EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE.

Final Exam Proposal

EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF

LAHORE.

Authors:
Namra Tanveer F16BAMS047
Roshni Faisal F17BAMS050

Corresponding Author:
Miss Kiran Karamat

26-07-20

Department of Media Studies

Kinnaird College for Women
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 2

Introduction

The United States (US) had over 180.7 million active YouTube users in 2018, giving it

the merit of the country that watches the most YouTube. America has the highest percentage of

watching YouTube, such content is dangerous for the upbringing of youngsters as social media is

free for everyone and is easily accessible nowadays specially the spread of atheists video that

have become so common now a days specially for the youth of the time. Effect that this can have

their thought processes, behaviors, language, attire and lifestyle in general. Thus, they are

manipulated and their cognition becomes a slave to YouTubers. Furthermore, violence,

pornography and abusive language is very menacing for young minds (Worldatlas, 2019).

Today the number of the generation that is manipulated by atheists videos is double than

the normal population. For this generation the word “atheist” has been no longer a dirty word or

a word to hesitate about the amount and percentage of teens who find as such is double that of

the general population (13% vs. 6% of all adults). This proportion that identifies as Christian

likewise drops from generation to generation. Three out of four Boomers are Protestant or

Catholic Christians (75%), while just three in five 13- to 18-year-olds say they are some kind of

Christian (59%). Almost even more than (37%) have this faith this is not possible to know for

sure if God is real, compared to 32 percent of all adults. Whereas on the other side, teens who do

believe one can know God exists are less likely than adults to say they are very convinced that is

true (54% vs. 64% all adults who believe in God). For many teens, truth seems relative at best

and, at worst, altogether unknowable.

EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 3

Their confidence that lack is the basic reason that is easily approachable for them to get

towards the action is on pace with the broader cultures all-out embrace of relativism. More than

half of all Americans, both teens (58%) and adults (62%), agree with the statement “Many

religions can lead to eternal life; there is no ‘one true religion.’” There’s a sense among Gen Z

that what’s true for someone else may not be “true for me”; they are much less apt than older

adults (especially Boomers, 85%) to agree that “a person can be wrong about something that they

sincerely believe in” (66%). For a considerable minority of teens, sincerely believing something

makes it true.

Overtime YouTube has become an important and credible medium of information and

entertainment. Every single person has YouTube application in their phones and on other

electronic gadgets. A variety of content can be found on YouTube, but not all content is

appropriate to be seen by users of all ages, cultures and backgrounds. It is an online interface so

there is no age limitation for access. There is an age restriction mode but it can be easily turned

off by users themselves.

Statement of Problem

The study aims at exploring the impact of Atheists Videos on youth of Lahore.

Rationale

Researchers contribute generations ahead and especially this topic needs to get spoken

about because it’s a topic that not taken so seriously in our Muslim community. The purpose of

this topic is that to aware the people who are not aware of the topic at an extent that can be

harmful and can cause an effect on the viewers indirectly thousands studies can show these are

previously conducted at the element of leadership for this topic as they are being exhausted as
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 4

research area specifically our fresh studies are being placed in the leadership area to analyse the

influence of advanced communication.

This topic of research can be held or taken place to solve a particular queries or problems

that the viewers might have in their minds and can’t find the answer for it. This study will

explain the spirit of the difficulty and problems and emotions that are connected to the videos

being shown with comprehensive means and highpoint real advantages that are connected

alongside the clarification of the problem and how to figure up with it.

OBJECTIVE:

1. To analyze the effect on the minds and perspectives of youth by watching YouTube

atheist videos.

2. To determine how the religious beliefs of the youth are affected.

3. To find out the idea behind the interpretation of such videos.

RESEARCH QUESTIONS:

1. How do they replicate the language of atheist vloggers?

2. How are atheist vloggers a threat to the religion of teens?

3. What kind of ideas do atheist vloggers disseminate through YouTube?

EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 5

Hypothesis

H1: Atheists videos YouTubers have a negative impact on the lifestyle of university

students.

H0: Atheists videos by YouTubers do not have a negative impact on the lifestyle of

university students.
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 6

Literature Review

Aran at al,. (2018) says that teens and tweens are under great influence of the YouTubers,

especially those producing Atheist content, despite the fact that they recognize the endorsements.

They also point out that YouTubers were bad for conventional practices with reference to culture

and traditions. Rather than following the culture their own land, youth is following the digital

culture.

Kassab (2018), concludes that the youth cannot distinguish between good and bad

because the influence of Atheist YouTubers is such that it is making their brain numb. Only the

youtubers are being considered to be correct in every manner, so much so that the youth are not

obeying parents in so many ways. Atheist YouTubers, are brainwashers of the present era.

Amber et al,. (2014), investigates the content of live YouTube shows to find out the

impact on behavior of viewers, the attitudes and characteristics. The results show that the

attitudes of males is more under the influence of Atheist ideology YouTube content.

Green (2014), argues that YouTubers find ways to be active in this world of social media,

in order to change trends and ideas and to spread atheist reasoning for everything. All of them

work towards the agenda of encompassing everyone in the sphere of Atheist ideology.

