19 135.69 136.1 43.70
Reserves & Surplus
2

10) Portfolio Management Performance (active strategies) of

the Portfolio Manager for the last five years

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 Themes F.Y.2011 F.Y.2012 F.Y.2013 F.Y.2014 F.Y.2015 F.Y.2016
Growth 9.44 (2.07) 8.04 23.87 63.59 -2.8%
Benchmark: Nifty 50 11.14 (9.23) 7.31 17.98 26.65 -8.9%
Strategic 9.86 (4.55) 3.71 35.59 82.79 -6.3%
Benchmark: Nifty 50 11.14 (9.23) 7.31 17.98 26.65 -8.9%
Benchmark: BSE 200 8.15 (9.28) 6.03 17.19 31.93 -7.9%
Life 18.26 9.77 8.35 26.52 50.56 -7.6%
Benchmark: Nifty 50 11.14 (9.23) 7.31 17.98 26.65 -8.9%
Benchmark: BSE 200 8.15 (9.28) 6.03 17.19 31.93 -7.9%
IEP 21.66 2.77 12.77 34.50 73.03 -4.5%
Benchmark: Nifty 50 11.14 (9.23) 7.31 17.98 26.65 -8.9%
33.19 -7.8%
Benchmark: BSE 500 7.48 (9.11) 4.81 17.08
India Select 16.15 (4.12) 9.69 38.66 73.01 -1.6%
Benchmark: Nifty 50 11.14 (9.23) 7.31 17.98 26.65 -8.9%
28.32 -9.0%
8.55
Benchmark: BSE 100 (9.23) 6.84 18.11

Notes:
 Returns have been calculated using weighted average rate of return method.
 All the clients under the respective concept have been taken into account to
arrive at overall performance.
 The Actual returns of the client may differ from the concept returns.

10. Nature of expenses

[i] Investment management and advisory fees

Present fee Structure offered*

I. Growth Portfolio
II. Valuegrowth Portfolio
III. India Select
IV. Strategic Portfolio
V. Life Portfolio
VI. ASK Real Estate Special Opportunities Portfolio I (Refer Annexure I)
VII. ASK Real Estate Special Opportunities Portfolio II (Refer Annexure II)
VIII. ASK Liquid Strategy
IX. ASK Conviction Portfolio
X. ASK GEMS Portfolio

*Applicable taxes would be in addition to the below fee structure

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 Upfront Fee : upto 2.50% p.a,
Option 1: Fixed Fees Management Fee: upto 2.50% p.a, on the daily
average Net Asset Value of the Portfolio
Upfront Fee : upto 2.50% p.a,
Management Fee: upto 2.00% p.a. fee at the end
of the every quarter on the daily average Net
Option 2: Variable Fees Asset Value of the Portfolio
Profit Sharing: up to 20% fees on any Positive
Portfolio Performance of each period with higher
watermark.
Exit Load Up to 3%

Special Situation Portfolio

Upfront Fee : upto 2.50% p.a,
Option 1: Fixed Fees Management Fee: upto 2.50% p.a, on the daily
average Net Asset Value of the Portfolio.
Upfront Fee : upto 2.50% p.a,
Management Fee: upto 2.00% p.a. fee at the end
of the every quarter on the daily average Net
Option 2: Performance Fees with
Asset Value of the Portfolio
catch-up
Performance Fee share of 20% with a hurdle of
10% per annum charged at the end of 3 years or
on early retirement.
Exit Load Up to 3%

Indian Entrepreneur Portfolio:

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 Upfront fee: Upto 2.50%
Option 1 Management Fee: upto 2.50% p.a, on the daily
average Net Asset Value of the Portfolio.
Upfront Fee : upto 2.50% p.a,
Management Fee: upto 1.50% p.a. fee at the end of
the every quarter on the daily average Net Asset
Value of the Portfolio
Option 2: Variable Fees Profit Sharing: 20% of performance over 10%
compounded hurdle on corpus of the Investor.
(10% compounded hurdle shall be computed on the
corpus of the investor. In case of additional inflows,
hurdle rate will be calculated proportionately over
the 3 year portfolio life)
Exit charges are applicable on redemption
amount** as per slabs described below on exit
before 3 years in addition to the portfolio
management fees as above.
Exit Load Between 0 and 12 months : 3%
Greater than 12 months and upto 24 months : 2 %
Greater than 24 months and upto 36 months : 1 %
Greater than 36 months : No exit load

Notes:

1) *The Portfolio manager shall charge the First Performance Linked Fee on completion of 3 years from
the date of receipt of first inflow OR the same shall be charged on early exit by investor due to partial
or full redemption whichever is earlier.

