BUSINESS

PLAN
(MILKTEA – WAY)
Feel well sip well

Windows User
l. INTRODUCTION:

A. BUSINESS CONCEPT AND THE BUSINESS MODEL

BUSINESS CONCEPT:

Nowadays many Filipinos have become addicted, not to bad drugs

but to “milktea”. I believe that Filipinos are not fond of teas before but
when it came to being called milktea it soon hit. this is the new craze
that has not disappeared since the knockout year 2011 and until now
the motto of people most especially the youth "Milk tea is life" it is
indisputable that almost all Filipinos enjoy it, The fascination and
obsession over milk tea can’t be denied and Millenials are also fond of
hangout spots, and milk tea shops are perfect for idling and passing
time.
Milktea Way is a start up Milktea Shop that will also offer a
selection of bakery products, it is expected to catch the interest of a
regular loyal customer with love of service, The shop will asure to
provide quality, Organic, affordable, good-tasting milk tea without
breaking the brank compared to offers by more expensive competitors.
We have also invented a unique way of orders, because every
valuable costumers can costumize the type of orders they want. It has
a variety flavors available, The toppings, sugar level and the
Engredient, all of this can be viewed in the menu  this is why we have
developed a menu that will accommodate different milk tea flavors to
accommodate any of our customers’ wish. We will sell our Milk tea as
a bottled beverage ready-to-drink product, each is designed to perfect
the quality taste that every filipino will surely love. A 100% that This
shop will be very friendly to people at any age.

BUSINESS MODEL:
B. THE BUSINESS GOALS:

VISION:

Making the most tasty Milk teas that marked as one of the highly
known brand not just the phillipines but the whole world and provide
unique service, affordable, top quality selfies and strongly fucos about
the quality and value to our costumers.

MISSION:

Providing beloved costumers with the most Organic, Unique and

very considerable price with affordable way of enjoying their drink and
keeping them fully satisfied with the best “feel well and sip well” To
continuesly create a mindfulness, intrigued and Crave for more
upcoming products.

OBJECTIVES:

 To provide a very uniqe taste of Milk tea

 To maintain a very eco-friendly

 To have a Great and better customer service

.
 To have Reasonbly affordable price

 To Best value for the cost

PERFORMANCE TARGET:

S - We are exactly want to be on top or the highly known as the

Milk tea provider not just here in the Country but also in
abroud, be able to discover the new and improve taste the we
only have in our hands which provide customers with quality
at reasonable and just price.
- Planning to achive a great performance and progress towards
M
the
Goal, As we all know many are flooding and Currently facing
alot of competitors’ who are entering the market. We The Milk
tea way, integrated and reviewed our plan future strategy in
A
able for us to exceed past performance and increase our
efficiency, creativity productivity and consistency.
- The members and all of the workers are fully aware of all the
expected upcomings Ups and downs and surely striving hard
as a Whole to build the desired achivements and success, as i
belive Goals and targets need to be ‘agreed’ by the team so
that expectations are clear, Before anything else, show
R concern for our staff. our crew has friends and relatives who
could be our number one customers. Understand their
situation and they will surely give us the best service for our
clients. Your staff mirrors your leadership.
- All of the above mentioned are connected and relevant to the
goals set in the business plan and desired that we wanted to
achieve.
- at this point that we are encountering the tragedy and
T
nightmare of life, everything should be on fucos, control and
properly manage the time. Nothings gona stop, because
open-ended goals don’t work. The business should do a
desicion making. By this, we will make this as an opportunity
to allow the ways of delivery, anything that we could bought
the product with still the good quality, fairness and value of
costumers.
C. BUSINESS OFFERING AND JUSTIFICTION:

Finally there's a drink that's fun to eat! Move over trendy Milk-
tea drinks and make way for the “Milktea-way”. As we all know Milk tea
business is a flourishing business but what makes you different from
other businesses is your originality.”Milktea-Way is a very friendly Milk
tea owing to offer a variety of orders, you can costumize an organic
Drinks of whatever you want and whatever you wish “ Milk tea way
wants you to experience a very affordable price yet a great taste and
good vibes , it is designed to perfect the quality taste that every filipino
will surely love, we also offer a selection of bakery products for a good
pair of drinks, we make sure that every angle is instagramable.

ll. EXECUTIVE SUMMARY

Milk Tea has constantly hovering in the taste of Filipinos

especially the teenagers, milk tea is a special and popular beverage in
the country,. The milk tea craze has been one of the most talked
about food trends in the Philippines for the past years. As it says for a
hundred of fillipinos “Hapiness is a cup of Milk tea” so whats behind our
obssesion with ths drink? It is Suitable for Chilling and Dialogue Most
people often love to talk while drinking something. Milk tea is somehow
good for this kind of daily event, It is Affordable at an estimated price of
50 to 100 pesos that have encountered so far, this product is somewhat
cheaper compared to other forms of refreshments. Also filipino are Milk
Lovers aside from knowing that milk has lots of health benefits, Milk
tea offers a wide range of flavors that we can choose from. Different
shade and taste of milk in tea. Milk tea originates from Taiwan and is
made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice
is then added and the drink shaken to create the bubble effect. Milk tea
is often referred to as pearl shake, tapioca ball drink; boba ice tea and
bubble drink among other things.

Proudly say that Milktea way is all what you dreamed for, it is a
startup Milk tea shop that satisfies in every taste of costumers dreaming
to reach the highly known as the milk tea provider in the country and
abroud, We Vision by making the most tasting Milk teas that marked as
one of the highly known brand not just the phillipines but the whole world
and provide unique service, affordable, top quality selfies and strongly
fucos about the quality and value to our costumers, Mission providing
our beloved costumers with the most Organic, Unique and very
considerable price with affordable way of enjoying their drink and
keeping them fully satisfied with the best “feel well and sip well” To
continuesly create a mindfulness, intrigued and Crave for more
upcoming products. All of this product are planned and take time for the
process it gone throught the step by step processing to make a very
tasety outcome, we only have one goal and that is to be known as the
highly requested and crave for our one and only brand name “Milktea-
way” The strategies we fucos is the uniqueness and creativty, every
members, crews and staff are fully aware about everything that possibly
happens It’s important to be aware of your competition and either
appropriate or improve upon their successful tactics, understand the risk
and rewards lastly provide a great services.
lll. BUSINESS PROPENENT: ORGANIZER WITH THEIR
CAPABILITIES AND CONTRIBUTION

Each members has something to contribute and can be divided based

on their capabilities, skills, and interests. I believe no man is an ilands
such as for the businesses we have to depend and need help for
someone that can make the business more successful because each
member should have passion in what they do. Every member of the
team has an opportunity to contribute to creating a compelling customer
experience.

The CEO- A chief executive officer (CEO) is the highest-ranking

executive in a company, whose primary responsibilities include making
major corporate decisions, managing the overall operations and
resources of a company, acting as the main point of communication
between the board of directors (the board)

The Supervisor- Setting goals for performance and deadlines in ways

that comply with company's plans and vision. Organizing workflow and
ensuring that employees understand their duties or delegated tasks.

The employees- play a pivotal role in building an atmosphere of trust,

confidence, and loyalty among your customers.

The M’signer- this works on designing the product’s appearance.

The resource mobilizers and financial backers- Responsible

for planning and managing funds; Ensure due diligence and instituting
measures to mitigate identified fiduciary risks to the grants; Establish
and maintain administrative and financial management systems.
 technology providersand applicators- they are mainly fucosing
on the technologies that the company need, they also decide for
the technologies that can be use as a machine and eqeipments for
the easy production.

the operating and support team- this team will help all
happens in the company such as to help in advertising and
sales talking, cashier and implementation of the business and
operate the stablishment.

IV. TARGET CUSTOMERS AND MAIN VALUE PROPOSITION TO THE

CUSTOMERS

Proudly to say that our product is very friendly,The majority target

costumer are young people around 19 to 30 years old, this product are
okay for Teens, students and young adults,Families and children,Seniors,
Tourist. but Usually customers are employees, office workers, and
students all of whome actively use social media are interested in what’s
trendy. We simply provide discounts for any holidays or big events
happening just like for the valentines day and more. We strive to provide a
unique quality and service.
V. MARKET, MARKET JUSTIFICATION BASED ON THE INDUSTRY
DYNAMICS AND THE MACRO ENVIRONMENT FACTORS AFFECTING
THE OPPORTUNITIES AND THREATS IN THE MARKET, THE SIZE,
POTENTIAL AND REALISTIC SHARE OF THE MARKET

Milk Tea is one of the most popular beverages in the world, and drinking it
is thought to provide various health benefits. People have been consuming
tea with milk for many decades now. In spite of the above negatives,
having milk tea is always a good idea, It really refreshes you and improves
your body's metabolism. It’s no surprise that the Philippines
ranked second in milk tea consumption in Southeast Asia according to
GrabFood’s 2018 study.  In that year alone, Grab’s milk tea orders grew by
3,500 percent from June to December. Considering that the Philippines
isn’t even on top of the ranking in app-based food delivery services, yet the
country managed to dominate Grab’s milk tea statistics. 

there is no denying that there is a lot of competition in this product

Business Competitors’. This competition exists between businesses in a
number of ways. To ultimate aim of every business is to attract more and
more customers. Competition exists in the market in terms of price, quality,
features and offerings etc. It is due to the presence of rivals, that the price
of products in a particular industry fluctuates. This is because the
customers have a number of options to select the product which offers the
best possible value for money. Thus, Business competitors are entities that
have the capability to attract a business’ customers and offer them greater
value for money.

We believe that our product is beyond standard, we decided to make

eveything unique and different among others, we fully understand the
competition and hardly take a look at the things our competitor does and by
that we can highlight the differences we have. Everything are planned only
that matter is focusing on creating the best possible product that our
customers love is over best defence against competitors.
 VI. THE PRODUCT AND SERVICE OFFERING

Are you looking for milk tea that you’ve never crave before? Finally there's
a drink that's fun to eat! Move over trendy Milk-tea drinks! and make way
for the “Milktea-way. Get ready for the craze because Milk tea way is
officially available for purchase and orders. Milktea way has its own
uniqueness among others milktea, we provide a costumize style that you
wish for and the satisfaction feels. For only 80-100 pesos you can now so
what are you waiting for? Buy now!

VIII. FINANCIAL FORECASTS AND EXPECTED RETURNS, RISKS,

AND CONTINGENCIES

When we enter this industry we should have a target of how many cups we
will consume in a day.
now in Computation we will get the weakest..if 80 cups is the weakest
sales, How about 30 cups per day? Its very low, If the income only spends
30cups per day, this is what we call the worst case scenario and normally
we cannot avoid the scenario when it comes to business.
According to the survey that i have taken, The best-selling milk tea is the
Medium size cup/16oz and large size cup/22 oz. Now according to our
illustration picture of the costing below COST- is the one you already mixed
all for example the milktea including the creamer, powders, brewed tea,
ingredients, cup, or sealing film and ice, meaning this it is what you give to
the customer or the finish product.
At 16oz or medium cup the costing is just around average of ₱ 27.00 when
you sell ₱ 80 you have ₱ 53 profit per medium cup multiply at 30cups you
have ₱ 1,590 per day!
Not bad we even beat the salary of the bank manager. Now our profit is ₱
1,590 per day we multiply by 30 days, we have a staggering ₱ 47,700
GROSS PROFIT a month.
Now we will deduct the space rental fee of our foodcart average ₱ 6,000
Electricity fee because it is just space so in the light, ₱ 500, water is
minimal ₱ 150, Salary of our person, since the foodcart business is
barangay microbusiness and mandated by DOLE under the National
Wages and Productivity Commission, the retail industry with only 15
employees can provide a minimum of ₱ 500 / day NCR rate so ₱ 500 × 30
= ₱ 15,000. (You can browse the DOLE website www.dole.gov.ph for Small
Business NCR and Provincial rate). Plus Miscellaneous, these are the
added expenses you use like tissue, mineral water, delivery fee if you
deliver your supplies, your fare to your business, ballpen, papers, logbook,
used in business etc. Miscellaneuos expense average for a month is ₱
5,000.
computation
EXPENCES COST
RENT PHP 6,000/mos
ELECTRICITY PHP 500/mos
WATER PHP150/mos
BASIC WAGE PHP 15,000/mos
MISCELLANEOUS PHP 5,000/mos
TOTAL EXPENCES PHP 26,650
GROSS PROFIT FOR MEDIUM CUPS PHP 47,7000
LESS TOTAL MONTHLY EXPENSSES PHP 26,650
TOTAL MONTHLY NET PROFIT PHP 21, 050