McKee (2012), argues that atheists’ videos tends to functions as making youth belief in

overcoming and quitting to their own religious beliefs rather than only providing with

entertainment they have other purposes as well. This article focused on the meaning of

entertainment and adult entertainment. Entertainment depends upon the culture and environment

and also the adaptation of people towards certain concepts like atheism and agnation. It

encourages audience’s activity towards fast moving towards no god belief and quitting their own
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 7

religion without making them realize that. It primarily focuses on emotional response and how

atheism functions in everyday life and in which forms.

Ali et al,. (2006) points out that the change in behaviors of Omani teenagers is an

aftermath of being exposed to Atheists operating through YouTube. They concluded that the

more internet activities they indulge in, the more their language and behavior becomes negative.

They also suggest that there is a need to limit the exposure to atheist ideological content on the

internet.

Barett (2012), The concerns of atheism or being devotedly not affiliated for meaning in

life, and for psychological well-being more frequently, are unknown or at the very least not held

to be fixed or A brief study in the world of the literature would show that atheists are

characterized as having various psychological insufficiencies (e.g., Barrett, 2012), and prevalent

insights remain that they are likely to be more destructive or have viewpoints dependable with

acceptance.

Kugelmass, H. (2015), This research paper tells that after analyzing the main finding of

this study collected by the online survey and how these results are related to other research sited

in the literature, it was found that the main reason for non-believing is the non-

believers` own thoughts due to reading, thinking and watching of different videos on the

internet etc. However believers think that the main reason for atheism is life shocks, all

the non-believers feel that they are not socially accepted at Egyptian society and most of the

people agreed that Egyptians are racist against atheist.

EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 8

Keller et al,. (2018), Studies signifying a positive relationship between religiosity and

mental health have tested from a highly religious general population with little difference

between weak religiosity and non-religiosity. Church members are normally compared with non-

religious unaffiliated individuals, thus difficult belief with group effects (e.g. social support). The

present study examined mental well-being, using the full range of certainty of belief or non-

belief in God. In the first study, we compared church and worldly group members on measures

of life satisfaction and emotional stability. The second study used a large survey of the non-

religious. A rounded relationship was found such that those with higher belief certainty (both

confidently religious and atheists) have greater well-being relative to those with low certainty.

Speed, D., Coleman III, T. J., & Langston, J. (2018), This article tells us how different

people from different disciplines and from different “cultural surroundings” to discuss their role

on how the youth of the specific region is being targeted of such atheists videos on YouTube turn

of religion as sensations reported based on answers in surveys. In the experiential work presented

here, we struggled to prove and explore the biographical background of the development of

atheist world views. In a nutshell, we can underline that there is more than one way of being

atheist. We find different routes to become an atheist, but also very different ways understanding

as and presenting (or not presenting) as one. What all our cases have in common is some kind of

struggle with religion as it was presented to them.

EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 9

Theoretical Framework

A theory is a set of interrelated concepts, definitions, and propositions that explains or

predicts events or situations by specifying relations among variables. A theory holds greater

significance.

Priming Theory

In 1982, Iyengar, Peters, and Kinder first came up with this theory. The priming theory

states that media content stimulates a set pattern of thoughts in the minds of audience. Content

producers show more of that content which they desired to be the talk of the town i.e. they want

it to be a trending concept so viewers are under its influence and a certain phenomenon would be

instilled in their minds.

Application of Priming Theory

Atheist YouTubers create and consistently produce videos based on atheist ideology and

call them comedy videos. They disseminate this concept so much that it remains in the minds of

content consumers and becomes the most viewed and discussed among the YouTube

community.

The entire world is under the influence of atheist YouTubers, in one way or the other,

reason being that on YouTube atheist views are present in every video, so it is always there at the
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 10

back of the viewer’s minds, especially young viewers have their own perception of religion and

culture that has no roots.

Methodology

Research methodology is a systematic analysis of methods that are associated with the

branch of knowledge. It can be defined as the process which is used to collect the information

and to offer an understanding that which method is appropriate to calculate the specific results. It

is true to say that the research methodology is a technique that is used to determine and find out

how the data and information is collected and scrutinized.

Research Method

The research design was survey method. The reason of using survey method was to

determine and analyze whether or not atheists videos by YouTubers have a negative impact on

the lifestyle of university students of Lahore.

Universe

Universe is the entire group of people or object on which researcher wants to study.

The universe of study was Lahore and it is considering as the city of heart of Pakistan and there

are many renowned institutions for youth education so this research focuses on how Athens

videos and atheists videos creates an impact on the life and religious point of view of students.
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 11

Population

As per the research is conducted upon the female and male students of Lahore , so the

students of the research were the students of Kinnaird College for Women and Government

College University for Boys these two institute are known as one of the best for the women

education in Lahore which would make upon the research easy for researchers.

