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Distribution Management (Distribution Channel of A Business Company)

Jollibee's value chain includes supply chain, manufacturing, and distribution elements. For supply chain, Jollibee develops long-term partnerships with suppliers but may need to source more locally due to trade barriers. Logistics involves centralized processing and delivery to nearby stores for timely fresh deliveries. Manufacturing uses an automated commissary system to consistently produce food to Jollibee's standards while ensuring food safety. Distribution occurs through franchises and corporate-owned stores, appealing to customers through a local Filipino atmosphere and values-focused marketing campaigns. Information technology helps decrease costs in procurement and manufacturing while increasing customer satisfaction.

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1K views4 pages

Distribution Management (Distribution Channel of A Business Company)

Jollibee's value chain includes supply chain, manufacturing, and distribution elements. For supply chain, Jollibee develops long-term partnerships with suppliers but may need to source more locally due to trade barriers. Logistics involves centralized processing and delivery to nearby stores for timely fresh deliveries. Manufacturing uses an automated commissary system to consistently produce food to Jollibee's standards while ensuring food safety. Distribution occurs through franchises and corporate-owned stores, appealing to customers through a local Filipino atmosphere and values-focused marketing campaigns. Information technology helps decrease costs in procurement and manufacturing while increasing customer satisfaction.

Uploaded by

ProsperJuan Believers
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Distribution Management

(Distribution Channel of a Business Company)

Submitted by:

Babie Jane T. Norono

BSBA III- Irregular

Submitted to:

Ms. Donnalyn Eugenio

Instructor
Jollibee Food Corporation

Jollibee has been known as the country's leading fast food chain; it has grown

exponentially on all aspects on operation. As regards to Jollibee’s value chain elements, the

corporation managed to enhance their production, and services to meet the needs of their

consumers.

The following are Jollibee’s value chain elements:

 Supply Chain

Procurement. Some of Jollibee’s raw materials processed and manufactured products are

imported and are grown by their suppliers. Jollibee has developed long-term deals with these

partners. This means that the supply chain works in a reliable working environment between the

supplier and Jollibee. However, due to global trade barriers, coupled by the increase in crude

prices, it is possible that Jollibee scraps international sourcing activities. This could lead to

reinventing the corporation’s procurement process, and obtain what is available in the country.

Logistics. For outbound logistics, Jollibee distributes to franchises and fully-owned stores.

Because of Jollibee’s distribution system, it is an advantage to have a centralized processing and

manufacturing quarters that delivers to stores in proximity. Thus, Jollibee has a timely basis

delivery for perishables and maintain its quality until it reaches the consumers.

 Manufacturer
Manufacturing. In order for Jollibee to have genuine products, the corporation has their

commissary system which is responsible for the value adding processes. Being part of the value

chain, the manufacturing process is highly technology dependent to ensure that the food is

consistent to Jollibee standards and is produced safely and cheaply without sacrificing the

quality. Jollibee's automated operations not only ensure consistent quality from batch to batch

but also ensures food safety by minimizing handling and maintaining the “C” of the

corporation’s FSC Standards which is cleanliness.

 Channel of Distribution

JFC’s marketing philosophy was based on being closer to Filipino families than its

competitors. There was wide awareness that Jollibee was a local Filipino service business

establishment that had captured the unique Filipino taste, so it appealed to patriotic or “pam-

Pinoy” instincts. The chain also appealed to a broad cross-section of the population that felt

comfortable and very much at home in an environment where the crew talked to them in the

local language, unlike other outlets where the crew spoke in English and where the atmosphere

might be perceived by some as projecting an elitist appeal.

Marketing. Another key element of the Jollibee value chain is marketing and effective ad

campaigns. Jollibee ads reach the customers through media by using celebrities to promote the

company's products and citizenship, and also through its website. Also, Jollibee’s culture of

family values is very well communicated through publicity moves such as MaAga ang Pasko

which is the longest-running corporate social responsibility program by a fast food chain, and

their newest move; the Family Values Award which aims to celebrate the genuine and

irreplaceable joy of togetherness of the Filipino family. 


Information can be used to decrease cost in the procurement and manufacturing. As what I have

said in the procurement Jollibee’s raw materials are imported but because of the global barriers,

Jollibee could reinvent their procurement process and get products from the country. In the

manufacturing, since operations are automated this cuts the production time. Thus, less cost in

both elements. On the other hand, it increases customer satisfaction by ensuring that they serve

clean, fresh, quality products.

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