** In case of an additional inflow, performance fee will be charged on the additional inflow with a
proportionate hurdle of 10% per annum for the period from the date of additional inflow till the date
of charging the performance fee.

2) In case of partial or full withdrawal any time before the calculation of performance fee, the returns
will be annualized using XIRR method for the purpose of arriving at the proportionate hurdle to
compute performance linked fees. The hurdle / performance fee will be computed on the amount
withdrawn. For the next calculation of performance fees, residual corpus will be considered for hurdle
/ performance fee calculation.

3) ** Redemption period is calculated from the date of each tranche of inflow (initial or additional).
Redemption amount is arrived at after calculation / charging of all Fees and Expenses (including
Performance Linked Fee).

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4) The Net Asset Value will be calculated by aggregating the following :
(I) The total market value of all investments at the end of each day,
(ii) All income (dividend, interest, etc.) accrued on the investments
(iii) Cash or cash equivalent /Bank balance as at the end of the day; and reducing from such
aggregate the charges, fees,-
-expenses and other costs.

5) Post charging the first performance fees, following annual fees shall be applicable to the investor:
1.5% p.a.
Fixed (Charged on calendar quarter basis on the daily average Net Asset Value of
Management fees the Portfolio) plus

Performance Fees 20% of performance over 10% hurdle calculated and charged on the quarter
and following the completion of 4 years from the date of initial investment
and annually thereafter **** (on higher watermark NAV) or partial / full
redemption, whichever is earlier.
(10% hurdle shall be computed on the corpus of the investor. In case of
multiple inflows, hurdle will be applicable on proportionate basis**)
**** For instance, if the date of completion of 4 years from the date of initial investment is 15th May
2015, then the next performance fee will be charged on 30th June 2015 (i.e., quarter end following the
completion of 4 years, for the period 15th May 2014 to 30th June 2015) and subsequent performance
fees will be charged on 30th June every year.

Advisory mandates

As per the rates agreed with the respective Fund / Company / Individual etc, on a case
to case basis.

For Portfolios with Systematic Investment Plan Option

Upfront Fee: Upto 2%
Management Fee: upto 2.50% p.a. fee at the end of the every quarter on the daily
average Net Asset Value of the Portfolio
SIP Discontinuance Fee: In case if the investor does not honor two consecutive SIP
installments, the SIP will be discontinued and an upfront fee of 1% will be charged on
all previous installments and initial investment amount.
Exit Fees: Upto 3%

7. Structured Portfolio

There could be two options for payment of management fees for the Structured
Portfolio.

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 Type 1: Upfront fees:

The Client shall pay an upfront fee at the rate agreed for each series of the product,
as mentioned in the respective term sheet and the client agreements.

Type 2: Inbuilt Fees

The Portfolio Manager may buy NCDs at a discount to the face value. In such a case,
the extent to which the NCD is discounted shall be the inbuilt fees and this would be
adjusted against the fees payable by the investor. Even if the Portfolio Manager
buys it at discount, the debentures would be redeemed at face value and coupon, if
any, would be calculated on the face value.

In the event that a premature exit is made possible, it shall occur at a price which
shall be calculated by the Issuer and shall take into consideration the market value
of the NCDs. All costs incurred by the Issuer (including costs of unwinding any hedge)
shall be further reduced from the value of the NCDs.

Exit Fees @2.5% will be charged for early withdrawals.