Sampling Technique

As the population of the research will be female students of Kinnaird College for Women

and male students of Government College for Boys; convenience sampling will be used in this

study of research Convenience sampling is a type of non-probability sampling that sample

consists on the people who are easy to approach by the researcher. There will be numerous

institutions in Lahore that considered being the best for female education but Kinnaird College

and best for young boys Government College for Boys will be one of those institutions that will

be adjacent.

Sample size:

The sample size for the research for the male and female students will be 200.

Tool of data collection

Tool of data collection is questionnaire. A structured questionnaire was spread out

amongst the sample. It included 15-20 close ended questions.

(See appendix for questionnaire of data collection)

Pre-Testing
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 12

Pre-testing will be conducted to eliminate the errors. The questionnaire will pre-tested to

check its reliability from the selected sample size. Pretesting helps in not only checking the

reliability of the tool but to eliminate the errors from the questionnaire. Pre testing will be

performed on one-tenth of the total sample i.e. 20 male and female students of GC University

and Kinnaird College will be selected from a total sample of 200 students. The questionnaires

will be distributed amongst 20 students and results compiled. In order to get rid of any

ambiguity, one-tenth of the sample filled the questionnaires and the results will be analyzed and

the results should be almost 80 percent correct in order to get accurate results and will prove that

the questionnaire is reliable so it can be used for conducting further research.

Data Analysis

Statistical Package for Social Science (SPSS) version 21 was used to analyze and

interpret the data.

Variables

There are major two variables in research, i.e. dependent variable (DV) and independent

variable (IV). University students are the dependent variable of the research study. The videos of

YouTubers on atheism are the independent variable.

EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 13

References

Aran at al,. (2018). YouTubers social functions and influence on pre-adolescents. Media
education research journal. Retrieved from
http://rabida.uhu.es/dspace/bitstream/handle/10272/15327/Youtubers.pdf?sequence=3

Friedman, S. (2017). Comedy and distinction: The cultural currency of good sense of humor,
comedy and distinction. LSE Research Online. Retrieved from
http://eprints.lse.ac.uk/59932/1/Comedy%20and%20Distinction

Ferris et al,. (2007). The Content of Reality Dating Shows and Viewer Perceptions of Dating.
Journal of communication. Retrieved from https://academic.oup.com/joc/article-abstract

Kassab, F. (2018). Why are young minds so drawn to YouTube. Gulf News. Retrieved from
https://gulfnews.com/going-out/society/why-are-young-minds-so-drawn-to-youtube-

1.2174567

Keller et al,. (2018). Profiling atheist world views in different cultural contexts: Developmental
trajectories and accounts. Psychology of Religion and Spirituality. Retrieved from
https://www.tandfonline.com/doi/abs/10.3109/10673221003747674?src=recsys
&journalCode=ihrp20 
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 14

Kugelmass, H. (2015). Mental disorder among nonreligious adolescents. Mental Health,

Religion.
Retrieved from https://www.researchgate.net/publication/337389193_
Atheism_Reasons_and_effects_of_atheism_among_Egyptian_youth

Speed, D., Coleman III, T. J., & Langston, J. (2018). What do you mean,“What does it all
mean?”
Atheism, nonreligion, and life meaning. Sage Open.
  Retrieved from https://journals.sagepub.com/doi/full/10.1177/2158244017754238

Silver et al., (2003). Atheism, agnosticism, and nonbelief: a qualitative and quantitative study of
type and narrative. Retrieved from https://scholar.utc.edu/cgi/viewcontent.cgi?referer
=https://www.google.com/&httpsredir=1&article=1536&context=theses 
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 15

Appendix
Questionnaire
Analysis of impact of atheist YouTube Videos on YouTube.

Screener:

(A). Do you watch atheist vloggers?

❏ Yes

❏ No

(If not, then return the questionnaire unfilled)

Gender

- Male
- Female

Age

- 19-21
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 16

- 22-25
- 26-29

How often do you watch atheist vloggers?

 All the time

 Rarely
 Never

Do You Prefer watching atheist vloggers?

 Yes
 No

What age limit should be given for atheist vloggers viewers?

 18
 Above 18
 Below 18
Everybody has access to atheist vloggers now a days.
1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree
Atheism helps for the development of humanity.
1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree

Teenagers in a state of disbelief because of parent negligence.

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1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree
Portrayal of the language of atheist vloggers can cause anxiety and stress levels in youth?

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree

Due to the greater competition content creators are in the race of gaining more views while
forgetting societal values.

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree
Message in the Atheist vloggers is unclear and dual

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree
It’s not safe to live in Pakistani if you even a have a little belief about the Athenians.
1. Strongly disagree
2. Disagree
3. Neutral
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 18

4. Agree
5. Strongly agree
Views are more important for content creators now a days other than quality?

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree
Earning money through more likes and views has caused content to be more unethical
because people like watching it.

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree
Due to the competition, Atheist vloggers are forced to create content that supplies the
demand of people

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree

Atheist Vloggers have a negative impact on the language of viewers.

1. Strongly disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly agree
EFFECTS OF ATHEISTS YOUTUBE VIDEOS IN YOUTH OF LAHORE. 19

Any other comments or suggestions:

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Originality Report: