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Data Analysis - Coca Cola Entrepreneurship

The document summarizes the results of a survey about consumer preferences for Coca-Cola brand soft drinks. It finds that quality and taste are the most important factors in brand choice. Most people purchase soft drinks from grocery stores and drink Coca-Cola on occasions rather than daily. Coca-Cola is the favorite brand over Sprite and Fanta. Commercials are the most effective advertisements. People usually purchase smaller bottle sizes and want more flavor options from Coca-Cola. Opinions on packaging are mixed.

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Suraj Patel
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174 views9 pages

Data Analysis - Coca Cola Entrepreneurship

The document summarizes the results of a survey about consumer preferences for Coca-Cola brand soft drinks. It finds that quality and taste are the most important factors in brand choice. Most people purchase soft drinks from grocery stores and drink Coca-Cola on occasions rather than daily. Coca-Cola is the favorite brand over Sprite and Fanta. Commercials are the most effective advertisements. People usually purchase smaller bottle sizes and want more flavor options from Coca-Cola. Opinions on packaging are mixed.

Uploaded by

Suraj Patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Data Analysis

Table 01 (factors affecting the brand choice)


Particulars  No. of responses Percentage %
Packing  3 20
Advertising  1 6.7
Brand name 3 20
Quality and Quantity 7 46.7
Pricing  1 6.7
Total  15 100
According to the survey, quality and quantity affects many peoples
choice to buy a brands soft drink.

Chart 01 (factors affecting the brand choice)


Table 02 (common place you buy soft drinks from?)
Particulars No. of responses Percentage %
Grocery store 10 66.6
Restaurant  5 33.3
Total  15 100
The survey shows that most of the people buy soft drinks from a
grocery store.

Chart 02 (common place you buy soft drinks from?)

Table 03 (How often do you drink Coca Cola companies soft


drinks?)

Particulars No. of responses Percentage %


Everyday  0 0
Any occasion 14 93.3
Not at all 1 6.7
Total  15 100
Survey shows that no respondent drinks coca cola daily, and most
of them drink it at any occasions only, and 1 respondents doesn’t
drink coca cola companies soft drink at all.
Chart 03 (How often do you drink Coca Cola companies soft
drinks?)

Table 04 (Favourite soft drink of the company Coca Cola)

Particulars No. of responses Percentage %


Coca-Cola 9 60
Sprite  4 26.7
Fanta  2 13.3
Schweppes  0 0
None of the above 0 0
Total  15 100
According to this survey, people like the coca-cola flavoured soft
drink so much.
Chart 04 ((Favourite soft drink of the company Coca Cola)

Table 05 (Will you choose Coca-Cola over any soft drink?)

Particulars No. of responses Percentage %


Yes  9 60
No  6 40
Total  15 100
Majority of the respondents will choose coca-cola over any soft
drink, as the result shows 9 out 15 respondents choose coca cola.

Chart 05 (Will you choose Coca-Cola over any soft drink?)


Table 06 (what is likable about the company coca cola?)

Particulars No. of responses Percentage %


Loyalty  0 0
Brand value 6 40
Taste  7 46.7
Packing  2 13.3
Total  15 100
Many people from the survey taken likes the taste of the company
coca cola.

Chart 06 (what is likable about the company coca cola?)


Table 07 (most effective way of advertisement that makes you drink
Coca-Cola?)

Particulars No. of responses Percentage %


Commercial  12 80
Web advertisement 2 13.3
Billboard  1 6.7
Total  15 100
According to the survey, commercial advertisements are the best
way to advertise a product.

Chart 07 (most effective way of advertisement that makes you drink


Coca-Cola?)
Table 08 (What quantity do you usually buy?)

Particulars No. of responses Percentage %


250ml 7 46.7
500ml 6 40
1 litre 2 13.3
1.5 litre 0 0
2 litre 0 0
Total  15 100
The survey tells that people usually buy coca cola in smaller
quantity bottle.

Chart 08 (What quantity do you usually buy?)


Table 09 (want more flavours from the company Coca-Cola?)

Particulars No. of responses Percentage %


Yes  12 80
No  3 20
Total  15 100
Majority of the people who took the survey want more flavours from
the company coca-cola.

Chart 09 (want more flavours from the company Coca-Cola?)

Table 10 (Do you like the packaging of Coca-Cola?)

Particulars No. of responses Percentage %


Yes  6 40
No  2 13.3
Sort of 7 46.7
Total  15 100
People from this survey liked the packaging sort of only.
Chart 10 (Do you like the packaging of Coca-Cola?)

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