Expenses

Rent .... ₱ 6,000 / mos

Electricity .... ₱ 500 / mos

Water .... ₱ 150 / mos

Basic Wage ... ₱ 15,000 / mos

Miscellaneous ... ₱ 5,000 / mos

TOTAL EXPENSES ₱ 26,650

GROSS PROFIT FOR 30 MEDIUM CUPS ₱ 47,700

LESS TOTAL MONTHLY EXPENSSES ₱26,650

TOTAL MONTHLY NET PROFIT ₱21,050

COSTING AND SRP
COSTING IS BASE ON THE CHEAPEST AND QUALITY PRODUCTS ON THE MARKET

SIZE COST AVERAGE SRP

16OZ/MEDIUM PHP27.00 70-90
22OZ/LARGE PHP32.00 80-100

COSTING BREAKDOWN
CLASSIC MILKTEA WAY (16OZ/MEDIUM)

3 SCOOPS CREAMER (250.00/1KG *14GRAMS PER SCOOP* 3 SCOOPS) 10.50

30 ML FRUCTOSE (480.00/KG *30ML PER MEDIUM CUP) 2.88
TEA (300/10 BAGS? 15 SERVING PER BAG) 2.00
ICE 2.00
STRAW 1.00
CUP 2.70
LID 1.00
TAPIOCA 3.50
TOTAL COST 26.30
SRP 70.00
PROFIT 43.70

FLAVOURD MILK T EA (16OZ/MEDIUM)

2SCOOPS CREAMER (250.00/1KG *14GRAMS PER SCOOP* 2 SCOOPS) 7.00

1SCOOP FLAVOR (370.00/KG *14GRAMS PER SCOOP *1 SCOOP) 5.18
30 ML FRUCTOSE (480.00/KG *30ML PER MEDIUM CUP) 2.88
TEA (300/10 BAGS? 15 SERVING PER BAG) 2.00
ICE 2.00
STRAW 1.00
CUP 2.70
LID 1.00
TAPIOCA 3.50
TOTAL COST 27.60
SRP 80.00
PROFIT 52.40
XI. ENVIRONMENTAL AND REGULATORY COMPLIANCE

As of now that we are facing a health crisis and the struggles are real, We
the team of the company are stickly following the rules and regulation of the
governments for prevention for this deadly virus, we fully aware and
understand the situation that happens now but we will not let the virus
affect the customers cravings and wishes that’s why we make sure that
every area our safety and proper. The team taking this seriously and
manage all of mentioned:
 Gloves
 Facemask
 Face shield
 Higene ambassador
 Sterilize utensils
 Counter guard
 Disinfectant map
 Temperature check
 Sanitized every 30 minutes
 Physical distancing
 Table guard and priority for frontliners
because we valued and prioritize the saftiness of every beloved costumers.

X. CAPITAL STRUCTURE AND FINANCIAL OFFERING: RETURNS

AND BENEFITS TO

Raw materials (In a month)

2SCOOPS CREAMER (250.00/1KG *14GRAMS PER SCOOP* 2 SCOOPS) 210.00
1SCOOP FLAVOR (370.00/KG *14GRAMS PER SCOOP *1 SCOOP) 155.4
30 ML FRUCTOSE (480.00/KG *30ML PER MEDIUM CUP) 86.4
TEA (300/10 BAGS? 15 SERVING PER BAG) 60.00
ICE 60.00
STRAW 30.00
CUP 81.00
LID 30.00
TAPIOCA 105.00
TOTAL= 817.8
We are hoping that everything in planned will be viewed and happen, this
will give an impact and Surely make improvements and discovery, if the
business will get raised we will be observing and take the opportunity to
build more branches and plan for next positives step. Thank you!