Prepared for:

Danish sharma STC-INDIA

Search Engine
Optimization (SEO)
Proposal

Created by:
Gunjan Mathur
Unanimoustech
Introduction
Having an online presence is essential in the modern business world.

Companies with tested, effective digital strategies put themselves at a significant advantage in a range of areas,
particularly when it comes to lead generation, customer engagement, and recurring sales.

Your company may offer superlative products and services. But if your website is hidden in search results - to the
point that consumers can't find you online - it is, for all intents and purposes, as though you don't exist.

Unanimoustech is here to solve that problem through search engine optimization (SEO).

What Is Search Engine Optimization?
Search Engine Optimization, or SEO, is the process of increasing the visibility of your website in organic search
results. The term "organic" is used here to distinguish from paid search results.

Major search engines, like Google, Bing, and Yahoo, rank websites based on specific parameters. Website owners
incur no cost during this process.

By optimizing your website and boosting your rankings in search engine results, you will gain greater visibility and
visitor traffic to your website will increase.
What You Need to Know About SEO
If your website currently ranks poorly in search engine results, we've got some good news. You can increase your
page rankings by implementing a tailored, tested search engine optimization (SEO) strategy.

The most important aspect of SEO is understanding ranking factors. Ranking factors, which are the parameters that
search engines use to "judge" websites, include keyword density, content quality, engagement, brand recognition,
domain authority, and more.

Here's a short overview of the stages involved in implementing an SEO strategy:

AUDITING YOUR WEBSITE

First, your website will undergo what's called an "audit." The purpose of an audit is to ascertain your current
rankings, understand your website's analytics, and identify keyword opportunities.

CRAWLING AND INDEXING

Search engines use automated bots called crawlers to scour the internet, find web pages, and decipher page data.
These pages are then indexed on the search engines' internal servers and will appear in search results. This stage
is about ensuring that your website is being crawled and indexed properly.

RANKING

While every search engine is different, the vast majority have three main ranking factors in common: keywords,
content, and links.

During this stage of your SEO strategy, you will work to increase the quality of all ranking factors, with an emphasis
on the three mentioned above.

It is generally accepted that search engines place most weight on keywords and content during the ranking
process. Because of this, it's imperative for you to know which keywords are in the highest demand within your
market. You can then incorporate these keywords into high-quality content on your website.

In conjunction with other promotional activities, your website's content will naturally attract links from other
websites. Search engines rely on link analysis algorithms that evaluate the sources, number, and anchor texts of
links to determine the relevance of your site's pages in search queries.

ACCELERATED MOBILE PERFORMANCE AND MOBILE OPTIMIZATION

Search engines have increasingly started to develop mobile crawlers that rank web pages for mobile-only
indexes. As such, having a mobile-optimized website will improve your overall rankings.

Google also displays a carousel of search results that showcases web pages that have implemented what is called
Accelerated Mobile Performance (AMP). AMP is a fast-loading HTML infrastructure, and while it is not yet a ranking
factor, adding AMP to your website will likely result in greater visibility on Google's carousel.
Who We Are
Unanimoustech is dedicated to increasing your online visibility.

We will conduct extensive research to define your target audience

and learn how to best utilize your website's content to drive traffic
and turn your visitors into paying customers.

Drawing on years of industry experience, we will then compile a

detailed search engine optimization plan that's uniquely tailored to
the needs of your business.
Our Approach
Analysis and Strategy
An effective search engine optimization (SEO) strategy builds a website's online presence in a sustainable way.

Unanimoustech's first step will be to audit your current website. We will evaluate your approach to SEO to
determine areas for improvement.

During our audit, we will look at the following areas:

Analytics and Keywords

Before pursuing new rankings, we need to understand how your site is currently performing. We will compile a list
of keywords for which your site appears in the search results and compare these against data about your
competitors.

Your Website's Accessibility and Indexing

For your website to be visible in search results, it needs to be accessible and ready for indexing. We will review
content, link structures and HTML features (like image alt tags).

Ranking Factors
After ensuring that your website's structure is optimized for indexing, we will shift our attention and identify ways of
improving your rankings. We will pay attention to a range of rank factors, including keyword density, source code,
HTML markup, external links, and more.

Competitive Analysis
Running a competitive analysis allows us to compare your website's performance to that of your competitors. This
will provide us with a clearer idea of where ranking opportunities might lie and what can reasonably be expected in
terms of concrete deliverables.
Implementation Timeline
To accomplish the tasks above in a thorough manner, we will require approximately 6 months. The following table
outlines the specific stages of this period in the form of a timeline:

STC-INDIA Timeline

Analytics and Keywords

Accessibility and Indexing

Ranking Factors

Competitive Analysis

On-page SEO

Off-page SEO

Social Media Management

Deliverables
Once the initial audit has been completed, we will provide a detailed SEO plan. This will be made up of a clear
strategy and will include a description of the concrete steps we will take to improve your rankings and achieve your
business goals.
Pricing Estimates
Service Price QTY Rate Subtotal
Website Audit $0.00 10 $0.00
Keyword Research $0.00 10 $0.00
Competitor Research $0.00 15 $0.00
Content Optimization $0.00 10 $0.00
Link-Building Campaign $0.00 40 $0.00
Content Strategy $0.00 20 $0.00
Technical Optimization $0.00 25 $0.00
Initial payment $0.00 1 $0.00
On-page SEO $0.00 1 $0.00
Off-page SEO $0.00 1 $0.00
Social Media management $0.00 1 $0.00
$0.00

Subtotal $0.00

Discount $0.00

Tax $0.00

Total $0.00
Terms
At the discretion of Unanimoustech, this proposal may be amended after contractual agreement between STC-
INDIA and Unanimoustech.

Payment
STC-INDIA agrees to submit the initial payment upon the signing of this proposal. Once STC-INDIA provides the
deliverables, a new contract will be drafted with an implementation time-frame and detailed payment terms.

Warranty
Unanimoustech warrants that all work will be performed in a professional manner and will not be plagiarized or in
violation of any copyright or infringement laws.

Termination
Should either Unanimoustech or STC-INDIA elect to terminate this contract, Unanimoustech reserves the right to
collect payment for services provided and will allow STC-INDIA thirty (30) days to submit payment in the
amount disclosed on a final invoice that will be provided to STC-INDIA by Unanimoustech within fifteen (15) days of
contract termination.

Agreement
By signing below, STC-INDIA agrees to the terms of this proposal and enters into a contractual agreement
with Unanimoustech, beginning on the date of signing.

Unanimoustech STC-INDIA

Gunjan Mathur Danish sharma