ASK – Managed Funds Portfolio

Upfront Fee Nil

Management Fee:
1. Equity Opportunities Portfolio, 1.50% p.a. charged on calendar quarter basis on the
Aggressive Portfolio daily average Net Asset Value (NAV) of the
portfolio.
2. Balanced Portfolio 1.0 % p.a. charged on calendar quarter basis on the
daily average Net Asset Value (NAV) of the
portfolio.
3. Conservative Portfolio, Pure Debt 0.5% p.a. charged on calendar quarter basis on the
Portfolio daily average Net Asset Value (NAV) of the
portfolio.

If amount withdrawn within: Applicable exit fees

1st year 1% charged on the daily average Net Asset Value
(NAV) of the portfolio till the time of closing the
account with ASK.
2nd year onwards Nil

Note : The above fee structure is over and above the fees, expenses and exit loads (if any)
charged by the respective mutual fund schemes where the money will be invested under
each portfolio.

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Note for all portfolio fee structures: The above stated fee structure for all the
concepts/portfolios represent the maximum fees applicable currently for the respective
portfolios. Portfolio Manager reserves the right to charge a lesser fees within the stated
range or waive off upfront & termination fees under each concept/portfolio at its sole
discretion.

11. Taxation

An overview of the tax implications of investments in securities

(Incorporating the amendments of provisions of the Finance
Bill, 2010):

Income to a portfolio client either in the form of gains from investments or interest
or dividends shall be subject to applicable rates of tax under the Income Tax Act,
1961, in force from time to time. Currently, the dividends from Companies and
Mutual Funds would not be subject to tax in the hands of the investors.

The portfolio gains on listed equity shares traded on recognized stock exchanges in
India, if treated as in the nature of capital gains, could be either short-term or long-
term depending upon the holding period. Such gains when short term in nature
would be subject to tax @ 15% (plus surcharge and education cess, if applicable) and
when long term in nature would be exempt from taxation under the Income Tax Act,
1961. The investor would have to pay Securities Transaction Tax @ 0.100% on the
value of securities at the time of sale and purchase.

If the securities are purchased within three months prior to the record date are sold
within three months after the record date, then the capital loss arising from such
sale of securities would not be available for set off against other capital gains to the
extent of dividend income received from such securities is exempt from tax as per
section 94(7) of the Act. Additionally, as provided by section 94(8) of the Act, in case
of securities purchased within a period of three months prior to the record date on
which bonus shares are allotted and if any or all of the purchased securities are
transferred within a period of three months after the record date, the loss arising on
transfer of original securities shall be ignored for the purpose of computing the
income chargeable to tax. The loss so ignored shall be treated as cost of acquisition
of such Bonus shares.

Disclaimer: The tax information provided above is generic in nature and the actual
tax implications for each client could vary substantially from what is mentioned
above, depending on the facts and circumstances of each case. The client would
therefore be best advised to consult his or her tax advisor/consultant for
appropriate advice on the tax treatment of his of income or loss and the expenses
incurred by him as a result of his investment in the Portfolio Management Service
offered by the Portfolio Manager.

12. Accounting policies

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 ASKIM follows prudent accounting policies for the portfolio investments of client as
under:
a. Contribution to portfolio

Contribution to portfolio by way of securities is recorded at the previous day closing

market value from the date the securities are received by the portfolio manager.

b. Portfolio investments

Portfolio investments are stated at market/fair value prevailing as on year end and
the difference as compared to book value is recognized as accrued gain/loss in the
statement of affairs for the year.

Market value/fair value of portfolio investments is determined as follows:

i. Investments in listed equity shares are valued at the closing quoted price on The
Stock Exchange, Mumbai/ National Stock Exchange
ii. Investments in units of a mutual fund are valued at Net Asset Value of the
relevant scheme
iii. Equity shares which are not listed on stock exchanges are valued at fair value

Purchase and sale of investments are accounted for on trade date basis. Cost of
purchase and sale includes consideration for scrip and brokerage (including service
tax thereon) but excludes securities transaction tax paid on purchase/sale of
securities.

Consideration received against fractional entitlements on account of corporate

actions is entirely considered as revenue under other income.

c. Revenue

Realized gain/loss on sale of investments is accounted on trade date basis by

comparing sale consideration with the cost of investment. The cost of investment is
identified following First–in-First Out (FIFO) method.

Corporate dividend income is recognized on ex-dividend date.

d. Expenses

Portfolio management fees are accounted on cash basis based on average of daily
portfolio value at quarterly intervals.

Securities transaction tax paid on purchase/sale of securities is treated as

expenditure shown under other expenses in the Statement of Affairs

Other expenses like depository charges, transaction charges, audit fees are recorded
on cash basis.

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13. Investors services

ASKIM seeks to provide the portfolio clients a high standard of service. ASKIM is
committed to put in place and upgrade on a continuous basis the systems and
procedures that will enable effective servicing through the use of technology. The
Investor servicing essentially involves: -

 Reporting portfolio actions and client statement of accounts at pre-defined

frequency;
 Attending to and addressing any client query with least lead time;

Name, address and telephone number of the investor relation officer who shall
attend to the investor queries and complaints:

Ms. Bhakti Rawte

Head – Customer Service
ASK Investment Managers Private Limited
1st Floor, Band Box House,
254-D, Dr. Annie Besant Road, Worli, Mumbai 400 030
Phone: 022-66520000
Email:customerservice@askinvestmentmanagers.com

14. Grievance redressal and dispute settlement mechanism:

Grievance Redressal:
Ms. Bhakti Rawte, Head – Customer Service from Customer Service team and Mr.
Himanshoo Bohara, Group CFO and Head – Compliance, ASK Group shall attend to
and address any client query or concern as soon as practicably possible.
Dispute Settlement Mechanism:
All disputes, differences, claims and questions whatsoever which shall arise either
during the subsistence of the agreement with a client or afterwards with regard to
the terms thereof or any clause or thing contained therein or otherwise in any way
relating to or arising there from or the interpretation of any provision therein shall
be, in the first place settled by mutual discussions, failing which the same shall be
referred to and settled by arbitration in accordance with and subject to the
provisions of the Arbitration and Conciliation Act, 1996 or any statutory modification
or re-enactment thereof for the time being in force. The arbitration shall be held in
Mumbai and be conducted in English language.
The agreement with the client shall be governed by, construed and enforced in
accordance with the laws of India. Any action or suit involving the agreement with a
client or the performance of the agreement by the either party of its obligations will
be conducted exclusively in courts located within the city of Mumbai in the State of
Maharashtra.
SEBI Scores Link wherein you can lodge your complaint against Intermediary:
http://scores.gov.in/

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15. General Information

Prevention of Money Laundering

Prevention of Money Laundering Act, 2002 (‘PML Act’) came into effect from July 1,
2005 vide Notification No. GSR 436(E) dated July 1, 2005 issued by Department of
Revenue, Ministry of Finance, Government of India. Further, SEBI vide its circular No.
ISD/CIR/RR/AML/1/06 dated January 18, 2006 mandated that all intermediaries
including Portfolio Managers should formulate and implement a proper policy
framework as per the guidelines on anti money laundering measures and also to
adopt a “Know Your Customer” (KYC) policy. The intermediaries may, according to
their requirements specify additional disclosures to be made by Clients for the
purpose of identifying, monitoring and reporting incidents of money laundering and
suspicious transactions undertaken by Clients. SEBI has further issued circular no.
ISD/CIR/RR/AML/2/06 dated March 20, 2006 advising all intermediaries to take
necessary steps to ensure compliance with the requirement of section 12 of the PML
Act requiring inter alia maintenance and preservation of records and reporting of
information relating to cash and suspicious transactions to Financial Intelligence
Unit-India (FIU-IND). The PMLA, the Rules issued thereunder and the
guidelines/circulars issued by SEBI thereto, as amended from time to time, are
hereinafter collectively referred to as ‘PML Laws’.

The Client(s), including guardian(s) where Client is a minor, should ensure that the
amount invested through the services offered by the Portfolio Manager is through
legitimate sources only and does not involve and is not designated for the purpose
of any contravention or evasion of the provisions of the Income Tax Act, PML Laws,
Prevention of Corruption Act and/or any other applicable law in force and also any
laws enacted by the Government of India from time to time or any rules,
regulations, notifications or directions issued there under.

To ensure appropriate identification of the Client(s) under its KYC policy and with a
view to monitor transactions in order to prevent money laundering, the Portfolio
Manager reserves the right to seek information, record investor’s telephonic calls
and/or obtain and retain documentation for establishing the identity of the investor,
proof of residence, source of funds, etc. It may re-verify identity and obtain any
incomplete or additional information for this purpose, including through the use of
third party databases, personal visits, or any other means as may be required for the
Portfolio Manager to satisfy themselves of the investor(s) identity, address and
other personal information.

The Client(s) and their attorney (ies), if any, shall produce reliable, independent
source documents such as photographs, certified copies of ration
card/passport/driving license/PAN card, etc. and/or such other documents or
produce such information as may be required from time to time for verification of
the personal details of the Client(s) including inter alia identity, residential

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 address(es), occupation and financial information by the Portfolio Manager. If the
Client(s), their attorney(ies) or the person making payment on behalf of the
Client(s), refuses/fails to provide the required documents/information within the
period specified by the Portfolio Manager then the Portfolio Manager shall have
absolute discretion to freeze the Account of the Client(s), reject any application(s)
and effect mandatory repayment/returning of Assets of the Account of the Client(s)
subject to the fees payable to the Portfolio Manager, if any. The Portfolio Manager
shall also, after application of appropriate due diligence measures, have absolute
discretion to report any transactions to FIU-IND that it believes are suspicious in
nature within the purview of the PML Laws and/or on account of deficiencies in the
documentation provided by the Client(s) and the Portfolio Manager shall have no
obligation to advise investors or distributors of such reporting. The KYC
documentation requirements shall also be complied with by the persons becoming
the Client by virtue of operation of law e.g. transmission, etc.

The Portfolio Manager, and its directors, employees, agents and service providers
shall not be liable in any manner for any claims arising whatsoever on account of
freezing the Account/rejection of any application or mandatory
repayment/returning of funds/Asset of the Account due to non-compliance with the
provisions of the PML Laws and KYC policy and/or where the Portfolio Manager
believes that transaction is suspicious in nature within the purview of the PML Laws
and/or for reporting the same to FIU-IND.

Acts done in Good Faith

Any act, thing or deed done in good faith in pursuance of or with reference to the
information provided in the application or other communications received from the
Client will constitute good and full discharge of the obligation of the Portfolio
Manager.
In cases of copies of the documents / other details such as list of authorised
signatories, that are submitted by a limited company, body corporate, registered
society, trust or partnership, if the same are not specifically authenticated to be
certified true copies but are attached to the Application Form and / or submitted to
the Fund, the onus for authentication of the documents so submitted shall be on
such investors and the Portfolio Manager will accept and act on these in good faith
wherever the documents are not expressly authenticated. Submission of these
documents / details by such investors shall be full and final proof of the corporate
Client’s authority to invest and the Portfolio Manager shall not be liable under any
circumstances for any defects in the documents so submitted.

In cases where there is a change in the name of such Client, such a change will be
effected by the Portfolio Manager only upon receiving the duly certified copy of the
revised Certificate of Incorporation issued by the relevant Registrar of Companies /
registering authority. In cases where the changed PAN Number reflecting the name
change is not submitted, such transactions accompanied by duly certified copy of
the revised Certificate of Incorporation with a copy of the Old Pan Card and
confirmation of application made for new PAN Card will be required as a

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 documentary proof.

Client Information

The Portfolio Manager shall presume that the identity of the Client and the
information disclosed by him is true and correct. It will also be presumed that the
funds invested by the Client through the services of the Portfolio Manager come
from legitimate sources / manner and the investor is duly entitled to invest the said
funds.
Where the funds invested are for the benefit of a person (beneficiary) other than the
person in whose name the investments are made and/or registered, the Portfolio
Manager shall assume that the Client holding the funds/Securities in his name is
legally authorized/entitled to invest the said funds through the services of the
Portfolio Manager, for the benefit of the beneficiaries.

For ASK INVESTMENT MANAGERS PRIVATE LIMITED

Sameer Koticha Bharat Shah

Vice Chairman Executive Director

Date: 28th April, 2016

Place: Mumbai

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